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Sep 2025
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Home/Insights/Retailers/steinhafels.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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536.6K
Revenue
Sep 25
213.7K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$1100-1200
AOV
Sep 25
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Steinhafels.com is a website that provides a wide range of home furnishing products and accessories. They offer furniture items for various spaces, including living rooms, dining rooms, and bedrooms. The website also features mattresses, outdoor furniture, home decor, and lighting options, providing diverse choices for buyers.

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steinhafels.com Annual Revenue and Growth

steinhafels.com's annual sales on its online store amounted to $14.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$14.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
steinhafels.com revenue by year

steinhafels.com's monthly revenueOVER TIME
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Over the past three months, steinhafels.com revenue has experienced decline of 27%, compared to the preceding three months.

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steinhafels.com revenue decline for last six months
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OVERVIEW
In September 2025, steinhafels.com generated $536,643 in online sales, significantly outperforming the home and garden/furniture industry median of $128,623, though far behind the leading competitor, ikea.com, at $948,741,774. With a conversion rate between 0.00-0.50%, steinhafels is below the industry high of 1.96% and above the low of 0.23%. Its average order value (AOV) ranged from $1,100 to $1,125, slightly below the category's high of $1,213. The website attracted 213,683 sessions, a substantial figure compared to the median of 34,751 in its category, but dwarfed by ikea.com’s staggering 238,090,084 sessions.
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steinhafels.com competitors

When comparing steinhafels.com to its competitors in September 2025, it is evident that Steinhafels outperforms in revenue and transactions. Steinhafels generated a revenue of $536,643 with 486 transactions from 213,683 sessions, while citymattress.com only achieved $48,020 in revenue from 202 transactions and 52,449 sessions. Similarly, bernieandphyls.com fell behind with $15,229 in revenue from just 9 transactions and 101,905 sessions. On the other hand, purple.com surpassed Steinhafels in revenue with $19,420,122 from 24,827 transactions and 4,619,490 sessions. However, Steinhafels maintained a competitive Average Order Value (AOV) range of $1100-$1125, in contrast to purple.com's $775-$800 and bernieandphyls.com's $1625-$1650. Additionally, Steinhafels' conversion rate of 0.00-0.50 was consistent with its competitors, indicating a similar level of effectiveness in converting sessions into transactions.

citymattress.com screenshot
#1 citymattress.com
48K
Revenue
52.4K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
bernieandphyls.com screenshot
#2 bernieandphyls.com
15.2K
Revenue
101.9K
Sessions
0.0-0.5%
Conv. rate
$1600-1700
AOV
purple.com screenshot
#3 purple.com
19.4M
Revenue
4.6M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
steinhafels.com vs top market performers
steinhafels.com
top retailers
conversion rate vs average order value for steinhafels.com and its competitors
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Revenue share by device at steinhafels.com

In September large majority of sales on steinhafels.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In September large majority of sales on steinhafels.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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steinhafels.com channels

Identify top traffic channels that drive growth for steinhafels.comand discover how performance of traffic channels has changed over time.

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steinhafels.com Google Ads spend

Evaluate steinhafels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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steinhafels.com devices

Review steinhafels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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steinhafels.com top markets

Explore steinhafels.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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steinhafels.com country & global rank

Assess the ranking of steinhafels.com among other retailers within its primary country and worldwide.

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