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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for purple.compurple.com

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20.2M
Revenue
3.9M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Purple.com is an online platform that offers a range of products for purchase. The website primarily sells mattresses, pillows, bedding accessories, and furniture. It is known for its innovative use of technology and materials to provide customers with comfortable and unique sleep experiences.

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purple.com's revenueOVER TIME
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Over the past three months, purple.com revenue has experienced decline of 25%, compared to the preceding three months.

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purple.com revenue decline for last six months
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OVERVIEW
In May 2025, purple.com in the HOME AND GARDEN industry had a revenue of $20,176,773, with a conversion rate of 0.50-1.00% and an AOV of $825-850. It had 3,887,742 sessions, while the highest revenue in the category was from williams-sonoma.com at $67,065,894 and the highest sessions were at 6,056,475. The median revenue in HOME AND GARDEN was $67,817, the highest conversion rate was 3.73%, the lowest conversion rate was 0.79%, the highest AOV was $737, the lowest AOV was $97, and the median sessions were 31,329.
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purple.com competitors

In May 2025, purple.com stands out among its competitors in the mattress industry. While purple.com generated $20,176,773 in revenue from 24,121 transactions and 3,887,742 sessions, its average order value (AOV) ranged from $825 to $850 with a conversion rate of 0.50-1.00. Comparatively, casper.com had revenue of $8,681,317 from 19,587 transactions and 1,811,326 sessions, with an AOV of $425-$450 and a higher conversion rate of 1.00-1.50. mattressfirm.com outperformed purple.com in revenue with $46,196,548 from 72,561 transactions and 7,764,832 sessions, but purple.com had a higher AOV and comparable conversion rate. tempurpedic.com, while also successful, fell slightly short of purple.com in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, purple.com maintains a competitive edge in the mattress market based on these metrics.

mattressfirm.com screenshot
#1 mattressfirm.com
46.2M
Revenue
7.8M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
amerisleep.com screenshot
#2 amerisleep.com
847.2K
Revenue
406.5K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
casper.com screenshot
#3 casper.com
8.7M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
tempurpedic.com screenshot
#4 tempurpedic.com
6.6M
Revenue
1.8M
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
mattresswarehouse.com screenshot
#5 mattresswarehouse.com
661.5K
Revenue
499.1K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
purple.com vs top market performers
purple.com
top retailers
conversion rate vs average order value for purple.com and its competitors
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Revenue share by device at purple.com

In May large majority of sales on purple.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.

In May large majority of sales on purple.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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purple.com channels

Identify top traffic channels that drive growth for purple.comand discover how performance of traffic channels has changed over time.

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purple.com Google Ads spend

Evaluate purple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purple.com devices

Review purple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purple.com top markets

Explore purple.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purple.com country & global rank

Assess the ranking of purple.com among other retailers within its primary country and worldwide.

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