purple.com
Purple.com is an online platform that offers a range of products for purchase. The website primarily sells mattresses, pillows, bedding accessories, and furniture. It is known for its innovative use of technology and materials to provide customers with comfortable and unique sleep experiences.
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purple.com Annual Revenue and Growth
purple.com's annual sales on its online store amounted to $241.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
purple.com's monthly revenueOVER TIME
Over the past three months, purple.com revenue has experienced decline of 12%, compared to the preceding three months.
purple.com competitors
When comparing purple.com to its competitors in the mattress industry as of January 2026, purple.com stands out with a revenue of $18,832,964, generated from 24,449 transactions and 3,578,461 sessions, with an Average Order Value (AOV) ranging from $750 to $775 and a conversion rate between 0.50% and 1.00%. In contrast, mattressfirm.com leads in revenue with $75,376,321 from 118,729 transactions and 9,889,825 sessions, boasting an AOV of $625-$650 and a conversion rate of 1.00%-1.50%. amerisleep.com trails behind with $824,299 in revenue, while casper.com shows strong performance in conversion rate at 1.50%-2.00%. tempurpedic.com has a high AOV of $900-$925, and mattresswarehouse.com lags with the lowest revenue of $546,336. purple.com maintains a competitive position within the industry based on these metrics.
Revenue share by device at purple.com
In January large majority of sales on purple.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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purple.com channels
Identify top traffic channels that drive growth for purple.comand discover how performance of traffic channels has changed over time.
purple.com Google Ads spend
Evaluate purple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
purple.com devices
Review purple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
