purple.com
Purple.com is an online platform that offers a range of products for purchase. The website primarily sells mattresses, pillows, bedding accessories, and furniture. It is known for its innovative use of technology and materials to provide customers with comfortable and unique sleep experiences.
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purple.com Annual Revenue and Growth
purple.com's annual sales on its online store amounted to $241.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
purple.com's monthly revenueOVER TIME
Over the past three months, purple.com revenue has experienced growth of 11%, compared to the preceding three months.
purple.com competitors
In August 2026, purple.com trails significantly behind mattressfirm.com, which boasts an impressive revenue of 61.5 million and 96,200 transactions compared to purple.com’s 12.3 million and 13,100 transactions. While purple.com engages 3.2 million sessions, mattressfirm.com leads with 8.8 million sessions, indicating a stronger market presence. In terms of average order value, purple.com ranges from 925 to 950, slightly surpassing tempurpedic.com, which ranges from 1025 to 1050. However, purple.com’s conversion rate is lower, sitting between 0.00-0.50%, while both mattressfirm.com and casper.com outperform it, with conversion rates of 1.00-1.50%. amerisleep.com has the lowest revenue at 480,000, but shows a decent conversion rate of 0.50-1.00%, whereas nectar sleepez.com and tempurpedic.com also surpass purple.com in their respective metrics. Overall, purple.com ranks fourth among its competitors, facing challenges in revenue and transaction volume.
Revenue share by device at purple.com
In August large majority of sales on purple.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
Industries purple.com operates in
purple.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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purple.com channels
Identify top traffic channels that drive growth for purple.comand discover how performance of traffic channels has changed over time.
purple.com Google Ads spend
Evaluate purple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
purple.com devices
Review purple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
