purple.com
Purple.com is an online platform that offers a range of products for purchase. The website primarily sells mattresses, pillows, bedding accessories, and furniture. It is known for its innovative use of technology and materials to provide customers with comfortable and unique sleep experiences.
GRIPS CUSTOMERS & RESEARCH PARTNERS
purple.com Annual Revenue and Growth
purple.com's annual sales on its online store amounted to $241.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
purple.com's monthly revenueOVER TIME
Over the past three months, purple.com revenue has experienced growth of 31%, compared to the preceding three months.
purple.com competitors
The most significant gap is in revenue, where purple.com trails mattressfirm.com by $42.9 million. In July 2026, purple.com generated $15.8 million with 15,500 transactions from 3.8 million sessions, translating to an average order value (AOV) of $1000-1025 and a conversion rate of 0.00-0.50%. In comparison, mattressfirm.com recorded $58.7 million in revenue with 93,100 transactions across 8 million sessions, boasting a lower AOV of $625-650 but a higher conversion rate of 1.00-1.50%. While purple.com ranks second in sessions, it still trails mattressfirm.com by 4.2 million sessions. tempurpedic.com follows purple.com with a revenue of $19.3 million and slightly more transactions at 17,700. casper.com and amerisleep.com lag significantly in revenue and transactions, showcasing purple.com’s stronger market presence despite the gaps with its leading competitors. Overall, purple.com shows potential but has considerable ground to cover against mattressfirm.com and other rivals.
Revenue share by device at purple.com
In July large majority of sales on purple.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
Industries purple.com operates in
purple.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
purple.com channels
Identify top traffic channels that drive growth for purple.comand discover how performance of traffic channels has changed over time.
purple.com Google Ads spend
Evaluate purple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
purple.com devices
Review purple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
