purple.com
Purple.com is an online platform that offers a range of products for purchase. The website primarily sells mattresses, pillows, bedding accessories, and furniture. It is known for its innovative use of technology and materials to provide customers with comfortable and unique sleep experiences.
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purple.com's revenueOVER TIME
Over the past three months, purple.com revenue has experienced decline of 6.9%, compared to the preceding three months.
purple.com competitors
In June 2025, purple.com outperformed its competitors in the online mattress industry. With a revenue of $18,653,153, purple.com had the highest revenue among its competitors. In terms of transactions, purple.com recorded 21,869 transactions, again leading the pack. With 3,596,265 sessions, purple.com had a significant amount of traffic compared to its competitors. Additionally, purple.com boasted an Average Order Value (AOV) ranging between $850-$875 and a conversion rate of 0.50-1.00, putting it ahead in these metrics as well. Comparatively, casper.com generated $7,674,472 in revenue, amerisleep.com had $736,702, mattressfirm.com earned $37,184,960, mattresswarehouse.com brought in $630,190, and tempurpedic.com made $5,926,239 in revenue during the same period. purple.com's performance metrics clearly demonstrate its dominance in the online mattress industry.
Revenue share by device at purple.com
In June large majority of sales on purple.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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purple.com channels
Identify top traffic channels that drive growth for purple.comand discover how performance of traffic channels has changed over time.
purple.com Google Ads spend
Evaluate purple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
purple.com devices
Review purple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
