purple.com
Purple.com is an online platform that offers a range of products for purchase. The website primarily sells mattresses, pillows, bedding accessories, and furniture. It is known for its innovative use of technology and materials to provide customers with comfortable and unique sleep experiences.
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purple.com Annual Revenue and Growth
purple.com's annual sales on its online store amounted to $241.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
purple.com's monthly revenueOVER TIME
Over the past three months, purple.com revenue has experienced decline of 15%, compared to the preceding three months.
purple.com competitors
In April 2026, purple.com reported revenue of $17,837,068 with a conversion rate ranging from 0.50% to 1.00%, achieving 19,436 transactions over 2,280,908 sessions. Competitor mattressfirm.com outperformed significantly, generating $63,348,818 from 96,049 transactions, with a higher conversion rate of 1.50% to 2.00% over 5,621,058 sessions. casper.com reported revenue of $3,275,804 from 8,017 transactions, maintaining a conversion rate of 1.00% to 1.50%. tempurpedic.com generated $5,431,478 with 5,544 transactions, similar in conversion rate to purple.com. amerisleep.com, with a revenue of $662,032 and a conversion rate identical to purple.com, had a much lower total revenue and transaction volume. mattresswarehouse.com and its $468,878 in revenue and a conversion rate under 0.50% lagged behind all. Overall, while purple.com shows decent performance, it faces significant competition from larger brands, particularly mattressfirm.com.
Revenue share by device at purple.com
In April large majority of sales on purple.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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purple.com channels
Identify top traffic channels that drive growth for purple.comand discover how performance of traffic channels has changed over time.
purple.com Google Ads spend
Evaluate purple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
purple.com devices
Review purple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
