purple.com
Purple.com is an online platform that offers a range of products for purchase. The website primarily sells mattresses, pillows, bedding accessories, and furniture. It is known for its innovative use of technology and materials to provide customers with comfortable and unique sleep experiences.
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purple.com's revenueOVER TIME
Over the past three months, purple.com revenue has experienced decline of 25%, compared to the preceding three months.
purple.com competitors
In May 2025, purple.com stands out among its competitors in the mattress industry. While purple.com generated $20,176,773 in revenue from 24,121 transactions and 3,887,742 sessions, its average order value (AOV) ranged from $825 to $850 with a conversion rate of 0.50-1.00. Comparatively, casper.com had revenue of $8,681,317 from 19,587 transactions and 1,811,326 sessions, with an AOV of $425-$450 and a higher conversion rate of 1.00-1.50. mattressfirm.com outperformed purple.com in revenue with $46,196,548 from 72,561 transactions and 7,764,832 sessions, but purple.com had a higher AOV and comparable conversion rate. tempurpedic.com, while also successful, fell slightly short of purple.com in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, purple.com maintains a competitive edge in the mattress market based on these metrics.
Revenue share by device at purple.com
In May large majority of sales on purple.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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purple.com channels
Identify top traffic channels that drive growth for purple.comand discover how performance of traffic channels has changed over time.
purple.com Google Ads spend
Evaluate purple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
purple.com devices
Review purple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
