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Sep 2024
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Home/Insights/Retailers/purple.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for purple.compurple.com

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33.8M
Revenue
2M
Sessions
3.0-3.5%
Conversion rate
$500-600
Average order value
Online only revenue for purple.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Purple.com is an online platform that offers a range of products for purchase. The website primarily sells mattresses, pillows, bedding accessories, and furniture. It is known for its innovative use of technology and materials to provide customers with comfortable and unique sleep experiences.

purple.com’s revenueOVER TIME
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Over the past three months, purple.com revenue has experienced growth of 13%, compared to the preceding three months.

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purple.com revenue growth for last six months
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OVERVIEW
purple.com, an online HOME AND GARDEN store, generated $33,847,465 in revenue with a conversion rate of 3.00-3.50% and an AOV of $500-525 in September 2024, while the industry median revenue is $95,199, the highest store is williams-sonoma.com with $88,258,645 in revenue, a very high conversion rate is 3.89%, a very low conversion rate is 1.12%, a very high AOV is $593, and a very low AOV is $100, receiving 2,017,065 sessions, compared to the highest store at 7,366,638 sessions and the industry median at 22,417 sessions.
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purple.com competitors

purple.com outperforms its competitors in terms of revenue, with a total revenue of $33,847,465 in September 2024. In comparison, casper.com generated $15,722,037, amerisleep.com made $2,232,993, Mattress firm.com earned $44,626,418, Mattress warehouse.com brought in $480,816, and tempurpedic.com had a revenue of $10,068,533. purple.com also leads in the number of transactions with 64,488, surpassing competitors like amerisleep.com with 3,823 transactions and Mattress warehouse.com with 854 transactions. Additionally, purple.com had a higher conversion rate of 3.00-3.50%, while amerisleep.com and tempurpedic.com had lower conversion rates of 0.00-0.50% and 0.50-1.00% respectively. Overall, purple.com stands out as a strong performer among its competitors in the online mattress industry.

#1 mattressfirm.com
44.6M
Revenue
6M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
#2 amerisleep.com
2.2M
Revenue
759.4K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
#3 casper.com
15.7M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
#4 tempurpedic.com
10.1M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
#5 mattresswarehouse.com
480.8K
Revenue
244.2K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
CLOSEST COMPETITORSby revenue
Favicon for roomstogo.comroomstogo.com
Favicon for raymourflanigan.comraymourflanigan.com
Favicon for mattressfirm.commattressfirm.com
Favicon for purple.compurple.com
$33.8M
Favicon for sleepnumber.comsleepnumber.com
Favicon for saatva.comsaatva.com
Favicon for casper.comcasper.com
Favicon for furniturerow.comfurniturerow.com
Favicon for tempurpedic.comtempurpedic.com
Favicon for tuftandneedle.comtuftandneedle.com
TOP MARKET PERFORMERSby revenue
1
Favicon for roomstogo.comroomstogo.com
$50.5M
2
Favicon for raymourflanigan.comraymourflanigan.com
3
Favicon for mattressfirm.commattressfirm.com
4
Favicon for purple.compurple.com
5
Favicon for sleepnumber.comsleepnumber.com
6
Favicon for saatva.comsaatva.com
7
Favicon for casper.comcasper.com
8
Favicon for furniturerow.comfurniturerow.com
9
Favicon for tempurpedic.comtempurpedic.com
10
Favicon for tuftandneedle.comtuftandneedle.com
purple.com vs top market performers
purple.com
top retailers
conversion rate vs average order value for purple.com and its competitors
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purple.com brandsby revenue

1
Logo for homeHome
Top retailers:vans.comthenorthface.companasonic.com
2
Logo for pillowsPillows
Top retailers:snapfish.compotterybarn.commcroskeysf.com
3
Logo for bundlesBundles
Top retailers:mykitsch.comcameraambassador.comrepeatstreet.com
4
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Top retailers:amazon.comgardner-white.comazazie.com

purple.com categoriesby revenue

1
Mattresses
Top retailers:amazon.commacys.commattressfirm.com
2
Pillows
Top retailers:amazon.comebay.commattressfirm.com
3
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
4
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Top retailers:macys.comzara.comralphlauren.com
5
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Top retailers:cozyearth.comamazon.commacys.com
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brands overtime comparison

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purple.com channels

Identify top traffic channels that drive growth for purple.comand discover how performance of traffic channels has changed over time.

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purple.com Google Ads spend

Evaluate purple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purple.com devices

Review purple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purple.com top markets

Explore purple.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purple.com country & global rank

Assess the ranking of purple.com among other retailers within its primary country and worldwide.

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