purple.com
Purple.com is an online platform that offers a range of products for purchase. The website primarily sells mattresses, pillows, bedding accessories, and furniture. It is known for its innovative use of technology and materials to provide customers with comfortable and unique sleep experiences.
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purple.com Annual Revenue and Growth
purple.com's annual sales on its online store amounted to $289.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
purple.com's monthly revenueOVER TIME
Over the past three months, purple.com revenue has experienced decline of 2.7%, compared to the preceding three months.
purple.com competitors
When comparing purple.com to its competitors in November 2025, it is clear that purple.com is performing well in terms of revenue, with $25,334,388. In terms of transactions, purple.com had 30,853, and the site had 3,961,707 sessions. The average order value (AOV) for purple.com falls between $800-$825, with a conversion rate of 0.50-1.00. In comparison, mattressfirm.com leads in revenue with $125,151,480 and has the highest number of transactions and sessions. amerisleep.com has a lower revenue than purple.com but a higher AOV and conversion rate. casper.com has a lower revenue than purple.com but a much higher conversion rate. tempurpedic.com has a similar revenue to purple.com but a higher AOV. mattresswarehouse.com lags behind in revenue and has the lowest conversion rate among the competitors. Overall, purple.com holds its own among its competitors, showing strong performance in revenue and transactions.
Revenue share by device at purple.com
In November large majority of sales on purple.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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purple.com channels
Identify top traffic channels that drive growth for purple.comand discover how performance of traffic channels has changed over time.
purple.com Google Ads spend
Evaluate purple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
purple.com devices
Review purple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
