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Jun 2025
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TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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18.7M
Revenue
3.6M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Purple.com is an online platform that offers a range of products for purchase. The website primarily sells mattresses, pillows, bedding accessories, and furniture. It is known for its innovative use of technology and materials to provide customers with comfortable and unique sleep experiences.

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purple.com's revenueOVER TIME
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Over the past three months, purple.com revenue has experienced decline of 6.9%, compared to the preceding three months.

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purple.com revenue decline for last six months
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OVERVIEW
purple.com in the HOME AND GARDEN industry had online sales revenue of $18,653,153, with a conversion rate of 0.50-1.00% and an AOV of $850-875 in June 2025. It had 3,596,265 sessions, while the largest online store, williams-sonoma.com, had $60,759,281 in revenue, a conversion rate of 3.53%, an AOV of $741, and 6,063,987 sessions. The median revenue in HOME AND GARDEN is $65,606, the median sessions are 28,238, a very high conversion rate is 3.53%, and a very low AOV is $97, and a very low conversion rate is 0.78%.
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purple.com competitors

In June 2025, purple.com outperformed its competitors in the online mattress industry. With a revenue of $18,653,153, purple.com had the highest revenue among its competitors. In terms of transactions, purple.com recorded 21,869 transactions, again leading the pack. With 3,596,265 sessions, purple.com had a significant amount of traffic compared to its competitors. Additionally, purple.com boasted an Average Order Value (AOV) ranging between $850-$875 and a conversion rate of 0.50-1.00, putting it ahead in these metrics as well. Comparatively, casper.com generated $7,674,472 in revenue, amerisleep.com had $736,702, mattressfirm.com earned $37,184,960, mattresswarehouse.com brought in $630,190, and tempurpedic.com made $5,926,239 in revenue during the same period. purple.com's performance metrics clearly demonstrate its dominance in the online mattress industry.

mattressfirm.com screenshot
#1 mattressfirm.com
37.2M
Revenue
6.7M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
amerisleep.com screenshot
#2 amerisleep.com
736.7K
Revenue
395.5K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
casper.com screenshot
#3 casper.com
7.7M
Revenue
2M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
tempurpedic.com screenshot
#4 tempurpedic.com
5.9M
Revenue
1.6M
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
mattresswarehouse.com screenshot
#5 mattresswarehouse.com
630.2K
Revenue
498.3K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
purple.com vs top market performers
purple.com
top retailers
conversion rate vs average order value for purple.com and its competitors
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Revenue share by device at purple.com

In June large majority of sales on purple.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on purple.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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purple.com channels

Identify top traffic channels that drive growth for purple.comand discover how performance of traffic channels has changed over time.

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purple.com Google Ads spend

Evaluate purple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purple.com devices

Review purple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purple.com top markets

Explore purple.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purple.com country & global rank

Assess the ranking of purple.com among other retailers within its primary country and worldwide.

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