purple.com
Purple.com is an online platform that offers a range of products for purchase. The website primarily sells mattresses, pillows, bedding accessories, and furniture. It is known for its innovative use of technology and materials to provide customers with comfortable and unique sleep experiences.
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purple.com Annual Revenue and Growth
purple.com's annual sales on its online store amounted to $289.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
purple.com's monthly revenueOVER TIME
Over the past three months, purple.com revenue has experienced growth of 34%, compared to the preceding three months.
purple.com competitors
In September 2025, purple.com generated $19,420,122 in revenue from 24,827 transactions with 4,619,490 sessions. The average order value (AOV) ranged from $775 to $800, and the conversion rate was between 0.50% and 1.00%. In comparison, mattressfirm.com led the pack with $43,464,046 in revenue, 66,634 transactions, and 6,954,019 sessions. amerisleep.com lagged behind with $1,132,576 in revenue, 2,222 transactions, and 422,970 sessions. casper.com saw $14,952,233 in revenue, 34,533 transactions, and 2,031,787 sessions, with a higher conversion rate of 1.50% to 2.00%. tempurpedic.com performed well with $12,982,892 in revenue, 13,800 transactions, and 2,532,018 sessions, and a higher AOV of $925 to $950. mattresswarehouse.com trailed with $356,257 in revenue, 581 transactions, and 290,231 sessions, with a lower conversion rate of 0.00% to 0.50%.
Revenue share by device at purple.com
In September large majority of sales on purple.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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purple.com channels
Identify top traffic channels that drive growth for purple.comand discover how performance of traffic channels has changed over time.
purple.com Google Ads spend
Evaluate purple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
purple.com devices
Review purple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
