purple.com
Purple.com is an online platform that offers a range of products for purchase. The website primarily sells mattresses, pillows, bedding accessories, and furniture. It is known for its innovative use of technology and materials to provide customers with comfortable and unique sleep experiences.
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purple.com Annual Revenue and Growth
purple.com's annual sales on its online store amounted to $241.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
purple.com's monthly revenueOVER TIME
Over the past three months, purple.com revenue has experienced growth of 1.4%, compared to the preceding three months.
purple.com competitors
In May 2026, purple.com reported revenue of $20,006,482 with 22,162 transactions from 2,759,617 sessions, yielding an average order value (AOV) between $900 and $925, and a conversion rate of 0.50-1.00%. In comparison, mattressfirm.com significantly outperformed with $50,437,250 in revenue, 78,856 transactions, and sessions totaling 6,925,447, alongside a higher conversion rate of 1.00-1.50%. amerisleep.com and casper.com lagged behind, generating $811,781 and $4,111,630 in revenue respectively, with AOVs of $650-675 and $400-425, both achieving conversion rates of 0.50-1.00%. tempurpedic.com, though closer in AOV ($925-950), recorded $12,937,727 in revenue from 13,730 transactions. Finally, mattresswarehouse.com fell behind with only $889,129 in revenue and a conversion rate of 0.00-0.50%. Overall, while purple.com holds a solid market presence, it trails behind key competitors, especially mattressfirm.com.
Revenue share by device at purple.com
In May large majority of sales on purple.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
Industries purple.com operates in
purple.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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purple.com channels
Identify top traffic channels that drive growth for purple.comand discover how performance of traffic channels has changed over time.
purple.com Google Ads spend
Evaluate purple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
purple.com devices
Review purple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
