purple.com
Purple.com is an online platform that offers a range of products for purchase. The website primarily sells mattresses, pillows, bedding accessories, and furniture. It is known for its innovative use of technology and materials to provide customers with comfortable and unique sleep experiences.
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purple.com Annual Revenue and Growth
purple.com's annual sales on its online store amounted to $241.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
purple.com's monthly revenueOVER TIME
Over the past three months, purple.com revenue has experienced decline of 17%, compared to the preceding three months.
purple.com competitors
purple.com, with a revenue of $16,357,032 from 21,738 transactions and 2,482,912 sessions, has a solid average order value (AOV) of $750-$775 and a conversion rate of 0.50-1.00%. In comparison, its competitors show a wide range of performance metrics. mattressfirm.com leads the pack with a revenue of $62,375,666 from 98,868 transactions and 7,346,593 sessions, boasting an AOV of $625-$650 and a conversion rate of 1.00-1.50%. amerisleep.com follows with a revenue of $594,713, casper.com with $3,169,457, tempurpedic.com with $5,084,515, and mattresswarehouse.com with $664,460. Each competitor has its strengths and weaknesses, but purple.com's competitive AOV and conversion rate position it well within the market.
Revenue share by device at purple.com
In March large majority of sales on purple.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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purple.com channels
Identify top traffic channels that drive growth for purple.comand discover how performance of traffic channels has changed over time.
purple.com Google Ads spend
Evaluate purple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
purple.com devices
Review purple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
