purple.com
Purple.com is an online platform that offers a range of products for purchase. The website primarily sells mattresses, pillows, bedding accessories, and furniture. It is known for its innovative use of technology and materials to provide customers with comfortable and unique sleep experiences.
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purple.com's revenueOVER TIME
Over the past three months, purple.com revenue has experienced growth of 26%, compared to the preceding three months.
purple.com competitors
In July 2025, purple.com generated a revenue of $22,110,271 from 27,329 transactions with 6,674,885 sessions. Their average order value (AOV) ranged between $800-$825, and their conversion rate fell within 0.00-0.50%. When compared to its competitors, purple.com falls behind in terms of revenue compared to mattressfirm.com, which brought in $41,456,470. However, purple.com had a higher conversion rate than amerisleep.com and mattresswarehouse.com. In terms of AOV, purple.com falls in the mid-range compared to tempurpedic.com's AOV of $950-$975. Despite not leading in revenue, purple.com holds its own among its competitors with a decent conversion rate and AOV. These metrics give insight into how purple.com stacks up against other players in the mattress industry in July 2025.
Revenue share by device at purple.com
In July large majority of sales on purple.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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purple.com channels
Identify top traffic channels that drive growth for purple.comand discover how performance of traffic channels has changed over time.
purple.com Google Ads spend
Evaluate purple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
purple.com devices
Review purple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
