purple.com
Purple.com is an online platform that offers a range of products for purchase. The website primarily sells mattresses, pillows, bedding accessories, and furniture. It is known for its innovative use of technology and materials to provide customers with comfortable and unique sleep experiences.
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purple.com Annual Revenue and Growth
purple.com's annual sales on its online store amounted to $289.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
purple.com's monthly revenueOVER TIME
Over the past three months, purple.com revenue has experienced decline of 7.5%, compared to the preceding three months.
purple.com competitors
purple.com stands out among its competitors in the mattress industry as it generated $16,809,188 in revenue from 21,141 transactions and 2,089,429 sessions in December 2025, with an Average Order Value (AOV) ranging from $775 to $800 and a conversion rate between 1.00% and 1.50%. In comparison, Mattress Firm led the pack with $102,639,163 in revenue, 163,413 transactions, and 9,462,205 sessions, boasting an AOV of $625-$650 and a conversion rate of 1.50%-2.00%. While Amerisleep and Casper trailed behind in revenue with $2,157,381 and $7,826,627 respectively, Tempurpedic came close to purple.com with $16,499,037 in revenue. Mattress Warehouse, on the other hand, lagged significantly behind with only $483,845 in revenue, 769 transactions, and a low conversion rate of 0.00%-0.50%. Overall, purple.com maintains a competitive position in the market with its solid revenue and performance metrics.
Revenue share by device at purple.com
In December large majority of sales on purple.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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purple.com channels
Identify top traffic channels that drive growth for purple.comand discover how performance of traffic channels has changed over time.
purple.com Google Ads spend
Evaluate purple.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
purple.com devices
Review purple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
