Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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755.1K
Revenue
188.2K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
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Stio.com is an e-commerce website offering a wide range of outdoor clothing and gear for men, women, and children. Their inventory includes items such as jackets, shirts, pants, footwear, accessories, and equipment designed to cater to outdoor enthusiasts. The site allows secure online purchasing and provides shipping services.

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stio.com's revenueOVER TIME
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Over the past three months, stio.com revenue has experienced decline of 52%, compared to the preceding three months.

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stio.com revenue decline for last six months
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OVERVIEW
In May 2025, stio.com in the SPORTS industry generated $755,136 in online sales with a conversion rate of 1.00-1.50% and an average order value of $300-325. Compared to the median revenue of $84,330, stio.com outperformed with a significant margin. However, the largest online store in the same category, garmin.com, reported a revenue of $189,203,870. With 188,249 sessions, stio.com falls below garmin.com's 47,255,232 sessions, yet surpasses the median sessions of 29,719. Despite stio.com's AOV being below the industry's high of $565, it remains well above the low of $79.
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stio.com competitors

In May 2025, stio.com generated a revenue of $755,136 with 2,392 transactions and 188,249 sessions, boasting an average order value (AOV) of $300-325 and a conversion rate of 1.00-1.50%. When compared to its competitors, stio.com outperformed idahomountaintouring.com, stowesports.com, gearwest.com, and mountaineer.com in terms of revenue, transactions, and sessions. However, stio.com fell behind mountainhardwear.com, which had a significantly higher revenue of $1,357,957 with 5,247 transactions and 458,896 sessions. Despite this, stio.com maintained a competitive AOV range and a similar conversion rate to most of its competitors, demonstrating strong performance in key metrics within the outdoor gear and apparel industry.

stowesports.com screenshot
#1 stowesports.com
93.2K
Revenue
22.1K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
idahomountaintouring.com screenshot
#2 idahomountaintouring.com
43.1K
Revenue
16.9K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
gearwest.com screenshot
#3 gearwest.com
62K
Revenue
24.6K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
mountaineer.com screenshot
#4 mountaineer.com
49.6K
Revenue
11.4K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
mountainhardwear.com screenshot
#5 mountainhardwear.com
1.4M
Revenue
458.9K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
stio.com vs top market performers
stio.com
top retailers
conversion rate vs average order value for stio.com and its competitors
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Revenue share by device at stio.com

In May large majority of sales on stio.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices.

In May large majority of sales on stio.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices.
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stio.com channels

Identify top traffic channels that drive growth for stio.comand discover how performance of traffic channels has changed over time.

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stio.com Google Ads spend

Evaluate stio.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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stio.com devices

Review stio.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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stio.com top markets

Explore stio.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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stio.com country & global rank

Assess the ranking of stio.com among other retailers within its primary country and worldwide.

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