stio.com
Stio.com is an e-commerce website offering a wide range of outdoor clothing and gear for men, women, and children. Their inventory includes items such as jackets, shirts, pants, footwear, accessories, and equipment designed to cater to outdoor enthusiasts. The site allows secure online purchasing and provides shipping services.
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stio.com Annual Revenue and Growth
stio.com's annual sales on its online store amounted to $20.6M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
stio.com's monthly revenueOVER TIME
Over the past three months, stio.com revenue has experienced growth of 166%, compared to the preceding three months.
stio.com competitors
In December 2025, stio.com outperformed its competitors in terms of revenue with $2,504,326. While stio.com had a higher number of sessions compared to some competitors like stowesports.com and idahomountaintouring.com, it had a lower conversion rate ranging from 1.50% to 2.00%. In contrast, stowesports.com had a higher conversion rate of 2.00% to 2.50% with lower revenue of $110,118. On the other hand, mountainhardwear.com had the highest revenue of $2,848,988 with a higher number of sessions and transactions. However, stio.com's average order value (AOV) fell within the range of $300 to $325, similar to idahomountaintouring.com, while stowesports.com had a lower AOV of $175 to $200. Overall, stio.com showcased strong performance in revenue and sessions but may benefit from improving its conversion rate to compete more effectively in the market.
Revenue share by device at stio.com
In December large majority of sales on stio.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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stio.com channels
Identify top traffic channels that drive growth for stio.comand discover how performance of traffic channels has changed over time.
stio.com Google Ads spend
Evaluate stio.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
stio.com devices
Review stio.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
