stio.com
Stio.com is an e-commerce website offering a wide range of outdoor clothing and gear for men, women, and children. Their inventory includes items such as jackets, shirts, pants, footwear, accessories, and equipment designed to cater to outdoor enthusiasts. The site allows secure online purchasing and provides shipping services.
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stio.com Annual Revenue and Growth
stio.com's annual sales on its online store amounted to $20.6M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
stio.com's monthly revenueOVER TIME
Over the past three months, stio.com revenue has experienced growth of 3.8%, compared to the preceding three months.
stio.com competitors
In September 2025, stio.com reported a revenue of $1,003,498 from 3,190 transactions and 182,241 sessions, with an Average Order Value (AOV) of $300-325 and a conversion rate of 1.50-2.00%. When compared to its competitors, stio.com outperforms most in terms of revenue and AOV, but lags behind in transactions and sessions. stowesports.com generated $54,227 in revenue with 264 transactions and 12,389 sessions, boasting a higher conversion rate of 2.00-2.50%. mountainhardwear.com stands out with the highest revenue of $1,336,101, driven by 5,538 transactions and 484,695 sessions, showcasing a similar AOV range to stio.com but a slightly lower conversion rate. Overall, stio.com holds a strong position within the outdoor apparel market, balancing competitive AOV and conversion rates with steady transaction and session numbers.
Revenue share by device at stio.com
In September large majority of sales on stio.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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stio.com channels
Identify top traffic channels that drive growth for stio.comand discover how performance of traffic channels has changed over time.
stio.com Google Ads spend
Evaluate stio.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
stio.com devices
Review stio.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
