stio.com
Stio.com is an e-commerce website offering a wide range of outdoor clothing and gear for men, women, and children. Their inventory includes items such as jackets, shirts, pants, footwear, accessories, and equipment designed to cater to outdoor enthusiasts. The site allows secure online purchasing and provides shipping services.
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stio.com Annual Revenue and Growth
stio.com's annual sales on its online store amounted to $17M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
stio.com's monthly revenueOVER TIME
Over the past three months, stio.com revenue has experienced decline of 42%, compared to the preceding three months.
stio.com competitors
In April 2026, stio.com generated a revenue of $1,178,507 from 3,862 transactions across 230,715 sessions, achieving an average order value (AOV) of $300-325 and a conversion rate of 1.50-2.00%. Its closest competitor, mountainhardwear.com, led in revenue at $1,566,251 with a higher transaction count of 5,956 but had a lower AOV of $250-275 and a conversion rate of 0.50-1.00%. Meanwhile, stowesports.com reported $75,113 in revenue and 443 transactions from 22,778 sessions, maintaining an AOV of $150-175 with a similar conversion rate. Idaho Mountain Touring's performance was modest with $41,501 in revenue from 130 transactions at an AOV of $300-325, but it struggled with a conversion rate of 0.50-1.00%. In contrast, mountaineer.com had revenue of $99,762 with a conversion rate of 2.00-2.50%, highlighting stio.com's competitive edge in revenue generation and AOV within this niche market.
Revenue share by device at stio.com
In April large majority of sales on stio.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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stio.com channels
Identify top traffic channels that drive growth for stio.comand discover how performance of traffic channels has changed over time.
stio.com Google Ads spend
Evaluate stio.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
stio.com devices
Review stio.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
