stio.com
Stio.com is an e-commerce website offering a wide range of outdoor clothing and gear for men, women, and children. Their inventory includes items such as jackets, shirts, pants, footwear, accessories, and equipment designed to cater to outdoor enthusiasts. The site allows secure online purchasing and provides shipping services.
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stio.com Annual Revenue and Growth
stio.com's annual sales on its online store amounted to $17M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
stio.com's monthly revenueOVER TIME
Over the past three months, stio.com revenue has experienced growth of 128%, compared to the preceding three months.
stio.com competitors
In January 2026, stio.com generated a revenue of $2,329,519 with 7,652 transactions and 452,753 sessions, resulting in an average order value (AOV) of $300-$325 and a conversion rate of 1.50-2.00%. Comparing these metrics to its competitors, stio.com outperforms most in terms of revenue, only being surpassed by mountainhardwear.com with a revenue of $2,155,956. However, stio.com has a higher conversion rate compared to mountainhardwear.com. stowesports.com has the highest conversion rate at 2.00-2.50%, but it lags behind stio.com in terms of revenue and transactions. idahomountaintouring.com and gearwest.com both have lower revenues, transactions, and sessions than stio.com, while mountaineer.com has a comparable conversion rate but lower revenue and transactions. Overall, stio.com remains competitive in the outdoor apparel market based on these metrics.
Revenue share by device at stio.com
In January large majority of sales on stio.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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stio.com channels
Identify top traffic channels that drive growth for stio.comand discover how performance of traffic channels has changed over time.
stio.com Google Ads spend
Evaluate stio.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
stio.com devices
Review stio.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
