stio.com
Stio.com is an e-commerce website offering a wide range of outdoor clothing and gear for men, women, and children. Their inventory includes items such as jackets, shirts, pants, footwear, accessories, and equipment designed to cater to outdoor enthusiasts. The site allows secure online purchasing and provides shipping services.
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stio.com Annual Revenue and Growth
stio.com's annual sales on its online store amounted to $20.6M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
stio.com's monthly revenueOVER TIME
Over the past three months, stio.com revenue has experienced growth of 143%, compared to the preceding three months.
stio.com competitors
In November 2025, stio.com outperformed some of its competitors in terms of revenue, with $2,662,049, compared to stowesports.com at $69,221, idahomountaintouring.com at $29,399, gearwest.com at $155,712, mountaineer.com at $53,408, and mountainhardwear.com at $2,952,542. However, stio.com had fewer transactions (8,455) and sessions (468,631) compared to mountainhardwear.com with 11,796 transactions and 850,265 sessions. stio.com's average order value (AOV) fell within a competitive range of $300-325, similar to idahomountaintouring.com and mountainhardwear.com, while its conversion rate was on par with stowesports.com and mountaineer.com at 1.50-2.00%. Overall, stio.com demonstrated solid revenue performance, although its transaction and session numbers could be improved to match the levels seen by mountainhardwear.com.
Revenue share by device at stio.com
In November large majority of sales on stio.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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stio.com channels
Identify top traffic channels that drive growth for stio.comand discover how performance of traffic channels has changed over time.
stio.com Google Ads spend
Evaluate stio.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
stio.com devices
Review stio.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
