stio.com
Stio.com is an e-commerce website offering a wide range of outdoor clothing and gear for men, women, and children. Their inventory includes items such as jackets, shirts, pants, footwear, accessories, and equipment designed to cater to outdoor enthusiasts. The site allows secure online purchasing and provides shipping services.
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stio.com Annual Revenue and Growth
stio.com's annual sales on its online store amounted to $20.6M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
stio.com's monthly revenueOVER TIME
Over the past three months, stio.com revenue has experienced growth of 63%, compared to the preceding three months.
stio.com competitors
In October 2025, stio.com outperformed some of its competitors in certain metrics. stio.com generated a revenue of $1,436,715 from 4,580 transactions and 187,478 sessions, with an average order value (AOV) ranging between $300-$325 and a conversion rate of 2.00-2.50%. In comparison, stowesports.com had a revenue of $67,388 from 361 transactions and 17,044 sessions, with an AOV of $175-$200 and a conversion rate of 2.00-2.50%. On the other hand, mountainhardwear.com surpassed stio.com with a revenue of $1,892,908 from 7,730 transactions and 576,065 sessions, despite having a similar AOV of $225-$250 and a conversion rate of 1.00-1.50%. Overall, stio.com demonstrated competitive performance in terms of revenue and conversion rate compared to its competitors in the outdoor apparel and gear industry in October 2025.
Revenue share by device at stio.com
In October large majority of sales on stio.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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stio.com channels
Identify top traffic channels that drive growth for stio.comand discover how performance of traffic channels has changed over time.
stio.com Google Ads spend
Evaluate stio.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
stio.com devices
Review stio.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
