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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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45.9K
Revenue
Sep 25
11.3K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Herzlich Willkommen bei Stolina - Ihrem Zaubershop online und dem Paradies für alle Zauberer. Entdecken Sie jetzt unser zauberhaftes Sortiment!

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stolina.de's monthly revenueOVER TIME
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Over the past three months, stolina.de revenue has experienced decline of 34%, compared to the preceding three months.

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stolina.de revenue decline for last six months
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OVERVIEW
In September 2025, stolina.de generated $45,850 in revenue from online sales, significantly below the e-commerce median of $81,105, with a conversion rate of 2.50-3.00%, underperforming against the high benchmark of 3.72%. The Average Order Value (AOV) ranged between $150-175, also below the industry high of $351. With 11,322 sessions, stolina.de's traffic was far less than the median of 37,786, illustrating potential areas for growth compared to top competitor qvc.com, which leads the category with substantial sales of $118,237,048 and michaels.com boasting an impressive 30,281,186 sessions.
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stolina.de competitors

In September 2025, stolina.de generated a revenue of €45,850 with 297 transactions and 11,322 sessions, boasting an average order value (AOV) of €150-175 and a conversion rate of 2.50-3.00%. In comparison, vanishingincmagic.com reported a significantly higher revenue of €967,738 with 6,063 transactions and 541,014 sessions, while maintaining a similar AOV and a lower conversion rate of 1.00-1.50%. On the other hand, penguinmagic.com outperformed both stolina.de and vanishingincmagic.com with a revenue of €1,399,505 from 13,354 transactions and 478,314 sessions, although with a lower AOV of €100-125 but the same conversion rate range of 2.50-3.00%. Despite its competitive revenue and transaction numbers, stolina.de could work on increasing its sessions and optimizing its conversion rate to further enhance its performance against its rivals.

vanishingincmagic.com screenshot
#1 vanishingincmagic.com
967.7K
Revenue
541K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
penguinmagic.com screenshot
#2 penguinmagic.com
1.4M
Revenue
478.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
stolina.de vs top market performers
stolina.de
top retailers
conversion rate vs average order value for stolina.de and its competitors
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Revenue share by device at stolina.de

In September large majority of sales on stolina.de, 95% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 5.3% of sales coming from desktop devices.

In September large majority of sales on stolina.de, 95% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 5.3% of sales coming from desktop devices.
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stolina.de channels

Identify top traffic channels that drive growth for stolina.deand discover how performance of traffic channels has changed over time.

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stolina.de Google Ads spend

Evaluate stolina.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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stolina.de devices

Review stolina.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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stolina.de top markets

Explore stolina.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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stolina.de country & global rank

Assess the ranking of stolina.de among other retailers within its primary country and worldwide.

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