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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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33.6K
Revenue
Oct 25
8.4K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Herzlich Willkommen bei Stolina - Ihrem Zaubershop online und dem Paradies für alle Zauberer. Entdecken Sie jetzt unser zauberhaftes Sortiment!

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stolina.de's monthly revenueOVER TIME
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Over the past three months, stolina.de revenue has experienced decline of 30%, compared to the preceding three months.

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stolina.de revenue decline for last six months
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OVERVIEW
In October 2025, stolina.de generated $33,617 in online sales, significantly below the e-commerce industry median of $93,795, while facing tough competition from the leading site, michaels.com, which achieved over $105 million. The site's conversion rate ranged from 2.50% to 3.00%, falling short of the high benchmark of 3.89%. stolina.de's average order value (AOV) stood between $150 and $175, which is also below the high AOV of $350 within the industry. With 8,419 sessions, stolina.de is considerably less visited than the median of 39,049 sessions, and far behind michaels.com’s staggering 32 million sessions.
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stolina.de competitors

In October 2025, stolina.de has shown strong performance compared to its competitors. While stolina.de had a revenue of €33,617 with 219 transactions and 8,419 sessions, vanishingincmagic.com and penguinmagic.com reported much higher revenues of €1,204,780 and €1,318,900 respectively. vanishingincmagic.com had 7,657 transactions and 487,860 sessions, while penguinmagic.com recorded 12,913 transactions and 471,297 sessions. Both competitors had a similar Average Order Value (AOV) range as stolina.de, but their conversion rates were either lower (vanishingincmagic.com) or comparable (penguinmagic.com) to stolina.de's conversion rate of 2.50-3.00%. Despite the lower revenue, stolina.de has maintained a competitive conversion rate and solid performance in terms of transactions and sessions, showcasing its efficiency in converting visitors into customers.

vanishingincmagic.com screenshot
#1 vanishingincmagic.com
1.2M
Revenue
487.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
penguinmagic.com screenshot
#2 penguinmagic.com
1.3M
Revenue
471.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
stolina.de vs top market performers
stolina.de
top retailers
conversion rate vs average order value for stolina.de and its competitors
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Revenue share by device at stolina.de

In October large majority of sales on stolina.de, 94% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 5.8% of sales coming from desktop devices.

In October large majority of sales on stolina.de, 94% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 5.8% of sales coming from desktop devices.
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stolina.de channels

Identify top traffic channels that drive growth for stolina.deand discover how performance of traffic channels has changed over time.

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stolina.de Google Ads spend

Evaluate stolina.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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stolina.de devices

Review stolina.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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stolina.de top markets

Explore stolina.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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stolina.de country & global rank

Assess the ranking of stolina.de among other retailers within its primary country and worldwide.

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