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Sep 2025
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Home/Insights/Retailers/vanishingincmagic.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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967.7K
Revenue
Sep 25
541K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Vanishingincmagic.com is a website that offers a wide range of magic-related products. They sell books, DVDs, and props essential for learning and performing magic tricks. The site also features video content, educational resources, and expert advice to assist both beginners and experienced magicians in developing their skills and knowledge.

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vanishingincmagic.com Annual Revenue and Growth

vanishingincmagic.com's annual sales on its online store amounted to $15.8M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$15.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vanishingincmagic.com revenue by year

vanishingincmagic.com's monthly revenueOVER TIME
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Over the past three months, vanishingincmagic.com revenue has experienced decline of 1.5%, compared to the preceding three months.

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vanishingincmagic.com revenue decline for last six months
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OVERVIEW
In September 2025, vanishingincmagic.com achieved impressive performance metrics with online sales revenue of $967,738, significantly above the median of $81,105 in the e-commerce sector. The website's conversion rate ranged from 1.00-1.50%, lower than the industry high of 3.72%, while the average order value (AOV) fell between $150-175, well below the sector's peak AOV of $351. With 541,014 sessions, vanishingincmagic.com outperformed the median of 37,786 but lagged behind market leader michaels.com, which attracted 30,281,186 sessions, illustrating strong engagement yet highlighting opportunities for improvement in conversion efficiency and AOV.
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vanishingincmagic.com competitors

In September 2025, vanishingincmagic.com reported a revenue of $967,738 with 6,063 transactions and 541,014 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. Compared to its competitors, vanishingincmagic.com falls behind penguinmagic.com in revenue at $1,399,505, transactions at 13,354, and sessions at 478,314. However, vanishingincmagic.com surpasses 52kards.com, playingcarddecks.com, theory11.com, and ellusionist.com in terms of revenue, transactions, and sessions. Interestingly, vanishingincmagic.com and ellusionist.com share a similar conversion rate of 1.00-1.50%, but vanishingincmagic.com stands out with a higher AOV. Despite facing stiff competition, vanishingincmagic.com remains a strong player in the online magic retail market.

penguinmagic.com screenshot
#1 penguinmagic.com
1.4M
Revenue
478.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
52kards.com screenshot
#2 52kards.com
247.1K
Revenue
130.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
playingcarddecks.com screenshot
#3 playingcarddecks.com
175.6K
Revenue
259.3K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
theory11.com screenshot
#4 theory11.com
613.2K
Revenue
303.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
ellusionist.com screenshot
#5 ellusionist.com
193.3K
Revenue
161.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
vanishingincmagic.com vs top market performers
vanishingincmagic.com
top retailers
conversion rate vs average order value for vanishingincmagic.com and its competitors
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Revenue share by device at vanishingincmagic.com

In September large majority of sales on vanishingincmagic.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In September large majority of sales on vanishingincmagic.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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vanishingincmagic.com channels

Identify top traffic channels that drive growth for vanishingincmagic.comand discover how performance of traffic channels has changed over time.

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vanishingincmagic.com Google Ads spend

Evaluate vanishingincmagic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vanishingincmagic.com devices

Review vanishingincmagic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vanishingincmagic.com top markets

Explore vanishingincmagic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vanishingincmagic.com country & global rank

Assess the ranking of vanishingincmagic.com among other retailers within its primary country and worldwide.

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