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May 2025
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Home/Insights/Retailers/swarovski.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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9.2M
Revenue
6.1M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
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Swarovski.com is an online platform that offers a wide range of crystal-based products. The website sells exquisitely crafted jewelry, accessories, and ornaments. Customers can also explore their collection of figurines, home décor items, watches, and sparkling gifts. The website provides a convenient shopping experience with global shipping options and a user-friendly interface.

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swarovski.com's revenueOVER TIME
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Over the past three months, swarovski.com revenue has experienced decline of 48%, compared to the preceding three months.

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swarovski.com revenue decline for last six months
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OVERVIEW
In May 2025, swarovski.com, a LUXURY website, generated $9,158,322 in online sales with a conversion rate of 1.00-1.50% and an AOV of $125-150. With 6,098,798 sessions, it falls below the highest session count of 15,949,662 from pandora.net but exceeds the median sessions of 26,443 in the category. Despite not being the top performer, swarovski.com maintains a solid position within the industry, demonstrating steady revenue and engagement metrics within the competitive landscape.
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swarovski.com competitors

In May 2025, swarovski.com reported revenue of $9,158,322 from 63,325 transactions and 6,098,798 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. Compared to its competitors, swarovski.com outperformed crystalclassics.com in revenue, transactions, and sessions but had a lower AOV and conversion rate. reeds.com had higher revenue and sessions than swarovski.com, with a higher AOV and conversion rate as well. dreamtimecreations.com had lower revenue and sessions but a similar AOV and conversion rate. borsheims.com had lower revenue, transactions, and sessions with a much higher AOV, but a lower conversion rate. biggsltd.com had the lowest revenue and sessions with a comparable AOV but lower conversion rate compared to swarovski.com. Overall, swarovski.com maintained a competitive position among its competitors based on these metrics.

crystalclassics.com screenshot
#1 crystalclassics.com
258.3K
Revenue
25.4K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
dreamtimecreations.com screenshot
#2 dreamtimecreations.com
171.5K
Revenue
37.8K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
biggsltd.com screenshot
#3 biggsltd.com
15.4K
Revenue
6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
reeds.com screenshot
#4 reeds.com
3.1M
Revenue
458.5K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
borsheims.com screenshot
#5 borsheims.com
414.2K
Revenue
118.6K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
swarovski.com vs top market performers
swarovski.com
top retailers
conversion rate vs average order value for swarovski.com and its competitors
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Revenue share by device at swarovski.com

In May large majority of sales on swarovski.com, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.

In May large majority of sales on swarovski.com, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.
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swarovski.com channels

Identify top traffic channels that drive growth for swarovski.comand discover how performance of traffic channels has changed over time.

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swarovski.com Google Ads spend

Evaluate swarovski.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swarovski.com devices

Review swarovski.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swarovski.com top markets

Explore swarovski.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swarovski.com country & global rank

Assess the ranking of swarovski.com among other retailers within its primary country and worldwide.

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