Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/swarovski.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for swarovski.comswarovski.com

Start benchmarking for free
Sign in with GoogleSign up with Google
15.8M
Revenue
Jul 26
7.8M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$175-200
AOV
Jul 26
Loading...

Swarovski.com is an online platform that offers a wide range of crystal-based products. The website sells exquisitely crafted jewelry, accessories, and ornaments. Customers can also explore their collection of figurines, home décor items, watches, and sparkling gifts. The website provides a convenient shopping experience with global shipping options and a user-friendly interface.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

swarovski.com Annual Revenue and Growth

swarovski.com's annual sales on its online store amounted to $153.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$153.5M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
swarovski.com revenue by year

swarovski.com's monthly revenueOVER TIME
View real-time data

Over the past three months, swarovski.com revenue has experienced growth of 20%, compared to the preceding three months.

View real-time data
swarovski.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2026, swarovski.com, a player in the jewelry and luxury products category, generated $15.8 million in online sales, significantly higher than the typical jewelry and luxury products retailer's $91,100 monthly revenue. Its conversion rate of 1.00-1.50% falls within the typical range of 0.37% to 2.75%. The average order value (AOV) of $175-200 is also within the typical range of $91 to $1,006. With 7.8 million sessions, swarovski.com outperforms the typical jewelry and luxury products retailer's 27,500 sessions, yet is below pandora.net's 15.9 million sessions.
Read more

swarovski.com competitors

In July 2026, dreamtimecreations.com outperformed swarovski.com in conversion rate, achieving 3.00-3.50% compared to swarovski.com’s 1.00-1.50%. Despite this, swarovski.com remains the leader across key metrics, generating $15.8 million in revenue, which is significantly higher than competitors like reeds.com, which trails by $9.5 million with $6.3 million. Additionally, swarovski.com recorded 85,300 transactions, again leading competitors, including reeds.com, by 62,100 transactions. With 7.8 million sessions, swarovski.com outshines reeds.com by 6.7 million sessions. Competitors like crystalclassics.com and biggsltd.com show lower revenues of $78,400 and $17,900, respectively, while maintaining AOVs of $575-600 and $200-225. Overall, swarovski.com solidifies its position as the top performer in the market, showcasing robust revenue and transaction metrics, despite competition with superior conversion rates.

crystalclassics.com screenshot
#1 crystalclassics.com
78.4K
Revenue
6K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
dreamtimecreations.com screenshot
#2 dreamtimecreations.com
182.3K
Revenue
27.3K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
biggsltd.com screenshot
#3 biggsltd.com
17.9K
Revenue
8.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
reeds.com screenshot
#4 reeds.com
6.3M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
borsheims.com screenshot
#5 borsheims.com
311.1K
Revenue
108.5K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
swarovski.com vs top market performers
swarovski.com
top retailers
conversion rate vs average order value for swarovski.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at swarovski.com

In July large majority of sales on swarovski.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In July large majority of sales on swarovski.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

Industries swarovski.com operates in

swarovski.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

swarovski.com channels

Identify top traffic channels that drive growth for swarovski.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

swarovski.com Google Ads spend

Evaluate swarovski.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

swarovski.com devices

Review swarovski.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

swarovski.com top markets

Explore swarovski.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

swarovski.com country & global rank

Assess the ranking of swarovski.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard