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Sep 2026
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Home/Insights/Retailers/swarovski.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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9.5M
Revenue
Sep 26
6.5M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$125-150
AOV
Sep 26
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Swarovski.com is an online platform that offers a wide range of crystal-based products. The website sells exquisitely crafted jewelry, accessories, and ornaments. Customers can also explore their collection of figurines, home décor items, watches, and sparkling gifts. The website provides a convenient shopping experience with global shipping options and a user-friendly interface.

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swarovski.com Annual Revenue and Growth

swarovski.com's annual sales on its online store amounted to $153.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$153.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
swarovski.com revenue by year

swarovski.com's monthly revenueOVER TIME
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Over the past three months, swarovski.com revenue has experienced decline of 9.3%, compared to the preceding three months.

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swarovski.com revenue decline for last six months
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OVERVIEW
In September 2026, swarovski.com generated $9.5 million in online sales within the jewelry and luxury products category, significantly exceeding the typical jewelry and luxury products retailer's monthly revenue of around $84,900. The site recorded 6.5 million sessions, far surpassing the typical jewelry and luxury products retailer's 26,500 sessions. Its conversion rate ranged from 1.00-1.50%, which is within the typical jewelry and luxury products retailer's range of 0.35% to 2.7%. Additionally, swarovski.com's average order value (AOV) was between $125-150, also within the typical jewelry and luxury products category range of $81 to $1,012.
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swarovski.com competitors

In September 2026, dreamtimecreations.com generated $343,000 in revenue from 1,657 transactions, boasting 42,200 sessions and an AOV of $200-225. In comparison, swarovski.com significantly outperforms its competitors, achieving a revenue of $9.5 million with 70,100 transactions and 6.5 million sessions. Swarovski's AOV, ranging from $125-150, reflects a solid positioning in the market despite being lower than dreamtimecreations.com's. Meanwhile, crystalclassics.com and borsheims.com generated revenues of $125,000 and $216,000 respectively, but both trail swarovski.com by a considerable margin in all key metrics. Similarly, biggsltd.com and reeds.com, with revenues of $7,674 and $6.8 million, also rank lower in transactions and sessions compared to swarovski.com, which leads in all categories. Overall, swarovski.com maintains a dominant position among its competitors in the online crystal and jewelry marketplace.

crystalclassics.com screenshot
#1 crystalclassics.com
124.8K
Revenue
8.5K
Sessions
2.0-2.5%
Conv. rate
$600-700
AOV
dreamtimecreations.com screenshot
#2 dreamtimecreations.com
342.7K
Revenue
42.2K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
biggsltd.com screenshot
#3 biggsltd.com
7.7K
Revenue
3.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
reeds.com screenshot
#4 reeds.com
6.8M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
borsheims.com screenshot
#5 borsheims.com
215.8K
Revenue
78.3K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
swarovski.com vs top market performers
swarovski.com
top retailers
conversion rate vs average order value for swarovski.com and its competitors
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Revenue share by device at swarovski.com

In September large majority of sales on swarovski.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In September large majority of sales on swarovski.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

Industries swarovski.com operates in

swarovski.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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swarovski.com channels

Identify top traffic channels that drive growth for swarovski.comand discover how performance of traffic channels has changed over time.

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swarovski.com Google Ads spend

Evaluate swarovski.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swarovski.com devices

Review swarovski.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swarovski.com top markets

Explore swarovski.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swarovski.com country & global rank

Assess the ranking of swarovski.com among other retailers within its primary country and worldwide.

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