Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
Home/Insights/Retailers/swarovski.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for swarovski.comswarovski.com

Start benchmarking for free
Sign in with GoogleSign up with Google
31M
Revenue
Dec 25
17.2M
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
Loading...

Swarovski.com is an online platform that offers a wide range of crystal-based products. The website sells exquisitely crafted jewelry, accessories, and ornaments. Customers can also explore their collection of figurines, home décor items, watches, and sparkling gifts. The website provides a convenient shopping experience with global shipping options and a user-friendly interface.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

swarovski.com Annual Revenue and Growth

swarovski.com's annual sales on its online store amounted to $161.4M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to continue at a similar pace.

Annual Revenue (GMV)2024
$161.4M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
swarovski.com revenue by year

swarovski.com's monthly revenueOVER TIME
View real-time data

Over the past three months, swarovski.com revenue has experienced growth of 120%, compared to the preceding three months.

View real-time data
swarovski.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, swarovski.com generated online sales revenue of $30,954,690, significantly below the industry median of $96,622 for LUXURY, while the largest competitor, brilliantearth.com, earned $94,034,501. The site's conversion rate ranged from 0.50% to 1.00%, below the industry high of 2.83% but above the low of 0.43%. With an average order value (AOV) between $175 and $200, swarovski.com also lagged behind the sector's high AOV of $973 and low of $74. Additionally, the website attracted 17,227,966 sessions, lower than the median of 30,565 in the industry.
Read more

swarovski.com competitors

In December 2025, swarovski.com reported a revenue of $30,954,690 from 170,828 transactions and 17,227,966 sessions, with an average order value (AOV) ranging from $175-200 and a conversion rate of 0.50-1.00%. Compared to its competitors, swarovski.com falls behind crystalclassics.com, which generated $40,815 in revenue from 70 transactions and 2,547 sessions, with an AOV of $575-600 and a conversion rate of 2.50-3.00%. However, swarovski.com outperforms dreamtimecreations.com, biggsltd.com, and borsheims.com in terms of revenue, transactions, and sessions. reeds.com surpasses swarovski.com in revenue with $6,870,311 from 24,381 transactions and 1,527,589 sessions, boasting an AOV of $275-300 and a conversion rate of 1.50-2.00%. Overall, while swarovski.com faces tough competition in some areas, it maintains a strong position in the market.

crystalclassics.com screenshot
#1 crystalclassics.com
40.8K
Revenue
2.5K
Sessions
2.5-3.0%
Conv. rate
$500-600
AOV
dreamtimecreations.com screenshot
#2 dreamtimecreations.com
178.4K
Revenue
26K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
biggsltd.com screenshot
#3 biggsltd.com
41.1K
Revenue
13.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
reeds.com screenshot
#4 reeds.com
6.9M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
borsheims.com screenshot
#5 borsheims.com
467.4K
Revenue
152.9K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
swarovski.com vs top market performers
swarovski.com
top retailers
conversion rate vs average order value for swarovski.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at swarovski.com

In December large majority of sales on swarovski.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In December large majority of sales on swarovski.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

swarovski.com channels

Identify top traffic channels that drive growth for swarovski.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

swarovski.com Google Ads spend

Evaluate swarovski.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

swarovski.com devices

Review swarovski.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

swarovski.com top markets

Explore swarovski.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

swarovski.com country & global rank

Assess the ranking of swarovski.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard