swarovski.com
Swarovski.com is an online platform that offers a wide range of crystal-based products. The website sells exquisitely crafted jewelry, accessories, and ornaments. Customers can also explore their collection of figurines, home décor items, watches, and sparkling gifts. The website provides a convenient shopping experience with global shipping options and a user-friendly interface.
GRIPS CUSTOMERS & RESEARCH PARTNERS
swarovski.com Annual Revenue and Growth
swarovski.com's annual sales on its online store amounted to $161.4M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
swarovski.com's monthly revenueOVER TIME
Over the past three months, swarovski.com revenue has experienced growth of 11%, compared to the preceding three months.
swarovski.com competitors
In August 2025, swarovski.com generated $8,615,975 in revenue from 61,691 transactions with 5,872,647 sessions. The average order value (AOV) ranged between $125 and $150, with a conversion rate of 1.00-1.50%. In comparison, crystalclassics.com had significantly lower revenue at $42,514 from 75 transactions and 3,094 sessions, but boasted a higher AOV of $550-575 and a conversion rate of 2.00-2.50%. dreamtimecreations.com outperformed Swarovski with $167,860 in revenue from 982 transactions and 26,816 sessions, with an AOV of $150-175 and a conversion rate of 3.50-4.00%. On the other hand, reeds.com generated $3,173,246 in revenue from 9,706 transactions and 572,196 sessions, with an AOV of $325-350 and a conversion rate of 1.50-2.00%. borsheims.com had revenue of $155,336 from 244 transactions and 82,321 sessions, with the highest AOV of $625-650 but a lower conversion rate of 0.00-0.50%.
Revenue share by device at swarovski.com
In August large majority of sales on swarovski.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
Gain even more insights with the Grips app
swarovski.com channels
Identify top traffic channels that drive growth for swarovski.comand discover how performance of traffic channels has changed over time.
swarovski.com Google Ads spend
Evaluate swarovski.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swarovski.com devices
Review swarovski.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
