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Jun 2026
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Home/Insights/Retailers/swarovski.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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16.2M
Revenue
Jun 26
8.1M
Sessions
Jun 26
1.0-1.5%
Conv. rate
Jun 26
$175-200
AOV
Jun 26
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Swarovski.com is an online platform that offers a wide range of crystal-based products. The website sells exquisitely crafted jewelry, accessories, and ornaments. Customers can also explore their collection of figurines, home décor items, watches, and sparkling gifts. The website provides a convenient shopping experience with global shipping options and a user-friendly interface.

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swarovski.com Annual Revenue and Growth

swarovski.com's annual sales on its online store amounted to $153.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$153.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
swarovski.com revenue by year

swarovski.com's monthly revenueOVER TIME
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Over the past three months, swarovski.com revenue has experienced decline of 5.2%, compared to the preceding three months.

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swarovski.com revenue decline for last six months
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OVERVIEW
In June 2026, swarovski.com generated $16,189,603 in online sales, significantly higher than the LUXURY median of $91,399. With a conversion rate of 1.00-1.50%, it falls below the high benchmark of 2.85%, while its average order value (AOV) of $175-200 is well below the sector's peak of $995. The site attracted 8,088,518 sessions, though this figure remains lower than the top-performing store, pandora.net, which recorded 14,984,853 sessions, reflecting competitive challenges in the luxury market. Overall, swarovski.com demonstrates strong revenue potential but needs to enhance conversion rates and AOV.
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swarovski.com competitors

In June 2026, swarovski.com generated a revenue of $16,189,603 from 89,042 transactions, with a conversion rate of 1.00-1.50% over 8,088,518 sessions. In comparison, dreamtimecreations.com outperformed with a revenue of $156,136 from 732 transactions and a conversion rate of 2.50-3.00% across 27,299 sessions. crystalclassics.com had a much lower revenue of $38,867 with an AOV of $625-650, indicating high-value sales but only 61 transactions. Meanwhile, reeds.com dominated with $4,750,167 in revenue, capitalizing on high traffic of 793,895 sessions and a conversion rate of 2.00-2.50%. biggsltd.com closely mirrored swarovski.com, generating $15,405 but with a slightly higher AOV. Lastly, borsheims.com lagged with $317,581 in revenue, despite having a notable AOV of $650-675. Overall, while swarovski.com holds a competitive position, its metrics reveal opportunities for enhancement in conversion rates and customer engagement.

crystalclassics.com screenshot
#1 crystalclassics.com
38.9K
Revenue
3.1K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
dreamtimecreations.com screenshot
#2 dreamtimecreations.com
156.1K
Revenue
27.3K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
biggsltd.com screenshot
#3 biggsltd.com
15.4K
Revenue
4.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
reeds.com screenshot
#4 reeds.com
4.8M
Revenue
793.9K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
borsheims.com screenshot
#5 borsheims.com
317.6K
Revenue
103.9K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
swarovski.com vs top market performers
swarovski.com
top retailers
conversion rate vs average order value for swarovski.com and its competitors
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Revenue share by device at swarovski.com

In June large majority of sales on swarovski.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In June large majority of sales on swarovski.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

Industries swarovski.com operates in

swarovski.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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swarovski.com channels

Identify top traffic channels that drive growth for swarovski.comand discover how performance of traffic channels has changed over time.

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swarovski.com Google Ads spend

Evaluate swarovski.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swarovski.com devices

Review swarovski.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swarovski.com top markets

Explore swarovski.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swarovski.com country & global rank

Assess the ranking of swarovski.com among other retailers within its primary country and worldwide.

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