swarovski.com
Swarovski.com is an online platform that offers a wide range of crystal-based products. The website sells exquisitely crafted jewelry, accessories, and ornaments. Customers can also explore their collection of figurines, home décor items, watches, and sparkling gifts. The website provides a convenient shopping experience with global shipping options and a user-friendly interface.
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swarovski.com Annual Revenue and Growth
swarovski.com's annual sales on its online store amounted to $161.4M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
swarovski.com's monthly revenueOVER TIME
Over the past three months, swarovski.com revenue has experienced growth of 33%, compared to the preceding three months.
swarovski.com competitors
In November 2025, swarovski.com reported a revenue of $22,081,859 with 122,984 transactions and 11,029,271 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 1.00-1.50%. When compared to its competitors, swarovski.com falls behind in terms of revenue and transactions. crystalclassics.com generated $68,023 in revenue from 110 transactions and 3,957 sessions, with a higher AOV of $600-625 and a conversion rate of 2.50-3.00%. dreamtimecreations.com also outperformed swarovski.com with $174,376 in revenue from 1,017 transactions and 29,747 sessions, maintaining an AOV of $150-175 and a conversion rate of 3.00-3.50%. While swarovski.com's performance is solid in terms of AOV and conversion rate, it may need to focus on increasing revenue and transactions to stay competitive in the market.
Revenue share by device at swarovski.com
In November large majority of sales on swarovski.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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swarovski.com channels
Identify top traffic channels that drive growth for swarovski.comand discover how performance of traffic channels has changed over time.
swarovski.com Google Ads spend
Evaluate swarovski.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swarovski.com devices
Review swarovski.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
