swarovski.com
Swarovski.com is an online platform that offers a wide range of crystal-based products. The website sells exquisitely crafted jewelry, accessories, and ornaments. Customers can also explore their collection of figurines, home décor items, watches, and sparkling gifts. The website provides a convenient shopping experience with global shipping options and a user-friendly interface.
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swarovski.com Annual Revenue and Growth
swarovski.com's annual sales on its online store amounted to $153.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
swarovski.com's monthly revenueOVER TIME
Over the past three months, swarovski.com revenue has experienced decline of 37%, compared to the preceding three months.
swarovski.com competitors
In May 2026, swarovski.com reported a revenue of $14,963,482 with an average order value (AOV) of $175-200, resulting in a conversion rate of 1.00-1.50% across 8,246,401 sessions. Comparatively, crystalclassics.com generated $34,388 with a much higher AOV of $650-675 and a superior conversion rate of 2.50-3.00%. dreamtimecreations.com excelled with $172,115 in revenue and an AOV of $200-225, maintaining a similar conversion rate as crystalclassics. In contrast, biggsltd.com achieved $17,800 in revenue but struggled with a lower AOV of $250-275 and the same conversion rate as swarovski.com. reeds.com showed remarkable performance with $6,907,201 in revenue, higher transaction volume, and a conversion rate of 2.00-2.50%. Finally, borsheims.com lagged with $394,920 in revenue, a low conversion rate of 0.00-0.50%, and an AOV of $600-625. Overall, swarovski.com competes strongly in the luxury segment, though several competitors outperform in specific metrics.
Revenue share by device at swarovski.com
In May large majority of sales on swarovski.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
Industries swarovski.com operates in
swarovski.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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swarovski.com channels
Identify top traffic channels that drive growth for swarovski.comand discover how performance of traffic channels has changed over time.
swarovski.com Google Ads spend
Evaluate swarovski.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swarovski.com devices
Review swarovski.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
