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Jul 2025
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Home/Insights/Retailers/swarovski.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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10.9M
Revenue
7.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
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Swarovski.com is an online platform that offers a wide range of crystal-based products. The website sells exquisitely crafted jewelry, accessories, and ornaments. Customers can also explore their collection of figurines, home décor items, watches, and sparkling gifts. The website provides a convenient shopping experience with global shipping options and a user-friendly interface.

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swarovski.com's revenueOVER TIME
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Over the past three months, swarovski.com revenue has experienced growth of 1.8%, compared to the preceding three months.

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swarovski.com revenue growth for last six months
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OVERVIEW
swarovski.com in the LUXURY industry had a revenue of $10,897,217, a conversion rate of 1.00-1.50%, an AOV of $125-150, and 7,289,543 sessions in July 2025, with the highest revenue being $70,869,272 from chrono24.com, a conversion rate of 2.68%, an AOV of $997, and 14,175,059 sessions from pandora.net, and a median revenue of $92,611 and median sessions of 27,584. The lowest conversion rate was 0.35% and lowest AOV was $89 in the LUXURY category.
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swarovski.com competitors

In July 2025, swarovski.com, with a revenue of $10,897,217, had 76,651 transactions and 7,289,543 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. Compared to its competitors, swarovski.com falls behind in revenue when compared to crystalclassics.com with $85,780 and dreamtimecreations.com with $152,147. However, swarovski.com surpasses biggsltd.com with $20,729, reeds.com with $2,497,791, and borsheims.com with $177,434. In terms of conversion rate, swarovski.com is outperformed by dreamtimecreations.com with 3.00-3.50% and reeds.com with 1.50-2.00%, but surpasses crystalclassics.com with 2.00-2.50%, biggsltd.com with 0.50-1.00%, and borsheims.com with 0.00-0.50%. Overall, swarovski.com holds its ground among its competitors in the jewelry and crystal industry with a solid performance in various metrics.

crystalclassics.com screenshot
#1 crystalclassics.com
85.8K
Revenue
7.1K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
dreamtimecreations.com screenshot
#2 dreamtimecreations.com
152.1K
Revenue
23.6K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
biggsltd.com screenshot
#3 biggsltd.com
20.7K
Revenue
8.5K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
reeds.com screenshot
#4 reeds.com
2.5M
Revenue
465.8K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
borsheims.com screenshot
#5 borsheims.com
177.4K
Revenue
84.3K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
swarovski.com vs top market performers
swarovski.com
top retailers
conversion rate vs average order value for swarovski.com and its competitors
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Revenue share by device at swarovski.com

In July large majority of sales on swarovski.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In July large majority of sales on swarovski.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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swarovski.com channels

Identify top traffic channels that drive growth for swarovski.comand discover how performance of traffic channels has changed over time.

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swarovski.com Google Ads spend

Evaluate swarovski.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swarovski.com devices

Review swarovski.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swarovski.com top markets

Explore swarovski.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swarovski.com country & global rank

Assess the ranking of swarovski.com among other retailers within its primary country and worldwide.

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