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Aug 2026
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Home/Insights/Retailers/swarovski.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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13.4M
Revenue
Aug 26
7.2M
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$175-200
AOV
Aug 26
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Swarovski.com is an online platform that offers a wide range of crystal-based products. The website sells exquisitely crafted jewelry, accessories, and ornaments. Customers can also explore their collection of figurines, home décor items, watches, and sparkling gifts. The website provides a convenient shopping experience with global shipping options and a user-friendly interface.

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swarovski.com Annual Revenue and Growth

swarovski.com's annual sales on its online store amounted to $153.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$153.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
swarovski.com revenue by year

swarovski.com's monthly revenueOVER TIME
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Over the past three months, swarovski.com revenue has experienced growth of 14%, compared to the preceding three months.

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swarovski.com revenue growth for last six months
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OVERVIEW
In August 2026, swarovski.com generated $13.4 million in online sales, significantly exceeding the typical jewelry and luxury products retailer's revenue of around $109,000. The site attracted 7.2 million sessions, far above the typical jewelry and luxury products retailer's 35,200 sessions. Its conversion rate ranged from 1.00-1.50%, aligning with the typical jewelry and luxury products retailer's range of 0.37% to 2.73%. Additionally, swarovski.com’s average order value (AOV) of $175-200 falls within the typical jewelry and luxury products retailer's range of $88 to $1,050, showcasing solid performance metrics in this competitive category.
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swarovski.com competitors

In August 2026, crystalclassics.com reported a revenue of $136,000, with 248 transactions and 10,100 sessions, showcasing an average order value (AOV) of $550-575 and a conversion rate of 2.00-2.50%. In contrast, swarovski.com leads significantly with a revenue of $13.4 million, achieving 72,600 transactions and 7.2 million sessions, with an AOV ranging from $175-200 and a conversion rate of 1.00-1.50%. While dreamtimecreations.com also performs well with a revenue of $291,000 from 1,470 transactions and 43,800 sessions, swarovski.com outperforms all competitors in both revenue and transaction counts. Other competitors, such as biggsltd.com and borsheims.com, report lower figures, with revenues of $24,400 and $394,000, respectively. Overall, swarovski.com stands out in both revenue and transaction metrics, clearly establishing its dominance in the market.

crystalclassics.com screenshot
#1 crystalclassics.com
136.5K
Revenue
10.1K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
dreamtimecreations.com screenshot
#2 dreamtimecreations.com
290.8K
Revenue
43.8K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
biggsltd.com screenshot
#3 biggsltd.com
24.4K
Revenue
11.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
reeds.com screenshot
#4 reeds.com
9M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
borsheims.com screenshot
#5 borsheims.com
394.4K
Revenue
100.9K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
swarovski.com vs top market performers
swarovski.com
top retailers
conversion rate vs average order value for swarovski.com and its competitors
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Revenue share by device at swarovski.com

In August large majority of sales on swarovski.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In August large majority of sales on swarovski.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

Industries swarovski.com operates in

swarovski.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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swarovski.com channels

Identify top traffic channels that drive growth for swarovski.comand discover how performance of traffic channels has changed over time.

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swarovski.com Google Ads spend

Evaluate swarovski.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swarovski.com devices

Review swarovski.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swarovski.com top markets

Explore swarovski.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swarovski.com country & global rank

Assess the ranking of swarovski.com among other retailers within its primary country and worldwide.

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