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Dec 2025
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Home/Insights/Retailers/tapmachine.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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16.9K
Revenue
Dec 25
4.4K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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Tapmachine.com is an online platform that offers a variety of different products for sale, particularly focusing on beer dispensing equipment. The website provides a range of options for individuals or businesses seeking to purchase taps, kegerators, keg couplers, and other related accessories to assist in the dispensing and serving of beer.

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tapmachine.com Annual Revenue and Growth

tapmachine.com's annual sales on its online store amounted to $393.8K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$393.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tapmachine.com revenue by year

tapmachine.com's monthly revenueOVER TIME
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Over the past three months, tapmachine.com revenue has experienced growth of 3.5%, compared to the preceding three months.

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tapmachine.com revenue growth for last six months
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OVERVIEW
In December 2025, tapmachine.com generated $16,895 in online sales with a conversion rate of 1.50-2.00%, significantly below the industry median of $43,769 and the high of 4.84%. The average order value (AOV) ranged from $200 to $225, also below the high of $265, while the site recorded 4,430 sessions, far fewer than the median of 11,175 in the FOOD AND DRINK category. These metrics indicate that while tapmachine.com shows potential, it has room for improvement compared to industry leaders like totalwine.com, which dominates with sales exceeding $144 million and session counts in the millions.
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tapmachine.com competitors

In December 2025, tapmachine.com generated $16,895 in revenue from 84 transactions and 4,430 sessions, with an average order value (AOV) of $200-225 and a conversion rate of 1.50-2.00%. In comparison, cheaphumidors.com earned $11,186 from 87 transactions and 3,529 sessions, with an AOV of $125-150 and a higher conversion rate of 2.00-2.50%. spiritedgifts.com outperformed both with revenue of $217,652 from 1,484 transactions and 69,313 sessions, AOV of $125-150, and a similar conversion rate of 2.00-2.50%. amazon.de dominated the competition with revenue of $2,820,314,148 from 30,007,135 transactions and 469,239,064 sessions, despite having a lower AOV of $75-100, their conversion rate was the highest at 6.00-6.50%. qualityliquorstore.com fell behind tapmachine.com with revenue of $245,652 from 1,420 transactions and 96,138 sessions, with an AOV of $150-175 and a slightly lower conversion rate of 1.00-1.50%.

cheaphumidors.com screenshot
#1 cheaphumidors.com
11.2K
Revenue
3.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
spiritedgifts.com screenshot
#2 spiritedgifts.com
217.7K
Revenue
69.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
amazon.de screenshot
#3 amazon.de
2.8B
Revenue
469.2M
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
qualityliquorstore.com screenshot
#4 qualityliquorstore.com
245.7K
Revenue
96.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
tapmachine.com vs top market performers
tapmachine.com
top retailers
conversion rate vs average order value for tapmachine.com and its competitors
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Revenue share by device at tapmachine.com

In December large majority of sales on tapmachine.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on tapmachine.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tapmachine.com channels

Identify top traffic channels that drive growth for tapmachine.comand discover how performance of traffic channels has changed over time.

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tapmachine.com Google Ads spend

Evaluate tapmachine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tapmachine.com devices

Review tapmachine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tapmachine.com top markets

Explore tapmachine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tapmachine.com country & global rank

Assess the ranking of tapmachine.com among other retailers within its primary country and worldwide.

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