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Aug 2026
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Home/Insights/Retailers/tatonka.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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403K
Revenue
Aug 26
190.4K
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$250-275
AOV
Aug 26
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  • Main country of store: GERMANY
  • Website category: CAMPING SCOUTING AND OUTDOORS

At Tatonka you will find backpacks, tents, bags, outdoor equipment, outdoor clothing and accessories of the highest quality.

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tatonka.com Annual Revenue and Growth

tatonka.com's annual sales on its online store amounted to $2.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
tatonka.com revenue by year

tatonka.com's monthly revenueOVER TIME
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Over the past three months, tatonka.com revenue has experienced growth of 42%, compared to the preceding three months.

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tatonka.com revenue growth for last six months
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OVERVIEW
In August 2026, tatonka.com generated $403,000 in online sales, significantly exceeding the typical store in the camping scouting and outdoors category, which generates around $23,700 monthly. With 190,000 sessions, tatonka.com far surpasses the approximately 12,400 sessions seen by a typical store in the camping scouting and outdoors category. The conversion rate ranges from 0.50-1.00%, within the typical category range of 0.41% to 3.1%. Additionally, its average order value (AOV) of $250-275 falls within the typical range of $53 to $421.
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tatonka.com competitors

In August 2026, tatonka.com stands out with a commendable conversion rate of 0.50-1.00%, surpassing the much higher rates of outdoortrends.de (1.50-2.00%) and trekking-lite-store.com (2.00-2.50%). However, tatonka.com trails in revenue at $403,000, ranking 3 of 5, while deuter.com leads significantly with $1.4 million. In terms of transactions, tatonka.com reported 1,518, placing it 4 of 5, far behind deuter.com, which boasts 8,122. Although tatonka.com ranks 2 of 5 in sessions at 190,000, it still falls short of deuter.com’s impressive 723,000. The average order value (AOV) of tatonka.com ranges between $250-275, outperforming its competitors in this metric.

outdoortrends.de screenshot
#1 outdoortrends.de
395K
Revenue
141.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
trekking-lite-store.com screenshot
#2 trekking-lite-store.com
1.2K
Revenue
303
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
deuter.com screenshot
#3 deuter.com
1.4M
Revenue
723.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
unterwegs.biz screenshot
#4 unterwegs.biz
780K
Revenue
177.8K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
tasmaniantiger.info screenshot
#5 tasmaniantiger.info
303.5K
Revenue
99.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
tatonka.com vs top market performers
tatonka.com
top retailers
conversion rate vs average order value for tatonka.com and its competitors
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Revenue share by device at tatonka.com

In August large majority of sales on tatonka.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In August large majority of sales on tatonka.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

Industries tatonka.com operates in

tatonka.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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tatonka.com channels

Identify top traffic channels that drive growth for tatonka.comand discover how performance of traffic channels has changed over time.

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tatonka.com Google Ads spend

Evaluate tatonka.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tatonka.com devices

Review tatonka.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tatonka.com top markets

Explore tatonka.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tatonka.com country & global rank

Assess the ranking of tatonka.com among other retailers within its primary country and worldwide.

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