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Nov 2025
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Home/Insights/Retailers/tatonka.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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164.4K
Revenue
Nov 25
98.9K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$225-250
AOV
Nov 25
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  • Main country of store: GERMANY
  • Website category: CAMPING SCOUTING AND OUTDOORS

At Tatonka you will find backpacks, tents, bags, outdoor equipment, outdoor clothing and accessories of the highest quality.

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tatonka.com's monthly revenueOVER TIME
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Over the past three months, tatonka.com revenue has experienced decline of 25%, compared to the preceding three months.

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tatonka.com revenue decline for last six months
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OVERVIEW
In November 2025, tatonka.com generated $164,422 in online sales, significantly outperforming the hobbies and leisure industry's median revenue of $22,994, though still far behind the leading competitor gaiagps.com at $1,567,509. The site's conversion rate ranged from 0.50% to 1.00%, below the category's high of 2.91% and above the low of 0.49%. tatonka.com's average order value (AOV) fell between $225 and $250, lower than the category's high of $426. Additionally, the site attracted 98,877 sessions, which is substantially above the median of 10,477 but notably less than gaiagps.com's 673,848 sessions.
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tatonka.com competitors

In November 2025, tatonka.com had a revenue of $164,422 with 674 transactions and 98,877 sessions, resulting in an average order value (AOV) of $225-250 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, outdoortrends.de had a higher revenue of $267,046 with 1,465 transactions and 81,481 sessions, a lower AOV of $175-200, but a higher conversion rate of 1.50-2.00%. trekking-lite-store.com had significantly lower revenue of $4,640 with 20 transactions and 888 sessions, a similar AOV of $225-250, and a higher conversion rate of 2.00-2.50%. deuter.com and unterwegs.biz had even higher revenues of $807,648 and $839,824 respectively, with more transactions and sessions than tatonka.com, but slightly lower AOVs and varying conversion rates. Overall, tatonka.com falls in the middle ground among its competitors in terms of revenue, transactions, AOV, and conversion rate.

outdoortrends.de screenshot
#1 outdoortrends.de
267K
Revenue
81.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
trekking-lite-store.com screenshot
#2 trekking-lite-store.com
4.6K
Revenue
887.7
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
deuter.com screenshot
#3 deuter.com
807.6K
Revenue
484.7K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
unterwegs.biz screenshot
#4 unterwegs.biz
839.8K
Revenue
183.9K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
tasmaniantiger.info screenshot
#5 tasmaniantiger.info
195K
Revenue
88.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
tatonka.com vs top market performers
tatonka.com
top retailers
conversion rate vs average order value for tatonka.com and its competitors
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Revenue share by device at tatonka.com

In November large majority of sales on tatonka.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In November large majority of sales on tatonka.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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tatonka.com channels

Identify top traffic channels that drive growth for tatonka.comand discover how performance of traffic channels has changed over time.

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tatonka.com Google Ads spend

Evaluate tatonka.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tatonka.com devices

Review tatonka.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tatonka.com top markets

Explore tatonka.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tatonka.com country & global rank

Assess the ranking of tatonka.com among other retailers within its primary country and worldwide.

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