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Oct 2025
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Home/Insights/Retailers/tatonka.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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168.4K
Revenue
Oct 25
105.5K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: CAMPING SCOUTING AND OUTDOORS

At Tatonka you will find backpacks, tents, bags, outdoor equipment, outdoor clothing and accessories of the highest quality.

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tatonka.com's monthly revenueOVER TIME
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Over the past three months, tatonka.com revenue has experienced growth of 0.46%, compared to the preceding three months.

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tatonka.com revenue growth for last six months
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OVERVIEW
In October 2025, tatonka.com, operating in the hobbies and leisure/camping, scouting, and outdoors sector, generated $168,376 in online sales, significantly surpassing the industry median of $24,283, but trailing behind the leader, gaiagps.com, at $1,803,843. Its conversion rate ranged from 0.50-1.00%, below the sector's high of 2.88%, while the average order value (AOV) stood between $225-250, also below the high of $411. tatonka.com attracted 105,457 sessions, far exceeding the median of 10,873, yet still lagging behind gaiagps.com's 816,435 sessions, indicating strong traffic despite lower conversion and AOV metrics.
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tatonka.com competitors

When comparing tatonka.com to its competitors in the outdoor gear industry in October 2025, several key metrics stand out. tatonka.com has a revenue of $168,376 with 700 transactions and 105,457 sessions, resulting in an average order value (AOV) of $225-250 and a conversion rate of 0.50-1.00. In contrast, rucksack.de has significantly lower revenue at $1,042 with 11 transactions and 514 sessions, but a higher conversion rate of 2.00-2.50. outdoortrends.de leads in revenue with $281,797 and 1,613 transactions, with a conversion rate of 1.50-2.00. trekking-lite-store.com has a similar AOV to tatonka.com but fewer transactions and sessions. deuter.com and unterwegs.biz both have higher revenue and transactions compared to tatonka.com, with unterwegs.biz having the highest conversion rate of 2.50-3.00. Overall, tatonka.com performs well in AOV but may benefit from increasing transactions and sessions to compete with the higher revenue competitors.

rucksack.de screenshot
#1 rucksack.de
1K
Revenue
514.4
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
outdoortrends.de screenshot
#2 outdoortrends.de
281.8K
Revenue
95.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
trekking-lite-store.com screenshot
#3 trekking-lite-store.com
17.6K
Revenue
3.2K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
deuter.com screenshot
#4 deuter.com
816.3K
Revenue
486.2K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
unterwegs.biz screenshot
#5 unterwegs.biz
824.9K
Revenue
184.2K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
tatonka.com vs top market performers
tatonka.com
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conversion rate vs average order value for tatonka.com and its competitors
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Revenue share by device at tatonka.com

In October large majority of sales on tatonka.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In October large majority of sales on tatonka.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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tatonka.com channels

Identify top traffic channels that drive growth for tatonka.comand discover how performance of traffic channels has changed over time.

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tatonka.com Google Ads spend

Evaluate tatonka.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tatonka.com devices

Review tatonka.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tatonka.com top markets

Explore tatonka.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tatonka.com country & global rank

Assess the ranking of tatonka.com among other retailers within its primary country and worldwide.

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