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Apr 2026
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Home/Insights/Retailers/tatonka.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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158.9K
Revenue
Apr 26
118.4K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$200-225
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: CAMPING SCOUTING AND OUTDOORS

At Tatonka you will find backpacks, tents, bags, outdoor equipment, outdoor clothing and accessories of the highest quality.

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tatonka.com Annual Revenue and Growth

tatonka.com's annual sales on its online store amounted to $2.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tatonka.com revenue by year

tatonka.com's monthly revenueOVER TIME
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Over the past three months, tatonka.com revenue has experienced decline of 16%, compared to the preceding three months.

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tatonka.com revenue decline for last six months
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OVERVIEW
In April 2026, tatonka.com, operating in the hobbies and leisure/camping, scouting, and outdoors sector, generated online sales revenue of $158,852, significantly above the median of $19,676, but far from the leading gaiagps.com, which earned $1,420,219. With a conversion rate between 0.50-1.00%, tatonka.com falls short of the high industry benchmark of 2.97%. Its average order value (AOV) ranged from $200-225, notably lower than the industry's high of $409. Additionally, tatonka.com attracted 118,429 sessions, substantially higher than the median of 11,906 but still far below gaiagps.com's 791,690 sessions.
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tatonka.com competitors

In April 2026, tatonka.com generated $158,852 in revenue from 728 transactions across 118,429 sessions, yielding an average order value (AOV) of $200-225 and a conversion rate of 0.50-1.00%. In comparison, outdoortrends.de significantly outperformed tatonka.com, achieving $300,403 in revenue from 1,559 transactions with a conversion rate of 1.50-2.00%. trekking-lite-store.com, although it reported a modest $1,354 in revenue from just 7 transactions, had a similar AOV of $200-225 but a higher conversion rate of 1.00-1.50%. Notably, deuter.com and unterwegs.biz led the market, with revenues of $799,944 and $708,385, respectively, and conversion rates of 0.50-1.00% and 2.50-3.00%. Overall, while tatonka.com demonstrates a solid performance, it lags behind its competitors, particularly in conversion rate and total revenue.

outdoortrends.de screenshot
#1 outdoortrends.de
300.4K
Revenue
95.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
trekking-lite-store.com screenshot
#2 trekking-lite-store.com
1.4K
Revenue
474.3
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
deuter.com screenshot
#3 deuter.com
799.9K
Revenue
511.5K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
unterwegs.biz screenshot
#4 unterwegs.biz
708.4K
Revenue
151K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
tasmaniantiger.info screenshot
#5 tasmaniantiger.info
97K
Revenue
97.6K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
tatonka.com vs top market performers
tatonka.com
top retailers
conversion rate vs average order value for tatonka.com and its competitors
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Revenue share by device at tatonka.com

In April large majority of sales on tatonka.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In April large majority of sales on tatonka.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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tatonka.com channels

Identify top traffic channels that drive growth for tatonka.comand discover how performance of traffic channels has changed over time.

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tatonka.com Google Ads spend

Evaluate tatonka.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tatonka.com devices

Review tatonka.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tatonka.com top markets

Explore tatonka.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tatonka.com country & global rank

Assess the ranking of tatonka.com among other retailers within its primary country and worldwide.

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