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Mar 2026
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Home/Insights/Retailers/tatonka.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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218.3K
Revenue
Mar 26
119.3K
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$200-225
AOV
Mar 26
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  • Main country of store: GERMANY
  • Website category: CAMPING SCOUTING AND OUTDOORS

At Tatonka you will find backpacks, tents, bags, outdoor equipment, outdoor clothing and accessories of the highest quality.

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tatonka.com Annual Revenue and Growth

tatonka.com's annual sales on its online store amounted to $2.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tatonka.com revenue by year

tatonka.com's monthly revenueOVER TIME
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Over the past three months, tatonka.com revenue has experienced decline of 19%, compared to the preceding three months.

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tatonka.com revenue decline for last six months
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OVERVIEW
In March 2026, tatonka.com generated $218,267 in online sales, significantly surpassing the median of $23,463 in the CAMPING SCOUTING AND OUTDOORS industry. With a conversion rate between 0.50-1.00%, it lags behind the high benchmark of 3.08%, while its average order value (AOV) ranges from $200 to $225, below the high of $420. tatonka.com recorded 119,262 sessions, well above the industry median of 10,493, yet far behind the top performer gaiagps.com, which had 672,072 sessions. Overall, tatonka.com shows strong sales but has room for improvement in conversion rates and AOV.
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tatonka.com competitors

In March 2026, tatonka.com recorded a revenue of $218,267 from 978 transactions and 119,262 sessions, with an Average Order Value (AOV) ranging between $200-$225 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, rucksack.de generated $2,601 in revenue from 36 transactions and 1,875 sessions, with an AOV of $50-$75 and a conversion rate of 1.50-2.00%. outdoortrends.de outperformed tatonka.com with $323,032 in revenue from 1,797 transactions and 104,713 sessions, boasting an AOV of $175-$200 and a conversion rate of 1.50-2.00%. deuter.com and unterwegs.biz also surpassed tatonka.com in terms of revenue, transactions, sessions, AOV, and conversion rate, indicating room for improvement in tatonka.com's performance metrics compared to its competitors in the outdoor gear and equipment market.

rucksack.de screenshot
#1 rucksack.de
2.6K
Revenue
1.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
outdoortrends.de screenshot
#2 outdoortrends.de
323K
Revenue
104.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
trekking-lite-store.com screenshot
#3 trekking-lite-store.com
125.4
Revenue
33
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
deuter.com screenshot
#4 deuter.com
867.7K
Revenue
491.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
unterwegs.biz screenshot
#5 unterwegs.biz
643.4K
Revenue
140.1K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
tatonka.com vs top market performers
tatonka.com
top retailers
conversion rate vs average order value for tatonka.com and its competitors
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Revenue share by device at tatonka.com

In March large majority of sales on tatonka.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In March large majority of sales on tatonka.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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tatonka.com channels

Identify top traffic channels that drive growth for tatonka.comand discover how performance of traffic channels has changed over time.

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tatonka.com Google Ads spend

Evaluate tatonka.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tatonka.com devices

Review tatonka.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tatonka.com top markets

Explore tatonka.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tatonka.com country & global rank

Assess the ranking of tatonka.com among other retailers within its primary country and worldwide.

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