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Jul 2025
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Home/Insights/Retailers/tatonka.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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255.2K
Revenue
159.7K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
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  • Main country of store: GERMANY
  • Website category: CAMPING SCOUTING AND OUTDOORS

At Tatonka you will find backpacks, tents, bags, outdoor equipment, outdoor clothing and accessories of the highest quality.

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tatonka.com's revenueOVER TIME
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Over the past three months, tatonka.com revenue has experienced growth of 46%, compared to the preceding three months.

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tatonka.com revenue growth for last six months
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OVERVIEW
In July 2025, tatonka.com in the CAMPING SCOUTING AND OUTDOORS industry generated $255,235 in online sales, with a conversion rate of 0.50-1.00% and an average order value (AOV) of $225-250. This places them below the median revenue of $27,992, but above the median sessions of 17,000. The highest online store in the category, gaiagps.com, earned $3,351,165 with 1,429,535 sessions, a conversion rate of 2.93%, and an AOV of $403. Comparatively, tatonka.com's metrics fall within the industry average, making them a competitive player in the market.
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tatonka.com competitors

In July 2025, tatonka.com generated a revenue of $255,235 with 1,125 transactions and 159,672 sessions. The average order value (AOV) ranged from $225 to $250, and the conversion rate was between 0.50% and 1.00%. Comparing tatonka.com to its competitors, rucksack.de had a revenue of $6,240, outdoortrends.de had $568,773, trekking-lite-store.com had $34,928, deuter.com had $1,984,507, and unterwegs.biz had $844,116. The number of transactions for these competitors ranged from 99 to 11,620, with sessions varying from 5,280 to 1,095,330. AOV for the competitors was between $50 and $200, and conversion rates ranged from 1.50% to 3.50%. Overall, tatonka.com falls behind in revenue and transactions compared to most competitors but has a similar AOV and conversion rate to some.

rucksack.de screenshot
#1 rucksack.de
6.2K
Revenue
5.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
outdoortrends.de screenshot
#2 outdoortrends.de
568.8K
Revenue
180K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
trekking-lite-store.com screenshot
#3 trekking-lite-store.com
34.9K
Revenue
8.9K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
deuter.com screenshot
#4 deuter.com
2M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
unterwegs.biz screenshot
#5 unterwegs.biz
844.1K
Revenue
185.2K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
tatonka.com vs top market performers
tatonka.com
top retailers
conversion rate vs average order value for tatonka.com and its competitors
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Revenue share by device at tatonka.com

In July large majority of sales on tatonka.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In July large majority of sales on tatonka.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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tatonka.com channels

Identify top traffic channels that drive growth for tatonka.comand discover how performance of traffic channels has changed over time.

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tatonka.com Google Ads spend

Evaluate tatonka.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tatonka.com devices

Review tatonka.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tatonka.com top markets

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tatonka.com country & global rank

Assess the ranking of tatonka.com among other retailers within its primary country and worldwide.

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