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May 2026
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Home/Insights/Retailers/tatonka.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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259.1K
Revenue
May 26
125.5K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$250-275
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: CAMPING SCOUTING AND OUTDOORS

At Tatonka you will find backpacks, tents, bags, outdoor equipment, outdoor clothing and accessories of the highest quality.

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tatonka.com Annual Revenue and Growth

tatonka.com's annual sales on its online store amounted to $2.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
tatonka.com revenue by year

tatonka.com's monthly revenueOVER TIME
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Over the past three months, tatonka.com revenue has experienced growth of 0.73%, compared to the preceding three months.

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tatonka.com revenue growth for last six months
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OVERVIEW
In May 2026, tatonka.com generated $259,086 in online sales, significantly surpassing the industry median of $22,893, although it trails behind the top competitor gaiagps.com, which earned $2,178,691. The site achieved a conversion rate between 0.50-1.00%, falling short of the high benchmark of 3.46%. Its average order value (AOV) ranged from $250-275, lower than the high industry AOV of $429. With 125,544 sessions, tatonka.com outperformed the median of 8,683 but remains far behind gaiagps.com, which attracted 1,052,222 sessions, indicating potential growth opportunities in traffic and conversion efficiency.
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tatonka.com competitors

In May 2026, tatonka.com generated $259,086 in revenue from 948 transactions, yielding a conversion rate of 0.50-1.00% over 125,544 sessions, with an average order value (AOV) between $250-275. In contrast, deuter.com dominated the market with $1,293,227 in revenue from 7,670 transactions, maintaining a conversion rate of 1.00-1.50% over 717,627 sessions, and an AOV of $150-175. Similarly, unterwegs.biz achieved $948,679 in revenue with a high conversion rate of 3.00-3.50% from 6,218 transactions across 183,287 sessions. outdoortrends.de reported $417,023 in revenue with 2,508 transactions and a conversion rate of 1.50-2.00%, while rucksack.de lagged significantly, earning only $4,071 from 45 transactions and achieving a conversion rate of 2.00-2.50%. trekking-lite-store.com had a modest $1,354 revenue from 7 transactions, with a conversion rate of 1.00-1.50%. Overall, tatonka.com competes in a market where established players outpace its revenue and transaction metrics.

rucksack.de screenshot
#1 rucksack.de
4.1K
Revenue
1.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
outdoortrends.de screenshot
#2 outdoortrends.de
417K
Revenue
146.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
trekking-lite-store.com screenshot
#3 trekking-lite-store.com
1.4K
Revenue
474.3
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
deuter.com screenshot
#4 deuter.com
1.3M
Revenue
717.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
unterwegs.biz screenshot
#5 unterwegs.biz
948.7K
Revenue
183.3K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
tatonka.com vs top market performers
tatonka.com
top retailers
conversion rate vs average order value for tatonka.com and its competitors
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Revenue share by device at tatonka.com

In May large majority of sales on tatonka.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In May large majority of sales on tatonka.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

Industries tatonka.com operates in

tatonka.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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tatonka.com channels

Identify top traffic channels that drive growth for tatonka.comand discover how performance of traffic channels has changed over time.

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tatonka.com Google Ads spend

Evaluate tatonka.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tatonka.com devices

Review tatonka.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tatonka.com top markets

Explore tatonka.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tatonka.com country & global rank

Assess the ranking of tatonka.com among other retailers within its primary country and worldwide.

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