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May 2025
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Home/Insights/Retailers/tatonka.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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203.2K
Revenue
125.7K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
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  • Main country of store: GERMANY
  • Website category: CAMPING SCOUTING AND OUTDOORS

At Tatonka you will find backpacks, tents, bags, outdoor equipment, outdoor clothing and accessories of the highest quality.

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tatonka.com's revenueOVER TIME
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Over the past three months, tatonka.com revenue has experienced decline of 28%, compared to the preceding three months.

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tatonka.com revenue decline for last six months
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OVERVIEW
In May 2025, tatonka.com in the CAMPING SCOUTING AND OUTDOORS industry had a revenue of $203,230, conversion rate of 0.50-1.00%, AOV of $225-250, and 125,715 sessions. The median revenue in the category was $29,795, with gaiagps.com leading at $2,373,835. High conversion rate was 3.15%, low was 0.4%, high AOV was $418, and low was $64. The highest sessions were at 1,047,675 from gaiagps.com, while the median was 12,042.
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tatonka.com competitors

In May 2025, tatonka.com, with a revenue of $203,230 from 896 transactions and 125,715 sessions, has an Average Order Value (AOV) of $225-250 and a conversion rate of 0.50-1.00%. Compared to its competitors, tatonka.com falls behind in revenue when compared to deuter.com with $1,167,489, unterwegs.biz with $709,590, and outdoortrends.de with $452,045. However, tatonka.com outperforms rucksack.de in revenue. In terms of transactions and sessions, tatonka.com lags behind deuter.com and unterwegs.biz but surpasses rucksack.de. The AOV of tatonka.com is comparable to deuter.com and outperforms rucksack.de and outdoortrends.de. The conversion rate of tatonka.com is on par with deuter.com but lower than unterwegs.biz and outdoortrends.de, while higher than rucksack.de. Overall, tatonka.com shows competitiveness within its industry, balancing revenue, transactions, AOV, and conversion rate with its rivals in the online outdoor equipment market.

rucksack.de screenshot
#1 rucksack.de
9.1K
Revenue
7.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
outdoortrends.de screenshot
#2 outdoortrends.de
452K
Revenue
136.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
deuter.com screenshot
#3 deuter.com
1.2M
Revenue
690.6K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
unterwegs.biz screenshot
#4 unterwegs.biz
709.6K
Revenue
152.6K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
tasmaniantiger.info screenshot
#5 tasmaniantiger.info
158.3K
Revenue
106.1K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
tatonka.com vs top market performers
tatonka.com
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conversion rate vs average order value for tatonka.com and its competitors
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Revenue share by device at tatonka.com

In May large majority of sales on tatonka.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

In May large majority of sales on tatonka.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.
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tatonka.com channels

Identify top traffic channels that drive growth for tatonka.comand discover how performance of traffic channels has changed over time.

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tatonka.com Google Ads spend

Evaluate tatonka.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tatonka.com devices

Review tatonka.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tatonka.com top markets

Explore tatonka.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tatonka.com country & global rank

Assess the ranking of tatonka.com among other retailers within its primary country and worldwide.

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