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Dec 2025
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Home/Insights/Retailers/tatonka.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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320.7K
Revenue
Dec 25
184.8K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: CAMPING SCOUTING AND OUTDOORS

At Tatonka you will find backpacks, tents, bags, outdoor equipment, outdoor clothing and accessories of the highest quality.

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tatonka.com's monthly revenueOVER TIME
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Over the past three months, tatonka.com revenue has experienced decline of 18%, compared to the preceding three months.

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tatonka.com revenue decline for last six months
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OVERVIEW
In December 2025, tatonka.com, operating in the CAMPING SCOUTING AND OUTDOORS sector, achieved impressive online sales revenue of $320,717, significantly surpassing the industry median of $30,686. Its conversion rate ranged from 0.50-1.00%, notably below the sector's high of 3.14%, while its average order value (AOV) was between $200-225, lower than the high AOV of $420. The site attracted 184,792 sessions, well above the median of 9,004, though still behind the leading site, gaiagps.com, which garnered 577,995 sessions, indicating robust traffic despite competitive challenges in the market.
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tatonka.com competitors

When comparing tatonka.com to its competitors in December 2025, we see that tatonka.com generated a revenue of $320,717 with 1,594 transactions and 184,792 sessions, boasting an average order value (AOV) of $200-225 and a conversion rate of 0.50-1.00%. In contrast, outdoortrends.de had a revenue of $245,223 with 1,391 transactions and 79,113 sessions, showing a slightly higher conversion rate of 1.50-2.00% but a lower AOV of $175-200. trekking-lite-store.com lagged behind with a revenue of only $2,042, 9 transactions, and 726 sessions, similar AOV and conversion rate to tatonka.com. deuter.com stood out with a revenue of $772,700, 4,589 transactions, and 486,249 sessions, despite having a lower AOV of $150-175, their conversion rate was on par with tatonka.com. Finally, unterwegs.biz performed exceptionally well with a revenue of $835,853, 5,640 transactions, and 188,367 sessions, showing a high conversion rate of 2.50-3.00% despite having a lower AOV of $125-150.

outdoortrends.de screenshot
#1 outdoortrends.de
245.2K
Revenue
79.1K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
trekking-lite-store.com screenshot
#2 trekking-lite-store.com
2K
Revenue
726
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
deuter.com screenshot
#3 deuter.com
772.7K
Revenue
486.2K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
unterwegs.biz screenshot
#4 unterwegs.biz
835.9K
Revenue
188.4K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
tasmaniantiger.info screenshot
#5 tasmaniantiger.info
109.1K
Revenue
93K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
tatonka.com vs top market performers
tatonka.com
top retailers
conversion rate vs average order value for tatonka.com and its competitors
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Revenue share by device at tatonka.com

In December large majority of sales on tatonka.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In December large majority of sales on tatonka.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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tatonka.com channels

Identify top traffic channels that drive growth for tatonka.comand discover how performance of traffic channels has changed over time.

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tatonka.com Google Ads spend

Evaluate tatonka.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tatonka.com devices

Review tatonka.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tatonka.com top markets

Explore tatonka.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tatonka.com country & global rank

Assess the ranking of tatonka.com among other retailers within its primary country and worldwide.

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