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Jul 2026
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Home/Insights/Retailers/tatonka.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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237.3K
Revenue
Jul 26
150.7K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
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  • Main country of store: GERMANY
  • Website category: CAMPING SCOUTING AND OUTDOORS

At Tatonka you will find backpacks, tents, bags, outdoor equipment, outdoor clothing and accessories of the highest quality.

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tatonka.com Annual Revenue and Growth

tatonka.com's annual sales on its online store amounted to $2.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
tatonka.com revenue by year

tatonka.com's monthly revenueOVER TIME
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Over the past three months, tatonka.com revenue has experienced growth of 42%, compared to the preceding three months.

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tatonka.com revenue growth for last six months
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OVERVIEW
tatonka.com generated $237,000 in revenue for online sales in July 2026, significantly higher than the $23,300 typical for a typical store in the camping scouting and outdoors category. The site's conversion rate stands at 0.50-1.00%, within the category's typical range of 0.38% to 3.15%. With an average order value (AOV) of $200-225, tatonka.com is also within the typical AOV range of $58 to $439. The site recorded 151,000 sessions, far exceeding the 10,600 sessions typical for a typical store in the camping scouting and outdoors category.
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tatonka.com competitors

In July 2026, tatonka.com leads its competitors with an impressive average order value (AOV) range of $200-225. However, it ranks 4th among its peers with a revenue of $237,000, significantly trailing deuter.com by $1.2 million. Additionally, tatonka.com has 1,120 transactions, falling short of deuter.com by 6,862. In terms of sessions, tatonka.com recorded 151,000, which is 561,000 fewer than deuter.com. While tatonka.com boasts a competitive conversion rate of 0.50-1.00%, it remains lower than many competitors, including unterwegs.biz, which shows a conversion rate of 3.00-3.50%. Overall, tatonka.com has strong AOV metrics but faces challenges in revenue, transactions, and session volume compared to its competition.

rucksack.de screenshot
#1 rucksack.de
74.8
Revenue
67.6
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
outdoortrends.de screenshot
#2 outdoortrends.de
563.1K
Revenue
174.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
trekking-lite-store.com screenshot
#3 trekking-lite-store.com
1K
Revenue
266
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
deuter.com screenshot
#4 deuter.com
1.4M
Revenue
711.7K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
unterwegs.biz screenshot
#5 unterwegs.biz
1M
Revenue
218.7K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
tatonka.com vs top market performers
tatonka.com
top retailers
conversion rate vs average order value for tatonka.com and its competitors
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Revenue share by device at tatonka.com

In July large majority of sales on tatonka.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In July large majority of sales on tatonka.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

Industries tatonka.com operates in

tatonka.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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tatonka.com channels

Identify top traffic channels that drive growth for tatonka.comand discover how performance of traffic channels has changed over time.

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tatonka.com Google Ads spend

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tatonka.com devices

Review tatonka.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tatonka.com top markets

Explore tatonka.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tatonka.com country & global rank

Assess the ranking of tatonka.com among other retailers within its primary country and worldwide.

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