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Sep 2025
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Home/Insights/Retailers/tatonka.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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255.8K
Revenue
Sep 25
151.5K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
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  • Main country of store: GERMANY
  • Website category: CAMPING SCOUTING AND OUTDOORS

At Tatonka you will find backpacks, tents, bags, outdoor equipment, outdoor clothing and accessories of the highest quality.

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tatonka.com's monthly revenueOVER TIME
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Over the past three months, tatonka.com revenue has experienced growth of 36%, compared to the preceding three months.

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tatonka.com revenue growth for last six months
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OVERVIEW
In September 2025, tatonka.com generated $255,775 in online sales, significantly outperforming the median revenue of $26,401 in the CAMPING SCOUTING AND OUTDOORS sector. With a conversion rate between 0.50-1.00%, tatonka.com remains competitive, though below the high benchmark of 3.04%. Its average order value (AOV) ranged from $225-250, also trailing the high of $413. The site attracted 151,470 sessions, far surpassing the median of 13,997 but still lagging behind gaiagps.com, the industry leader with 923,864 sessions and $2,051,244 in revenue, indicating a need for improved traffic strategies to boost market position.
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tatonka.com competitors

In September 2025, tatonka.com reported a revenue of $255,775 from 1,076 transactions and 151,470 sessions, with an average order value (AOV) ranging from $225 to $250 and a conversion rate between 0.50% and 1.00%. Comparing these metrics to its competitors, rucksack.de had lower revenue of $2,586 from 33 transactions and 1,707 sessions, with an AOV between $75 and $100 and a higher conversion rate of 1.50% to 2.00%. outdoortrends.de outperformed tatonka.com with revenue of $336,721 from 1,891 transactions and 108,011 sessions, boasting an AOV between $175 and $200 and a similar conversion rate of 1.50% to 2.00%. However, tatonka.com had a higher conversion rate compared to deuter.com and unterwegs.biz, showing potential for growth in the market.

rucksack.de screenshot
#1 rucksack.de
2.6K
Revenue
1.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
outdoortrends.de screenshot
#2 outdoortrends.de
336.7K
Revenue
108K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
trekking-lite-store.com screenshot
#3 trekking-lite-store.com
9.9K
Revenue
1.9K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
deuter.com screenshot
#4 deuter.com
1.1M
Revenue
676.3K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
unterwegs.biz screenshot
#5 unterwegs.biz
1M
Revenue
223.4K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
tatonka.com vs top market performers
tatonka.com
top retailers
conversion rate vs average order value for tatonka.com and its competitors
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Revenue share by device at tatonka.com

In September large majority of sales on tatonka.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In September large majority of sales on tatonka.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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brands overtime comparison

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tatonka.com channels

Identify top traffic channels that drive growth for tatonka.comand discover how performance of traffic channels has changed over time.

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tatonka.com Google Ads spend

Evaluate tatonka.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tatonka.com devices

Review tatonka.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tatonka.com top markets

Explore tatonka.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tatonka.com country & global rank

Assess the ranking of tatonka.com among other retailers within its primary country and worldwide.

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