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Sep 2025
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Home/Insights/Retailers/thecookiecountess.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for thecookiecountess.comthecookiecountess.com

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57.1K
Revenue
Sep 25
34.4K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Thecookiecountess.com is an online platform that offers a variety of cookie-related products. They sell baking supplies, such as cookie stencils, cookie cutters, edible food coloring, and decorating tools. Additionally, the website provides instructional videos, recipes, and tips for creating beautifully decorated cookies at home.

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thecookiecountess.com Annual Revenue and Growth

thecookiecountess.com's annual sales on its online store amounted to $1.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thecookiecountess.com revenue by year

thecookiecountess.com's monthly revenueOVER TIME
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Over the past three months, thecookiecountess.com revenue has experienced decline of 9.1%, compared to the preceding three months.

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thecookiecountess.com revenue decline for last six months
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OVERVIEW
In September 2025, thecookiecountess.com generated $57,074 in revenue, significantly below the home_and_garden median of $113,901, with sessions totaling 34,378, just above the median of 32,433. The site's conversion rate ranged between 0.50-1.00%, underperforming against the industry’s high of 3.36% and near the lower threshold of 0.64%. The average order value (AOV) fell between $175-200, substantially lower than the high of $677 in the category, reflecting a need for improvement in overall performance to compete against leading sites like homedepot.com, which dominates the market with over $1.2 billion in revenue.
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thecookiecountess.com competitors

In September 2025, thecookiecountess.com had a revenue of $57,074 with 312 transactions and 34,378 sessions, boasting an average order value (AOV) of $175-$200 and a conversion rate of 0.50-1.00%. In comparison, cheapcookiecutters.com had significantly lower revenue at $1,259 with 17 transactions and 569 sessions, but a higher conversion rate of 2.50-3.00%. confectioncouturestencils.com performed better with $16,133 in revenue from 100 transactions and 4,788 sessions, with a similar AOV of $150-$175 and a conversion rate of 2.00-2.50%. killerzebras.com fell in between with $13,459 in revenue, 172 transactions, and 5,426 sessions, with a lower AOV of $75-$100 but a higher conversion rate of 3.00-3.50%. Lastly, wilton.com led the pack with $76,637 in revenue, 1,280 transactions, and 201,296 sessions, with an AOV of $50-$75 and the same conversion rate as thecookiecountess.com.

cheapcookiecutters.com screenshot
#1 cheapcookiecutters.com
1.3K
Revenue
569.4
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
confectioncouturestencils.com screenshot
#2 confectioncouturestencils.com
16.1K
Revenue
4.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
killerzebras.com screenshot
#3 killerzebras.com
13.5K
Revenue
5.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
wilton.com screenshot
#4 wilton.com
76.6K
Revenue
201.3K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
thecookiecountess.com vs top market performers
thecookiecountess.com
top retailers
conversion rate vs average order value for thecookiecountess.com and its competitors
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Revenue share by device at thecookiecountess.com

In September large majority of sales on thecookiecountess.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In September large majority of sales on thecookiecountess.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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thecookiecountess.com channels

Identify top traffic channels that drive growth for thecookiecountess.comand discover how performance of traffic channels has changed over time.

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thecookiecountess.com Google Ads spend

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thecookiecountess.com devices

Review thecookiecountess.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thecookiecountess.com top markets

Explore thecookiecountess.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thecookiecountess.com country & global rank

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