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Dec 2025
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Home/Insights/Retailers/thecookiecountess.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for thecookiecountess.comthecookiecountess.com

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190.4K
Revenue
Dec 25
82.3K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Thecookiecountess.com is an online platform that offers a variety of cookie-related products. They sell baking supplies, such as cookie stencils, cookie cutters, edible food coloring, and decorating tools. Additionally, the website provides instructional videos, recipes, and tips for creating beautifully decorated cookies at home.

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thecookiecountess.com Annual Revenue and Growth

thecookiecountess.com's annual sales on its online store amounted to $1.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thecookiecountess.com revenue by year

thecookiecountess.com's monthly revenueOVER TIME
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Over the past three months, thecookiecountess.com revenue has experienced growth of 190%, compared to the preceding three months.

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thecookiecountess.com revenue growth for last six months
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OVERVIEW
In December 2025, thecookiecountess.com, operating in the home and garden sector, achieved $190,354 in online sales, significantly exceeding the median revenue of $114,229 for the industry, but far below the $1.5 billion of the largest competitor, homedepot.com. The site's conversion rate ranged between 1.00-1.50%, lower than the high of 3.32% but above the minimum of 0.7%. With an average order value (AOV) of $150-175, it remained below the sector's high of $667 but above the low of $88. The website attracted 82,321 sessions, outperforming the industry median of 33,723.
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thecookiecountess.com competitors

In December 2025, thecookiecountess.com outperformed its competitors in terms of revenue, with a total revenue of $190,354. cheapcookiecutters.com had the lowest revenue at $1,311, while wilton.com had the highest at $156,194. thecookiecountess.com had a total of 1,180 transactions, which was more than Confection Couture Stencils at 118 and Killer Zebras at 174 but less than wilton.com at 3,046. thecookiecountess.com also had 82,321 sessions, falling between Confection Couture Stencils at 5,718 and wilton.com at 314,513. The Average Order Value (AOV) for thecookiecountess.com ranged from $150-$175, similar to Confection Couture Stencils, while wilton.com had a lower AOV of $50-$75. In terms of conversion rate, thecookiecountess.com had a range of 1.00-1.50%, falling between Confection Couture Stencils at 2.00-2.50% and Killer Zebras at 3.50-4.00%, but lower than cheapcookiecutters.com at 4.00-4.50% and wilton.com at 0.50-1.00%.

cheapcookiecutters.com screenshot
#1 cheapcookiecutters.com
1.3K
Revenue
372
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
confectioncouturestencils.com screenshot
#2 confectioncouturestencils.com
18.3K
Revenue
5.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
killerzebras.com screenshot
#3 killerzebras.com
16.2K
Revenue
4.8K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
wilton.com screenshot
#4 wilton.com
156.2K
Revenue
314.5K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
thecookiecountess.com vs top market performers
thecookiecountess.com
top retailers
conversion rate vs average order value for thecookiecountess.com and its competitors
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Revenue share by device at thecookiecountess.com

In December large majority of sales on thecookiecountess.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In December large majority of sales on thecookiecountess.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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thecookiecountess.com channels

Identify top traffic channels that drive growth for thecookiecountess.comand discover how performance of traffic channels has changed over time.

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thecookiecountess.com Google Ads spend

Evaluate thecookiecountess.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thecookiecountess.com devices

Review thecookiecountess.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thecookiecountess.com top markets

Explore thecookiecountess.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thecookiecountess.com country & global rank

Assess the ranking of thecookiecountess.com among other retailers within its primary country and worldwide.

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