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Jul 2025
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Home/Insights/Retailers/thecookiecountess.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for thecookiecountess.comthecookiecountess.com

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52.3K
Revenue
33.2K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Thecookiecountess.com is an online platform that offers a variety of cookie-related products. They sell baking supplies, such as cookie stencils, cookie cutters, edible food coloring, and decorating tools. Additionally, the website provides instructional videos, recipes, and tips for creating beautifully decorated cookies at home.

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thecookiecountess.com's revenueOVER TIME
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Over the past three months, thecookiecountess.com revenue has experienced decline of 28%, compared to the preceding three months.

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thecookiecountess.com revenue decline for last six months
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OVERVIEW
thecookiecountess.com, in the home_and_garden industry, generated $52,317 in online sales in July 2025 with a conversion rate of 0.50-1.00% and an average order value (AOV) of $150-175. With 33,195 sessions, the website falls below the median of 36,567 sessions in the home_and_garden category. The highest performing online store in this category, homedepot.com, saw revenue of $1,339,846,577 and the highest conversion rate of 3.28%. Additionally, the highest AOV recorded was $673 and the lowest was $93.
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thecookiecountess.com competitors

In July 2025, thecookiecountess.com outperformed its competitors in terms of revenue, with a total revenue of $52,317. cheapcookiecutters.com lagged behind with $2,627, while confectioncouturestencils.com generated $17,862, killerzebras.com made $13,095, and wilton.com topped the list with $90,495 in revenue. In the number of transactions, thecookiecountess.com had 309 transactions, surpassing cheapcookiecutters.com (31), confectioncouturestencils.com (120), killerzebras.com (154), and wilton.com (1,647). The sessions metric also showed thecookiecountess.com attracting the most traffic with 33,195 sessions, followed by confectioncouturestencils.com (5,871), killerzebras.com (4,844), cheapcookiecutters.com (933), and wilton.com (203,351). The Average Order Value (AOV) for thecookiecountess.com ranged from $150-175, which was higher compared to its competitors, except for wilton.com which had an AOV of $50-75. The conversion rate for thecookiecountess.com was in line with wilton.com, both ranging from 0.50-1.00, while cheapcookiecutters.com, confectioncouturestencils.com, and killerzebras.com had higher conversion rates ranging from 2.00-3.50.

cheapcookiecutters.com screenshot
#1 cheapcookiecutters.com
2.6K
Revenue
932.8
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
confectioncouturestencils.com screenshot
#2 confectioncouturestencils.com
17.9K
Revenue
5.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
killerzebras.com screenshot
#3 killerzebras.com
13.1K
Revenue
4.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
wilton.com screenshot
#4 wilton.com
90.5K
Revenue
203.4K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
thecookiecountess.com vs top market performers
thecookiecountess.com
top retailers
conversion rate vs average order value for thecookiecountess.com and its competitors
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Revenue share by device at thecookiecountess.com

In July large majority of sales on thecookiecountess.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on thecookiecountess.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thecookiecountess.com channels

Identify top traffic channels that drive growth for thecookiecountess.comand discover how performance of traffic channels has changed over time.

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thecookiecountess.com Google Ads spend

Evaluate thecookiecountess.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thecookiecountess.com devices

Review thecookiecountess.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thecookiecountess.com top markets

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thecookiecountess.com country & global rank

Assess the ranking of thecookiecountess.com among other retailers within its primary country and worldwide.

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