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May 2025
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Home/Insights/Retailers/thecookiecountess.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for thecookiecountess.comthecookiecountess.com

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50.7K
Revenue
27.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Thecookiecountess.com is an online platform that offers a variety of cookie-related products. They sell baking supplies, such as cookie stencils, cookie cutters, edible food coloring, and decorating tools. Additionally, the website provides instructional videos, recipes, and tips for creating beautifully decorated cookies at home.

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thecookiecountess.com's revenueOVER TIME
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Over the past three months, thecookiecountess.com revenue has experienced decline of 43%, compared to the preceding three months.

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thecookiecountess.com revenue decline for last six months
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OVERVIEW
In May 2025, thecookiecountess.com, in the HOME AND GARDEN industry, generated $50,673 in online sales with a conversion rate of 1.00-1.50% and an average order value (AOV) of $150-175. With 27,616 sessions, it falls below the median of 36,055 sessions. Compared to the largest online store, homedepot.com, which earned $1,523,750,068, thecookiecountess.com has room for growth in both revenue and sessions. Additionally, thecookiecountess.com's AOV of $150-175 is below the very high AOV of $677 and above the very low AOV of $94 in the HOME AND GARDEN category.
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thecookiecountess.com competitors

In May 2025, thecookiecountess.com generated a revenue of $50,673 from 322 transactions and 27,616 sessions, with an average order value (AOV) ranging between $150-$175 and a conversion rate of 1.00-1.50%. Compared to its competitors, thecookiecountess.com falls behind in terms of revenue when looking at wilton.com, which generated $142,172 from 2,541 transactions and 230,049 sessions, but surpasses killerzebras.com with $11,050 revenue from 135 transactions and 4,281 sessions. In AOV, thecookiecountess.com ranks higher than cheapcookiecutters.com and killerzebras.com, but lower than confectioncouturestencils.com. However, in terms of conversion rate, thecookiecountess.com is on par with wilton.com and falls slightly behind cheapcookiecutters.com and killerzebras.com. Despite facing tough competition in various metrics, thecookiecountess.com holds its ground in the market.

cheapcookiecutters.com screenshot
#1 cheapcookiecutters.com
769.7
Revenue
282.6
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
confectioncouturestencils.com screenshot
#2 confectioncouturestencils.com
20.3K
Revenue
7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
killerzebras.com screenshot
#3 killerzebras.com
11.1K
Revenue
4.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
wilton.com screenshot
#4 wilton.com
142.2K
Revenue
230K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
thecookiecountess.com vs top market performers
thecookiecountess.com
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conversion rate vs average order value for thecookiecountess.com and its competitors
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Revenue share by device at thecookiecountess.com

In May large majority of sales on thecookiecountess.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.

In May large majority of sales on thecookiecountess.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.
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brands overtime comparison

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thecookiecountess.com channels

Identify top traffic channels that drive growth for thecookiecountess.comand discover how performance of traffic channels has changed over time.

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thecookiecountess.com Google Ads spend

Evaluate thecookiecountess.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thecookiecountess.com devices

Review thecookiecountess.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thecookiecountess.com top markets

Explore thecookiecountess.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thecookiecountess.com country & global rank

Assess the ranking of thecookiecountess.com among other retailers within its primary country and worldwide.

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