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Nov 2025
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Home/Insights/Retailers/thecookiecountess.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for thecookiecountess.comthecookiecountess.com

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139.5K
Revenue
Nov 25
52.2K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Thecookiecountess.com is an online platform that offers a variety of cookie-related products. They sell baking supplies, such as cookie stencils, cookie cutters, edible food coloring, and decorating tools. Additionally, the website provides instructional videos, recipes, and tips for creating beautifully decorated cookies at home.

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thecookiecountess.com Annual Revenue and Growth

thecookiecountess.com's annual sales on its online store amounted to $1.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thecookiecountess.com revenue by year

thecookiecountess.com's monthly revenueOVER TIME
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Over the past three months, thecookiecountess.com revenue has experienced growth of 113%, compared to the preceding three months.

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thecookiecountess.com revenue growth for last six months
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OVERVIEW
In November 2025, thecookiecountess.com, operating in the home_and_garden industry, generated $139,547 in online sales, surpassing the median of $122,040, with a conversion rate between 1.00-1.50%, below the high of 3.53%. Its average order value (AOV) ranged from $175 to $200, notably lower than the high AOV of $672. The site attracted 52,245 sessions, exceeding the industry median of 32,500 but significantly less than the leading store, homedepot.com, which had 171,906,089 sessions. Overall, thecookiecountess.com demonstrates strong performance relative to industry standards, though opportunities for improvement remain.
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thecookiecountess.com competitors

In November 2025, thecookiecountess.com outperformed its competitors in terms of revenue, with $139,547 compared to Confection Couture Stencils at $21,635, Killer Zebras at $16,503, and Wilton at $135,138. The number of transactions for thecookiecountess.com was also higher at 772, compared to Confection Couture Stencils at 140, Killer Zebras at 194, and Wilton at 2,399. Additionally, thecookiecountess.com had a higher average order value (AOV) range of $175-200, while Confection Couture Stencils was at $150-175, Killer Zebras at $75-100, and Wilton at $50-75. The conversion rate for thecookiecountess.com fell within the competitive range at 1.00-1.50%, similar to Wilton, while Confection Couture Stencils and Killer Zebras had higher conversion rates of 2.00-2.50% and 3.00-3.50% respectively. Overall, thecookiecountess.com demonstrated strong performance across key metrics compared to its competitors.

confectioncouturestencils.com screenshot
#1 confectioncouturestencils.com
21.6K
Revenue
6.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
killerzebras.com screenshot
#2 killerzebras.com
16.5K
Revenue
5.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
wilton.com screenshot
#3 wilton.com
135.1K
Revenue
210.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
thecookiecountess.com vs top market performers
thecookiecountess.com
top retailers
conversion rate vs average order value for thecookiecountess.com and its competitors
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Revenue share by device at thecookiecountess.com

In November large majority of sales on thecookiecountess.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In November large majority of sales on thecookiecountess.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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thecookiecountess.com channels

Identify top traffic channels that drive growth for thecookiecountess.comand discover how performance of traffic channels has changed over time.

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thecookiecountess.com Google Ads spend

Evaluate thecookiecountess.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thecookiecountess.com devices

Review thecookiecountess.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thecookiecountess.com top markets

Explore thecookiecountess.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thecookiecountess.com country & global rank

Assess the ranking of thecookiecountess.com among other retailers within its primary country and worldwide.

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