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Oct 2025
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Home/Insights/Retailers/thecookiecountess.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for thecookiecountess.comthecookiecountess.com

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103K
Revenue
Oct 25
52.6K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Thecookiecountess.com is an online platform that offers a variety of cookie-related products. They sell baking supplies, such as cookie stencils, cookie cutters, edible food coloring, and decorating tools. Additionally, the website provides instructional videos, recipes, and tips for creating beautifully decorated cookies at home.

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thecookiecountess.com Annual Revenue and Growth

thecookiecountess.com's annual sales on its online store amounted to $1.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thecookiecountess.com revenue by year

thecookiecountess.com's monthly revenueOVER TIME
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Over the past three months, thecookiecountess.com revenue has experienced growth of 31%, compared to the preceding three months.

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thecookiecountess.com revenue growth for last six months
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OVERVIEW
In October 2025, thecookiecountess.com generated $102,965 in online sales with a conversion rate of 1.00-1.50%, below the home and garden median of $117,921 and well below the high conversion rate of 3.47%. The average order value (AOV) ranged from $175 to $200, significantly lower than the industry high of $676. The site recorded 52,619 sessions, surpassing the median of 30,856 but far from the leading competitor, homedepot.com, which attracted 152,722,965 sessions. Overall, while thecookiecountess.com shows solid engagement, there remains room for improvement in sales and conversion rates relative to the industry standards.
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thecookiecountess.com competitors

In October 2025, thecookiecountess.com had a revenue of $102,965 with 559 transactions and 52,619 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 1.00-1.50%. In comparison, cheapcookiecutters.com had significantly lower revenue at $191 with only 3 transactions and 85 sessions, but a higher conversion rate of 3.00-3.50%. confectioncouturestencils.com generated $16,609 in revenue with 103 transactions and 4,817 sessions, maintaining a competitive AOV of $150-175 and a conversion rate of 2.00-2.50%. killerzebras.com had a revenue of $19,120 from 237 transactions and 7,794 sessions, offering a lower AOV of $75-100 but a high conversion rate of 3.00-3.50%. wilton.com performed the best in revenue at $101,686 with 1,762 transactions and 210,745 sessions, although it had a lower AOV of $50-75 and a conversion rate of 0.50-1.00%.

cheapcookiecutters.com screenshot
#1 cheapcookiecutters.com
190.5
Revenue
85.1
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
confectioncouturestencils.com screenshot
#2 confectioncouturestencils.com
16.6K
Revenue
4.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
killerzebras.com screenshot
#3 killerzebras.com
19.1K
Revenue
7.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
wilton.com screenshot
#4 wilton.com
101.7K
Revenue
210.7K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
thecookiecountess.com vs top market performers
thecookiecountess.com
top retailers
conversion rate vs average order value for thecookiecountess.com and its competitors
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Revenue share by device at thecookiecountess.com

In October large majority of sales on thecookiecountess.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In October large majority of sales on thecookiecountess.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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thecookiecountess.com channels

Identify top traffic channels that drive growth for thecookiecountess.comand discover how performance of traffic channels has changed over time.

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thecookiecountess.com Google Ads spend

Evaluate thecookiecountess.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thecookiecountess.com devices

Review thecookiecountess.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thecookiecountess.com top markets

Explore thecookiecountess.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thecookiecountess.com country & global rank

Assess the ranking of thecookiecountess.com among other retailers within its primary country and worldwide.

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