wilton.com
Wilton.com is a website offering various products related to baking and cake decorating. The site features an extensive range of baking tools, cake pans, decorating supplies, and ingredients. It provides valuable resources and tutorials to support individuals interested in enhancing their baking skills and creating beautiful homemade treats.
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wilton.com's revenueOVER TIME
Over the past three months, wilton.com revenue has experienced decline of 6.2%, compared to the preceding three months.
wilton.com competitors
In July 2025, wilton.com generated a revenue of $90,495 with 1,647 transactions and 203,351 sessions, boasting an average order value (AOV) range of $50-75 and a conversion rate of 0.50-1.00%. Compared to its competitors, wilton.com falls behind in revenue when compared to bakedeco.com, which reported $785,901 in revenue from 4,826 transactions and 184,821 sessions. The Cookie Countess also outperformed wilton.com in revenue with $52,317 from 309 transactions and 33,195 sessions, offering a higher AOV of $150-175 and a comparable conversion rate. However, wilton.com outshines Bake Supply Plus in all metrics, as well as We Take The Cake, in terms of revenue, transactions, sessions, and AOV. Overall, wilton.com holds its own in the competitive landscape but has room for growth to match the success of top performers like bakedeco.com.
Revenue share by device at wilton.com
In July large majority of sales on wilton.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wilton.com channels
Identify top traffic channels that drive growth for wilton.comand discover how performance of traffic channels has changed over time.
wilton.com Google Ads spend
Evaluate wilton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wilton.com devices
Review wilton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
