wilton.com
Wilton.com is a website offering various products related to baking and cake decorating. The site features an extensive range of baking tools, cake pans, decorating supplies, and ingredients. It provides valuable resources and tutorials to support individuals interested in enhancing their baking skills and creating beautiful homemade treats.
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wilton.com Annual Revenue and Growth
wilton.com's annual sales on its online store amounted to $1.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
wilton.com's monthly revenueOVER TIME
Over the past three months, wilton.com revenue has experienced decline of 14%, compared to the preceding three months.
wilton.com competitors
In July 2026, wilton.com stands out with a robust revenue of $85,300, making it the second-highest among its competitors. However, it trails bakedeco.com by a significant $1.3 million in revenue. While wilton.com boasts 1,170 transactions, it still falls short of bakedeco.com's impressive 7,918 transactions by 6,748. The website also attracts 176,000 sessions, ranking second but still trailing bakedeco.com by 11,000 sessions. In terms of average order value, wilton.com’s range of $50-75 is lower than the $100-125 range seen at bakesupplyplus.com and wetakethecake.com, as well as the higher ranges of $175-200 at thecookiecountess.com and $150-175 at bakedeco.com. Lastly, wilton.com’s conversion rate of 0.50-1.00% is significantly lower than the 4.00-4.50% conversion rate of bakedeco.com, highlighting areas for improvement.
Revenue share by device at wilton.com
In July large majority of sales on wilton.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries wilton.com operates in
wilton.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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wilton.com channels
Identify top traffic channels that drive growth for wilton.comand discover how performance of traffic channels has changed over time.
wilton.com Google Ads spend
Evaluate wilton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wilton.com devices
Review wilton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
