wilton.com
Wilton.com is a website offering various products related to baking and cake decorating. The site features an extensive range of baking tools, cake pans, decorating supplies, and ingredients. It provides valuable resources and tutorials to support individuals interested in enhancing their baking skills and creating beautiful homemade treats.
GRIPS CUSTOMERS & RESEARCH PARTNERS
wilton.com Annual Revenue and Growth
wilton.com's annual sales on its online store amounted to $1.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
wilton.com's monthly revenueOVER TIME
Over the past three months, wilton.com revenue has experienced decline of 9.9%, compared to the preceding three months.
wilton.com competitors
When comparing wilton.com to its competitors in March 2026, it is clear that Wilton falls in the middle in terms of revenue. Wilton generated $119,436 from 2,190 transactions and 210,585 sessions, with an average order value (AOV) ranging from $50 to $75 and a conversion rate of 1.00% to 1.50%. In contrast, bakedeco.com leads the pack with $787,066 in revenue from 4,808 transactions and 171,455 sessions, boasting an AOV of $150 to $175 and a conversion rate of 2.50% to 3.00%. On the other hand, bakesupplyplus.com lagged behind with $53,404 in revenue from 526 transactions and 13,144 sessions, a higher AOV of $100 to $125, and a conversion rate of 3.50% to 4.00%. Overall, Wilton competes well in the market, offering a solid performance among its competitors in the baking supply industry.
Revenue share by device at wilton.com
In March large majority of sales on wilton.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
wilton.com channels
Identify top traffic channels that drive growth for wilton.comand discover how performance of traffic channels has changed over time.
wilton.com Google Ads spend
Evaluate wilton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wilton.com devices
Review wilton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
