wilton.com
Wilton.com is a website offering various products related to baking and cake decorating. The site features an extensive range of baking tools, cake pans, decorating supplies, and ingredients. It provides valuable resources and tutorials to support individuals interested in enhancing their baking skills and creating beautiful homemade treats.
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wilton.com Annual Revenue and Growth
wilton.com's annual sales on its online store amounted to $1.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
wilton.com's monthly revenueOVER TIME
Over the past three months, wilton.com revenue has experienced decline of 21%, compared to the preceding three months.
wilton.com competitors
In August 2025, wilton.com generated a revenue of $83,932 with 1,505 transactions from 170,765 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, bakesupplyplus.com had revenue of $70,466 from 687 transactions and 18,427 sessions, with a higher AOV of $100-125 but a significantly higher conversion rate of 3.50-4.00%. thecookiecountess.com performed lower with $39,702 revenue from 238 transactions and 27,265 sessions, but had a higher AOV of $150-175. bakedeco.com stood out with a revenue of $623,006, 3,930 transactions, and 149,735 sessions, showcasing a high AOV of $150-175 and a conversion rate of 2.50-3.00%. Finally, wetakethecake.com lagged behind with $21,362 revenue, 167 transactions, 5,836 sessions, an AOV of $125-150, and a conversion rate of 2.50-3.00%.
Revenue share by device at wilton.com
In August large majority of sales on wilton.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wilton.com channels
Identify top traffic channels that drive growth for wilton.comand discover how performance of traffic channels has changed over time.
wilton.com Google Ads spend
Evaluate wilton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wilton.com devices
Review wilton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
