wilton.com
Wilton.com is a website offering various products related to baking and cake decorating. The site features an extensive range of baking tools, cake pans, decorating supplies, and ingredients. It provides valuable resources and tutorials to support individuals interested in enhancing their baking skills and creating beautiful homemade treats.
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wilton.com Annual Revenue and Growth
wilton.com's annual sales on its online store amounted to $1.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
wilton.com's monthly revenueOVER TIME
Over the past three months, wilton.com revenue has experienced decline of 31%, compared to the preceding three months.
wilton.com competitors
In September 2025, wilton.com reported a revenue of $76,637 with 1,280 transactions and 201,296 sessions, boasting an average order value (AOV) of $50-$75 and a conversion rate of 0.50-1.00. Comparatively, bakesupplyplus.com had a revenue of $38,688, 370 transactions, and 10,868 sessions, with an AOV of $100-$125 and a conversion rate of 3.00-3.50. thecookiecountess.com generated $57,074 in revenue from 312 transactions and 34,378 sessions, with an AOV of $175-$200 and a conversion rate of 0.50-1.00. bakedeco.com excelled with a revenue of $600,819, 3,789 transactions, and 101,032 sessions, featuring an AOV of $150-$175 and a conversion rate of 3.50-4.00. Lastly, wetakethecake.com achieved $41,278 in revenue, 311 transactions, and 10,337 sessions, with an AOV of $125-$150 and a conversion rate of 3.00-3.50. Overall, wilton.com held its ground among its competitors but has room for growth in certain metrics.
Revenue share by device at wilton.com
In September large majority of sales on wilton.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wilton.com channels
Identify top traffic channels that drive growth for wilton.comand discover how performance of traffic channels has changed over time.
wilton.com Google Ads spend
Evaluate wilton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wilton.com devices
Review wilton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
