wilton.com
Wilton.com is a website offering various products related to baking and cake decorating. The site features an extensive range of baking tools, cake pans, decorating supplies, and ingredients. It provides valuable resources and tutorials to support individuals interested in enhancing their baking skills and creating beautiful homemade treats.
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wilton.com Annual Revenue and Growth
wilton.com's annual sales on its online store amounted to $1.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.
wilton.com's monthly revenueOVER TIME
Over the past three months, wilton.com revenue has experienced growth of 10%, compared to the preceding three months.
wilton.com competitors
In November 2025, wilton.com reported a revenue of $135,138 with 2,399 transactions and 210,092 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. Compared to its competitors, wilton.com falls behind bakesupplyplus.com in revenue, transactions, and sessions, but surpasses it in AOV and conversion rate. However, thecookiecountess.com outperforms wilton.com in revenue, transactions, and sessions, with a higher AOV, but similar conversion rate. bakedeco.com stands out with significantly higher revenue, transactions, and sessions compared to wilton.com, as well as a slightly higher AOV and conversion rate. Lastly, wetakethecake.com lags behind wilton.com in revenue, transactions, and sessions, but shows a higher AOV and conversion rate. Overall, wilton.com competes well in terms of AOV and conversion rate, but has room for growth in revenue, transactions, and sessions.
Revenue share by device at wilton.com
In November large majority of sales on wilton.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wilton.com channels
Identify top traffic channels that drive growth for wilton.comand discover how performance of traffic channels has changed over time.
wilton.com Google Ads spend
Evaluate wilton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wilton.com devices
Review wilton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
