wilton.com
Wilton.com is a website offering various products related to baking and cake decorating. The site features an extensive range of baking tools, cake pans, decorating supplies, and ingredients. It provides valuable resources and tutorials to support individuals interested in enhancing their baking skills and creating beautiful homemade treats.
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wilton.com's revenueOVER TIME
Over the past three months, wilton.com revenue has experienced decline of 18%, compared to the preceding three months.
wilton.com competitors
In May 2025, wilton.com generated a revenue of $142,172 from 2,541 transactions with 230,049 sessions, boasting an average order value (AOV) ranging between $50 and $75 and a conversion rate of 1.00-1.50%. Compared to its competitors, wilton.com faces tough competition. bakesupplyplus.com recorded a revenue of $91,320 from 878 transactions and 24,218 sessions, with a higher AOV of $100-125 and a conversion rate of 3.50-4.00%. Similarly, wetakethecake.com and thecookiecountess.com also had higher AOVs and conversion rates than wilton.com. However, bakedeco.com outperformed all competitors with a substantial revenue of $779,636 from 4,900 transactions and 125,358 sessions, an AOV of $150-175, and a conversion rate of 3.50-4.00%. wilton.com may need to strategize and enhance its metrics to compete more effectively in the market.
Revenue share by device at wilton.com
In May large majority of sales on wilton.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.
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wilton.com channels
Identify top traffic channels that drive growth for wilton.comand discover how performance of traffic channels has changed over time.
wilton.com Google Ads spend
Evaluate wilton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wilton.com devices
Review wilton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
