wilton.com
Wilton.com is a website offering various products related to baking and cake decorating. The site features an extensive range of baking tools, cake pans, decorating supplies, and ingredients. It provides valuable resources and tutorials to support individuals interested in enhancing their baking skills and creating beautiful homemade treats.
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wilton.com Annual Revenue and Growth
wilton.com's annual sales on its online store amounted to $1.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to remain broadly in line with last year.
wilton.com's monthly revenueOVER TIME
Over the past three months, wilton.com revenue has experienced decline of 24%, compared to the preceding three months.
wilton.com competitors
In October 2025, wilton.com generated a revenue of $101,686 from 1,762 transactions and 210,745 sessions, with an average order value (AOV) of $50-$75 and a conversion rate of 0.50-1.00%. Compared to its competitors, bakesupplyplus.com had a revenue of $65,181 from 628 transactions and 14,741 sessions, with an AOV of $100-$125 and a conversion rate of 4.00-4.50%. thecookiecountess.com outperformed wilton.com with a revenue of $102,965 from 559 transactions and 52,619 sessions, boasting an AOV of $175-$200 and a conversion rate of 1.00-1.50%. bakedeco.com surpassed all competitors with a revenue of $582,637 from 3,715 transactions and 130,342 sessions, with an AOV of $150-$175 and a conversion rate of 2.50-3.00%. Lastly, wetakethecake.com had the lowest revenue of $22,912 from 183 transactions and 6,641 sessions, with an AOV of $125-$150 and a conversion rate of 2.50-3.00%.
Revenue share by device at wilton.com
In October large majority of sales on wilton.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wilton.com channels
Identify top traffic channels that drive growth for wilton.comand discover how performance of traffic channels has changed over time.
wilton.com Google Ads spend
Evaluate wilton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wilton.com devices
Review wilton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
