wilton.com
Wilton.com is a website offering various products related to baking and cake decorating. The site features an extensive range of baking tools, cake pans, decorating supplies, and ingredients. It provides valuable resources and tutorials to support individuals interested in enhancing their baking skills and creating beautiful homemade treats.
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wilton.com Annual Revenue and Growth
wilton.com's annual sales on its online store amounted to $1.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.
wilton.com's monthly revenueOVER TIME
Over the past three months, wilton.com revenue has experienced growth of 57%, compared to the preceding three months.
wilton.com competitors
In December 2025, wilton.com reported a revenue of $156,194 with 3,046 transactions and 314,513 sessions, resulting in an average order value (AOV) ranging from $50-75 and a conversion rate of 0.50-1.00%. In comparison, its competitors displayed varying performance metrics. bakesupplyplus.com generated $40,754 in revenue with 443 transactions and 16,523 sessions, showing a higher AOV of $75-100 and a conversion rate of 2.50-3.00%. thecookiecountess.com surpassed wilton.com with a revenue of $190,354, 1,180 transactions, and 82,321 sessions, along with a higher AOV of $150-175 and a conversion rate of 1.00-1.50%. bakedeco.com outperformed both with a revenue of $819,616, 5,281 transactions, and 189,364 sessions, maintaining an AOV of $150-175 and a conversion rate of 2.50-3.00%. Meanwhile, wetakethecake.com fell behind with a revenue of $22,233, 174 transactions, and 5,445 sessions, presenting an AOV of $125-150 and the highest conversion rate of 3.00-3.50%.
Revenue share by device at wilton.com
In December large majority of sales on wilton.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wilton.com channels
Identify top traffic channels that drive growth for wilton.comand discover how performance of traffic channels has changed over time.
wilton.com Google Ads spend
Evaluate wilton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wilton.com devices
Review wilton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
