wilton.com
Wilton.com is a website offering various products related to baking and cake decorating. The site features an extensive range of baking tools, cake pans, decorating supplies, and ingredients. It provides valuable resources and tutorials to support individuals interested in enhancing their baking skills and creating beautiful homemade treats.
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wilton.com Annual Revenue and Growth
wilton.com's annual sales on its online store amounted to $1.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
wilton.com's monthly revenueOVER TIME
Over the past three months, wilton.com revenue has experienced growth of 60%, compared to the preceding three months.
wilton.com competitors
In January 2026, wilton.com generated $127,843 in revenue from 2,305 transactions with 233,216 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 0.50-1.00%. In comparison, its competitors had varying levels of performance. bakesupplyplus.com brought in $40,648 from 408 transactions and 14,627 sessions, with an AOV of $75-100 and a high conversion rate of 2.50-3.00%. thecookiecountess.com performed well with $92,952 in revenue from 588 transactions and 50,827 sessions, having an AOV of $150-175 and a conversion rate of 1.00-1.50%. bakedeco.com led the pack with $822,543 in revenue from 5,098 transactions and 190,371 sessions, sporting an AOV of $150-175 and a conversion rate of 2.50-3.00%. On the other hand, wetakethecake.com lagged behind with $19,687 in revenue from 160 transactions and 5,805 sessions, showing an AOV of $100-125 and a conversion rate of 2.50-3.00%.
Revenue share by device at wilton.com
In January large majority of sales on wilton.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wilton.com channels
Identify top traffic channels that drive growth for wilton.comand discover how performance of traffic channels has changed over time.
wilton.com Google Ads spend
Evaluate wilton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wilton.com devices
Review wilton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
