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Jun 2025
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TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

Favicon for wilton.comwilton.com

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110.5K
Revenue
234.5K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
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Wilton.com is a website offering various products related to baking and cake decorating. The site features an extensive range of baking tools, cake pans, decorating supplies, and ingredients. It provides valuable resources and tutorials to support individuals interested in enhancing their baking skills and creating beautiful homemade treats.

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wilton.com's revenueOVER TIME
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Over the past three months, wilton.com revenue has experienced decline of 12%, compared to the preceding three months.

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wilton.com revenue decline for last six months
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OVERVIEW
In June 2025, wilton.com in the FOOD AND DRINK industry had a revenue of $110,494 with a median of $40,824, conversion rate of 0.50-1.00% (5.38% very high, 1.38% very low), AOV of $50-75 ($184 very high, $47 very low), and 234,459 sessions (14,534 median). The largest online store in the category was kroger.com with $339,145,929 in revenue and 42,301,053 sessions.
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wilton.com competitors

In June 2025, wilton.com had a revenue of $110,494 from 1,950 transactions and 234,459 sessions, with an Average Order Value (AOV) ranging from $50 to $75 and a conversion rate of 0.50% to 1.00%. Comparing wilton.com to its competitors, bakesupplyplus.com had a revenue of $82,414 from 818 transactions and 26,359 sessions, with an AOV of $100 to $125 and a conversion rate of 3.00% to 3.50%. wetakethecake.com generated $18,440 from 139 transactions and 4,871 sessions, with an AOV of $125 to $150 and a conversion rate of 2.50% to 3.00%. bakedeco.com outperformed with a revenue of $748,442 from 4,563 transactions and 122,813 sessions, with an AOV of $150 to $175 and a conversion rate of 3.50% to 4.00%. thecookiecountess.com had a revenue of $48,945 from 297 transactions and 29,784 sessions, with an AOV of $150 to $175 and a conversion rate of 0.50% to 1.00%. Overall, wilton.com falls in the middle range in terms of revenue and sessions among its competitors, with potential for improvement in conversion rate and AOV.

bakesupplyplus.com screenshot
#1 bakesupplyplus.com
82.4K
Revenue
26.4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
thecookiecountess.com screenshot
#2 thecookiecountess.com
48.9K
Revenue
29.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
bakedeco.com screenshot
#3 bakedeco.com
748.4K
Revenue
122.8K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
wetakethecake.com screenshot
#4 wetakethecake.com
18.4K
Revenue
4.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
wilton.com vs top market performers
wilton.com
top retailers
conversion rate vs average order value for wilton.com and its competitors
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Revenue share by device at wilton.com

In June large majority of sales on wilton.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on wilton.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wilton.com channels

Identify top traffic channels that drive growth for wilton.comand discover how performance of traffic channels has changed over time.

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wilton.com Google Ads spend

Evaluate wilton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wilton.com devices

Review wilton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wilton.com top markets

Explore wilton.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wilton.com country & global rank

Assess the ranking of wilton.com among other retailers within its primary country and worldwide.

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