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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for wilton.comwilton.com

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142.2K
Revenue
230K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
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Wilton.com is a website offering various products related to baking and cake decorating. The site features an extensive range of baking tools, cake pans, decorating supplies, and ingredients. It provides valuable resources and tutorials to support individuals interested in enhancing their baking skills and creating beautiful homemade treats.

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wilton.com's revenueOVER TIME
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Over the past three months, wilton.com revenue has experienced decline of 18%, compared to the preceding three months.

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wilton.com revenue decline for last six months
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OVERVIEW
In May 2025, wilton.com, an online store in the FOOD AND DRINK industry, had a revenue of $142,172, conversion rate of 1.00-1.50%, AOV of $50-75, and 230,049 sessions. The largest revenue in the category was $363,978,512 from kroger.com, highest conversion rate was 5.52%, highest AOV was $188, and most sessions were at 41,111,924 from kroger.com. The median revenue in the category was $43,931, median sessions were 14,871, lowest conversion rate was 1.54%, and lowest AOV was $49.
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wilton.com competitors

In May 2025, wilton.com generated a revenue of $142,172 from 2,541 transactions with 230,049 sessions, boasting an average order value (AOV) ranging between $50 and $75 and a conversion rate of 1.00-1.50%. Compared to its competitors, wilton.com faces tough competition. bakesupplyplus.com recorded a revenue of $91,320 from 878 transactions and 24,218 sessions, with a higher AOV of $100-125 and a conversion rate of 3.50-4.00%. Similarly, wetakethecake.com and thecookiecountess.com also had higher AOVs and conversion rates than wilton.com. However, bakedeco.com outperformed all competitors with a substantial revenue of $779,636 from 4,900 transactions and 125,358 sessions, an AOV of $150-175, and a conversion rate of 3.50-4.00%. wilton.com may need to strategize and enhance its metrics to compete more effectively in the market.

bakesupplyplus.com screenshot
#1 bakesupplyplus.com
91.3K
Revenue
24.2K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
thecookiecountess.com screenshot
#2 thecookiecountess.com
50.7K
Revenue
27.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
bakedeco.com screenshot
#3 bakedeco.com
779.6K
Revenue
125.4K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
wetakethecake.com screenshot
#4 wetakethecake.com
34K
Revenue
7K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
wilton.com vs top market performers
wilton.com
top retailers
conversion rate vs average order value for wilton.com and its competitors
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Revenue share by device at wilton.com

In May large majority of sales on wilton.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.

In May large majority of sales on wilton.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.
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wilton.com channels

Identify top traffic channels that drive growth for wilton.comand discover how performance of traffic channels has changed over time.

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wilton.com Google Ads spend

Evaluate wilton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wilton.com devices

Review wilton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wilton.com top markets

Explore wilton.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wilton.com country & global rank

Assess the ranking of wilton.com among other retailers within its primary country and worldwide.

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