wilton.com
Wilton.com is a website offering various products related to baking and cake decorating. The site features an extensive range of baking tools, cake pans, decorating supplies, and ingredients. It provides valuable resources and tutorials to support individuals interested in enhancing their baking skills and creating beautiful homemade treats.
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wilton.com's revenueOVER TIME
Over the past three months, wilton.com revenue has experienced decline of 12%, compared to the preceding three months.
wilton.com competitors
In June 2025, wilton.com had a revenue of $110,494 from 1,950 transactions and 234,459 sessions, with an Average Order Value (AOV) ranging from $50 to $75 and a conversion rate of 0.50% to 1.00%. Comparing wilton.com to its competitors, bakesupplyplus.com had a revenue of $82,414 from 818 transactions and 26,359 sessions, with an AOV of $100 to $125 and a conversion rate of 3.00% to 3.50%. wetakethecake.com generated $18,440 from 139 transactions and 4,871 sessions, with an AOV of $125 to $150 and a conversion rate of 2.50% to 3.00%. bakedeco.com outperformed with a revenue of $748,442 from 4,563 transactions and 122,813 sessions, with an AOV of $150 to $175 and a conversion rate of 3.50% to 4.00%. thecookiecountess.com had a revenue of $48,945 from 297 transactions and 29,784 sessions, with an AOV of $150 to $175 and a conversion rate of 0.50% to 1.00%. Overall, wilton.com falls in the middle range in terms of revenue and sessions among its competitors, with potential for improvement in conversion rate and AOV.
Revenue share by device at wilton.com
In June large majority of sales on wilton.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wilton.com channels
Identify top traffic channels that drive growth for wilton.comand discover how performance of traffic channels has changed over time.
wilton.com Google Ads spend
Evaluate wilton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wilton.com devices
Review wilton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
