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Nov 2025
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Home/Insights/Retailers/thecrystal.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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3.1K
Revenue
Nov 25
14.9K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$0-25
AOV
Nov 25
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Thecrystal.com is a website that specializes in selling a wide range of crystals and gemstones. They offer various types of crystals, such as quartz, amethyst, and jade. Additionally, the website provides information about crystal properties, uses, and healing benefits. They also offer crystal-related accessories and jewelry for purchase.

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thecrystal.com Annual Revenue and Growth

thecrystal.com's annual sales on its online store amounted to $72.2K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$72.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thecrystal.com revenue by year

thecrystal.com's monthly revenueOVER TIME
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Over the past three months, thecrystal.com revenue has experienced decline of 40%, compared to the preceding three months.

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thecrystal.com revenue decline for last six months
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OVERVIEW
In November 2025, thecrystal.com, operating in the BEAUTY AND COSMETICS sector, generated online sales revenue of $3,064, significantly below the median of $52,547, with a conversion rate of 3.00-3.50%, slightly below the industry high of 5.32%. Its average order value (AOV) ranged from $0-25, well below the high of $204. The site attracted 14,917 sessions, notably less than the median of 19,748 in its category, with the leading competitor, ulta.com, reporting staggering revenue of $145,643,880 and sephora.com achieving over 76 million sessions, highlighting the competitive landscape in this industry.
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thecrystal.com competitors

In November 2025, thecrystal.com reported revenue of $3,064 with 458 transactions and 14,917 sessions, boasting an average order value (AOV) of $0-25 and a conversion rate of 3.00-3.50%. Comparatively, lafes.com generated $5,541 in revenue from 88 transactions and 3,179 sessions, with an AOV of $50-75 and a conversion rate of 2.50-3.00%. bubbleandbee.com performed even better with $8,858 in revenue, 168 transactions, and 7,840 sessions, maintaining an AOV of $50-75 and a conversion rate of 2.00-2.50%. madamelemy.com stood out with revenue of $9,360, 106 transactions, and 2,633 sessions, showcasing a higher AOV of $75-100 and a conversion rate of 4.00-4.50%. basin.com excelled with revenue of $26,655, 425 transactions, and 14,554 sessions, holding an AOV of $50-75 and a conversion rate of 2.50-3.00%. Lastly, honestlyfresh.com reported revenue of $9,443, 146 transactions, and 2,559 sessions, exhibiting a higher conversion rate of 5.50-6.00%. Overall, thecrystal.com faces tough competition in terms of revenue, transactions, sessions, AOV, and conversion rate from its rivals in the personal care products industry.

lafes.com screenshot
#1 lafes.com
5.5K
Revenue
3.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bubbleandbee.com screenshot
#2 bubbleandbee.com
8.9K
Revenue
7.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
madamelemy.com screenshot
#3 madamelemy.com
9.4K
Revenue
2.6K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
basin.com screenshot
#4 basin.com
26.7K
Revenue
14.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
honestlyphresh.com screenshot
#5 honestlyphresh.com
9.4K
Revenue
2.6K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
thecrystal.com vs top market performers
thecrystal.com
top retailers
conversion rate vs average order value for thecrystal.com and its competitors
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Revenue share by device at thecrystal.com

In November large majority of sales on thecrystal.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In November large majority of sales on thecrystal.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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thecrystal.com channels

Identify top traffic channels that drive growth for thecrystal.comand discover how performance of traffic channels has changed over time.

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thecrystal.com Google Ads spend

Evaluate thecrystal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thecrystal.com devices

Review thecrystal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thecrystal.com top markets

Explore thecrystal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thecrystal.com country & global rank

Assess the ranking of thecrystal.com among other retailers within its primary country and worldwide.

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