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Nov 2025
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Home/Insights/Retailers/thehonestkitchen.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for thehonestkitchen.comthehonestkitchen.com

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420.2K
Revenue
Nov 25
189.7K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Thehonestkitchen.com is a website that offers a variety of natural and wholesome pet food options. They sell dehydrated meals for dogs and cats, made from high-quality ingredients sourced from human-grade suppliers. The website provides information about their product range, ingredients used, and offers the option to purchase these nutritious pet foods online.

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thehonestkitchen.com Annual Revenue and Growth

thehonestkitchen.com's annual sales on its online store amounted to $5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thehonestkitchen.com revenue by year

thehonestkitchen.com's monthly revenueOVER TIME
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Over the past three months, thehonestkitchen.com revenue has experienced growth of 20%, compared to the preceding three months.

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thehonestkitchen.com revenue growth for last six months
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OVERVIEW
In November 2025, thehonestkitchen.com generated $420,219 in online sales, significantly outperforming the FOOD AND DRINK median of $62,853, while its conversion rate ranged from 1.50% to 2.00%, slightly below the high of 6.58%. The average order value (AOV) was between $100-125, compared to the sector's high of $209 and low of $48. The site attracted 189,722 sessions, far exceeding the median of 19,436 but significantly trailing behind chewy.com’s 45,423,920 sessions, which is the highest in the category. Overall, thehonestkitchen.com demonstrates strong performance relative to industry benchmarks.
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thehonestkitchen.com competitors

When comparing thehonestkitchen.com to its competitors in November 2025, several key metrics stand out. The Honest Kitchen has a revenue of $420,219 with 3,541 transactions and 189,722 sessions, resulting in an average order value (AOV) of $100-$125 and a conversion rate of 1.50-2.00%. In comparison, Volhard Dog Nutrition has a lower revenue of $140,552 with 1,115 transactions and 60,964 sessions, but a slightly higher AOV of $125-$150 and a similar conversion rate. pupford.com boasts a higher revenue of $287,164 with 5,936 transactions and 157,356 sessions, but has a lower AOV of $25-$50, yet a higher conversion rate of 3.50-4.00%. holistapet.com outshines them all with a revenue of $594,716, 7,505 transactions, and 171,055 sessions, a slightly higher AOV of $75-$100, and an impressive conversion rate of 4.00-4.50%. Overall, The Honest Kitchen holds its own against competitors, especially in terms of revenue and conversion rate.

volharddognutrition.com screenshot
#1 volharddognutrition.com
140.6K
Revenue
61K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
fotp.com screenshot
#2 fotp.com
45.4K
Revenue
39.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
pupford.com screenshot
#3 pupford.com
287.2K
Revenue
157.4K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
holistapet.com screenshot
#4 holistapet.com
594.7K
Revenue
171.1K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
portlandpetfoodcompany.com screenshot
#5 portlandpetfoodcompany.com
28.7K
Revenue
11.5K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
thehonestkitchen.com vs top market performers
thehonestkitchen.com
top retailers
conversion rate vs average order value for thehonestkitchen.com and its competitors
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Revenue share by device at thehonestkitchen.com

In November large majority of sales on thehonestkitchen.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on thehonestkitchen.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thehonestkitchen.com channels

Identify top traffic channels that drive growth for thehonestkitchen.comand discover how performance of traffic channels has changed over time.

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thehonestkitchen.com Google Ads spend

Evaluate thehonestkitchen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thehonestkitchen.com devices

Review thehonestkitchen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thehonestkitchen.com top markets

Explore thehonestkitchen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thehonestkitchen.com country & global rank

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