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Sep 2025
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Home/Insights/Retailers/thehonestkitchen.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for thehonestkitchen.comthehonestkitchen.com

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302.1K
Revenue
Sep 25
223.4K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Thehonestkitchen.com is a website that offers a variety of natural and wholesome pet food options. They sell dehydrated meals for dogs and cats, made from high-quality ingredients sourced from human-grade suppliers. The website provides information about their product range, ingredients used, and offers the option to purchase these nutritious pet foods online.

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thehonestkitchen.com Annual Revenue and Growth

thehonestkitchen.com's annual sales on its online store amounted to $5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thehonestkitchen.com revenue by year

thehonestkitchen.com's monthly revenueOVER TIME
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Over the past three months, thehonestkitchen.com revenue has experienced growth of 2.5%, compared to the preceding three months.

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thehonestkitchen.com revenue growth for last six months
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OVERVIEW
In September 2025, thehonestkitchen.com generated $302,114 in online sales, significantly surpassing the pet food industry median of $61,068, while its conversion rate of 1.00-1.50% is lower than the high benchmark of 6.28%. With an average order value (AOV) ranging from $100 to $125, it remains below the high end of $207, indicating strong purchasing behavior despite competition from larger players like chewy.com, which boasts $241,151,233 in revenue. thehonestkitchen.com had 223,446 sessions, notably higher than the median of 19,478 in its category, showcasing effective customer engagement.
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thehonestkitchen.com competitors

In September 2025, The Honest Kitchen had a revenue of $302,114 from 2,767 transactions and 223,446 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. Compared to its competitors, Volhard Dog Nutrition had a revenue of $73,754 from 576 transactions and 31,769 sessions, with an AOV of $125-150 and a conversion rate of 1.50-2.00%. Pupford had a revenue of $209,827 from 4,203 transactions and 119,346 sessions, with an AOV of $25-50 and a conversion rate of 3.50-4.00%. HolistaPet had a revenue of $492,157 from 6,233 transactions and 244,737 sessions, with an AOV of $75-100 and a conversion rate of 2.50-3.00%. Portland Pet Food Company had a revenue of $24,699 from 412 transactions and 10,231 sessions, with an AOV of $50-75 and a conversion rate of 4.00-4.50%. Overall, The Honest Kitchen falls behind in revenue and sessions compared to some competitors but performs better in AOV and conversion rate.

volharddognutrition.com screenshot
#1 volharddognutrition.com
73.8K
Revenue
31.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
fotp.com screenshot
#2 fotp.com
44.4K
Revenue
48K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
pupford.com screenshot
#3 pupford.com
209.8K
Revenue
119.3K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
holistapet.com screenshot
#4 holistapet.com
492.2K
Revenue
244.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
portlandpetfoodcompany.com screenshot
#5 portlandpetfoodcompany.com
24.7K
Revenue
10.2K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
thehonestkitchen.com vs top market performers
thehonestkitchen.com
top retailers
conversion rate vs average order value for thehonestkitchen.com and its competitors
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Revenue share by device at thehonestkitchen.com

In September large majority of sales on thehonestkitchen.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thehonestkitchen.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thehonestkitchen.com channels

Identify top traffic channels that drive growth for thehonestkitchen.comand discover how performance of traffic channels has changed over time.

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thehonestkitchen.com Google Ads spend

Evaluate thehonestkitchen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thehonestkitchen.com devices

Review thehonestkitchen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thehonestkitchen.com top markets

Explore thehonestkitchen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thehonestkitchen.com country & global rank

Assess the ranking of thehonestkitchen.com among other retailers within its primary country and worldwide.

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