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Oct 2025
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Home/Insights/Retailers/thehonestkitchen.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for thehonestkitchen.comthehonestkitchen.com

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359.4K
Revenue
Oct 25
188.4K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Thehonestkitchen.com is a website that offers a variety of natural and wholesome pet food options. They sell dehydrated meals for dogs and cats, made from high-quality ingredients sourced from human-grade suppliers. The website provides information about their product range, ingredients used, and offers the option to purchase these nutritious pet foods online.

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thehonestkitchen.com Annual Revenue and Growth

thehonestkitchen.com's annual sales on its online store amounted to $5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thehonestkitchen.com revenue by year

thehonestkitchen.com's monthly revenueOVER TIME
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Over the past three months, thehonestkitchen.com revenue has experienced growth of 8.4%, compared to the preceding three months.

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thehonestkitchen.com revenue growth for last six months
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OVERVIEW
In October 2025, thehonestkitchen.com generated $359,389 in online sales, significantly surpassing the FOOD AND DRINK median of $62,767, with a conversion rate of 1.50-2.00%, slightly below the industry high of 6.43%. Their average order value (AOV) ranged from $100-125, well below the high of $199 but above the low of $48. With 188,355 sessions, they performed notably better than the median of 19,053, though far from the dominant chewy.com, which leads with 41,467,938 sessions, highlighting thehonestkitchen's strong position in a competitive market.
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thehonestkitchen.com competitors

In October 2025, thehonestkitchen.com outperformed most of its competitors in terms of revenue, with a total revenue of $359,389. While the conversion rate of 1.50-2.00% was average compared to its competitors, the number of transactions (3,165) and sessions (188,355) were higher. In comparison, Volhard Dog Nutrition had a revenue of $98,354 with fewer transactions and sessions. FOTP had a lower revenue of $70,241 but a higher AOV of 175-200. Pupford had a higher number of transactions and sessions but a lower AOV. Holistapet had the highest revenue among the competitors at $649,316 with a similar conversion rate. Portland Pet Food Company had the lowest revenue of $43,999 but the highest conversion rate at 4.00-4.50%. Overall, thehonestkitchen.com maintained a strong position in the market with solid revenue and user engagement metrics.

volharddognutrition.com screenshot
#1 volharddognutrition.com
98.4K
Revenue
41.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
fotp.com screenshot
#2 fotp.com
70.2K
Revenue
48.8K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
pupford.com screenshot
#3 pupford.com
205.1K
Revenue
119.4K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
holistapet.com screenshot
#4 holistapet.com
649.3K
Revenue
213.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
portlandpetfoodcompany.com screenshot
#5 portlandpetfoodcompany.com
44K
Revenue
17.4K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
thehonestkitchen.com vs top market performers
thehonestkitchen.com
top retailers
conversion rate vs average order value for thehonestkitchen.com and its competitors
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Revenue share by device at thehonestkitchen.com

In October large majority of sales on thehonestkitchen.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on thehonestkitchen.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thehonestkitchen.com channels

Identify top traffic channels that drive growth for thehonestkitchen.comand discover how performance of traffic channels has changed over time.

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thehonestkitchen.com Google Ads spend

Evaluate thehonestkitchen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thehonestkitchen.com devices

Review thehonestkitchen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thehonestkitchen.com top markets

Explore thehonestkitchen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thehonestkitchen.com country & global rank

Assess the ranking of thehonestkitchen.com among other retailers within its primary country and worldwide.

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