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Oct 2025
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Home/Insights/Retailers/thejournalshop.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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452K
Revenue
Oct 25
230.5K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Thejournalshop.com is an online platform offering a wide variety of stationery products. They sell notebooks, diaries, pens, pencils, and specialized writing tools. Additionally, they feature a selection of unique paper goods such as planners, organizers, and journal accessories. The website also offers international shipping options to customers worldwide.

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thejournalshop.com Annual Revenue and Growth

thejournalshop.com's annual sales on its online store amounted to $2.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.9M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
thejournalshop.com revenue by year

thejournalshop.com's monthly revenueOVER TIME
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Over the past three months, thejournalshop.com revenue has experienced growth of 66%, compared to the preceding three months.

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thejournalshop.com revenue growth for last six months
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OVERVIEW
In October 2025, thejournalshop.com generated $451,974 in online sales, significantly outperforming the GIFTS median of $38,970, with a conversion rate of 3.00-3.50%, falling short of the sector's high of 5.82%. The average order value (AOV) ranged between $50-75, aligning with the lower end of the market's AOV spectrum, while attracting 230,485 sessions, well above the median of 11,510 but dwarfed by paperlesspost.com’s 12,757,147 sessions, the leading store in this category, which achieved an impressive $41,718,751 in revenue.
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thejournalshop.com competitors

When comparing thejournalshop.com to its competitors in October 2025, it is evident that the website falls behind in terms of revenue, transactions, and sessions. TheJournalShop generated $451,974 in revenue from 6,948 transactions and 230,485 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. In contrast, jetpens.com leads the pack with $7,722,851 in revenue from 99,264 transactions and 3,080,432 sessions, boasting an AOV of $75-100 and a similar conversion rate. leuchtturm1917.co.uk and moleskine.com also outperform TheJournalShop in terms of revenue and conversion rates, while galenleather.com and papier.com excel in AOV despite lower conversion rates. Overall, TheJournalShop has room for improvement to compete effectively with its higher-performing counterparts in the stationery industry.

jetpens.com screenshot
#1 jetpens.com
7.7M
Revenue
3.1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
leuchtturm1917.co.uk screenshot
#2 leuchtturm1917.co.uk
202.6K
Revenue
50.1K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
galenleather.com screenshot
#3 galenleather.com
185.3K
Revenue
164.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
moleskine.com screenshot
#4 moleskine.com
3.3M
Revenue
500.7K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
papier.com screenshot
#5 papier.com
6.2M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
thejournalshop.com vs top market performers
thejournalshop.com
top retailers
conversion rate vs average order value for thejournalshop.com and its competitors
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Revenue share by device at thejournalshop.com

In October large majority of sales on thejournalshop.com, 95% was finalized on desktop devices, with 5.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on thejournalshop.com, 95% was finalized on desktop devices, with 5.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thejournalshop.com channels

Identify top traffic channels that drive growth for thejournalshop.comand discover how performance of traffic channels has changed over time.

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thejournalshop.com Google Ads spend

Evaluate thejournalshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thejournalshop.com devices

Review thejournalshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thejournalshop.com top markets

Explore thejournalshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thejournalshop.com country & global rank

Assess the ranking of thejournalshop.com among other retailers within its primary country and worldwide.

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