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Sep 2025
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Home/Insights/Retailers/thenailest.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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20.6K
Revenue
Sep 25
28.3K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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The website thenailest.com is an online platform that offers a range of nail-related products and services. They provide various nail products such as acrylic powders, gels, nail art tools, and accessories. Additionally, the platform also offers virtual tutorials, giving users the opportunity to enhance their nail skills and creativity.

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thenailest.com Annual Revenue and Growth

thenailest.com's annual sales on its online store amounted to $679.3K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$679.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thenailest.com revenue by year

thenailest.com's monthly revenueOVER TIME
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Over the past three months, thenailest.com revenue has experienced decline of 16%, compared to the preceding three months.

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thenailest.com revenue decline for last six months
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OVERVIEW
In September 2025, thenailest.com generated $20,620 in online sales with a conversion rate of 1.00-1.50%, below the BEAUTY AND COSMETICS median of $40,540 and high of 4.54%. The average order value (AOV) ranged between $50-75, lower than the category's high of $203 but above the low of $47. The site attracted 28,274 sessions, exceeding the median of 18,928, yet significantly trailing behind industry leader sephora.com, which recorded 45,764,193 sessions. Overall, thenailest.com demonstrated moderate performance relative to competitors, with potential for growth in conversion and revenue metrics.
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thenailest.com competitors

When comparing thenailest.com to its competitors in September 2025, we see that it falls behind in terms of revenue and transactions. thenailest.com generated $20,620 in revenue from 317 transactions, while staticnails.com led the pack with $375,513 in revenue from 4,732 transactions. In terms of sessions, thenailest.com had 28,274 sessions, which is significantly lower compared to glamnetic.com's 1,031,447 sessions. The Average Order Value (AOV) for thenailest.com ranged from $50-75, similar to glamnetic.com, while pampernailgallery.com boasted a higher AOV of $150-175. However, thenailest.com's conversion rate of 1.00-1.50% falls short compared to marmaladenails.com's impressive 2.50-3.00% conversion rate. Overall, thenailest.com has room for growth in increasing revenue, transactions, and sessions to compete more effectively in the nail industry.

staticnails.com screenshot
#1 staticnails.com
375.5K
Revenue
135.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
marmaladenails.com screenshot
#2 marmaladenails.com
3.1K
Revenue
2.4K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
glamnetic.com screenshot
#3 glamnetic.com
1.4M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
pampernailgallery.com screenshot
#4 pampernailgallery.com
68K
Revenue
22.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
melodysusie.com screenshot
#5 melodysusie.com
381.6K
Revenue
120.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
thenailest.com vs top market performers
thenailest.com
top retailers
conversion rate vs average order value for thenailest.com and its competitors
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Revenue share by device at thenailest.com

In September large majority of sales on thenailest.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In September large majority of sales on thenailest.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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thenailest.com channels

Identify top traffic channels that drive growth for thenailest.comand discover how performance of traffic channels has changed over time.

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thenailest.com Google Ads spend

Evaluate thenailest.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thenailest.com devices

Review thenailest.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thenailest.com top markets

Explore thenailest.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thenailest.com country & global rank

Assess the ranking of thenailest.com among other retailers within its primary country and worldwide.

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