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Dec 2025
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Home/Insights/Retailers/thenailest.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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20K
Revenue
Dec 25
26.8K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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The website thenailest.com is an online platform that offers a range of nail-related products and services. They provide various nail products such as acrylic powders, gels, nail art tools, and accessories. Additionally, the platform also offers virtual tutorials, giving users the opportunity to enhance their nail skills and creativity.

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thenailest.com Annual Revenue and Growth

thenailest.com's annual sales on its online store amounted to $679.3K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$679.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thenailest.com revenue by year

thenailest.com's monthly revenueOVER TIME
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Over the past three months, thenailest.com revenue has experienced growth of 2.2%, compared to the preceding three months.

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thenailest.com revenue growth for last six months
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OVERVIEW
In December 2025, thenailest.com generated $19,968 in online sales with a conversion rate of 1.00-1.50%, below the BEAUTY AND COSMETICS median of $53,444 and high of 4.87%. The average order value (AOV) ranged from $50-75, while the industry’s AOV peaked at $191. With 26,795 sessions, thenailest.com slightly exceeded the median of 23,270 sessions, though it significantly trails leading competitor ulta.com’s $152,769,917 in revenue and sephora.com’s record 76,213,109 sessions. Overall, while thenailest.com demonstrates some strength, it has room for improvement in revenue and conversion performance compared to industry leaders.
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thenailest.com competitors

thenailest.com, with a revenue of $19,968 from 321 transactions and 26,795 sessions in December 2025, falls behind its competitors in terms of revenue generation. staticnails.com leads the pack with a revenue of $717,940 from 8,869 transactions and 220,551 sessions, boasting a high conversion rate of 4.00-4.50%. marmaladenails.com follows with a revenue of $4,714 from 106 transactions and 3,404 sessions, showing a strong conversion rate of 3.00-3.50%. glamnetic.com is another strong competitor with a revenue of $1,025,853 from 17,226 transactions and 932,404 sessions, maintaining a conversion rate of 1.50-2.00%. pampernailgallery.com also outperforms thenailest.com with a revenue of $37,605 from 219 transactions and 15,150 sessions, showcasing a high average order value of 150-175. Despite offering quality products, thenailest.com could benefit from strategies to increase revenue and improve its conversion rate to stay competitive in the market.

staticnails.com screenshot
#1 staticnails.com
717.9K
Revenue
220.6K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
marmaladenails.com screenshot
#2 marmaladenails.com
4.7K
Revenue
3.4K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
glamnetic.com screenshot
#3 glamnetic.com
1M
Revenue
932.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
pampernailgallery.com screenshot
#4 pampernailgallery.com
37.6K
Revenue
15.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
melodysusie.com screenshot
#5 melodysusie.com
607.8K
Revenue
142.8K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
thenailest.com vs top market performers
thenailest.com
top retailers
conversion rate vs average order value for thenailest.com and its competitors
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Revenue share by device at thenailest.com

In December large majority of sales on thenailest.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In December large majority of sales on thenailest.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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thenailest.com channels

Identify top traffic channels that drive growth for thenailest.comand discover how performance of traffic channels has changed over time.

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thenailest.com Google Ads spend

Evaluate thenailest.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thenailest.com devices

Review thenailest.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thenailest.com top markets

Explore thenailest.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thenailest.com country & global rank

Assess the ranking of thenailest.com among other retailers within its primary country and worldwide.

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