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Oct 2025
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Home/Insights/Retailers/thenailest.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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19.8K
Revenue
Oct 25
28.3K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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The website thenailest.com is an online platform that offers a range of nail-related products and services. They provide various nail products such as acrylic powders, gels, nail art tools, and accessories. Additionally, the platform also offers virtual tutorials, giving users the opportunity to enhance their nail skills and creativity.

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thenailest.com Annual Revenue and Growth

thenailest.com's annual sales on its online store amounted to $679.3K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$679.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thenailest.com revenue by year

thenailest.com's monthly revenueOVER TIME
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Over the past three months, thenailest.com revenue has experienced decline of 0.29%, compared to the preceding three months.

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thenailest.com revenue decline for last six months
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OVERVIEW
In October 2025, thenailest.com generated $19,839 in online sales with a conversion rate between 1.00-1.50%, lower than the median of $41,294 for the BEAUTY AND COSMETICS industry. The site's average order value (AOV) ranged from $50 to $75, below the industry high of $202 but above the low of $47. With 28,287 sessions, thenailest.com outperformed the median of 18,156 but lagged significantly behind the highest sessions from sephora.com at 49,510,502, highlighting both potential for growth and the competitive landscape within the lifestyle and beauty market.
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thenailest.com competitors

In October 2025, thenailest.com reported a revenue of $19,839 from 315 transactions and 28,287 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50. Compared to its competitors, thenailest.com falls behind in terms of revenue and sessions. staticnails.com leads the pack with a revenue of $433,761 from 5,626 transactions and 124,832 sessions, boasting an AOV of $75-100 and a high conversion rate of 4.50-5.00. marmaladenails.com, glamnetic.com, and pampernailgallery.com also outperform thenailest.com in various metrics such as revenue, transactions, sessions, AOV, and conversion rate. While thenailest.com holds its own in certain areas, there is room for improvement to compete more effectively with its top-performing competitors in the nail industry.

staticnails.com screenshot
#1 staticnails.com
433.8K
Revenue
124.8K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
marmaladenails.com screenshot
#2 marmaladenails.com
4.4K
Revenue
3.2K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
glamnetic.com screenshot
#3 glamnetic.com
1.1M
Revenue
798K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
pampernailgallery.com screenshot
#4 pampernailgallery.com
68.7K
Revenue
24.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
melodysusie.com screenshot
#5 melodysusie.com
474.8K
Revenue
106.5K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
thenailest.com vs top market performers
thenailest.com
top retailers
conversion rate vs average order value for thenailest.com and its competitors
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Revenue share by device at thenailest.com

In October large majority of sales on thenailest.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In October large majority of sales on thenailest.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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thenailest.com channels

Identify top traffic channels that drive growth for thenailest.comand discover how performance of traffic channels has changed over time.

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thenailest.com Google Ads spend

Evaluate thenailest.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thenailest.com devices

Review thenailest.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thenailest.com top markets

Explore thenailest.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thenailest.com country & global rank

Assess the ranking of thenailest.com among other retailers within its primary country and worldwide.

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