theory11.com
theory11.com is a website that offers a wide range of magic tricks, playing cards, and other related products for enthusiasts and professionals. It features items such as decks of unique playing cards, instructional magic tutorials, and accessories for card enthusiasts. The site focuses on sharing and selling magic-related products and resources.
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theory11.com's revenueOVER TIME
Over the past three months, theory11.com revenue has experienced decline of 9.6%, compared to the preceding three months.
theory11.com competitors
In July 2025, theory11.com, with a revenue of $652,903 from 8,733 transactions and 326,731 sessions, boasts an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. When compared to its competitors, theory11.com falls behind in terms of revenue compared to Penguin Magic and Vanishing Inc Magic, who have revenues of $1,874,245 and $1,041,553, respectively. However, theory11.com outperforms 52kards.com and Ellusionist in revenue. In terms of transactions and sessions, theory11.com falls behind Penguin Magic but outperforms the other competitors. gentsupplyco.com stands out with a significantly higher conversion rate of 4.00-4.50%, compared to theory11.com and the other competitors. Despite not leading in all metrics, theory11.com remains competitive in the online magic market.
Revenue share by device at theory11.com
In July large majority of sales on theory11.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theory11.com channels
Identify top traffic channels that drive growth for theory11.comand discover how performance of traffic channels has changed over time.
theory11.com Google Ads spend
Evaluate theory11.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory11.com devices
Review theory11.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
