theory11.com
theory11.com is a website that offers a wide range of magic tricks, playing cards, and other related products for enthusiasts and professionals. It features items such as decks of unique playing cards, instructional magic tutorials, and accessories for card enthusiasts. The site focuses on sharing and selling magic-related products and resources.
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theory11.com Annual Revenue and Growth
theory11.com's annual sales on its online store amounted to $8.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
theory11.com's monthly revenueOVER TIME
Over the past three months, theory11.com revenue has experienced decline of 22%, compared to the preceding three months.
theory11.com competitors
In June 2026, theory11.com generated $549,464 in revenue from 7,215 transactions over 297,456 sessions, achieving a conversion rate of 2.00-2.50%. In comparison, its competitor penguinmagic.com led with a staggering $1,776,790 in revenue from 16,835 transactions and a higher conversion rate of 3.00-3.50%. vanishingincmagic.com followed with $1,183,995, yet had a lower conversion rate of 1.50-2.00% despite a higher average order value (AOV) of $150-175. Competitor 52kards.com reported $230,558 in revenue and a conversion rate mirroring theory11.com at 2.00-2.50%, but with fewer transactions and sessions. ellusionist.com performed moderately with $274,831, and gentsupplyco.com, though generating $17,801, achieved the highest conversion rate of 5.00-5.50%, but on a minimal scale. Overall, while theory11.com holds a respectable position, it trails behind top competitors like penguinmagic.com in both revenue and overall effectiveness.
Revenue share by device at theory11.com
In June large majority of sales on theory11.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries theory11.com operates in
theory11.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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theory11.com channels
Identify top traffic channels that drive growth for theory11.comand discover how performance of traffic channels has changed over time.
theory11.com Google Ads spend
Evaluate theory11.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory11.com devices
Review theory11.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
