theory11.com
theory11.com is a website that offers a wide range of magic tricks, playing cards, and other related products for enthusiasts and professionals. It features items such as decks of unique playing cards, instructional magic tutorials, and accessories for card enthusiasts. The site focuses on sharing and selling magic-related products and resources.
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theory11.com Annual Revenue and Growth
theory11.com's annual sales on its online store amounted to $8.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
theory11.com's monthly revenueOVER TIME
Over the past three months, theory11.com revenue has experienced decline of 31%, compared to the preceding three months.
theory11.com competitors
In May 2026, theory11.com reported a revenue of $565,219 from 7,349 transactions, with a conversion rate of 2.00-2.50% over 303,586 sessions. In comparison, penguinmagic.com led the market with a substantial revenue of $2,023,527 and a higher conversion rate of 3.00-3.50%, despite its higher average order value (AOV) of $100-125. vanishingincmagic.com also performed well with $1,074,493 in revenue but had a lower conversion rate of 1.00-1.50%. Meanwhile, 52kards.com achieved $236,978 in revenue and had a slightly better conversion rate of 2.50-3.00%. gentsupplyco.com showed the highest conversion rate at 4.50-5.00% but with minimal revenue of $16,960, and ellusionist.com generated $323,956 with a conversion rate of 1.50-2.00%. Overall, theory11.com holds a competitive position among its peers, particularly with its transaction volume.
Revenue share by device at theory11.com
In May large majority of sales on theory11.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries theory11.com operates in
theory11.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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theory11.com channels
Identify top traffic channels that drive growth for theory11.comand discover how performance of traffic channels has changed over time.
theory11.com Google Ads spend
Evaluate theory11.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory11.com devices
Review theory11.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
