theory11.com
theory11.com is a website that offers a wide range of magic tricks, playing cards, and other related products for enthusiasts and professionals. It features items such as decks of unique playing cards, instructional magic tutorials, and accessories for card enthusiasts. The site focuses on sharing and selling magic-related products and resources.
GRIPS CUSTOMERS & RESEARCH PARTNERS
theory11.com Annual Revenue and Growth
theory11.com's annual sales on its online store amounted to $6.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
theory11.com's monthly revenueOVER TIME
Over the past three months, theory11.com revenue has experienced growth of 18%, compared to the preceding three months.
theory11.com competitors
In December 2025, theory11.com reported a revenue of $881,188 from 12,287 transactions and 461,046 sessions, with an Average Order Value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, vanishingincmagic.com leads in revenue with $1,636,633 from 10,190 transactions and 685,770 sessions, with an AOV of $150-175 and a conversion rate of 1.00-1.50%. penguinmagic.com follows closely behind with $1,687,674 revenue from 16,075 transactions and 556,137 sessions, with an AOV of $100-125 and a conversion rate of 2.50-3.00%. While theory11.com falls behind in revenue compared to these two competitors, it performs better than 52kards.com, ellusionist.com, and gentsupplyco.com in terms of revenue, transactions, sessions, AOV, and conversion rate.
Revenue share by device at theory11.com
In December large majority of sales on theory11.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
theory11.com channels
Identify top traffic channels that drive growth for theory11.comand discover how performance of traffic channels has changed over time.
theory11.com Google Ads spend
Evaluate theory11.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory11.com devices
Review theory11.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
