theory11.com
theory11.com is a website that offers a wide range of magic tricks, playing cards, and other related products for enthusiasts and professionals. It features items such as decks of unique playing cards, instructional magic tutorials, and accessories for card enthusiasts. The site focuses on sharing and selling magic-related products and resources.
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theory11.com Annual Revenue and Growth
theory11.com's annual sales on its online store amounted to $6.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
theory11.com's monthly revenueOVER TIME
Over the past three months, theory11.com revenue has experienced growth of 8.3%, compared to the preceding three months.
theory11.com competitors
In September 2025, theory11.com outperformed its competitors in terms of revenue, with $613,154, compared to similar_domain competitors like 52kards.com with $247,122, vanishingincmagic.com with $967,738, penguinmagic.com with $1,399,505, gentsupplyco.com with $15,902, and ellusionist.com with $193,330. While theory11.com had fewer transactions at 8,254, its conversion rate was competitive at 2.50-3.00%. In contrast, gentsupplyco.com had a significantly higher conversion rate of 4.50-5.00% but with lower revenue and transactions. Despite having a lower average order value (AOV) in the range of $50-75, theory11.com was able to maintain a strong position in the market based on its revenue and conversion rate compared to its competitors.
Revenue share by device at theory11.com
In September large majority of sales on theory11.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theory11.com channels
Identify top traffic channels that drive growth for theory11.comand discover how performance of traffic channels has changed over time.
theory11.com Google Ads spend
Evaluate theory11.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory11.com devices
Review theory11.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
