theory11.com
theory11.com is a website that offers a wide range of magic tricks, playing cards, and other related products for enthusiasts and professionals. It features items such as decks of unique playing cards, instructional magic tutorials, and accessories for card enthusiasts. The site focuses on sharing and selling magic-related products and resources.
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theory11.com Annual Revenue and Growth
theory11.com's annual sales on its online store amounted to $8.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
theory11.com's monthly revenueOVER TIME
Over the past three months, theory11.com revenue has experienced decline of 8.6%, compared to the preceding three months.
theory11.com competitors
In March 2026, theory11.com generated a revenue of $577,766 with 7,835 transactions and 284,932 sessions. With an average order value (AOV) ranging between $50-75 and a conversion rate of 2.50-3.00%, theory11.com maintained a steady performance. Comparing it to its competitors, vanishingincmagic.com had the highest revenue of $1,349,616 with 8,422 transactions and 495,117 sessions. Their AOV was between $150-175, but they had a lower conversion rate of 1.50-2.00%. penguinmagic.com also outperformed theory11.com with a revenue of $1,359,739, 13,452 transactions, and 470,516 sessions. They had a similar AOV of $100-125 and the same conversion rate as theory11.com. Despite facing tough competition, theory11.com held its ground and showed consistent performance in the online magic and entertainment market.
Revenue share by device at theory11.com
In March large majority of sales on theory11.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theory11.com channels
Identify top traffic channels that drive growth for theory11.comand discover how performance of traffic channels has changed over time.
theory11.com Google Ads spend
Evaluate theory11.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory11.com devices
Review theory11.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
