theory11.com
theory11.com is a website that offers a wide range of magic tricks, playing cards, and other related products for enthusiasts and professionals. It features items such as decks of unique playing cards, instructional magic tutorials, and accessories for card enthusiasts. The site focuses on sharing and selling magic-related products and resources.
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theory11.com Annual Revenue and Growth
theory11.com's annual sales on its online store amounted to $6.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
theory11.com's monthly revenueOVER TIME
Over the past three months, theory11.com revenue has experienced decline of 1%, compared to the preceding three months.
theory11.com competitors
In August 2025, theory11.com generated $585,817 in revenue from 7,930 transactions and 303,882 sessions, with an average order value (AOV) ranging from $50 to $75 and a conversion rate between 2.50% and 3.00%. Comparing theory11.com to its competitors, vanishingincmagic.com stood out with $983,452 in revenue, 6,180 transactions, and 575,534 sessions, offering a higher AOV of $150 to $175 but a lower conversion rate of 1.00% to 1.50%. penguinmagic.com led the pack with $1,875,581 in revenue, 18,154 transactions, and 623,140 sessions, boasting a slightly higher AOV of $100 to $125 and the same conversion rate as theory11.com. gentsupplyco.com had the highest conversion rate of 4.50% to 5.00% but significantly lower revenue at $10,573, 123 transactions, and 2,718 sessions. ellusionist.com fell in between, with $207,609 in revenue, 2,072 transactions, and 153,330 sessions, offering an AOV of $100 to $125 and a conversion rate of 1.00% to 1.50%.
Revenue share by device at theory11.com
In August large majority of sales on theory11.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theory11.com channels
Identify top traffic channels that drive growth for theory11.comand discover how performance of traffic channels has changed over time.
theory11.com Google Ads spend
Evaluate theory11.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory11.com devices
Review theory11.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
