theory11.com
theory11.com is a website that offers a wide range of magic tricks, playing cards, and other related products for enthusiasts and professionals. It features items such as decks of unique playing cards, instructional magic tutorials, and accessories for card enthusiasts. The site focuses on sharing and selling magic-related products and resources.
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theory11.com's revenueOVER TIME
Over the past three months, theory11.com revenue has experienced decline of 27%, compared to the preceding three months.
theory11.com competitors
In May 2025, theory11.com reported a revenue of $584,178 with 7,960 transactions and 284,971 sessions. Their average order value (AOV) ranged from $50-75, and they had a conversion rate of 2.50-3.00%. Comparing theory11.com to its competitors, vanishingincmagic.com had a higher revenue of $1,018,953 with fewer transactions (6,020) but more sessions (487,790). Their AOV was significantly higher at $150-175, but their conversion rate was lower at 1.00-1.50%. penguinmagic.com outperformed theory11.com and its other competitors with a revenue of $1,622,712, 15,801 transactions, and 555,148 sessions. They had an AOV of $100-125 and a matching conversion rate of 2.50-3.00%. Despite theory11.com's strong performance, it faced stiff competition from the likes of vanishingincmagic.com and penguinmagic.com in terms of revenue and transaction volume.
Revenue share by device at theory11.com
In May large majority of sales on theory11.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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theory11.com channels
Identify top traffic channels that drive growth for theory11.comand discover how performance of traffic channels has changed over time.
theory11.com Google Ads spend
Evaluate theory11.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory11.com devices
Review theory11.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
