theory11.com
theory11.com is a website that offers a wide range of magic tricks, playing cards, and other related products for enthusiasts and professionals. It features items such as decks of unique playing cards, instructional magic tutorials, and accessories for card enthusiasts. The site focuses on sharing and selling magic-related products and resources.
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theory11.com Annual Revenue and Growth
theory11.com's annual sales on its online store amounted to $8.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
theory11.com's monthly revenueOVER TIME
Over the past three months, theory11.com revenue has experienced growth of 1.9%, compared to the preceding three months.
theory11.com competitors
In July 2026, theory11.com stands out with a respectable conversion rate of 2.00-2.50%. While it ranks third among its competitors, it trails behind penguinmagic.com by 1.6 million in revenue, generating $517,000 compared to penguinmagic.com's $2.1 million. Additionally, theory11.com has 6,421 transactions, significantly fewer than penguinmagic.com, which leads with 20,500 transactions, leaving theory11.com 14,100 transactions behind. In terms of sessions, theory11.com garnered 265,000, again falling short of penguinmagic.com’s 652,000 sessions by 387,000. Competitors like 52kards.com and ellusionist.com also lag in revenue, with $242,000 and $202,000, respectively, but they maintain slightly higher conversion rates. Although theory11.com performs well in conversions, it faces challenges in overall revenue, transactions, and traffic compared to its key competitors.
Revenue share by device at theory11.com
In July large majority of sales on theory11.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries theory11.com operates in
theory11.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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theory11.com channels
Identify top traffic channels that drive growth for theory11.comand discover how performance of traffic channels has changed over time.
theory11.com Google Ads spend
Evaluate theory11.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory11.com devices
Review theory11.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
