theory11.com
theory11.com is a website that offers a wide range of magic tricks, playing cards, and other related products for enthusiasts and professionals. It features items such as decks of unique playing cards, instructional magic tutorials, and accessories for card enthusiasts. The site focuses on sharing and selling magic-related products and resources.
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theory11.com Annual Revenue and Growth
theory11.com's annual sales on its online store amounted to $8.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
theory11.com's monthly revenueOVER TIME
Over the past three months, theory11.com revenue has experienced growth of 22%, compared to the preceding three months.
theory11.com competitors
With a revenue of $764,000, theory11.com excels in revenue generation compared to its competitors, ranking third overall. In September 2026, it recorded 8,711 transactions, which places it second, surpassing 52kards.com’s 2,554 transactions but trailing behind penguinmagic.com’s impressive 25,700. In terms of sessions, theory11.com attracted 381,000 users, ranking third as well, while penguinmagic.com led significantly with 809,000 sessions. The average order value (AOV) for theory11.com is in the $75-100 range, similar to 52kards.com. In contrast, penguinmagic.com has a higher AOV of $100-125, and both ellusionist.com and vanishingincmagic.com boast AOVs of $100-125 and $150-175, respectively. Regarding conversion rates, theory11.com, 52kards.com, and penguinmagic.com all share rates between 2.00-2.50%, while gentsupplyco.com stands out with a notably higher conversion rate of 5.50-6.00%.
Revenue share by device at theory11.com
In September large majority of sales on theory11.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries theory11.com operates in
theory11.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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theory11.com channels
Identify top traffic channels that drive growth for theory11.comand discover how performance of traffic channels has changed over time.
theory11.com Google Ads spend
Evaluate theory11.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory11.com devices
Review theory11.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
