theory11.com
theory11.com is a website that offers a wide range of magic tricks, playing cards, and other related products for enthusiasts and professionals. It features items such as decks of unique playing cards, instructional magic tutorials, and accessories for card enthusiasts. The site focuses on sharing and selling magic-related products and resources.
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theory11.com Annual Revenue and Growth
theory11.com's annual sales on its online store amounted to $6.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
theory11.com's monthly revenueOVER TIME
Over the past three months, theory11.com revenue has experienced growth of 6.1%, compared to the preceding three months.
theory11.com competitors
In November 2025, theory11.com reported a revenue of $725,687 from 9,695 transactions and 334,529 sessions with an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. In comparison, vanishingincmagic.com outperformed theory11.com with a revenue of $1,445,171 from 9,358 transactions and 585,655 sessions, boasting a higher AOV of $150-175 but a lower conversion rate of 1.50-2.00%. penguinmagic.com also exceeded theory11.com's numbers with a revenue of $1,402,064 from 13,264 transactions and 471,802 sessions, offering a similar AOV range of $100-125 but the same conversion rate of 2.50-3.00%. While theory11.com falls behind in revenue compared to some competitors, it maintains a competitive conversion rate within the industry.
Revenue share by device at theory11.com
In November large majority of sales on theory11.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theory11.com channels
Identify top traffic channels that drive growth for theory11.comand discover how performance of traffic channels has changed over time.
theory11.com Google Ads spend
Evaluate theory11.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory11.com devices
Review theory11.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
