theory11.com
theory11.com is a website that offers a wide range of magic tricks, playing cards, and other related products for enthusiasts and professionals. It features items such as decks of unique playing cards, instructional magic tutorials, and accessories for card enthusiasts. The site focuses on sharing and selling magic-related products and resources.
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theory11.com Annual Revenue and Growth
theory11.com's annual sales on its online store amounted to $6.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
theory11.com's monthly revenueOVER TIME
Over the past three months, theory11.com revenue has experienced decline of 1.6%, compared to the preceding three months.
theory11.com competitors
In October 2025, theory11.com boasted a revenue of $578,972 with 7,875 transactions and 285,730 sessions, achieving an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. In comparison, its competitors varied in performance. For instance, vanishingincmagic.com led the pack with a revenue of $1,204,780 from 7,657 transactions and 487,860 sessions, boasting an AOV of $150-175 but a lower conversion rate of 1.50-2.00%. penguinmagic.com closely rivaled theory11.com with $1,318,900 in revenue from 12,913 transactions and 471,297 sessions, having an AOV of $100-125 and a similar conversion rate of 2.50-3.00%. Other competitors like 52kards.com, ellusionist.com, and gentsupplyco.com fell below theory11.com in terms of revenue, transactions, and sessions, but displayed varying AOV and conversion rates. Overall, theory11.com held its ground amongst its competitors, demonstrating a solid performance in the magic and cardistry industry.
Revenue share by device at theory11.com
In October large majority of sales on theory11.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theory11.com channels
Identify top traffic channels that drive growth for theory11.comand discover how performance of traffic channels has changed over time.
theory11.com Google Ads spend
Evaluate theory11.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory11.com devices
Review theory11.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
