theory11.com
theory11.com is a website that offers a wide range of magic tricks, playing cards, and other related products for enthusiasts and professionals. It features items such as decks of unique playing cards, instructional magic tutorials, and accessories for card enthusiasts. The site focuses on sharing and selling magic-related products and resources.
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theory11.com Annual Revenue and Growth
theory11.com's annual sales on its online store amounted to $8.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
theory11.com's monthly revenueOVER TIME
Over the past three months, theory11.com revenue has experienced growth of 37%, compared to the preceding three months.
theory11.com competitors
In January 2026, theory11.com generated revenue of $835,112 from 11,593 transactions and 452,634 sessions with an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. When comparing theory11.com to its competitors, it is clear that vanishingincmagic.com leads in revenue with $1,428,707 from 8,797 transactions and 591,600 sessions, boasting a higher AOV of $150-175 but a lower conversion rate of 1.00-1.50%. penguinmagic.com closely follows with $1,546,447 revenue from 15,626 transactions and 555,248 sessions, having a similar AOV range of $75-100 but the same conversion rate as theory11.com. 52kards.com, ellusionist.com, and gentsupplyco.com fall behind in revenue, transactions, sessions, and AOV, but gentsupplyco.com stands out with the highest conversion rate of 5.00-5.50%. Overall, theory11.com performs competitively in the online magic industry based on these metrics.
Revenue share by device at theory11.com
In January large majority of sales on theory11.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theory11.com channels
Identify top traffic channels that drive growth for theory11.comand discover how performance of traffic channels has changed over time.
theory11.com Google Ads spend
Evaluate theory11.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory11.com devices
Review theory11.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
