theory11.com
theory11.com is a website that offers a wide range of magic tricks, playing cards, and other related products for enthusiasts and professionals. It features items such as decks of unique playing cards, instructional magic tutorials, and accessories for card enthusiasts. The site focuses on sharing and selling magic-related products and resources.
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theory11.com Annual Revenue and Growth
theory11.com's annual sales on its online store amounted to $8.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
theory11.com's monthly revenueOVER TIME
Over the past three months, theory11.com revenue has experienced growth of 6.4%, compared to the preceding three months.
theory11.com competitors
In August 2026, theory11.com leads its competitors with a solid conversion rate of 2.00-2.50%. While it ranks third in revenue at $615,000, it surpasses 52kards.com, which generated $269,000, and ellusionist.com at $362,000. However, penguinmagic.com outperforms all with a remarkable revenue of $2.5 million. In terms of transactions, theory11.com ranks second with 7,570 transactions, trailing penguinmagic.com, which has 24,100. Additionally, theory11.com has 319,000 sessions, placing it third among competitors. penguinmagic.com again leads with 805,000 sessions. Despite a lower average order value range of $75-100, theory11.com demonstrates competitive strength in its conversion rate compared to ellusionist.com and vanishingincmagic.com, both of which have lower conversion rates of 1.00-1.50%.
Revenue share by device at theory11.com
In August large majority of sales on theory11.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries theory11.com operates in
theory11.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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theory11.com channels
Identify top traffic channels that drive growth for theory11.comand discover how performance of traffic channels has changed over time.
theory11.com Google Ads spend
Evaluate theory11.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory11.com devices
Review theory11.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
