theory11.com
theory11.com is a website that offers a wide range of magic tricks, playing cards, and other related products for enthusiasts and professionals. It features items such as decks of unique playing cards, instructional magic tutorials, and accessories for card enthusiasts. The site focuses on sharing and selling magic-related products and resources.
GRIPS CUSTOMERS & RESEARCH PARTNERS
theory11.com Annual Revenue and Growth
theory11.com's annual sales on its online store amounted to $8.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
theory11.com's monthly revenueOVER TIME
Over the past three months, theory11.com revenue has experienced decline of 34%, compared to the preceding three months.
theory11.com competitors
In April 2026, theory11.com generated $438,529 in revenue from 5,974 transactions and 284,847 sessions, achieving a conversion rate of 2.00-2.50%. Competitors like vanishingincmagic.com and penguinmagic.com outperformed in revenue, with $1,050,329 and $1,450,959, respectively, despite having lower conversion rates of 1.00-1.50% and 2.50-3.00%. Notably, vanishingincmagic.com attracted 455,868 sessions, highlighting a stronger engagement but lower Average Order Value (AOV) at $150-175 compared to theory11's $50-75. In contrast, 52kards.com performed decently with $220,302 in revenue and a higher conversion rate of 2.50-3.00%, indicating effective sales strategies. While gentsupplyco.com achieved the highest conversion rate of 5.00-5.50%, its low revenue of $18,880 reveals limited market reach. Overall, theory11.com maintains a competitive position with balanced metrics but lags behind high-revenue rivals in session engagement and AOV.
Revenue share by device at theory11.com
In April large majority of sales on theory11.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
theory11.com channels
Identify top traffic channels that drive growth for theory11.comand discover how performance of traffic channels has changed over time.
theory11.com Google Ads spend
Evaluate theory11.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory11.com devices
Review theory11.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
