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Home/Insights/Retailers/thepaleomom.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for thepaleomom.comthepaleomom.com

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17.2K
Revenue
Nov 25
25K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Thepaleomom.com is a website providing information on the paleo lifestyle approach, health, and wellness. It offers evidence-based articles by Dr. Sarah Ballantyne, discussing topics like autoimmune conditions, nutrition, gut health, and more. The site features educational content, scientific references, and a range of paleo-focused books and resources for purchase.

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thepaleomom.com Annual Revenue and Growth

thepaleomom.com's annual sales on its online store amounted to $1.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thepaleomom.com revenue by year

thepaleomom.com's monthly revenueOVER TIME
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Over the past three months, thepaleomom.com revenue has experienced decline of 16%, compared to the preceding three months.

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thepaleomom.com revenue decline for last six months
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OVERVIEW
In November 2025, thepaleomom.com generated $17,171 in revenue, significantly lower than the median of $67,683 in the food and drink/cooking and recipes category, with a conversion rate between 0.50-1.00%, below the high of 4.6% but above the low of 0.67%. The average order value (AOV) ranged from $100-125, less than the high of $212 and above the low of $41, while sessions totaled 25,020, well below the median of 34,373 and far from the 1,464,963 sessions seen at the leading store, hiddenvalley.com.
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thepaleomom.com competitors

In November 2025, thepaleomom.com generated $17,171 in revenue from 147 transactions and 25,020 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 0.50-1.00%. In comparison, its competitor paleoonthego.com achieved significantly higher results with $238,510 in revenue from 2,039 transactions and 10,953 sessions. paleoonthego.com boasted a similar AOV of $100-125 but had a much higher conversion rate of 18.50-19.00%. This suggests that while thepaleomom.com has a decent level of performance, paleoonthego.com outperforms it in terms of revenue, transactions, sessions, and conversion rate, showcasing a more successful and efficient online presence in the paleo diet niche.

paleoonthego.com screenshot
#1 paleoonthego.com
238.5K
Revenue
11K
Sessions
18.5-19.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
thepaleomom.com vs top market performers
thepaleomom.com
top retailers
conversion rate vs average order value for thepaleomom.com and its competitors
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Revenue share by device at thepaleomom.com

In November large majority of sales on thepaleomom.com, 98% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 2% of sales coming from desktop devices.

In November large majority of sales on thepaleomom.com, 98% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 2% of sales coming from desktop devices.
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thepaleomom.com channels

Identify top traffic channels that drive growth for thepaleomom.comand discover how performance of traffic channels has changed over time.

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thepaleomom.com Google Ads spend

Evaluate thepaleomom.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thepaleomom.com devices

Review thepaleomom.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thepaleomom.com top markets

Explore thepaleomom.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thepaleomom.com country & global rank

Assess the ranking of thepaleomom.com among other retailers within its primary country and worldwide.

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