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Jan 2026
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Home/Insights/Retailers/thepaperstore.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for thepaperstore.comthepaperstore.com

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764.6K
Revenue
Jan 26
368.1K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Thepaperstore.com is an online retail platform that sells a variety of products, including greeting cards, apparel, home décor, and stationery. They offer a wide selection of these items from numerous brands, catering to different tastes and styles. The website enables customers to conveniently purchase their desired products online.

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thepaperstore.com Annual Revenue and Growth

thepaperstore.com's annual sales on its online store amounted to $13.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$13.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
thepaperstore.com revenue by year

thepaperstore.com's monthly revenueOVER TIME
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Over the past three months, thepaperstore.com revenue has experienced growth of 75%, compared to the preceding three months.

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thepaperstore.com revenue growth for last six months
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OVERVIEW
In January 2026, thepaperstore.com generated $764,628 in online sales, significantly surpassing the e-commerce and shopping median of $104,613. With a conversion rate between 2.50% and 3.00%, it falls slightly below the industry high of 3.81%. The average order value (AOV) ranges from $50 to $75, notably below the high of $348. The site attracted 368,106 sessions, far fewer than the leader, boots.com, which recorded 35,443,340 sessions, while also underperforming against the median of 44,933 sessions in its category, indicating room for improvement in user engagement and conversion efficiency.
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thepaperstore.com competitors

When comparing thepaperstore.com to its competitors in January 2026, we see that thepaperstore.com has a revenue of $764,628 from 10,676 transactions and 368,106 sessions, with an average order value (AOV) ranging from $50-75 and a conversion rate of 2.50-3.00%. In contrast, vera bradley.com leads the pack with a revenue of $8,782,819 from 74,399 transactions and 2,026,717 sessions, boasting an AOV of $100-125 and a conversion rate of 3.50-4.00%. papersource.com follows with a revenue of $1,678,194, hallmark.com with $8,195,375, annieshallmark.com with $14,459, and trudyshallmark.com with $105,771. Each competitor has its strengths, but thepaperstore.com could potentially focus on increasing its AOV and conversion rate to compete more effectively in the market.

verabradley.com screenshot
#1 verabradley.com
8.8M
Revenue
2M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
papersource.com screenshot
#2 papersource.com
1.7M
Revenue
536.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
hallmark.com screenshot
#3 hallmark.com
8.2M
Revenue
2.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
annieshallmark.com screenshot
#4 annieshallmark.com
14.5K
Revenue
27.3K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
trudyshallmark.com screenshot
#5 trudyshallmark.com
105.8K
Revenue
42.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
thepaperstore.com vs top market performers
thepaperstore.com
top retailers
conversion rate vs average order value for thepaperstore.com and its competitors
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Revenue share by device at thepaperstore.com

In January large majority of sales on thepaperstore.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on thepaperstore.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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thepaperstore.com channels

Identify top traffic channels that drive growth for thepaperstore.comand discover how performance of traffic channels has changed over time.

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thepaperstore.com Google Ads spend

Evaluate thepaperstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thepaperstore.com devices

Review thepaperstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thepaperstore.com top markets

Explore thepaperstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thepaperstore.com country & global rank

Assess the ranking of thepaperstore.com among other retailers within its primary country and worldwide.

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