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Sep 2025
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Home/Insights/Retailers/thepaperstore.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for thepaperstore.comthepaperstore.com

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771.4K
Revenue
Sep 25
376.4K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Thepaperstore.com is an online retail platform that sells a variety of products, including greeting cards, apparel, home décor, and stationery. They offer a wide selection of these items from numerous brands, catering to different tastes and styles. The website enables customers to conveniently purchase their desired products online.

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thepaperstore.com Annual Revenue and Growth

thepaperstore.com's annual sales on its online store amounted to $15.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$15.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thepaperstore.com revenue by year

thepaperstore.com's monthly revenueOVER TIME
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Over the past three months, thepaperstore.com revenue has experienced decline of 14%, compared to the preceding three months.

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thepaperstore.com revenue decline for last six months
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OVERVIEW
In September 2025, thepaperstore.com generated $771,404 in online sales, significantly outperforming the median revenue of $81,105 in the e-commerce sector, though still trailing behind qvc.com’s $118,237,048. With a conversion rate of 2.50-3.00%, the store falls short of the high benchmark of 3.72%. Its average order value (AOV) ranged between $75-100, considerably lower than the top AOV of $351, while its sessions reached 376,357, exceeding the median of 37,786 but lagging far behind michaels.com’s 30,281,186 sessions, indicating a strong presence in a competitive online marketplace.
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thepaperstore.com competitors

In September 2025, when comparing thepaperstore.com to its competitors, it is evident that thepaperstore.com falls behind in terms of revenue and transactions. While thepaperstore.com generated $771,404 in revenue from 10,225 transactions with 376,357 sessions, other competitors like verabradley.com and hallmark.com outperformed significantly. verabradley.com raked in $6,629,392 in revenue from 58,840 transactions with 1,446,131 sessions, while hallmark.com made $6,123,786 in revenue from 71,660 transactions with 2,226,251 sessions. Additionally, in terms of average order value (AOV) and conversion rate, thepaperstore.com and papersource.com seem to be on par, both having an AOV of $75-100 and a conversion rate of 2.50-3.00%. Overall, thepaperstore.com has room for improvement in increasing revenue and transactions to compete effectively with its counterparts in the industry.

verabradley.com screenshot
#1 verabradley.com
6.6M
Revenue
1.4M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
papersource.com screenshot
#2 papersource.com
702K
Revenue
305.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
hallmark.com screenshot
#3 hallmark.com
6.1M
Revenue
2.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
annieshallmark.com screenshot
#4 annieshallmark.com
13.2K
Revenue
22.6K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
trudyshallmark.com screenshot
#5 trudyshallmark.com
71.2K
Revenue
32.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
thepaperstore.com vs top market performers
thepaperstore.com
top retailers
conversion rate vs average order value for thepaperstore.com and its competitors
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Revenue share by device at thepaperstore.com

In September large majority of sales on thepaperstore.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thepaperstore.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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thepaperstore.com channels

Identify top traffic channels that drive growth for thepaperstore.comand discover how performance of traffic channels has changed over time.

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thepaperstore.com Google Ads spend

Evaluate thepaperstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thepaperstore.com devices

Review thepaperstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thepaperstore.com top markets

Explore thepaperstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thepaperstore.com country & global rank

Assess the ranking of thepaperstore.com among other retailers within its primary country and worldwide.

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