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Jul 2026
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Home/Insights/Retailers/thepaperstore.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for thepaperstore.comthepaperstore.com

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627.5K
Revenue
Jul 26
242.5K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Thepaperstore.com is an online retail platform that sells a variety of products, including greeting cards, apparel, home décor, and stationery. They offer a wide selection of these items from numerous brands, catering to different tastes and styles. The website enables customers to conveniently purchase their desired products online.

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thepaperstore.com Annual Revenue and Growth

thepaperstore.com's annual sales on its online store amounted to $13.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$13.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
thepaperstore.com revenue by year

thepaperstore.com's monthly revenueOVER TIME
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Over the past three months, thepaperstore.com revenue has experienced decline of 11%, compared to the preceding three months.

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thepaperstore.com revenue decline for last six months
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OVERVIEW
thepaperstore.com performs exceptionally well compared to the average store in the e-commerce and shopping category. In July 2026, it generated $628,000 in online sales, significantly higher than the average store's $80,800. Its conversion rate of 2.50-3.00% falls within the typical range of 0.75% to 3.8%. Additionally, with an average order value (AOV) of $75-100, it remains within the category's typical range of $59 to $332. Notably, thepaperstore.com attracted 242,000 sessions, far exceeding the average store's 35,800.
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thepaperstore.com competitors

In July 2026, thepaperstore.com trails its competitors most significantly in revenue, generating $628,000 compared to verabradley.com’s $14.3 million, a gap of 13.7 million. While thepaperstore.com recorded 6,443 transactions, it still falls behind verabradley.com, which achieved 108,000 transactions, trailing by 102,000. The paperstore.com garnered 242,000 sessions, substantially lower than hallmark.com’s 2.8 million, trailing by 2.6 million. In terms of average order value (AOV), thepaperstore.com ranges from $75-100, similar to hallmark.com, while its conversion rate of 2.50-3.00% matches papersource.com and trudyshallmark.com but is significantly lower than verabradley.com’s 5.00-5.50%.

verabradley.com screenshot
#1 verabradley.com
14.3M
Revenue
2M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
papersource.com screenshot
#2 papersource.com
1.3M
Revenue
450.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
hallmark.com screenshot
#3 hallmark.com
7M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
annieshallmark.com screenshot
#4 annieshallmark.com
25.1K
Revenue
42.5K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
trudyshallmark.com screenshot
#5 trudyshallmark.com
227K
Revenue
102.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
thepaperstore.com vs top market performers
thepaperstore.com
top retailers
conversion rate vs average order value for thepaperstore.com and its competitors
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Revenue share by device at thepaperstore.com

In July large majority of sales on thepaperstore.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on thepaperstore.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries thepaperstore.com operates in

thepaperstore.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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thepaperstore.com channels

Identify top traffic channels that drive growth for thepaperstore.comand discover how performance of traffic channels has changed over time.

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thepaperstore.com Google Ads spend

Evaluate thepaperstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thepaperstore.com devices

Review thepaperstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thepaperstore.com top markets

Explore thepaperstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thepaperstore.com country & global rank

Assess the ranking of thepaperstore.com among other retailers within its primary country and worldwide.

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