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Sep 2026
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Home/Insights/Retailers/thepaperstore.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for thepaperstore.comthepaperstore.com

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629.4K
Revenue
Sep 26
285.2K
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Thepaperstore.com is an online retail platform that sells a variety of products, including greeting cards, apparel, home décor, and stationery. They offer a wide selection of these items from numerous brands, catering to different tastes and styles. The website enables customers to conveniently purchase their desired products online.

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thepaperstore.com Annual Revenue and Growth

thepaperstore.com's annual sales on its online store amounted to $13.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$13.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
thepaperstore.com revenue by year

thepaperstore.com's monthly revenueOVER TIME
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Over the past three months, thepaperstore.com revenue has experienced growth of 0.5%, compared to the preceding three months.

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thepaperstore.com revenue growth for last six months
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OVERVIEW
thepaperstore.com outperforms the average store in the e-commerce and shopping category across several metrics. In September 2026, it generated $629,000 in online sales, significantly higher than the average store's $73,500. With a conversion rate of 2.50-3.00%, it sits comfortably within the typical range of 0.72% to 3.81%. Its average order value of $75-100 is also within the category's typical range of $59 to $347. Additionally, it attracted 285,000 sessions, far exceeding the average store's 34,400.
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thepaperstore.com competitors

In September 2026, thepaperstore.com trails its competitors significantly in revenue, generating $629,000, while verabradley.com leads with $9.9 million. Additionally, thepaperstore.com records 8,343 transactions, far fewer than verabradley.com’s 76,700. In terms of sessions, thepaperstore.com has 285,000, again falling short compared to hallmark.com, which boasts 2.3 million sessions. However, thepaperstore.com’s average order value (AOV) ranges from $75-100, comparable to papersource.com. While its conversion rate stands at 2.50-3.00%, it matches papersource.com and hallmark.com but is lower than verabradley.com’s rate of 5.00-5.50%. Overall, while thepaperstore.com shows potential, it lags behind its more successful competitors.

verabradley.com screenshot
#1 verabradley.com
9.9M
Revenue
1.5M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
papersource.com screenshot
#2 papersource.com
877.6K
Revenue
429.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
hallmark.com screenshot
#3 hallmark.com
4.8M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
annieshallmark.com screenshot
#4 annieshallmark.com
22K
Revenue
39.9K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
trudyshallmark.com screenshot
#5 trudyshallmark.com
179K
Revenue
75.6K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
thepaperstore.com vs top market performers
thepaperstore.com
top retailers
conversion rate vs average order value for thepaperstore.com and its competitors
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Revenue share by device at thepaperstore.com

In September large majority of sales on thepaperstore.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thepaperstore.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries thepaperstore.com operates in

thepaperstore.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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thepaperstore.com channels

Identify top traffic channels that drive growth for thepaperstore.comand discover how performance of traffic channels has changed over time.

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thepaperstore.com Google Ads spend

Evaluate thepaperstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thepaperstore.com devices

Review thepaperstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thepaperstore.com top markets

Explore thepaperstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thepaperstore.com country & global rank

Assess the ranking of thepaperstore.com among other retailers within its primary country and worldwide.

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