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Jul 2026
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Home/Insights/Retailers/thisthingofours.co.uk
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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60K
Revenue
Jul 26
93.1K
Sessions
Jul 26
0.0-0.5%
Conv. rate
Jul 26
$225-250
AOV
Jul 26
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This Thing Of Ours is a fiercely independent and free thinking menswear store known for introducing harder to find brands to the UK. Stockists of CMF Outdoor Garment, Goldwin, J.L-A.L, Roa Hiking, Norbit, Meanswhile, GOOPiMADE, Salomon, Asics, CAYL, XLIM and many more...

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thisthingofours.co.uk Annual Revenue and Growth

thisthingofours.co.uk's annual sales on its online store amounted to $725.1K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$725.1K
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
thisthingofours.co.uk revenue by year

thisthingofours.co.uk's monthly revenueOVER TIME
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Over the past three months, thisthingofours.co.uk revenue has experienced decline of 14%, compared to the preceding three months.

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thisthingofours.co.uk revenue decline for last six months
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OVERVIEW
thisthingofours.co.uk's conversion rate for July 2026 is between 0.00-0.50%, significantly lower than the typical fashion and apparel retailer's range of 0.66% to 3.1%. Its average order value (AOV) falls within $225-250, which is also within the typical fashion and apparel category range of $84 to $403. The site's revenue from online sales reached $60,000, while the typical fashion and apparel retailer generates around $71,300 monthly. Traffic-wise, thisthingofours.co.uk recorded 93,100 sessions, a figure considerably higher than the typical fashion and apparel retailer, which sees about 28,400 sessions per month.
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thisthingofours.co.uk competitors

The most significant gap is in revenue, where thisthingofours.co.uk trails hoka.com by a staggering $79 million. In July 2026, thisthingofours.co.uk generated $60,000 from 243 transactions and had 93,100 sessions, resulting in an average order value (AOV) of $225-250. In contrast, hoka.com led with $79.1 million in revenue, 432,000 transactions, and 14.1 million sessions, showcasing an AOV of $175-200. Other competitors also significantly outperform thisthingofours.co.uk; salomon.com, for instance, achieved $18.9 million with 72,100 transactions and 7.4 million sessions. The conversion rate for thisthingofours.co.uk stands at 0.00-0.50%, comparable to article-london.com, but both are considerably lower than nalgene.com and slamjam.com, which boast conversion rates of 1.00-1.50%. Overall, while thisthingofours.co.uk presents a solid offering, it faces considerable challenges against larger competitors in key metrics such as revenue, transactions, and session volume.

salomon.com screenshot
#1 salomon.com
18.9M
Revenue
7.4M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
nalgene.com screenshot
#2 nalgene.com
312.5K
Revenue
286.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
slamjam.com screenshot
#3 slamjam.com
1.9M
Revenue
785.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
hoka.com screenshot
#4 hoka.com
79.1M
Revenue
14.1M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
article-london.com screenshot
#5 article-london.com
25.7K
Revenue
43.9K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
thisthingofours.co.uk vs top market performers
thisthingofours.co.uk
top retailers
conversion rate vs average order value for thisthingofours.co.uk and its competitors
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Revenue share by device at thisthingofours.co.uk

In July large majority of sales on thisthingofours.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In July large majority of sales on thisthingofours.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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thisthingofours.co.uk channels

Identify top traffic channels that drive growth for thisthingofours.co.ukand discover how performance of traffic channels has changed over time.

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thisthingofours.co.uk Google Ads spend

Evaluate thisthingofours.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thisthingofours.co.uk devices

Review thisthingofours.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thisthingofours.co.uk top markets

Explore thisthingofours.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thisthingofours.co.uk country & global rank

Assess the ranking of thisthingofours.co.uk among other retailers within its primary country and worldwide.

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