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Sep 2025
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Home/Insights/Retailers/thisthingofours.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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49K
Revenue
Sep 25
73.2K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
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This Thing Of Ours is a fiercely independent and free thinking menswear store known for introducing harder to find brands to the UK. Stockists of CMF Outdoor Garment, Goldwin, J.L-A.L, Roa Hiking, Norbit, Meanswhile, GOOPiMADE, Salomon, Asics, CAYL, XLIM and many more...

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thisthingofours.co.uk Annual Revenue and Growth

thisthingofours.co.uk's annual sales on its online store amounted to $1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thisthingofours.co.uk revenue by year

thisthingofours.co.uk's monthly revenueOVER TIME
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Over the past three months, thisthingofours.co.uk revenue has experienced decline of 8.9%, compared to the preceding three months.

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thisthingofours.co.uk revenue decline for last six months
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OVERVIEW
In September 2025, thisthingofours.co.uk, a lifestyle/fashion and apparel website, generated $49,022 in online sales, below the industry median of $74,931, with a conversion rate ranging between 0.00-0.50%, significantly lower than the high of 3.2%. Its average order value (AOV) stood at $225-250, trailing behind the high of $382. The site attracted 73,212 sessions, exceeding the median of 34,221 but far from the leading site shein.com's impressive 297,137,690 sessions, highlighting room for improvement in engagement and sales performance within the competitive market landscape.
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thisthingofours.co.uk competitors

In September 2025, thisthingofours.co.uk reported a revenue of £49,022 with 197 transactions and 73,212 sessions, resulting in an average order value (AOV) of £225-£250 and a conversion rate of 0.00-0.50. In comparison, salomon.com generated significantly higher revenue of £13,199,494 with 48,512 transactions and 4,465,004 sessions, boasting a higher AOV of £250-£275 and a conversion rate of 1.00-1.50. nalgene.com, slamjam.com, and article-london.com all had lower revenue, transactions, and sessions compared to thisthingofours.co.uk. hoka.com, on the other hand, outperformed thisthingofours.co.uk with a revenue of £55,099,520, 343,779 transactions, and 11,327,008 sessions, demonstrating a higher AOV of £150-£175 and a conversion rate of 3.00-3.50. Overall, thisthingofours.co.uk may need to work on increasing its revenue, transactions, and sessions to be more competitive with hoka.com and salomon.com in the market.

salomon.com screenshot
#1 salomon.com
13.2M
Revenue
4.5M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
nalgene.com screenshot
#2 nalgene.com
177.6K
Revenue
201.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
slamjam.com screenshot
#3 slamjam.com
928.7K
Revenue
733.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
hoka.com screenshot
#4 hoka.com
55.1M
Revenue
11.3M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
article-london.com screenshot
#5 article-london.com
30.5K
Revenue
60.8K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
thisthingofours.co.uk vs top market performers
thisthingofours.co.uk
top retailers
conversion rate vs average order value for thisthingofours.co.uk and its competitors
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Revenue share by device at thisthingofours.co.uk

In September large majority of sales on thisthingofours.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In September large majority of sales on thisthingofours.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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thisthingofours.co.uk channels

Identify top traffic channels that drive growth for thisthingofours.co.ukand discover how performance of traffic channels has changed over time.

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thisthingofours.co.uk Google Ads spend

Evaluate thisthingofours.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thisthingofours.co.uk devices

Review thisthingofours.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thisthingofours.co.uk top markets

Explore thisthingofours.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thisthingofours.co.uk country & global rank

Assess the ranking of thisthingofours.co.uk among other retailers within its primary country and worldwide.

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