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May 2026
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Home/Insights/Retailers/thisthingofours.co.uk
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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61.7K
Revenue
May 26
93.1K
Sessions
May 26
0.0-0.5%
Conv. rate
May 26
$225-250
AOV
May 26
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This Thing Of Ours is a fiercely independent and free thinking menswear store known for introducing harder to find brands to the UK. Stockists of CMF Outdoor Garment, Goldwin, J.L-A.L, Roa Hiking, Norbit, Meanswhile, GOOPiMADE, Salomon, Asics, CAYL, XLIM and many more...

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thisthingofours.co.uk Annual Revenue and Growth

thisthingofours.co.uk's annual sales on its online store amounted to $725.1K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$725.1K
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
thisthingofours.co.uk revenue by year

thisthingofours.co.uk's monthly revenueOVER TIME
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Over the past three months, thisthingofours.co.uk revenue has experienced decline of 11%, compared to the preceding three months.

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thisthingofours.co.uk revenue decline for last six months
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OVERVIEW
In May 2026, thisthingofours.co.uk generated $61,664 in revenue from online sales, falling below the lifestyle/fashion and apparel median of $74,720, with sessions totaling 93,059 compared to the median of 29,212. The site’s conversion rate ranged between 0.00-0.50%, significantly lower than the industry high of 3.18%. Additionally, its average order value (AOV) was between $225-250, below the high of $405 seen in the sector. In contrast, industry leader shein.com boasted an impressive $869,380,784 in revenue and over 309 million sessions, highlighting the competitive landscape within the lifestyle and fashion domain.
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thisthingofours.co.uk competitors

In May 2026, thisthingofours.co.uk generated a revenue of $61,664 from 261 transactions and 93,059 sessions, with an average order value (AOV) ranging from $225 to $250 and a conversion rate of 0.00-0.50%. In contrast, hoka.com led the market with a staggering $83,598,491 in revenue from 486,670 transactions across 13,918,183 sessions, showcasing an AOV of $150-175 and a conversion rate of 3.00-3.50%. salomon.com followed with $19,119,106 in revenue from 70,015 transactions, supported by 6,355,618 sessions and a higher AOV of $250-275 with a conversion rate of 1.00-1.50%. Meanwhile, slamjam.com reported $1,704,851 in revenue from 9,120 transactions and nalgene.com garnered $275,218 from 3,730 transactions. article-london.com mirrored thisthingofours.co.uk's metrics, with $28,372 in revenue and a similar conversion rate. Overall, thisthingofours.co.uk significantly lags behind its competitors.

salomon.com screenshot
#1 salomon.com
19.1M
Revenue
6.4M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
nalgene.com screenshot
#2 nalgene.com
275.2K
Revenue
260.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
slamjam.com screenshot
#3 slamjam.com
1.7M
Revenue
707.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
hoka.com screenshot
#4 hoka.com
83.6M
Revenue
13.9M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
article-london.com screenshot
#5 article-london.com
28.4K
Revenue
46.2K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
thisthingofours.co.uk vs top market performers
thisthingofours.co.uk
top retailers
conversion rate vs average order value for thisthingofours.co.uk and its competitors
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Revenue share by device at thisthingofours.co.uk

In May large majority of sales on thisthingofours.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In May large majority of sales on thisthingofours.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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thisthingofours.co.uk channels

Identify top traffic channels that drive growth for thisthingofours.co.ukand discover how performance of traffic channels has changed over time.

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thisthingofours.co.uk Google Ads spend

Evaluate thisthingofours.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thisthingofours.co.uk devices

Review thisthingofours.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thisthingofours.co.uk top markets

Explore thisthingofours.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thisthingofours.co.uk country & global rank

Assess the ranking of thisthingofours.co.uk among other retailers within its primary country and worldwide.

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