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Apr 2026
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Home/Insights/Retailers/thisthingofours.co.uk
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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63.4K
Revenue
Apr 26
83.2K
Sessions
Apr 26
0.0-0.5%
Conv. rate
Apr 26
$225-250
AOV
Apr 26
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This Thing Of Ours is a fiercely independent and free thinking menswear store known for introducing harder to find brands to the UK. Stockists of CMF Outdoor Garment, Goldwin, J.L-A.L, Roa Hiking, Norbit, Meanswhile, GOOPiMADE, Salomon, Asics, CAYL, XLIM and many more...

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thisthingofours.co.uk Annual Revenue and Growth

thisthingofours.co.uk's annual sales on its online store amounted to $725.1K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$725.1K
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
thisthingofours.co.uk revenue by year

thisthingofours.co.uk's monthly revenueOVER TIME
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Over the past three months, thisthingofours.co.uk revenue has experienced decline of 12%, compared to the preceding three months.

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thisthingofours.co.uk revenue decline for last six months
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OVERVIEW
In April 2026, thisthingofours.co.uk, operating in the lifestyle and fashion apparel industry, generated $63,366 in online sales, below the median of $78,791, with a conversion rate ranging from 0.00-0.50%, significantly lower than the high of 3.05%. The average order value (AOV) fell between $225-250, well below the industry high of $389. The site recorded 83,249 sessions, notably higher than the median of 35,276 but dwarfed by shein.com’s staggering 281,585,790 sessions, reflecting the competitive challenges in this fast-paced market.
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thisthingofours.co.uk competitors

In April 2026, thisthingofours.co.uk reported a revenue of $63,366 from 256 transactions and 83,249 sessions, resulting in an Average Order Value (AOV) of $225-250 and a conversion rate of 0.00-0.50%. In contrast, salomon.com generated a staggering $22,388,915 with 78,170 transactions and over 6.3 million sessions, achieving a higher AOV of $275-300 and a conversion rate of 1.00-1.50%. hoka.com outperformed all with a revenue of $62,941,135 from 371,846 transactions, exhibiting a robust conversion rate of 2.50-3.00%. Other competitors like nalgene.com and slamjam.com showed varying performance, with revenues of $245,474 and $1,456,417, respectively, both having higher conversion rates than thisthingofours.co.uk. Overall, thisthingofours.co.uk significantly trails behind its competitors in revenue and transaction volume, indicating a need for improvement in attracting and converting visitors.

salomon.com screenshot
#1 salomon.com
22.4M
Revenue
6.4M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
nalgene.com screenshot
#2 nalgene.com
245.5K
Revenue
268.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
slamjam.com screenshot
#3 slamjam.com
1.5M
Revenue
687.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
hoka.com screenshot
#4 hoka.com
62.9M
Revenue
13.6M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
article-london.com screenshot
#5 article-london.com
28.9K
Revenue
52.7K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
thisthingofours.co.uk vs top market performers
thisthingofours.co.uk
top retailers
conversion rate vs average order value for thisthingofours.co.uk and its competitors
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Revenue share by device at thisthingofours.co.uk

In April large majority of sales on thisthingofours.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In April large majority of sales on thisthingofours.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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thisthingofours.co.uk channels

Identify top traffic channels that drive growth for thisthingofours.co.ukand discover how performance of traffic channels has changed over time.

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thisthingofours.co.uk Google Ads spend

Evaluate thisthingofours.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thisthingofours.co.uk devices

Review thisthingofours.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thisthingofours.co.uk top markets

Explore thisthingofours.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thisthingofours.co.uk country & global rank

Assess the ranking of thisthingofours.co.uk among other retailers within its primary country and worldwide.

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