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Dec 2025
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Home/Insights/Retailers/thisthingofours.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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71.1K
Revenue
Dec 25
100K
Sessions
Dec 25
0.0-0.5%
Conv. rate
Dec 25
$225-250
AOV
Dec 25
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This Thing Of Ours is a fiercely independent and free thinking menswear store known for introducing harder to find brands to the UK. Stockists of CMF Outdoor Garment, Goldwin, J.L-A.L, Roa Hiking, Norbit, Meanswhile, GOOPiMADE, Salomon, Asics, CAYL, XLIM and many more...

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thisthingofours.co.uk Annual Revenue and Growth

thisthingofours.co.uk's annual sales on its online store amounted to $1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thisthingofours.co.uk revenue by year

thisthingofours.co.uk's monthly revenueOVER TIME
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Over the past three months, thisthingofours.co.uk revenue has experienced growth of 51%, compared to the preceding three months.

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thisthingofours.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, thisthingofours.co.uk generated $71,119 in online sales, below the lifestyle/fashion and apparel median of $92,600, with a conversion rate of 0.00-0.50%, significantly lower than the high benchmark of 3.17%. The average order value (AOV) ranged from $225-250, compared to a high of $389 in the industry, and the site attracted 100,037 sessions, far exceeding the median of 39,789 but dwarfed by top competitor shein.com’s staggering 304,519,814 sessions, indicating areas for growth and optimization within a competitive landscape.
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thisthingofours.co.uk competitors

In December 2025, thisthingofours.co.uk reported a revenue of $71,119 from 299 transactions and 100,037 sessions, with an Average Order Value (AOV) ranging from $225 to $250 and a conversion rate between 0.00% to 0.50%. When compared to its competitors, thisthingofours.co.uk lags behind in terms of revenue generation and transactions. salomon.com leads the pack with a revenue of $24,049,849 from 87,784 transactions and 5,810,342 sessions, boasting an AOV of $250 to $275 and a conversion rate of 1.50% to 2.00%. Other competitors like hoka.com and slamjam.com also outperform thisthingofours.co.uk in terms of revenue, transactions, and conversion rates. However, thisthingofours.co.uk is on par with some competitors like article-london.com in terms of conversion rate and AOV, indicating room for growth and improvement in revenue generation and transactions.

salomon.com screenshot
#1 salomon.com
24M
Revenue
5.8M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
nalgene.com screenshot
#2 nalgene.com
252.1K
Revenue
251.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
slamjam.com screenshot
#3 slamjam.com
2.3M
Revenue
951.8K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
hoka.com screenshot
#4 hoka.com
51.7M
Revenue
10.3M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
article-london.com screenshot
#5 article-london.com
55.7K
Revenue
63.8K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
thisthingofours.co.uk vs top market performers
thisthingofours.co.uk
top retailers
conversion rate vs average order value for thisthingofours.co.uk and its competitors
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Revenue share by device at thisthingofours.co.uk

In December large majority of sales on thisthingofours.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In December large majority of sales on thisthingofours.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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thisthingofours.co.uk channels

Identify top traffic channels that drive growth for thisthingofours.co.ukand discover how performance of traffic channels has changed over time.

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thisthingofours.co.uk Google Ads spend

Evaluate thisthingofours.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thisthingofours.co.uk devices

Review thisthingofours.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thisthingofours.co.uk top markets

Explore thisthingofours.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thisthingofours.co.uk country & global rank

Assess the ranking of thisthingofours.co.uk among other retailers within its primary country and worldwide.

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