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Home/Insights/Retailers/thisthingofours.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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86.8K
Revenue
Nov 25
98.9K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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This Thing Of Ours is a fiercely independent and free thinking menswear store known for introducing harder to find brands to the UK. Stockists of CMF Outdoor Garment, Goldwin, J.L-A.L, Roa Hiking, Norbit, Meanswhile, GOOPiMADE, Salomon, Asics, CAYL, XLIM and many more...

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thisthingofours.co.uk Annual Revenue and Growth

thisthingofours.co.uk's annual sales on its online store amounted to $1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thisthingofours.co.uk revenue by year

thisthingofours.co.uk's monthly revenueOVER TIME
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Over the past three months, thisthingofours.co.uk revenue has experienced growth of 38%, compared to the preceding three months.

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thisthingofours.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, thisthingofours.co.uk, a FASHION AND APPAREL retailer, generated $86,800 in online sales, slightly below the industry median of $93,064, with a low conversion rate between 0.00-0.50% compared to the healthy benchmark of 3.37%. The average order value (AOV) ranged from $250-275, which is significantly lower than the high AOV of $375. The site recorded 98,928 sessions, surpassing the industry median of 36,492 but far behind the leading store shein.com, which boasts a staggering 342,497,064 sessions. Overall, the performance indicates room for growth in both conversion and sales metrics.
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thisthingofours.co.uk competitors

In November 2025, thisthingofours.co.uk generated revenue of $86,800 from 323 transactions with 98,928 sessions, boasting an average order value (AOV) of $250-275 and a conversion rate of 0.00-0.50%. Comparatively, salomon.com leads the pack with revenue of $24,284,660 from 89,114 transactions and 5,792,117 sessions, featuring an AOV of $250-275 and a conversion rate of 1.50-2.00%. nalgene.com follows with revenue of $278,671 from 3,809 transactions and 239,955 sessions, showcasing an AOV of $50-75 and a conversion rate of 1.50-2.00%. slamjam.com and hoka.com fall in between, while article-london.com lags behind with revenue of $64,563 from 338 transactions and 83,542 sessions, displaying an AOV of $175-200 and a conversion rate of 0.00-0.50%. thisthingofours.co.uk stands out for its mid-range performance in this competitive landscape.

salomon.com screenshot
#1 salomon.com
24.3M
Revenue
5.8M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
nalgene.com screenshot
#2 nalgene.com
278.7K
Revenue
240K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
slamjam.com screenshot
#3 slamjam.com
1.4M
Revenue
776.1K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
hoka.com screenshot
#4 hoka.com
57.9M
Revenue
11.8M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
article-london.com screenshot
#5 article-london.com
64.6K
Revenue
83.5K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
thisthingofours.co.uk vs top market performers
thisthingofours.co.uk
top retailers
conversion rate vs average order value for thisthingofours.co.uk and its competitors
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Revenue share by device at thisthingofours.co.uk

In November large majority of sales on thisthingofours.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In November large majority of sales on thisthingofours.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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thisthingofours.co.uk channels

Identify top traffic channels that drive growth for thisthingofours.co.ukand discover how performance of traffic channels has changed over time.

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thisthingofours.co.uk Google Ads spend

Evaluate thisthingofours.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thisthingofours.co.uk devices

Review thisthingofours.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thisthingofours.co.uk top markets

Explore thisthingofours.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thisthingofours.co.uk country & global rank

Assess the ranking of thisthingofours.co.uk among other retailers within its primary country and worldwide.

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