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Apr 2026
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Home/Insights/Retailers/thoughtfully.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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48.2K
Revenue
Apr 26
17.3K
Sessions
Apr 26
4.5-5.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Thoughtfully.com is an online platform that offers a diverse range of products for purchase. The website sells various items, including gifts, home decor, kitchenware, and lifestyle goods. Aimed at customers seeking unique and thoughtful items, the site provides a convenient way to explore and shop for an array of products.

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thoughtfully.com Annual Revenue and Growth

thoughtfully.com's annual sales on its online store amounted to $601.5K in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$601.5K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
thoughtfully.com revenue by year

thoughtfully.com's monthly revenueOVER TIME
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Over the past three months, thoughtfully.com revenue has experienced decline of 24%, compared to the preceding three months.

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thoughtfully.com revenue decline for last six months
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OVERVIEW
In April 2026, thoughtfully.com achieved $48,241 in online sales, surpassing the GIFTS median of $41,060, with a conversion rate of 4.50-5.00%, slightly below the category high of 5.83%. Their average order value (AOV) ranged between $50-75, compared to a high of $228 in the industry. The site recorded 17,321 sessions, above the median of 12,225 but significantly lower than the leading paperlesspost.com, which had 15,261,428 sessions. These metrics reflect thoughtfully.com's competitive positioning in the GIFTS sector, demonstrating solid revenue and engagement, albeit with room for growth in conversion and AOV.
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thoughtfully.com competitors

In April 2026, thoughtfully.com reported a revenue of $48,241 from 785 transactions and 17,321 sessions, achieving a conversion rate of 4.50-5.00%. Comparatively, heatonist.com generated a significantly higher revenue of $318,592 with 6,376 transactions across 206,620 sessions, resulting in a conversion rate of 3.00-3.50%. hotsauce.com also performed well, generating $114,867 from 1,136 transactions and a conversion rate of 2.00-2.50%. Interestingly, heathotsauce.com, with $85,554 in revenue and 1,391 transactions, has a similar average order value (AOV) of $50-75, but a lower conversion rate of 3.00-3.50%. fuegobox.com struggled in comparison, with only $557 in revenue from 11 transactions, highlighting a conversion rate of 2.00-2.50%. Finally, craftedtaste.com, while having the highest AOV of $175-200, only generated $11,246 in revenue with 59 transactions, demonstrating that niche markets can yield high value per transaction, but not necessarily overall revenue.

fuegobox.com screenshot
#1 fuegobox.com
557
Revenue
489.1
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
heatonist.com screenshot
#2 heatonist.com
318.6K
Revenue
206.6K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
hotsauce.com screenshot
#3 hotsauce.com
114.9K
Revenue
56.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
heathotsauce.com screenshot
#4 heathotsauce.com
85.6K
Revenue
41.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
craftedtaste.com screenshot
#5 craftedtaste.com
11.2K
Revenue
1.7K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
thoughtfully.com vs top market performers
thoughtfully.com
top retailers
conversion rate vs average order value for thoughtfully.com and its competitors
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Revenue share by device at thoughtfully.com

In April large majority of sales on thoughtfully.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In April large majority of sales on thoughtfully.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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thoughtfully.com channels

Identify top traffic channels that drive growth for thoughtfully.comand discover how performance of traffic channels has changed over time.

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thoughtfully.com Google Ads spend

Evaluate thoughtfully.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thoughtfully.com devices

Review thoughtfully.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thoughtfully.com top markets

Explore thoughtfully.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thoughtfully.com country & global rank

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