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May 2026
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Home/Insights/Retailers/thoughtfully.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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44.6K
Revenue
May 26
12.7K
Sessions
May 26
4.0-4.5%
Conv. rate
May 26
$75-100
AOV
May 26
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Thoughtfully.com is an online platform that offers a diverse range of products for purchase. The website sells various items, including gifts, home decor, kitchenware, and lifestyle goods. Aimed at customers seeking unique and thoughtful items, the site provides a convenient way to explore and shop for an array of products.

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thoughtfully.com Annual Revenue and Growth

thoughtfully.com's annual sales on its online store amounted to $601.5K in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$601.5K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
thoughtfully.com revenue by year

thoughtfully.com's monthly revenueOVER TIME
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Over the past three months, thoughtfully.com revenue has experienced decline of 61%, compared to the preceding three months.

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thoughtfully.com revenue decline for last six months
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OVERVIEW
In May 2026, thoughtfully.com generated $44,645 in online sales, surpassing the GIFTS median of $39,224, with a solid conversion rate of 4.00-4.50%, just below the sector's high of 5.67%. The Average Order Value (AOV) ranged from $75 to $100, significantly lower than the high of $233 in the industry. With 12,739 sessions, thoughtfully.com fell short of the leading competitor, paperlesspost.com, which recorded an astounding 17,911,576 sessions, yet remained above the median sessions of 10,484 in the GIFTS sector, showcasing a competitive position overall.
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thoughtfully.com competitors

In May 2026, thoughtfully.com generated a revenue of $44,645 from 540 transactions across 12,739 sessions, yielding an Average Order Value (AOV) of $75-100 and a conversion rate of 4.00-4.50%. In contrast, competitors like fuegobox.com struggled with $557 in revenue from just 11 transactions and a significantly lower conversion rate of 2.00-2.50%. Meanwhile, heatonist.com led in revenue at $293,725 with a conversion rate of 2.50-3.00%, despite its higher traffic. hotsauce.com saw revenues of $75,530 with a conversion rate of 1.50-2.00%, while heathotsauce.com generated $119,801 with a similar conversion rate as heatonist. Finally, craftedtaste.com achieved $11,934 in revenue, benefiting from a higher AOV of $175-200 but a lower conversion rate of 3.50-4.00%. Overall, thoughtfully.com outperformed several competitors in terms of both conversion rate and revenue relative to its session count.

fuegobox.com screenshot
#1 fuegobox.com
557
Revenue
489.1
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
heatonist.com screenshot
#2 heatonist.com
293.7K
Revenue
215.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
hotsauce.com screenshot
#3 hotsauce.com
75.5K
Revenue
46.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
heathotsauce.com screenshot
#4 heathotsauce.com
119.8K
Revenue
72K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
craftedtaste.com screenshot
#5 craftedtaste.com
11.9K
Revenue
1.8K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
thoughtfully.com vs top market performers
thoughtfully.com
top retailers
conversion rate vs average order value for thoughtfully.com and its competitors
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Revenue share by device at thoughtfully.com

In May large majority of sales on thoughtfully.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In May large majority of sales on thoughtfully.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

Industries thoughtfully.com operates in

thoughtfully.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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thoughtfully.com channels

Identify top traffic channels that drive growth for thoughtfully.comand discover how performance of traffic channels has changed over time.

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thoughtfully.com Google Ads spend

Evaluate thoughtfully.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thoughtfully.com devices

Review thoughtfully.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thoughtfully.com top markets

Explore thoughtfully.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thoughtfully.com country & global rank

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