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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for tilley.comtilley.com

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400.2K
Revenue
Sep 25
233.5K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Tilley.com is an online platform that offers a range of products catering to outdoor enthusiasts. The website sells a variety of outdoor clothing, hats, accessories, and equipment. Customers can choose from an extensive selection of items designed to withstand different weather conditions, facilitating comfortable and reliable outdoor adventures.

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tilley.com Annual Revenue and Growth

tilley.com's annual sales on its online store amounted to $7.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tilley.com revenue by year

tilley.com's monthly revenueOVER TIME
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Over the past three months, tilley.com revenue has experienced decline of 24%, compared to the preceding three months.

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tilley.com revenue decline for last six months
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OVERVIEW
In September 2025, tilley.com, operating in the lifestyle/fashion and apparel sector, generated $400,158 in online sales, significantly outperforming the median revenue of $74,931, but falling short of industry leader shein.com's staggering $819,580,923. The site’s conversion rate ranged from 1.00-1.50%, below the high of 3.2%, while the average order value (AOV) was between $125-150, again lower than the industry high of $382. With 233,488 sessions, tilley.com exceeded the median of 34,221 but remained far behind shein.com's 297,137,690 sessions, highlighting room for growth in traffic and conversion efficiency.
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tilley.com competitors

In September 2025, when comparing tilley.com to its competitor ghpgroupinc.com, it is evident that tilley.com outperforms in terms of revenue, transactions, and sessions. tilley.com generated a revenue of $400,158 from 2,738 transactions and 233,488 sessions, while ghpgroupinc.com only managed $28,860 in revenue with 155 transactions and 17,443 sessions. However, when looking at the average order value (AOV), ghpgroupinc.com has a higher range of $175-$200 compared to tilley.com's $125-$150. In terms of conversion rate, both companies are relatively similar with tilley.com ranging from 1.00-1.50% and ghpgroupinc.com ranging from 0.50-1.00%. Overall, tilley.com excels in terms of revenue and site traffic, showcasing its strong performance in the market compared to its competitor in September 2025.

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tilley.com vs top market performers
tilley.com
top retailers
conversion rate vs average order value for tilley.com and its competitors
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Revenue share by device at tilley.com

In September large majority of sales on tilley.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on tilley.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tilley.com channels

Identify top traffic channels that drive growth for tilley.comand discover how performance of traffic channels has changed over time.

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tilley.com Google Ads spend

Evaluate tilley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tilley.com devices

Review tilley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tilley.com top markets

Explore tilley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tilley.com country & global rank

Assess the ranking of tilley.com among other retailers within its primary country and worldwide.

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