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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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421K
Revenue
Oct 25
193.5K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Tilley.com is an online platform that offers a range of products catering to outdoor enthusiasts. The website sells a variety of outdoor clothing, hats, accessories, and equipment. Customers can choose from an extensive selection of items designed to withstand different weather conditions, facilitating comfortable and reliable outdoor adventures.

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tilley.com Annual Revenue and Growth

tilley.com's annual sales on its online store amounted to $7.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tilley.com revenue by year

tilley.com's monthly revenueOVER TIME
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Over the past three months, tilley.com revenue has experienced decline of 47%, compared to the preceding three months.

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tilley.com revenue decline for last six months
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OVERVIEW
In October 2025, tilley.com generated $420,964 in online sales, significantly exceeding the FASHION AND APPAREL median of $80,524, yet trailing behind the industry leader, shein.com, at $977,396,912. With a conversion rate of 1.00-1.50%, tilley.com falls short of the category's high of 3.36%, while its average order value (AOV) of $125-150 is lower than the top tier of $378. tilley.com attracted 193,474 sessions, far above the median of 33,163 but still behind shein.com's remarkable 321,650,758 sessions, reflecting strong interest in the brand within a competitive landscape.
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tilley.com competitors

In October 2025, tilley.com outperformed its competitor ghpgroupinc.com in terms of revenue, with tilley.com generating $420,964 compared to ghpgroupinc.com's $54,903. tilley.com also had a higher number of transactions at 2,863, in contrast to ghpgroupinc.com's 328. However, when looking at the average order value (AOV), ghpgroupinc.com had a slightly higher range of $150-175 compared to tilley.com's $125-150. Both companies had a similar conversion rate of 1.00-1.50. Despite the higher AOV of ghpgroupinc.com, tilley.com showcased stronger performance in revenue and transactions, indicating a more successful overall performance in comparison to its competitor in the online retail market.

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tilley.com vs top market performers
tilley.com
top retailers
conversion rate vs average order value for tilley.com and its competitors
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Revenue share by device at tilley.com

In October large majority of sales on tilley.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on tilley.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tilley.com channels

Identify top traffic channels that drive growth for tilley.comand discover how performance of traffic channels has changed over time.

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tilley.com Google Ads spend

Evaluate tilley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tilley.com devices

Review tilley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tilley.com top markets

Explore tilley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tilley.com country & global rank

Assess the ranking of tilley.com among other retailers within its primary country and worldwide.

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