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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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798.2K
Revenue
May 26
259K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$150-175
AOV
May 26
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Tilley.com is an online platform that offers a range of products catering to outdoor enthusiasts. The website sells a variety of outdoor clothing, hats, accessories, and equipment. Customers can choose from an extensive selection of items designed to withstand different weather conditions, facilitating comfortable and reliable outdoor adventures.

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tilley.com Annual Revenue and Growth

tilley.com's annual sales on its online store amounted to $7.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$7.5M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
tilley.com revenue by year

tilley.com's monthly revenueOVER TIME
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Over the past three months, tilley.com revenue has experienced growth of 16%, compared to the preceding three months.

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tilley.com revenue growth for last six months
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OVERVIEW
In May 2026, tilley.com generated $798,211 in online sales, significantly exceeding the FASHION AND APPAREL median of $74,720, while its conversion rate ranged from 2.00-2.50%, below the high benchmark of 3.18%. With an average order value (AOV) of $150-175, tilley's AOV remains below the industry's high of $405 but above the low of $80. The site attracted 258,974 sessions, substantially higher than the median of 29,212, but still trailing the leading competitor, shein.com, which had 309,473,559 sessions and $869,380,784 in revenue.
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tilley.com competitors

As of May 2026, tilley.com outperforms its competitor, ghpgroupinc.com, in multiple key metrics. tilley.com generated $798,211 in revenue from 5,252 transactions and 258,974 sessions, resulting in an average order value (AOV) between $150 and $175. Its conversion rate stands at a healthy 2.00-2.50%. In contrast, ghpgroupinc.com recorded a modest revenue of $57,512 from just 321 transactions and 35,339 sessions, with an AOV of $175-200 but a lower conversion rate of 0.50-1.00%. While ghpgroupinc.com has a higher AOV, tilley.com significantly surpasses it in overall revenue and transaction volume, showcasing its stronger market presence and customer engagement.

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tilley.com vs top market performers
tilley.com
top retailers
conversion rate vs average order value for tilley.com and its competitors
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Revenue share by device at tilley.com

In May large majority of sales on tilley.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on tilley.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tilley.com channels

Identify top traffic channels that drive growth for tilley.comand discover how performance of traffic channels has changed over time.

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tilley.com Google Ads spend

Evaluate tilley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tilley.com devices

Review tilley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tilley.com top markets

Explore tilley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tilley.com country & global rank

Assess the ranking of tilley.com among other retailers within its primary country and worldwide.

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