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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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559.5K
Revenue
Aug 25
289.1K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$150-175
AOV
Aug 25
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Tilley.com is an online platform that offers a range of products catering to outdoor enthusiasts. The website sells a variety of outdoor clothing, hats, accessories, and equipment. Customers can choose from an extensive selection of items designed to withstand different weather conditions, facilitating comfortable and reliable outdoor adventures.

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tilley.com Annual Revenue and Growth

tilley.com's annual sales on its online store amounted to $7.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$7.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tilley.com revenue by year

tilley.com's monthly revenueOVER TIME
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Over the past three months, tilley.com revenue has experienced growth of 12%, compared to the preceding three months.

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tilley.com revenue growth for last six months
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OVERVIEW
In August 2025, tilley.com in the FASHION AND APPAREL industry had online sales revenue of $559,495, a conversion rate of 1.00-1.50%, and an average order value (AOV) of $150-175. Compared to the industry, the median revenue is $77,469, the highest AOV is $393, and the highest sessions are 323,426,413 from shein.com. The industry's highest conversion rate is 3.01% and the highest sessions are 36,717. Despite not leading in these metrics, tilley.com performs competitively in the industry.
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tilley.com competitors

In August 2025, tilley.com outperforms its competitor ghpgroupinc.com in terms of revenue, with tilley.com generating $559,495 compared to ghpgroupinc.com's $57,767. tilley.com also has significantly higher transaction numbers at 3,694 transactions, while ghpgroupinc.com only has 312 transactions. In terms of sessions, tilley.com boasts 289,061 sessions, while ghpgroupinc.com has 31,226 sessions. The Average Order Value (AOV) for tilley.com falls between $150-$175, slightly lower than ghpgroupinc.com's AOV range of $175-$200. However, tilley.com has a higher conversion rate ranging from 1.00-1.50%, compared to ghpgroupinc.com's conversion rate of 0.50-1.00%. Overall, in August 2025, tilley.com demonstrates superior performance in revenue, transactions, sessions, and conversion rate when compared to ghpgroupinc.com.

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tilley.com vs top market performers
tilley.com
top retailers
conversion rate vs average order value for tilley.com and its competitors
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Revenue share by device at tilley.com

In August large majority of sales on tilley.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on tilley.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tilley.com channels

Identify top traffic channels that drive growth for tilley.comand discover how performance of traffic channels has changed over time.

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tilley.com Google Ads spend

Evaluate tilley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tilley.com devices

Review tilley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tilley.com top markets

Explore tilley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tilley.com country & global rank

Assess the ranking of tilley.com among other retailers within its primary country and worldwide.

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