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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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828.6K
Revenue
Nov 25
286.6K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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Tilley.com is an online platform that offers a range of products catering to outdoor enthusiasts. The website sells a variety of outdoor clothing, hats, accessories, and equipment. Customers can choose from an extensive selection of items designed to withstand different weather conditions, facilitating comfortable and reliable outdoor adventures.

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tilley.com Annual Revenue and Growth

tilley.com's annual sales on its online store amounted to $7.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tilley.com revenue by year

tilley.com's monthly revenueOVER TIME
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Over the past three months, tilley.com revenue has experienced decline of 27%, compared to the preceding three months.

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tilley.com revenue decline for last six months
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OVERVIEW
In November 2025, tilley.com, operating in the FASHION AND APPAREL sector, generated online sales revenue of $828,625, significantly surpassing the industry median of $93,064. With a conversion rate between 1.50-2.00%, it remains below the high benchmark of 3.37%, while its average order value (AOV) ranged from $150-175, below the sector's peak of $375. The website attracted 286,623 sessions, substantially higher than the median of 36,492 but far from the leading giant shein.com, which boasted 342,497,064 sessions and a staggering $916,157,774 in revenue, highlighting tilley's strong yet competitive positioning.
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tilley.com competitors

In November 2025, when comparing tilley.com to its competitor ghpgroupinc.com, it is clear that Tilley outperforms in several key metrics. tilley.com generated significantly higher revenue of $828,625 compared to ghpgroupinc.com's $64,079. In terms of transactions, Tilley processed 5,495 compared to ghpgroupinc.com's 358, showing a higher level of customer engagement. Additionally, tilley.com had a much higher number of sessions with 286,623, indicating a larger and more active customer base than ghpgroupinc.com's 33,680. Although ghpgroupinc.com had a slightly higher average order value (AOV) range of $175-$200 compared to tilley.com's $150-$175, tilley.com had a higher conversion rate range of 1.50%-2.00% compared to ghpgroupinc.com's 1.00%-1.50%. Overall, tilley.com demonstrates stronger performance across revenue, transactions, sessions, and conversion rate when compared to its competitor ghpgroupinc.com.

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tilley.com vs top market performers
tilley.com
top retailers
conversion rate vs average order value for tilley.com and its competitors
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Revenue share by device at tilley.com

In November large majority of sales on tilley.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on tilley.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tilley.com channels

Identify top traffic channels that drive growth for tilley.comand discover how performance of traffic channels has changed over time.

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tilley.com Google Ads spend

Evaluate tilley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tilley.com devices

Review tilley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tilley.com top markets

Explore tilley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tilley.com country & global rank

Assess the ranking of tilley.com among other retailers within its primary country and worldwide.

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