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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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894.3K
Revenue
286.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
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Tilley.com is an online platform that offers a range of products catering to outdoor enthusiasts. The website sells a variety of outdoor clothing, hats, accessories, and equipment. Customers can choose from an extensive selection of items designed to withstand different weather conditions, facilitating comfortable and reliable outdoor adventures.

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tilley.com's revenueOVER TIME
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Over the past three months, tilley.com revenue has experienced growth of 25%, compared to the preceding three months.

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tilley.com revenue growth for last six months
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OVERVIEW
In May 2025, tilley.com, an online store in the FASHION AND APPAREL industry, generated a revenue of $894,299, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $150-175. The store recorded 286,390 sessions during this period, significantly lower than shein.com, the leading online retailer in the category with 224,142,058 sessions. The industry's median revenue is $81,783, with a very high conversion rate of 3.09% and a very high AOV of $415, while the lowest conversion rate is 0.67% and the lowest AOV is $82.
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tilley.com competitors

In May 2025, tilley.com outperformed its competitor ghpgroupinc.com in multiple key metrics. While tilley.com generated a revenue of $894,299 from 5,351 transactions and 286,390 sessions, ghpgroupinc.com only earned $21,165 from 107 transactions and 12,900 sessions. The Average Order Value (AOV) for tilley.com ranged from $150 to $175, slightly lower than ghpgroupinc.com's AOV range of $175 to $200. However, tilley.com had a significantly higher conversion rate of 1.50% to 2.00% compared to ghpgroupinc.com's 0.50% to 1.00%. This data indicates that tilley.com has a stronger overall performance in terms of revenue, transactions, sessions, and conversion rate, showcasing its competitive edge in the market.

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tilley.com vs top market performers
tilley.com
top retailers
conversion rate vs average order value for tilley.com and its competitors
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Revenue share by device at tilley.com

In May large majority of sales on tilley.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

In May large majority of sales on tilley.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.
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tilley.com channels

Identify top traffic channels that drive growth for tilley.comand discover how performance of traffic channels has changed over time.

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tilley.com Google Ads spend

Evaluate tilley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tilley.com devices

Review tilley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tilley.com top markets

Explore tilley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tilley.com country & global rank

Assess the ranking of tilley.com among other retailers within its primary country and worldwide.

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