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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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681.3K
Revenue
Dec 25
263.8K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Tilley.com is an online platform that offers a range of products catering to outdoor enthusiasts. The website sells a variety of outdoor clothing, hats, accessories, and equipment. Customers can choose from an extensive selection of items designed to withstand different weather conditions, facilitating comfortable and reliable outdoor adventures.

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tilley.com Annual Revenue and Growth

tilley.com's annual sales on its online store amounted to $7.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tilley.com revenue by year

tilley.com's monthly revenueOVER TIME
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Over the past three months, tilley.com revenue has experienced growth of 7.2%, compared to the preceding three months.

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tilley.com revenue growth for last six months
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OVERVIEW
In December 2025, tilley.com generated online sales of $681,264, significantly surpassing the FASHION AND APPAREL median of $92,600, although still below the market leader, macys.com. The site achieved a conversion rate of 1.50-2.00%, trailing behind the high benchmark of 3.17%, while its average order value (AOV) ranged between $125-150, which is below the sector's high of $389. tilley.com recorded 263,793 sessions, far exceeding the median of 39,789, yet falling short of the highest traffic seen with shein.com at over 304 million sessions.
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tilley.com competitors

In December 2025, tilley.com outperformed its competitor ghpgroupinc.com in terms of revenue, with tilley.com generating $681,264 compared to ghpgroupinc.com's $82,847. tilley.com also had significantly more transactions (4,641) and sessions (263,793) than ghpgroupinc.com (454 transactions, 45,849 sessions). Despite having a lower average order value (AOV) range of $125-150 compared to ghpgroupinc.com's $175-200, tilley.com still managed to achieve a higher conversion rate of 1.50-2.00% while ghpgroupinc.com had a conversion rate of 0.50-1.00%. Overall, tilley.com demonstrated stronger performance across multiple domains, including revenue, transactions, sessions, and conversion rate, showcasing its competitiveness in the market.

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tilley.com vs top market performers
tilley.com
top retailers
conversion rate vs average order value for tilley.com and its competitors
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Revenue share by device at tilley.com

In December large majority of sales on tilley.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on tilley.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tilley.com channels

Identify top traffic channels that drive growth for tilley.comand discover how performance of traffic channels has changed over time.

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tilley.com Google Ads spend

Evaluate tilley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tilley.com devices

Review tilley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tilley.com top markets

Explore tilley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tilley.com country & global rank

Assess the ranking of tilley.com among other retailers within its primary country and worldwide.

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