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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

tilley.com

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840.8K

Revenue

378.8K

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL
D2C

Tilley.com is an online platform that offers a range of products catering to outdoor enthusiasts. The website sells a variety of outdoor clothing, hats, accessories, and equipment. Customers can choose from an extensive selection of items designed to withstand different weather conditions, facilitating comfortable and reliable outdoor adventures.

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tilley.com's revenueOVER TIME
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Over the past three months, tilley.com revenue has experienced growth of 71%, compared to the preceding three months.

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tilley.com revenue growth for last six months

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OVERVIEW

tilley.com's performance metrics for July 2025 in the FASHION AND APPAREL industry include a revenue of $840,832, conversion rate of 1.00-1.50%, AOV of $150-175, and 378,781 sessions. The largest online store, shein.com, had a revenue of $817,680,251 and sessions of 294,721,604, with a conversion rate of 2.96% and an AOV of $402. The median revenue in the industry is $82,875 and median sessions are 36,317. The very high conversion rate is 2.96% and very low is 0.62%, while the very high AOV is $402 and very low is $82.

tilley.com competitors

In July 2025, tilley.com outperformed its competitor ghpgroupinc.com in terms of revenue, with tilley.com bringing in $840,832 compared to ghpgroupinc.com's $47,494. tilley.com also had significantly more transactions at 5,309 versus ghpgroupinc.com's 249. In terms of website traffic, tilley.com had 378,781 sessions, while ghpgroupinc.com had 24,076 sessions. Both companies had a similar average order value (AOV) range of $150-175, but tilley.com had a slightly higher conversion rate of 1.00-1.50 compared to ghpgroupinc.com's 1.00-1.50. Overall, tilley.com demonstrated stronger performance across multiple metrics compared to its competitor ghpgroupinc.com in July 2025.

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Sessions

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AOV

#2 outlandusa.com

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Sessions

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#3 villagehatshop.com

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CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

tilley.com vs top market performers

tilley.com

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Revenue share by device at tilley.com

In July large majority of sales on tilley.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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tilley.com channels

Identify top traffic channels that drive growth for tilley.comand discover how performance of traffic channels has changed over time.

tilley.com Google Ads spend

Evaluate tilley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

tilley.com devices

Review tilley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

tilley.com top markets

Explore tilley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.