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May 2025
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Home/Insights/Retailers/tobecalm.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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2.8K
Revenue
992.8
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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Tobecalm.com is an online platform that offers products for relaxation and stress relief. The website provides a wide range of items aimed at promoting calmness and tranquility, including aromatherapy products, mindfulness tools, stress-management resources, and relaxation aids.

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tobecalm.com's revenueOVER TIME
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Over the past three months, tobecalm.com revenue has experienced decline of 0.19%, compared to the preceding three months.

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tobecalm.com revenue decline for last six months
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OVERVIEW
In May 2025, tobecalm.com, a BEAUTY AND COSMETICS website, generated $2,813 in online sales with a conversion rate of 2.00-2.50% and an AOV of $100-125. This performance is below the median revenue of $46,882 and AOV of $213 in the industry, but falls within the average range for conversion rates. With 993 sessions, tobecalm.com lags behind the highest performer sephora.com with 38,510,361 sessions, but is above the median of 19,997. Overall, there is room for growth in revenue and sessions for tobecalm.com in the BEAUTY AND COSMETICS industry.
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tobecalm.com competitors

In May 2025, tobecalm.com generated a revenue of 2,813 with 24 transactions and 993 sessions, resulting in an Average Order Value (AOV) of 100-125 and a conversion rate of 2.00-2.50. Comparatively, aromatechscent.com outperformed tobecalm.com with a revenue of 825,288, 3,312 transactions, and 135,003 sessions. aroma360.com also had higher revenue at 2,323,539 with 12,427 transactions and 369,730 sessions, along with a higher AOV of 175-200 and a conversion rate of 3.00-3.50. candlescience.com fell between tobecalm.com and the top performer with a revenue of 1,505,084, 9,860 transactions, and 407,418 sessions. Its AOV was 150-175 and conversion rate matched tobecalm.com at 2.00-2.50. Overall, tobecalm.com could benefit from increasing its transactions and sessions to compete more effectively with its higher-performing competitors.

candlescience.com screenshot
#1 candlescience.com
1.5M
Revenue
407.4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
aroma360.com screenshot
#2 aroma360.com
2.3M
Revenue
369.7K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
aromatechscent.com screenshot
#3 aromatechscent.com
825.3K
Revenue
135K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
tobecalm.com vs top market performers
tobecalm.com
top retailers
conversion rate vs average order value for tobecalm.com and its competitors
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Revenue share by device at tobecalm.com

In May large majority of sales on tobecalm.com, 51% was finalized on mobile devices, with 49% of sales coming from desktop devices.

In May large majority of sales on tobecalm.com, 51% was finalized on mobile devices, with 49% of sales coming from desktop devices.
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tobecalm.com channels

Identify top traffic channels that drive growth for tobecalm.comand discover how performance of traffic channels has changed over time.

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tobecalm.com Google Ads spend

Evaluate tobecalm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tobecalm.com devices

Review tobecalm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tobecalm.com top markets

Explore tobecalm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tobecalm.com country & global rank

Assess the ranking of tobecalm.com among other retailers within its primary country and worldwide.

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