GRIPS CUSTOMERS & RESEARCH PARTNERS
tovala.com Annual Revenue and Growth
tovala.com's annual sales on its online store amounted to $12.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
tovala.com's monthly revenueOVER TIME
Over the past three months, tovala.com revenue has experienced decline of 4.6%, compared to the preceding three months.
tovala.com competitors
In March 2026, tovala.com generated a revenue of $1,064,867 from 27,190 transactions with 556,281 sessions, boasting an average order value (AOV) between $25-50 and a conversion rate of 4.50-5.00%. Compared to its competitors, blueapron.com stands out with a revenue of $4,777,950 from 52,451 transactions and 1,360,203 sessions, featuring a higher AOV of $75-100 but a slightly lower conversion rate of 3.50-4.00%. homecooked.net and thegoodkitchen.com also have higher revenues compared to tovala.com, but with varying transaction numbers, session counts, AOV ranges, and conversion rates. homecooked.net has a higher AOV of $100-125, while thegoodkitchen.com boasts an impressive conversion rate of 9.00-9.50%. In terms of conversion rate, tovala.com falls in the mid-range among its competitors, while holding its own in revenue and AOV metrics.
Revenue share by device at tovala.com
In March large majority of sales on tovala.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
tovala.com channels
Identify top traffic channels that drive growth for tovala.comand discover how performance of traffic channels has changed over time.
tovala.com Google Ads spend
Evaluate tovala.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tovala.com devices
Review tovala.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
