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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for tovala.comtovala.com

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1.1M
Revenue
Oct 25
618.4K
Sessions
Oct 25
4.5-5.0%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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tovala.com's monthly revenueOVER TIME
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Over the past three months, tovala.com revenue has experienced growth of 55%, compared to the preceding three months.

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tovala.com revenue growth for last six months
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OVERVIEW
In October 2025, tovala.com, operating in the FOOD AND DRINK industry, generated $1,112,298 in online sales, significantly exceeding the median of $29,116. With a conversion rate of 4.50-5.00%, Tovala is competitive, approaching the high benchmark of 5.79%. The Average Order Value (AOV) ranges between $25-50, compared to a high of $146 in the industry. Additionally, Tovala recorded 618,425 sessions, far above the median of 12,056, yet still lower than the top performer at 5,053,150 sessions from boxlunch.com, reflecting strong engagement within the marketplace.
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tovala.com competitors

In October 2025, tovala.com generated a revenue of $1,112,298 from 29,841 transactions with 618,425 sessions, boasting an average order value (AOV) between $25-50 and a conversion rate of 4.50-5.00%. When compared to its competitors, tovala.com falls behind in revenue when stacked up against blueapron.com, which brought in $4,464,667 from 38,633 transactions and 1,395,894 sessions, with an AOV of $100-125 and a conversion rate of 2.50-3.00%. tovala.com does, however, perform better than some competitors in terms of conversion rate, such as freshly.com and homecooked.net. freshly.com generated $13,057 in revenue from 79 transactions and 1,529 sessions, with an AOV of $150-175 and a conversion rate of 5.00-5.50%, while homecooked.net had $41,938 in revenue from 196 transactions and 4,406 sessions, with an AOV of $200-225 and a conversion rate of 4.00-4.50%.

freshly.com screenshot
#1 freshly.com
13.1K
Revenue
1.5K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
blueapron.com screenshot
#2 blueapron.com
4.5M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
homecooked.net screenshot
#3 homecooked.net
41.9K
Revenue
4.4K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
fiyo.co.uk screenshot
#4 fiyo.co.uk
23.9K
Revenue
29.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
thegoodkitchen.com screenshot
#5 thegoodkitchen.com
14.5K
Revenue
5.1K
Sessions
6.5-7.0%
Conv. rate
$25-50
AOV
tovala.com vs top market performers
tovala.com
top retailers
conversion rate vs average order value for tovala.com and its competitors
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Revenue share by device at tovala.com

In October large majority of sales on tovala.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on tovala.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tovala.com channels

Identify top traffic channels that drive growth for tovala.comand discover how performance of traffic channels has changed over time.

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tovala.com Google Ads spend

Evaluate tovala.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tovala.com devices

Review tovala.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tovala.com top markets

Explore tovala.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tovala.com country & global rank

Assess the ranking of tovala.com among other retailers within its primary country and worldwide.

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