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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for tovala.comtovala.com

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1.2M
Revenue
Dec 25
746.7K
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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tovala.com's monthly revenueOVER TIME
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Over the past three months, tovala.com revenue has experienced growth of 17%, compared to the preceding three months.

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tovala.com revenue growth for last six months
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OVERVIEW
In December 2025, tovala.com generated online sales of $1,209,440, significantly outperforming the industry median of $30,071, though still behind boxlunch.com’s $20,842,598. Its conversion rate of 4.50-5.00% is above the low end of the industry but below the high of 5.81%. The average order value (AOV) ranges from $25-50, contrasting with the high industry AOV of $148. tovala.com recorded 746,708 sessions, notably fewer than boxlunch.com’s 9,327,901, yet still well above the industry median of 12,609 sessions, indicating solid engagement within the food and drink delivery sector.
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tovala.com competitors

In December 2025, tovala.com generated $1,209,440 in revenue from 34,062 transactions and 746,708 sessions, with an average order value (AOV) of $25-50 and a conversion rate of 4.50-5.00%. Compared to its competitors, freshly.com had revenue of $930 from 10 transactions and 190 sessions, with an AOV of $75-100 and a conversion rate of 5.00-5.50%. blueapron.com outperformed tovala.com with revenue of $8,459,290 from 76,645 transactions and 1,643,007 sessions, having an AOV of $100-125 and a similar conversion rate of 4.50-5.00%. homecooked.net had revenue of $59,818 from 522 transactions and 10,376 sessions, with an AOV of $100-125 and a conversion rate of 5.00-5.50%. fiyo.co.uk generated $44,562 in revenue from 566 transactions and 32,047 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. The Good kitchen.com achieved $23,874 in revenue from 540 transactions and 6,359 sessions, with an AOV of $25-50 and a high conversion rate of 8.00-8.50%.

freshly.com screenshot
#1 freshly.com
930.4
Revenue
190
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
blueapron.com screenshot
#2 blueapron.com
8.5M
Revenue
1.6M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
homecooked.net screenshot
#3 homecooked.net
59.8K
Revenue
10.4K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
fiyo.co.uk screenshot
#4 fiyo.co.uk
44.6K
Revenue
32K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
thegoodkitchen.com screenshot
#5 thegoodkitchen.com
23.9K
Revenue
6.4K
Sessions
8.0-8.5%
Conv. rate
$25-50
AOV
tovala.com vs top market performers
tovala.com
top retailers
conversion rate vs average order value for tovala.com and its competitors
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Revenue share by device at tovala.com

In December large majority of sales on tovala.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on tovala.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tovala.com channels

Identify top traffic channels that drive growth for tovala.comand discover how performance of traffic channels has changed over time.

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tovala.com Google Ads spend

Evaluate tovala.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tovala.com devices

Review tovala.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tovala.com top markets

Explore tovala.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tovala.com country & global rank

Assess the ranking of tovala.com among other retailers within its primary country and worldwide.

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