Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2025
All countries
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for tovala.comtovala.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.1M
Revenue
649.3K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
Loading...

No need to shop, prep, cook, or clean.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

tovala.com's revenueOVER TIME
View real-time data

Over the past three months, tovala.com revenue has experienced growth of 0.46%, compared to the preceding three months.

View real-time data
tovala.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In August 2025, tovala.com, in the FOOD AND DRINK industry, generated $1,093,592 in online sales with a conversion rate of 5.00-5.50% and an AOV of $25-50. The highest conversion rate in the category was 5.41%, while the highest AOV was $146. The website had 649,331 sessions, significantly lower than the highest of 4,593,244 from boxlunch.com, but higher than the median of 11,664. Despite not being the top performer in terms of revenue or sessions, tovala.com shows promise in conversion rates and AOV within its industry.
Read more

tovala.com competitors

In August 2025, tovala.com had a revenue of $1,093,592 with 33,907 transactions and 649,331 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 5.00-5.50%. When compared to its competitors, freshly.com had a revenue of $6,508 with 23 transactions and 423 sessions, offering a higher AOV of $275-300 but a similar conversion rate. blueapron.com outperformed tovala.com in revenue with $4,225,853, 38,934 transactions, and 1,215,952 sessions, but had a lower AOV of $100-125 and conversion rate of 3.00-3.50%. homecooked.net and thegoodkitchen.com also had lower revenue, transactions, and sessions than tovala.com, while fiyo.co.uk had a similar AOV and conversion rate but lower revenue. tovala.com stands out for its competitive AOV and conversion rate among its competitors.

freshly.com screenshot
#1 freshly.com
6.5K
Revenue
423.1
Sessions
5.0-5.5%
Conv. rate
$275-300
AOV
blueapron.com screenshot
#2 blueapron.com
4.2M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
homecooked.net screenshot
#3 homecooked.net
59.8K
Revenue
7.2K
Sessions
4.5-5.0%
Conv. rate
$175-200
AOV
fiyo.co.uk screenshot
#4 fiyo.co.uk
19.6K
Revenue
37.1K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
thegoodkitchen.com screenshot
#5 thegoodkitchen.com
21.9K
Revenue
6.9K
Sessions
7.0-7.5%
Conv. rate
$25-50
AOV
tovala.com vs top market performers
tovala.com
top retailers
conversion rate vs average order value for tovala.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at tovala.com

In August large majority of sales on tovala.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on tovala.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

tovala.com channels

Identify top traffic channels that drive growth for tovala.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

tovala.com Google Ads spend

Evaluate tovala.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

tovala.com devices

Review tovala.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

tovala.com top markets

Explore tovala.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

tovala.com country & global rank

Assess the ranking of tovala.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard