GRIPS CUSTOMERS & RESEARCH PARTNERS
tovala.com Annual Revenue and Growth
tovala.com's annual sales on its online store amounted to $12.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to remain broadly in line with last year.
tovala.com's monthly revenueOVER TIME
Over the past three months, tovala.com revenue has experienced growth of 11%, compared to the preceding three months.
tovala.com competitors
In January 2026, tovala.com had a revenue of $1,344,463 from 39,080 transactions and 940,634 sessions, with an average order value (AOV) ranging between $25 and $50 and a conversion rate of 4.00-4.50%. Compared to its competitors, blueapron.com led the pack with revenue of $10,905,006 from 103,925 transactions and 2,033,619 sessions, boasting a higher AOV of $100-125 and a conversion rate of 5.00-5.50%. homecooked.net followed with revenue of $36,655, 348 transactions, 7,533 sessions, an AOV of $100-125, and a conversion rate of 4.50-5.00%. fiyo.co.uk and thegoodkitchen.com had revenue of $45,471 and $69,735, respectively, with varying transactions, sessions, AOVs, and conversion rates. Overall, tovala.com falls behind blueapron.com in terms of revenue, transactions, sessions, and conversion rate, but still performs better than homecooked.net, fiyo.co.uk, and thegoodkitchen.com in some aspects.
Revenue share by device at tovala.com
In January large majority of sales on tovala.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tovala.com channels
Identify top traffic channels that drive growth for tovala.comand discover how performance of traffic channels has changed over time.
tovala.com Google Ads spend
Evaluate tovala.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tovala.com devices
Review tovala.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
