GRIPS CUSTOMERS & RESEARCH PARTNERS
tovala.com Annual Revenue and Growth
tovala.com's annual sales on its online store amounted to $12.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
tovala.com's monthly revenueOVER TIME
Over the past three months, tovala.com revenue has experienced decline of 7.8%, compared to the preceding three months.
tovala.com competitors
The competitive set includes tovala.com, blueapron.com, freshly.com, homecooked.net, fiyo.co.uk, and thegoodkitchen.com. In July 2026, tovala.com generated $1.2 million in revenue from 23,000 transactions across 482,000 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 4.50-5.00%. blueapron.com leads significantly with $3.3 million in revenue, 27,300 transactions, and 833,000 sessions, surpassing tovala.com by $2.1 million in revenue and 4,300 transactions. While tovala.com ranks second in both revenue and transactions, its session count is notably lower than blueapron.com by 351,000. freshly.com, despite its higher conversion rate of 7.00-7.50%, lags in revenue and sessions, illustrating the competitive landscape where tovala.com maintains a strong position yet still trails blueapron.com in key metrics.
Revenue share by device at tovala.com
In July large majority of sales on tovala.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries tovala.com operates in
tovala.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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tovala.com channels
Identify top traffic channels that drive growth for tovala.comand discover how performance of traffic channels has changed over time.
tovala.com Google Ads spend
Evaluate tovala.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tovala.com devices
Review tovala.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
