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tovala.com Annual Revenue and Growth
tovala.com's annual sales on its online store amounted to $12.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
tovala.com's monthly revenueOVER TIME
Over the past three months, tovala.com revenue has experienced growth of 7%, compared to the preceding three months.
tovala.com competitors
As of May 2026, tovala.com generated a revenue of $1,314,913 from 29,542 transactions, achieving an average order value (AOV) between $25 and $50, with a conversion rate of 5.00-5.50%. In comparison, blueapron.com led with a revenue of $5,072,852 from 44,644 transactions and a higher AOV of $100-125, although its conversion rate (4.50-5.00%) was slightly lower than Tovala’s. freshly.com reported modest revenue of $7,025 from 25 transactions, but boasted a higher AOV of $275-300 and a conversion rate of 7.00-7.50%. Other competitors like homecooked.net and fiyo.co.uk struggled with lower revenues and conversion rates, at 4.00-4.50% and 1.50-2.00%, respectively. Notably, thegoodkitchen.com excelled in conversion rate, reaching 9.50-10.00%, albeit with lower overall revenue. Overall, tovala.com positions itself well within the competitive landscape, balancing solid revenue with a respectable conversion rate.
Revenue share by device at tovala.com
In May large majority of sales on tovala.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries tovala.com operates in
tovala.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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tovala.com channels
Identify top traffic channels that drive growth for tovala.comand discover how performance of traffic channels has changed over time.
tovala.com Google Ads spend
Evaluate tovala.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tovala.com devices
Review tovala.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
