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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for tovala.comtovala.com

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1.3M
Revenue
Nov 25
746.7K
Sessions
Nov 25
4.5-5.0%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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tovala.com's monthly revenueOVER TIME
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Over the past three months, tovala.com revenue has experienced growth of 39%, compared to the preceding three months.

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tovala.com revenue growth for last six months
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OVERVIEW
In November 2025, tovala.com generated $1,257,247 in online sales, significantly outperforming the industry median of $28,884, while its conversion rate of 4.50-5.00% is commendable, though shy of the industry high of 6.02%. The average order value (AOV) ranged between $25-50, below the industry's high of $149 but within a reasonable spectrum considering the low AOV benchmark of $30. With 746,708 sessions, tovala.com experienced substantial traffic, although it fell short of the highest traffic leader, boxlunch.com, which garnered 9,011,513 sessions, highlighting Tovala's strong position in the competitive food and drink delivery sector.
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tovala.com competitors

In November 2025, tovala.com reported a revenue of $1,257,247 with 35,615 transactions and 746,708 sessions, boasting an average order value (AOV) between $25-50 and a conversion rate of 4.50-5.00%. Compared to its competitors, tovala.com falls behind in revenue when compared to blueapron.com's $3,527,269. However, tovala.com surpasses homecooked.net in revenue, transactions, and sessions, with a higher AOV but a slightly lower conversion rate. fiyo.co.uk lags behind in revenue and sessions, despite a similar AOV and lower conversion rate. thegoodkitchen.com stands out with a higher conversion rate, but lower revenue and sessions compared to tovala.com. Overall, tovala.com performs well against its competitors, maintaining a strong balance of revenue, transactions, sessions, AOV, and conversion rate in the meal delivery market.

blueapron.com screenshot
#1 blueapron.com
3.5M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
homecooked.net screenshot
#2 homecooked.net
69.4K
Revenue
7.9K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
fiyo.co.uk screenshot
#3 fiyo.co.uk
15.4K
Revenue
33.3K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
thegoodkitchen.com screenshot
#4 thegoodkitchen.com
16.5K
Revenue
4.6K
Sessions
8.0-8.5%
Conv. rate
$25-50
AOV
tovala.com vs top market performers
tovala.com
top retailers
conversion rate vs average order value for tovala.com and its competitors
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Revenue share by device at tovala.com

In November large majority of sales on tovala.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on tovala.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tovala.com channels

Identify top traffic channels that drive growth for tovala.comand discover how performance of traffic channels has changed over time.

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tovala.com Google Ads spend

Evaluate tovala.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tovala.com devices

Review tovala.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tovala.com top markets

Explore tovala.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tovala.com country & global rank

Assess the ranking of tovala.com among other retailers within its primary country and worldwide.

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