blueapron.com
Blueapron.com is an e-commerce platform that offers meal kit delivery services. Their products consist of pre-portioned ingredients and detailed recipes that cater to a variety of dietary preferences. The website allows users to select desired meals, facilitating convenient cooking experiences at home.
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blueapron.com Annual Revenue and Growth
blueapron.com's annual sales on its online store amounted to $59.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
blueapron.com's monthly revenueOVER TIME
Over the past three months, blueapron.com revenue has experienced decline of 27%, compared to the preceding three months.
blueapron.com competitors
In August 2026, blueapron.com outperforms tovala.com in revenue, achieving $4.5 million compared to tovala.com's $1.3 million. While blueapron.com has 28,600 transactions, tovala.com trails with 27,300. In terms of sessions, blueapron.com captures 837,000, whereas tovala.com records 572,000. Despite this, tovala.com’s conversion rate of 4.50-5.00% surpasses blueapron.com's 3.00-3.50%. Furthermore, blueapron.com has a notably higher average order value (AOV) of $150-175 compared to tovala.com's $25-50. When compared to weightwatchers.com, blueapron.com ranks second in transactions and sessions, with weightwatchers.com achieving 73,200 transactions and 2.2 million sessions. Overall, blueapron.com maintains a strong competitive position in the meal kit delivery market.
Revenue share by device at blueapron.com
In August large majority of sales on blueapron.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries blueapron.com operates in
blueapron.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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blueapron.com channels
Identify top traffic channels that drive growth for blueapron.comand discover how performance of traffic channels has changed over time.
blueapron.com Google Ads spend
Evaluate blueapron.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blueapron.com devices
Review blueapron.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
