blueapron.com
Blueapron.com is an e-commerce platform that offers meal kit delivery services. Their products consist of pre-portioned ingredients and detailed recipes that cater to a variety of dietary preferences. The website allows users to select desired meals, facilitating convenient cooking experiences at home.
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blueapron.com's revenueOVER TIME
Over the past three months, blueapron.com revenue has experienced decline of 19%, compared to the preceding three months.
blueapron.com competitors
In July 2025, Blue Apron (blueapron.com) reported a revenue of $3,658,743 from 34,502 transactions with 1,155,687 sessions. Their average order value (AOV) falls between $100-125, and their conversion rate is between 2.50-3.00%. In comparison, Freshly (freshly.com) generated $16,956 in revenue from 82 transactions and 1,530 sessions, with an AOV of $200-225 and a conversion rate of 5.00-5.50%. Tovala (tovala.com) earned $729,752 in revenue from 18,894 transactions and 396,006 sessions, with an AOV of $25-50 and a conversion rate of 4.50-5.00%. My Subscription Addiction (mysubscriptionaddiction.com) saw a revenue of $963,193 from 6,861 transactions and 554,444 sessions, with an AOV of $125-150 and a conversion rate of 1.00-1.50%. Lastly, Weight Watchers (weightwatchers.com) outperformed all with a revenue of $6,076,548 from 127,109 transactions and 3,249,568 sessions, AOV of $25-50, and a conversion rate of 3.50-4.00%.
Revenue share by device at blueapron.com
In July large majority of sales on blueapron.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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blueapron.com channels
Identify top traffic channels that drive growth for blueapron.comand discover how performance of traffic channels has changed over time.
blueapron.com Google Ads spend
Evaluate blueapron.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blueapron.com devices
Review blueapron.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
