blueapron.com
Blueapron.com is an e-commerce platform that offers meal kit delivery services. Their products consist of pre-portioned ingredients and detailed recipes that cater to a variety of dietary preferences. The website allows users to select desired meals, facilitating convenient cooking experiences at home.
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blueapron.com Annual Revenue and Growth
blueapron.com's annual sales on its online store amounted to $59.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
blueapron.com's monthly revenueOVER TIME
Over the past three months, blueapron.com revenue has experienced decline of 39%, compared to the preceding three months.
blueapron.com competitors
In June 2026, blueapron.com generated a revenue of $2,848,501 with 25,097 transactions from 861,977 sessions, reflecting an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. Competitor freshly.com, however, showed a significantly higher AOV at $275-300 but a much lower revenue of $7,025 from just 25 transactions across 356 sessions, yielding a robust conversion rate of 7.00-7.50%. tovala.com reported $748,857 in revenue, with 16,125 transactions from 482,088 sessions, achieving a conversion rate of 3.00-3.50% and a lower AOV of $25-50. weightwatchers.com led in revenue at $6,313,830, capturing 127,041 transactions over 2,520,457 sessions, resulting in a conversion rate of 5.00-5.50%. Meanwhile, mysubscriptionaddiction.com garnered $1,371,318 with an AOV of $150-175, but had a lower conversion rate of 1.00-1.50%.
Revenue share by device at blueapron.com
In June large majority of sales on blueapron.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries blueapron.com operates in
blueapron.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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blueapron.com channels
Identify top traffic channels that drive growth for blueapron.comand discover how performance of traffic channels has changed over time.
blueapron.com Google Ads spend
Evaluate blueapron.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blueapron.com devices
Review blueapron.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
