blueapron.com
Blueapron.com is an e-commerce platform that offers meal kit delivery services. Their products consist of pre-portioned ingredients and detailed recipes that cater to a variety of dietary preferences. The website allows users to select desired meals, facilitating convenient cooking experiences at home.
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blueapron.com Annual Revenue and Growth
blueapron.com's annual sales on its online store amounted to $59.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
blueapron.com's monthly revenueOVER TIME
Over the past three months, blueapron.com revenue has experienced growth of 73%, compared to the preceding three months.
blueapron.com competitors
In January 2026, Blue Apron generated a revenue of $10,905,006 from 103,925 transactions with a conversion rate of 5.00-5.50%. Compared to its competitors, tovala.com had a revenue of $1,344,463 from 39,080 transactions with a slightly lower conversion rate of 4.00-4.50%. mysubscriptionaddiction.com generated $1,588,529 from 11,442 transactions with a conversion rate of 1.00-1.50%. weightwatchers.com outperformed Blue Apron with a revenue of $23,107,811 from 273,511 transactions and a conversion rate of 4.50-5.00%. Finally, schwans.com had a revenue of $11,156 from 46 transactions, a high average order value of 225-250, and a conversion rate matching Blue Apron's at 5.00-5.50%. Blue Apron stands out for its solid revenue and transaction numbers compared to some competitors, with only Weight Watchers surpassing it in revenue.
Revenue share by device at blueapron.com
In January large majority of sales on blueapron.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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blueapron.com channels
Identify top traffic channels that drive growth for blueapron.comand discover how performance of traffic channels has changed over time.
blueapron.com Google Ads spend
Evaluate blueapron.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blueapron.com devices
Review blueapron.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
