blueapron.com
Blueapron.com is an e-commerce platform that offers meal kit delivery services. Their products consist of pre-portioned ingredients and detailed recipes that cater to a variety of dietary preferences. The website allows users to select desired meals, facilitating convenient cooking experiences at home.
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blueapron.com Annual Revenue and Growth
blueapron.com's annual sales on its online store amounted to $59.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
blueapron.com's monthly revenueOVER TIME
Over the past three months, blueapron.com revenue has experienced growth of 27%, compared to the preceding three months.
blueapron.com competitors
In March 2026, Blue Apron's revenue was $4,777,950 with 52,451 transactions and 1,360,203 sessions. The average order value (AOV) ranged between $75-100 with a conversion rate of 3.50-4.00%. Compared to its competitors, Blue Apron outperformed tovala.com in revenue, transactions, and sessions. tovala.com had a revenue of $1,064,867 with 27,190 transactions and 556,281 sessions. However, tovala.com had a higher conversion rate of 4.50-5.00%. Blue Apron fell behind weightwatchers.com in revenue and transactions but had a higher AOV and conversion rate. weightwatchers.com had a revenue of $8,115,053 with 141,251 transactions and 2,934,074 sessions. My Subscription Addiction also had a higher revenue compared to Blue Apron, but Blue Apron had a higher conversion rate and AOV.
Revenue share by device at blueapron.com
In March large majority of sales on blueapron.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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blueapron.com channels
Identify top traffic channels that drive growth for blueapron.comand discover how performance of traffic channels has changed over time.
blueapron.com Google Ads spend
Evaluate blueapron.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blueapron.com devices
Review blueapron.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
