blueapron.com
Blueapron.com is an e-commerce platform that offers meal kit delivery services. Their products consist of pre-portioned ingredients and detailed recipes that cater to a variety of dietary preferences. The website allows users to select desired meals, facilitating convenient cooking experiences at home.
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blueapron.com's revenueOVER TIME
Over the past three months, blueapron.com revenue has experienced decline of 29%, compared to the preceding three months.
blueapron.com competitors
In May 2025, Blue Apron's revenue stood at $4,694,830 with 46,619 transactions and 1,661,971 sessions, boasting an Average Order Value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. In comparison, mysubscriptionaddiction.com generated $838,044 in revenue from 5,919 transactions and 469,240 sessions, with an AOV of $125-150 and a conversion rate of 1.00-1.50%. freshly.com had $15,841 in revenue from 97 transactions and 1,964 sessions, with an AOV of $150-175 and a conversion rate of 4.50-5.00%. tovala.com saw $725,301 in revenue from 20,926 transactions and 469,169 sessions, with an AOV of $25-50 and a conversion rate of 4.00-4.50%. Lastly, weightwatchers.com outperformed all with $6,775,575 in revenue from 140,489 transactions and 3,244,884 sessions, boasting an AOV of $25-50 and a conversion rate of 4.00-4.50%.
Revenue share by device at blueapron.com
In May large majority of sales on blueapron.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices.
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blueapron.com channels
Identify top traffic channels that drive growth for blueapron.comand discover how performance of traffic channels has changed over time.
blueapron.com Google Ads spend
Evaluate blueapron.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blueapron.com devices
Review blueapron.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
