blueapron.com
Blueapron.com is an e-commerce platform that offers meal kit delivery services. Their products consist of pre-portioned ingredients and detailed recipes that cater to a variety of dietary preferences. The website allows users to select desired meals, facilitating convenient cooking experiences at home.
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blueapron.com Annual Revenue and Growth
blueapron.com's annual sales on its online store amounted to $59.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
blueapron.com's monthly revenueOVER TIME
Over the past three months, blueapron.com revenue has experienced decline of 41%, compared to the preceding three months.
blueapron.com competitors
In May 2026, blueapron.com generated $5,072,852 in revenue from 44,644 transactions across 942,457 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 4.50-5.00%. In comparison, weightwatchers.com outperformed with $5,313,224 in revenue and 116,192 transactions from 2,441,474 sessions, yet its AOV is lower at $25-50. tovala.com had $1,314,913 in revenue from 29,542 transactions at an AOV of $25-50 and a conversion rate of 5.00-5.50%. Conversely, freshly.com reported a modest revenue of $7,025 with an impressive AOV of $275-300, translating to a conversion rate of 7.00-7.50%. Meanwhile, mysubscriptionaddiction.com achieved $1,821,902 in revenue but had the lowest conversion rate of 1.00-1.50%. Overall, blueapron.com remains competitive, especially against niche competitors like freshly.com.
Revenue share by device at blueapron.com
In May large majority of sales on blueapron.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries blueapron.com operates in
blueapron.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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blueapron.com channels
Identify top traffic channels that drive growth for blueapron.comand discover how performance of traffic channels has changed over time.
blueapron.com Google Ads spend
Evaluate blueapron.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blueapron.com devices
Review blueapron.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
