blueapron.com
Blueapron.com is an e-commerce platform that offers meal kit delivery services. Their products consist of pre-portioned ingredients and detailed recipes that cater to a variety of dietary preferences. The website allows users to select desired meals, facilitating convenient cooking experiences at home.
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blueapron.com Annual Revenue and Growth
blueapron.com's annual sales on its online store amounted to $59.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
blueapron.com's monthly revenueOVER TIME
Over the past three months, blueapron.com revenue has experienced decline of 36%, compared to the preceding three months.
blueapron.com competitors
In April 2026, blueapron.com reported a revenue of $4,749,581 from 46,145 transactions over 1,082,361 sessions, achieving an average order value (AOV) between $100-125 and a conversion rate of 4.00-4.50%. Competitively, weightwatchers.com outperformed blueapron.com with $6,553,171 in revenue and 111,575 transactions, although it had a lower AOV of $50-75. Meanwhile, tovala.com, with a significant AOV of $25-50, generated $1,427,328 from 34,991 transactions, reflecting a robust conversion rate of 5.00-5.50%. In contrast, freshly.com lagged considerably with only $4,401 in revenue, despite its high AOV of $275-300 and impressive conversion rate of 6.50-7.00%. mysubscriptionaddiction.com earned $1,243,203 with 7,731 transactions, presenting a solid AOV of $150-175, but a lower conversion rate of 1.00-1.50%. Overall, blueapron.com stands strong but faces intense competition from weightwatchers.com and tovala.com.
Revenue share by device at blueapron.com
In April large majority of sales on blueapron.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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blueapron.com channels
Identify top traffic channels that drive growth for blueapron.comand discover how performance of traffic channels has changed over time.
blueapron.com Google Ads spend
Evaluate blueapron.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blueapron.com devices
Review blueapron.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
