blueapron.com
Blueapron.com is an e-commerce platform that offers meal kit delivery services. Their products consist of pre-portioned ingredients and detailed recipes that cater to a variety of dietary preferences. The website allows users to select desired meals, facilitating convenient cooking experiences at home.
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blueapron.com Annual Revenue and Growth
blueapron.com's annual sales on its online store amounted to $88.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
blueapron.com's monthly revenueOVER TIME
Over the past three months, blueapron.com revenue has experienced growth of 9.1%, compared to the preceding three months.
blueapron.com competitors
When comparing blueapron.com to its competitors in October 2025, we can see that Blue Apron has a revenue of $4,464,667 with 38,633 transactions and 1,395,894 sessions. Their average order value (AOV) falls between $100-125 with a conversion rate of 2.50-3.00%. In comparison, freshly.com generates $13,057 in revenue with 79 transactions and 1,529 sessions, boasting a higher AOV of $150-175 and a conversion rate of 5.00-5.50%. tovala.com has a revenue of $1,112,298 with 29,841 transactions and 618,425 sessions, but a lower AOV of $25-50 and a conversion rate of 4.50-5.00%. mysubscriptionaddiction.com and weightwatchers.com fall somewhere in between these metrics, showcasing the varied performance and market positions of Blue Apron and its competitors.
Revenue share by device at blueapron.com
In October large majority of sales on blueapron.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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blueapron.com channels
Identify top traffic channels that drive growth for blueapron.comand discover how performance of traffic channels has changed over time.
blueapron.com Google Ads spend
Evaluate blueapron.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blueapron.com devices
Review blueapron.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
