blueapron.com
Blueapron.com is an e-commerce platform that offers meal kit delivery services. Their products consist of pre-portioned ingredients and detailed recipes that cater to a variety of dietary preferences. The website allows users to select desired meals, facilitating convenient cooking experiences at home.
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blueapron.com Annual Revenue and Growth
blueapron.com's annual sales on its online store amounted to $88.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
blueapron.com's monthly revenueOVER TIME
Over the past three months, blueapron.com revenue has experienced growth of 7.5%, compared to the preceding three months.
blueapron.com competitors
In November 2025, Blue Apron reported a revenue of $3,527,269 with 32,956 transactions and 1,209,747 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. Compared to its competitors, tovala.com had a revenue of $1,257,247 with 35,615 transactions and 746,708 sessions, offering a lower AOV of $25-50 but a higher conversion rate of 4.50-5.00%. mysubscriptionaddiction.com reported a revenue of $1,410,887 with 10,151 transactions and 743,093 sessions, showcasing a higher AOV of $125-150 but a lower conversion rate of 1.00-1.50%. Lastly, weightwatchers.com led the pack with a revenue of $7,183,422, 117,439 transactions, and 2,323,362 sessions, featuring an AOV of $50-75 and a conversion rate of 5.00-5.50%. Overall, Blue Apron falls in the middle in terms of revenue and transactions among its competitors but offers a competitive AOV and conversion rate.
Revenue share by device at blueapron.com
In November large majority of sales on blueapron.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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blueapron.com channels
Identify top traffic channels that drive growth for blueapron.comand discover how performance of traffic channels has changed over time.
blueapron.com Google Ads spend
Evaluate blueapron.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blueapron.com devices
Review blueapron.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
