blueapron.com
Blueapron.com is an e-commerce platform that offers meal kit delivery services. Their products consist of pre-portioned ingredients and detailed recipes that cater to a variety of dietary preferences. The website allows users to select desired meals, facilitating convenient cooking experiences at home.
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blueapron.com Annual Revenue and Growth
blueapron.com's annual sales on its online store amounted to $88.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
blueapron.com's monthly revenueOVER TIME
Over the past three months, blueapron.com revenue has experienced decline of 5.2%, compared to the preceding three months.
blueapron.com competitors
In September 2025, blueapron.com generated $4,509,120 in revenue from 40,854 transactions and 1,244,948 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 3.00-3.50%. In comparison, freshly.com outperformed Blue Apron with $8,543 in revenue from 33 transactions and 561 sessions, boasting a higher AOV of $250-$275 and a conversion rate of 5.50-6.00%. tovala.com followed with $1,239,677 in revenue from 32,706 transactions and 837,927 sessions, with a lower AOV of $25-$50 and a conversion rate of 3.50-4.00%. weightwatchers.com excelled with $6,321,035 in revenue from 138,866 transactions and 3,453,104 sessions, featuring a similar AOV of $25-$50 but a higher conversion rate of 4.00-4.50%. Lastly, schwans.com earned $16,107 in revenue from 68 transactions and 1,391 sessions, with an AOV of $225-$250 and a conversion rate of 4.50-5.00%.
Revenue share by device at blueapron.com
In September large majority of sales on blueapron.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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blueapron.com channels
Identify top traffic channels that drive growth for blueapron.comand discover how performance of traffic channels has changed over time.
blueapron.com Google Ads spend
Evaluate blueapron.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blueapron.com devices
Review blueapron.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
