blueapron.com
Blueapron.com is an e-commerce platform that offers meal kit delivery services. Their products consist of pre-portioned ingredients and detailed recipes that cater to a variety of dietary preferences. The website allows users to select desired meals, facilitating convenient cooking experiences at home.
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blueapron.com Annual Revenue and Growth
blueapron.com's annual sales on its online store amounted to $88.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
blueapron.com's monthly revenueOVER TIME
Over the past three months, blueapron.com revenue has experienced decline of 17%, compared to the preceding three months.
blueapron.com competitors
In August 2025, Blue Apron's revenue of $4,225,853 with 38,934 transactions and 1,215,952 sessions stands out in the meal kit delivery industry. However, its average order value (AOV) of $100-125 and conversion rate of 3.00-3.50% are competitive but not leading metrics. In comparison, freshly.com leads with a revenue of $6,508 from 23 transactions and 423 sessions, boasting an AOV of $275-300 and a conversion rate of 5.00-5.50%. On the other hand, tovala.com records $1,093,592 in revenue from 33,907 transactions and 649,331 sessions, offering a lower AOV of $25-50 but a similar conversion rate of 5.00-5.50% as freshly.com. Blue Apron's closest competitor, mysubscriptionaddiction.com, earns $866,275 in revenue from 6,143 transactions and 476,292 sessions, with an AOV of $125-150 and a conversion rate of 1.00-1.50%. weightwatchers.com and schwans.com also showcase strong performances in revenue, transactions, sessions, AOV, and conversion rate in the meal kit delivery industry.
Revenue share by device at blueapron.com
In August large majority of sales on blueapron.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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blueapron.com channels
Identify top traffic channels that drive growth for blueapron.comand discover how performance of traffic channels has changed over time.
blueapron.com Google Ads spend
Evaluate blueapron.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blueapron.com devices
Review blueapron.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
