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Oct 2025
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Home/Insights/Retailers/trailheads.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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18.9K
Revenue
Oct 25
14.5K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Trailheads.com is a website that offers a variety of outdoor adventure products. The site features a range of items essential for hiking, trail running, camping, and exploring, including gear, clothing, footwear, and recreational equipment. It provides an easy and convenient platform for purchasing outdoor supplies and equipment online.

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trailheads.com Annual Revenue and Growth

trailheads.com's annual sales on its online store amounted to $349.5K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$349.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
trailheads.com revenue by year

trailheads.com's monthly revenueOVER TIME
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Over the past three months, trailheads.com revenue has experienced decline of 8.2%, compared to the preceding three months.

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trailheads.com revenue decline for last six months
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OVERVIEW
In October 2025, trailheads.com generated $18,866 in online sales with a conversion rate between 1.50-2.00%, below the industry median of $80,524 and high conversion rate of 3.36%. The average order value (AOV) ranged from $75-100, closely aligning with the low AOV of $74 in the FASHION AND APPAREL sector, while the site attracted 14,479 sessions, significantly lower than the median of 33,163 and the leading store shein.com's staggering 321,650,758 sessions, highlighting trailheads.com's potential for growth within the competitive landscape of the industry.
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trailheads.com competitors

In October 2025, trailheads.com generated a revenue of $18,866 with 249 transactions and 14,479 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. Compared to its competitors, trailheads.com falls behind in terms of revenue when compared to sundayafternoons.com with $125,168 and headsweats.com with $48,878. However, trailheads.com has a similar conversion rate to both of these competitors. In terms of transactions and sessions, trailheads.com is outperformed by sundayafternoons.com and headsweats.com. When looking at AOV, trailheads.com is in line with the industry standard with competitors like barts.eu and wallaroohats.com, both in the range of $75-100. Overall, trailheads.com is performing decently in the market, but there is room for growth and improvement in order to compete with the top players in the industry.

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48.9K
Revenue
20.8K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
sundayafternoons.com screenshot
#2 sundayafternoons.com
125.2K
Revenue
54.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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#3 ccbeanie.com
2.8K
Revenue
2.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
barts.eu screenshot
#4 barts.eu
93K
Revenue
52.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
wallaroohats.com screenshot
#5 wallaroohats.com
73.4K
Revenue
34.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
trailheads.com vs top market performers
trailheads.com
top retailers
conversion rate vs average order value for trailheads.com and its competitors
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Revenue share by device at trailheads.com

In October large majority of sales on trailheads.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In October large majority of sales on trailheads.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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trailheads.com channels

Identify top traffic channels that drive growth for trailheads.comand discover how performance of traffic channels has changed over time.

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trailheads.com Google Ads spend

Evaluate trailheads.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trailheads.com devices

Review trailheads.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trailheads.com top markets

Explore trailheads.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trailheads.com country & global rank

Assess the ranking of trailheads.com among other retailers within its primary country and worldwide.

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