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Jun 2025
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Home/Insights/Retailers/trailheads.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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16.2K
Revenue
12.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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Trailheads.com is a website that offers a variety of outdoor adventure products. The site features a range of items essential for hiking, trail running, camping, and exploring, including gear, clothing, footwear, and recreational equipment. It provides an easy and convenient platform for purchasing outdoor supplies and equipment online.

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trailheads.com's revenueOVER TIME
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Over the past three months, trailheads.com revenue has experienced decline of 43%, compared to the preceding three months.

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trailheads.com revenue decline for last six months
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OVERVIEW
trailheads.com's revenue for online sales in June 2025 was $16,204, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $75-100. The store had 12,215 sessions during the month. In comparison, the largest online store in the FASHION AND APPAREL category, shein.com, had a revenue of $800,487,682, a conversion rate of 3.04%, an AOV of $405, and 269,380,116 sessions. The median revenue, conversion rate, AOV, and sessions for the FASHION AND APPAREL industry were $77,815, 3.04%, $405, and 31,714 respectively.
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trailheads.com competitors

In June 2025, trailheads.com reported revenue of $16,204 with 180 transactions and 12,215 sessions. Their average order value (AOV) ranged from $75 to $100, and their conversion rate was between 1.00% and 1.50%. When compared to its competitors, trailheads.com falls behind in terms of revenue and transactions. sundayafternoons.com leads the pack with revenue of $279,955 and 2,173 transactions from 109,758 sessions. They also have a higher AOV of $125 to $150 and a conversion rate of 1.50% to 2.00%. wallaroohats.com, with revenue of $101,113 and 1,156 transactions, is closer in performance to trailheads.com but still surpasses them in transactions. Overall, trailheads.com could benefit from increasing their transaction numbers and revenue to compete more effectively in the outdoor gear market.

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trailheads.com vs top market performers
trailheads.com
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conversion rate vs average order value for trailheads.com and its competitors
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Revenue share by device at trailheads.com

In June large majority of sales on trailheads.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In June large majority of sales on trailheads.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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trailheads.com channels

Identify top traffic channels that drive growth for trailheads.comand discover how performance of traffic channels has changed over time.

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trailheads.com Google Ads spend

Evaluate trailheads.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trailheads.com devices

Review trailheads.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trailheads.com top markets

Explore trailheads.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trailheads.com country & global rank

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