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May 2025

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Home/Insights/Retailers/transformerland.com

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

transformerland.com

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175K

Revenue

189.6K

Sessions

0.5-1.0%

Conv. rate

$125-150

AOV

Main country of store: UNITED STATES
Website category: E COMMERCE AND SHOPPING

Thousands of Transformers toys for sale. Also buying transformers toys and entire toy collections. Features a guide to help identify Transformers action figures and weapons.

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transformerland.com's revenueOVER TIME
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Over the past three months, transformerland.com revenue has experienced decline of 16%, compared to the preceding three months.

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transformerland.com revenue decline for last six months

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OVERVIEW

In May 2025, transformerland.com in the e-commerce_and_shopping industry had a revenue of $175,006, conversion rate of 0.50-1.00%, AOV of $125-150, and 189,574 sessions. Compared to the median revenue of $83,973, transformerland.com performed well. However, qvc.com was the top online store with $120,848,035 in revenue. The conversion rate ranged from 0.79% to 3.75%, AOV from $57 to $349, and sessions from 27,739,926 to 37,355 for the highest and median values respectively. transformerland.com's performance metrics indicate solid performance but with room for improvement in certain areas.

transformerland.com competitors

In May 2025, transformerland.com generated a revenue of $175,006 with 1,269 transactions from 189,574 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00%. When compared to its competitors, transformerland.com falls behind in terms of revenue and transactions. bigbadtoystore.com leads the pack with a revenue of $16,772,456 from 115,994 transactions and 5,177,420 sessions, achieving a higher conversion rate of 2.00-2.50%. collecticontoys.com, on the other hand, generated a revenue of $4,678 from only 25 transactions and 44,352 sessions, but with a higher AOV of $175-200. Overall, transformerland.com has a competitive AOV and conversion rate, but lags behind in revenue and transactions compared to its competitors in the online transformer toy market in May 2025.

#1 collecticontoys.com

4.7K

Revenue

44.4K

Sessions

0.0-0.5%

Conv. rate

$175-200

AOV

#2 hasbropulse.com

1.1M

Revenue

933.3K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#3 toyhax.com

57.3K

Revenue

101.2K

Sessions

0.5-1.0%

Conv. rate

$50-75

AOV

#4 thechosenprime.com

47.7K

Revenue

66.8K

Sessions

0.0-0.5%

Conv. rate

$200-225

AOV

#5 bigbadtoystore.com

16.8M

Revenue

5.2M

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

transformerland.com vs top market performers

transformerland.com

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Revenue share by device at transformerland.com

In May large majority of sales on transformerland.com, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.

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transformerland.com channels

Identify top traffic channels that drive growth for transformerland.comand discover how performance of traffic channels has changed over time.

transformerland.com Google Ads spend

Evaluate transformerland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

transformerland.com devices

Review transformerland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

transformerland.com top markets

Explore transformerland.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.