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Sep 2025
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Home/Insights/Retailers/bigbadtoystore.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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16.2M
Revenue
Sep 25
5.7M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Bigbadtoystore.com is an online platform offering a vast array of merchandise related to action figures, collectibles, and toys. They sell licensed products from popular franchises such as Marvel, Star Wars, and Transformers, along with a wide range of items catering to both casual fans and serious collectors.

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bigbadtoystore.com Annual Revenue and Growth

bigbadtoystore.com's annual sales on its online store amounted to $211.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$211.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bigbadtoystore.com revenue by year

bigbadtoystore.com's monthly revenueOVER TIME
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Over the past three months, bigbadtoystore.com revenue has experienced decline of 0.71%, compared to the preceding three months.

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bigbadtoystore.com revenue decline for last six months
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OVERVIEW
In September 2025, bigbadtoystore.com generated impressive online sales revenue of $16,210,924, significantly surpassing the median of $81,105 in the e-commerce and shopping industry. Its conversion rate ranged from 2.00% to 2.50%, close to the industry high of 3.72%. The average order value (AOV) fell between $125 and $150, below the high AOV benchmark of $351. With 5,723,969 sessions, bigbadtoystore.com’s traffic is notable, yet still trails behind industry leader michaels.com, which recorded 30,281,186 sessions. Overall, these metrics highlight bigbadtoystore.com's robust performance in the competitive e-commerce landscape.
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bigbadtoystore.com competitors

In September 2025, bigbadtoystore.com outperformed its competitors in terms of revenue, with $16,210,924 compared to sideshow.com's $5,847,751, toywiz.com's $609,977, otakumode.com's $1,051,804, hlj.com's $1,488,555, and hasbropulse.com's $1,336,336. Additionally, bigbadtoystore.com had the highest number of transactions at 117,263, followed by sideshow.com with 25,526. However, in terms of Average Order Value (AOV), hlj.com had the highest range at $475-$500, while bigbadtoystore.com fell within the range of $125-$150. Conversion rates varied across competitors, with sideshow.com having the highest at 1.50-2.00%, and bigbadtoystore.com following closely with a conversion rate of 2.00-2.50%. Overall, bigbadtoystore.com showcased strong performance compared to its competitors in September 2025.

sideshow.com screenshot
#1 sideshow.com
5.8M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
toywiz.com screenshot
#2 toywiz.com
610K
Revenue
510K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
otakumode.com screenshot
#3 otakumode.com
1.1M
Revenue
859K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
hlj.com screenshot
#4 hlj.com
1.5M
Revenue
1.2M
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
hasbropulse.com screenshot
#5 hasbropulse.com
1.3M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
bigbadtoystore.com vs top market performers
bigbadtoystore.com
top retailers
conversion rate vs average order value for bigbadtoystore.com and its competitors
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Revenue share by device at bigbadtoystore.com

In September large majority of sales on bigbadtoystore.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In September large majority of sales on bigbadtoystore.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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bigbadtoystore.com channels

Identify top traffic channels that drive growth for bigbadtoystore.comand discover how performance of traffic channels has changed over time.

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bigbadtoystore.com Google Ads spend

Evaluate bigbadtoystore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bigbadtoystore.com devices

Review bigbadtoystore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bigbadtoystore.com top markets

Explore bigbadtoystore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bigbadtoystore.com country & global rank

Assess the ranking of bigbadtoystore.com among other retailers within its primary country and worldwide.

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