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Dec 2025
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Home/Insights/Retailers/bigbadtoystore.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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19.2M
Revenue
Dec 25
6.6M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Bigbadtoystore.com is an online platform offering a vast array of merchandise related to action figures, collectibles, and toys. They sell licensed products from popular franchises such as Marvel, Star Wars, and Transformers, along with a wide range of items catering to both casual fans and serious collectors.

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bigbadtoystore.com Annual Revenue and Growth

bigbadtoystore.com's annual sales on its online store amounted to $211.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$211.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bigbadtoystore.com revenue by year

bigbadtoystore.com's monthly revenueOVER TIME
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Over the past three months, bigbadtoystore.com revenue has experienced growth of 7.3%, compared to the preceding three months.

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bigbadtoystore.com revenue growth for last six months
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OVERVIEW
In December 2025, bigbadtoystore.com generated $19,226,888 in online sales, significantly surpassing the e-commerce sector's median revenue of $110,409, although still below industry leader qvc.com at $151,023,785. The site's conversion rate ranged between 2.00-2.50%, falling short of the sector's high of 3.94% but well above the low of 0.85%. With an average order value (AOV) between $125-150, bigbadtoystore.com remains competitive, though less than the high AOV of $338 in the sector. The site attracted 6,557,503 sessions, which, while substantial, is notably lower than boots.com’s leading 49,388,130 sessions.
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bigbadtoystore.com competitors

In December 2025, bigbadtoystore.com outperformed its competitors in terms of revenue, with a total of $19,226,888. sideshow.com had the second-highest revenue at $6,736,541, followed by otakumode.com at $2,790,024. When it comes to the number of transactions, bigbadtoystore.com had the highest with 131,876 transactions, compared to toywiz.com with 11,768 transactions. In terms of sessions, bigbadtoystore.com had 6,557,503 sessions, leading the pack once again. Additionally, bigbadtoystore.com had an average order value (AOV) ranging from $125 to $150, which was competitive with its competitors. The conversion rate for bigbadtoystore.com was between 2.00% to 2.50%, showing strong performance in converting sessions into transactions. Overall, bigbadtoystore.com demonstrated superior performance in revenue, transactions, sessions, AOV, and conversion rate compared to its competitors in the toy retail industry.

sideshow.com screenshot
#1 sideshow.com
6.7M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
toywiz.com screenshot
#2 toywiz.com
732.2K
Revenue
603.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
otakumode.com screenshot
#3 otakumode.com
2.8M
Revenue
865.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
hlj.com screenshot
#4 hlj.com
3.5M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
hasbropulse.com screenshot
#5 hasbropulse.com
1.4M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
bigbadtoystore.com vs top market performers
bigbadtoystore.com
top retailers
conversion rate vs average order value for bigbadtoystore.com and its competitors
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Revenue share by device at bigbadtoystore.com

In December large majority of sales on bigbadtoystore.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In December large majority of sales on bigbadtoystore.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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bigbadtoystore.com channels

Identify top traffic channels that drive growth for bigbadtoystore.comand discover how performance of traffic channels has changed over time.

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bigbadtoystore.com Google Ads spend

Evaluate bigbadtoystore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bigbadtoystore.com devices

Review bigbadtoystore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bigbadtoystore.com top markets

Explore bigbadtoystore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bigbadtoystore.com country & global rank

Assess the ranking of bigbadtoystore.com among other retailers within its primary country and worldwide.

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