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Jan 2026
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Home/Insights/Retailers/trollandtoad.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for trollandtoad.comtrollandtoad.com

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300.4K
Revenue
Jan 26
322.1K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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TrollandToad offers one of the Largest selections of Yugioh cards, Pokemon cards, Magic the Gathering cards, and Collectible Miniatures at Great Prices.

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trollandtoad.com Annual Revenue and Growth

trollandtoad.com's annual sales on its online store amounted to $11.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$11.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
trollandtoad.com revenue by year

trollandtoad.com's monthly revenueOVER TIME
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Over the past three months, trollandtoad.com revenue has experienced decline of 28%, compared to the preceding three months.

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trollandtoad.com revenue decline for last six months
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OVERVIEW
In January 2026, trollandtoad.com generated $300,442 in online sales, significantly outperforming the games industry's median of $97,679, but still far behind the category leader, tcgplayer.com, at $156,901,462. The site’s conversion rate ranged from 0.50-1.00%, lower than the industry high of 3.81% but above the low of 0.77%. The average order value (AOV) was between $100-125, compared to the high of $407 and the low of $65 in the sector. With 322,137 sessions, trollandtoad.com surpassed the median of 29,991 but fell short of the leader, lego.com, at 72,670,697 sessions.
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trollandtoad.com competitors

In January 2026, trollandtoad.com generated a revenue of $300,442 from 2,487 transactions and 322,137 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 0.50-1.00%. Compared to its competitors, trollandtoad.com lags behind in terms of revenue when compared to tcgplayer.com, which recorded a significantly higher revenue of $156,901,462 from 1,051,183 transactions and 30,644,734 sessions. However, trollandtoad.com outperforms coolstuffinc.com in terms of revenue, transactions, and sessions. Additionally, trollandtoad.com has a similar conversion rate to coretcg.com but lower revenue and sessions. Compared to gamenerdz.com and pokemoncenter.com, trollandtoad.com falls in the middle in terms of revenue, transactions, and conversion rate. Overall, trollandtoad.com has room for growth to compete more effectively with its competitors in the online trading card market.

tcgplayer.com screenshot
#1 tcgplayer.com
156.9M
Revenue
30.6M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
coolstuffinc.com screenshot
#2 coolstuffinc.com
931.4K
Revenue
732.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
coretcg.com screenshot
#3 coretcg.com
306.8K
Revenue
132.3K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
gamenerdz.com screenshot
#4 gamenerdz.com
2M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
pokemoncenter.com screenshot
#5 pokemoncenter.com
10.4M
Revenue
6.9M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
trollandtoad.com vs top market performers
trollandtoad.com
top retailers
conversion rate vs average order value for trollandtoad.com and its competitors
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Revenue share by device at trollandtoad.com

In January large majority of sales on trollandtoad.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In January large majority of sales on trollandtoad.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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trollandtoad.com channels

Identify top traffic channels that drive growth for trollandtoad.comand discover how performance of traffic channels has changed over time.

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trollandtoad.com Google Ads spend

Evaluate trollandtoad.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trollandtoad.com devices

Review trollandtoad.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trollandtoad.com top markets

Explore trollandtoad.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trollandtoad.com country & global rank

Assess the ranking of trollandtoad.com among other retailers within its primary country and worldwide.

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