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Jan 2026
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Home/Insights/Retailers/troybilt.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for troybilt.comtroybilt.com

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729.2K
Revenue
Jan 26
268.9K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$500-600
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Welcome to Troy-Bilt®: Where we're Built for Life. Troy-Bilt® is a leading manufacturer of outdoor power & lawn care equipment, including lawn mowers, cultivators, tillers, snow blowers and more.

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troybilt.com Annual Revenue and Growth

troybilt.com's annual sales on its online store amounted to $9.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$9.3M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
troybilt.com revenue by year

troybilt.com's monthly revenueOVER TIME
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Over the past three months, troybilt.com revenue has experienced growth of 1.2%, compared to the preceding three months.

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troybilt.com revenue growth for last six months
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OVERVIEW
In January 2026, troybilt.com generated online sales revenue of $729,203, significantly higher than the home and garden industry median of $122,772, although far below the leader, homedepot.com, at $1,456,474,205. The site's conversion rate ranged from 0.50-1.00%, underperforming the high benchmark of 3.41% and above the low of 0.72%. With an average order value (AOV) of $500-525, troybilt.com also falls short of the sector's high AOV of $677 and well above the low of $90. The website attracted 268,917 sessions, considerably higher than the median of 34,453, but still a fraction of homedepot.com’s 138,848,672 sessions.
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troybilt.com competitors

In January 2026, troybilt.com reported a revenue of $729,203 with 1,444 transactions and 268,917 sessions, boasting an average order value (AOV) of $500-525 and a conversion rate of 0.50-1.00%. Comparing these metrics to its competitors, cubcadet.com leads in revenue with $1,678,418, 2,465 transactions, and 373,743 sessions, with an AOV of $675-700 and a similar conversion rate. On the other hand, briggsandstratton.com trails behind with a revenue of $187,616, 1,473 transactions, and 374,411 sessions, showing a lower AOV of $125-150 and a conversion rate of 0.00-0.50%. Notably, ereplacementparts.com excels with the highest revenue of $2,671,665, 17,771 transactions, and 1,089,611 sessions, featuring an AOV of $150-175 and a conversion rate of 1.50-2.00%. Overall, troybilt.com falls in the middle in terms of revenue and metrics when compared to its competitors in the industry.

cubcadet.com screenshot
#1 cubcadet.com
1.7M
Revenue
373.7K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
briggsandstratton.com screenshot
#2 briggsandstratton.com
187.6K
Revenue
374.4K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
ereplacementparts.com screenshot
#3 ereplacementparts.com
2.7M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
weingartz.com screenshot
#4 weingartz.com
376.4K
Revenue
237.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
smallenginesprodealer.com screenshot
#5 smallenginesprodealer.com
271.3K
Revenue
103.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
troybilt.com vs top market performers
troybilt.com
top retailers
conversion rate vs average order value for troybilt.com and its competitors
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Revenue share by device at troybilt.com

In January large majority of sales on troybilt.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on troybilt.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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troybilt.com channels

Identify top traffic channels that drive growth for troybilt.comand discover how performance of traffic channels has changed over time.

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troybilt.com Google Ads spend

Evaluate troybilt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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troybilt.com devices

Review troybilt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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troybilt.com top markets

Explore troybilt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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troybilt.com country & global rank

Assess the ranking of troybilt.com among other retailers within its primary country and worldwide.

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