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Jul 2026
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Home/Insights/Retailers/troybilt.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.1M
Revenue
Jul 26
420K
Sessions
Jul 26
0.0-0.5%
Conv. rate
Jul 26
$500-600
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Welcome to Troy-Bilt®: Where we're Built for Life. Troy-Bilt® is a leading manufacturer of outdoor power & lawn care equipment, including lawn mowers, cultivators, tillers, snow blowers and more.

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troybilt.com Annual Revenue and Growth

troybilt.com's annual sales on its online store amounted to $9.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$9.3M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
troybilt.com revenue by year

troybilt.com's monthly revenueOVER TIME
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Over the past three months, troybilt.com revenue has experienced growth of 46%, compared to the preceding three months.

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troybilt.com revenue growth for last six months
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OVERVIEW
troybilt.com significantly outperforms a typical store in the home and garden category, generating $1.1 million in online sales for the month of July 2026, compared to around $118,000. Its conversion rate, however, is within the category's typical range at 0.00-0.50%, while a typical store in the home and garden category sees rates from 0.64% to 3.35%. With an average order value (AOV) of $500-525, troybilt.com is also within the typical range of $99 to $687. Additionally, troybilt.com attracted 420,000 sessions, far exceeding the 33,500 sessions of a typical store in the home and garden category.
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troybilt.com competitors

In July 2026, troybilt.com achieved an average order value (AOV) range of $500-525, which is competitive in its market. However, it ranks 3 of 6 in revenue with $1.1 million, trailing cubcadet.com by $3.4 million. In transactions, troybilt.com is less successful, ranking 5 of 6 with only 2,017, significantly behind ereplacementparts.com by 20,500. In terms of sessions, troybilt.com ranks 4 of 6, with 420,000 sessions, falling short of ereplacementparts.com by 1.2 million. Competitors like cubcadet.com and ereplacementparts.com dominate with higher revenues, transactions, and sessions, indicating areas where troybilt.com could improve its online performance. Overall, while troybilt.com has a strong AOV, it faces substantial challenges against its competitors.

cubcadet.com screenshot
#1 cubcadet.com
4.5M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
mowersdirect.com screenshot
#2 mowersdirect.com
1.6K
Revenue
162
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
briggsandstratton.com screenshot
#3 briggsandstratton.com
445.7K
Revenue
825.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
ereplacementparts.com screenshot
#4 ereplacementparts.com
2.9M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
weingartz.com screenshot
#5 weingartz.com
334.1K
Revenue
164.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
troybilt.com vs top market performers
troybilt.com
top retailers
conversion rate vs average order value for troybilt.com and its competitors
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Revenue share by device at troybilt.com

In July large majority of sales on troybilt.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on troybilt.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries troybilt.com operates in

troybilt.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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troybilt.com channels

Identify top traffic channels that drive growth for troybilt.comand discover how performance of traffic channels has changed over time.

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troybilt.com Google Ads spend

Evaluate troybilt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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troybilt.com devices

Review troybilt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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troybilt.com top markets

Explore troybilt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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troybilt.com country & global rank

Assess the ranking of troybilt.com among other retailers within its primary country and worldwide.

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