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Sep 2024
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Home/Insights/Retailers/northerntool.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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5.4M
Revenue
5.5M
Sessions
0.0-0.5%
Conversion rate
$200-225
Average order value
Online only revenue for northerntool.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Northerntool.com is an e-commerce platform offering a diverse range of products. This website sells tools, equipment, and accessories for home improvement, automotive, heavy-duty machinery, construction, gardening, and more. It offers a hassle-free shopping experience and convenient delivery options for customers seeking reliable and durable products.

northerntool.com’s revenueOVER TIME
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Over the past three months, northerntool.com revenue has experienced growth of 10%, compared to the preceding three months.

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northerntool.com revenue growth for last six months
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OVERVIEW
In September 2024, northerntool.com in the home_and_garden industry had online sales revenue of $5,424,654, with a conversion rate of 0.00-0.50% and an average order value (AOV) of $200-225. The website had 5,493,034 sessions during the month. Comparatively, the largest store in the category, homedepot.com, had a revenue of $1,448,485,203, a conversion rate of 3.34%, an AOV of $713, and 152,323,099 sessions. The median revenue for the industry was $143,955 and the median sessions were 38,771, with a very low conversion rate of 0.75% and a very low AOV of $93.
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northerntool.com competitors

northerntool.com, with a revenue of $5,424,654 from 24,123 transactions and 5,493,034 sessions, has a slightly lower performance compared to its competitors in the same industry. tractorsupply.com leads with a revenue of $52,258,376 from 381,615 transactions and 21,211,630 sessions, indicating a larger customer base. grainger.com follows closely behind with a revenue of $69,160,198 from 131,694 transactions and 10,971,246 sessions, boasting a higher average order value (AOV) of $525-$550. farmandfleet.com and harborfreight.com also outperform northerntool.com with revenues of $22,546,061 and $138,931,191, respectively. Despite its lower revenue, northerntool.com does compete in terms of conversion rates, falling within the range of 0.00-0.50, similar to harborfreight.com and redtoolstore.com. Overall, northerntool.com may benefit from improving its revenue and transaction numbers to better compete with its industry rivals.

#1 harborfreight.com
138.9M
Revenue
42.3M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
#2 tractorsupply.com
52.3M
Revenue
21.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#3 farmandfleet.com
22.5M
Revenue
2.7M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
#4 grainger.com
69.2M
Revenue
11M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
#5 redtoolstore.com
986.8K
Revenue
209.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
CLOSEST COMPETITORSby revenue
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Favicon for northerntool.comnortherntool.com
$5.4M
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TOP MARKET PERFORMERSby revenue
1
Favicon for homedepot.comhomedepot.com
$1.4B
2
Favicon for harborfreight.comharborfreight.com
3
Favicon for acehardware.comacehardware.com
4
Favicon for grainger.comgrainger.com
5
Favicon for menards.commenards.com
6
Favicon for tractorsupply.comtractorsupply.com
7
Favicon for zoro.comzoro.com
8
Favicon for napaonline.comnapaonline.com
9
Favicon for farmandfleet.comfarmandfleet.com
10
Favicon for etrailer.cometrailer.com
northerntool.com vs top market performers
northerntool.com
top retailers
conversion rate vs average order value for northerntool.com and its competitors
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northerntool.com brandsby revenue

1
Logo for tuxedoTuxedo
Top retailers:jegs.comautozone.comjmcautomotiveequipment.com
2
Logo for milwaukeeMilwaukee
Top retailers:eurocarparts.comamazon.comfarmandfleet.com
3
Logo for husqvarnaHusqvarna
Top retailers:lowes.comereplacementparts.comamazon.com
4
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Top retailers:amazon.comwalmart.com
5
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Top retailers:walmart.comamazon.comebay.co.uk

northerntool.com categoriesby revenue

1
Jacks & Lift Trucks
Top retailers:uline.comharborfreight.comamazon.com
2
Lawn Mowers
Top retailers:tractorsupply.comamazon.delowes.com
3
Tool Boxes
Top retailers:decked.comamazon.comrockauto.com
4
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Top retailers:temu.comamazon.comharborfreight.com
5
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Top retailers:acehardware.comamazon.comamazon.de
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brands overtime comparison

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northerntool.com channels

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northerntool.com Google Ads spend

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northerntool.com devices

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northerntool.com top markets

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northerntool.com country & global rank

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