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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for tula.comtula.com

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151.5K
Revenue
218.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
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Tula.com is a website that offers a wide range of products for sale. They sell various items ranging from skincare products, including cleansers and moisturizers, to fashion accessories such as bags and wallets. Additionally, Tula.com features a selection of clothing items for men and women, including tops, bottoms, and outerwear.

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tula.com's revenueOVER TIME
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Over the past three months, tula.com revenue has experienced decline of 10%, compared to the preceding three months.

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tula.com revenue decline for last six months
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OVERVIEW
In May 2025, tula.com in the BEAUTY AND COSMETICS industry had a revenue of $151,491 with a median revenue of $46,882. The conversion rate ranged from 1.00-1.50% while a high rate in the industry is 4.51% and a low rate is 1.17%. The average order value (AOV) was $50-75, while a high AOV in the industry is $213 and a low AOV is $53. tula.com had 218,421 sessions, compared to the highest at 38,510,361 from sephora.com, with a median of 19,997 sessions in the BEAUTY AND COSMETICS category.
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tula.com competitors

In May 2025, tula.com reported a revenue of $151,491 with 2,756 transactions and 218,421 sessions. Their average order value (AOV) falls between $50 and $75, and they have a conversion rate of 1.00-1.50%. In comparison, origins.com leads the pack with a revenue of $865,867, 3,623 transactions, and 222,334 sessions. Their AOV is between $225 and $250, and they have a conversion rate of 1.50-2.00%. babytula.com follows with $365,777 in revenue, 3,501 transactions, and 150,628 sessions, boasting an AOV of $100-125 and a conversion rate of 2.00-2.50%. tula.house and tulabluerope.com lag behind with significantly lower revenue, transactions, and sessions, as well as similar AOV and conversion rates to babytula.com. Overall, tula.com falls behind its competitors in terms of revenue, transactions, and AOV, but their conversion rate is on par with the top performers.

babytula.com screenshot
#1 babytula.com
365.8K
Revenue
150.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
tulabluerope.com screenshot
#2 tulabluerope.com
4.2K
Revenue
1.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
tula.house screenshot
#3 tula.house
26.5K
Revenue
11.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
fresh.com screenshot
#4 fresh.com
889.8K
Revenue
314.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
origins.com screenshot
#5 origins.com
865.9K
Revenue
222.3K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
tula.com vs top market performers
tula.com
top retailers
conversion rate vs average order value for tula.com and its competitors
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Revenue share by device at tula.com

In May large majority of sales on tula.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.

In May large majority of sales on tula.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.
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tula.com channels

Identify top traffic channels that drive growth for tula.comand discover how performance of traffic channels has changed over time.

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tula.com Google Ads spend

Evaluate tula.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tula.com devices

Review tula.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tula.com top markets

Explore tula.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tula.com country & global rank

Assess the ranking of tula.com among other retailers within its primary country and worldwide.

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