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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for tula.comtula.com

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104.8K
Revenue
Aug 26
140.2K
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$25-50
AOV
Aug 26
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Tula.com is a website that offers a wide range of products for sale. They sell various items ranging from skincare products, including cleansers and moisturizers, to fashion accessories such as bags and wallets. Additionally, Tula.com features a selection of clothing items for men and women, including tops, bottoms, and outerwear.

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tula.com Annual Revenue and Growth

tula.com's annual sales on its online store amounted to $1.6M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tula.com revenue by year

tula.com's monthly revenueOVER TIME
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Over the past three months, tula.com revenue has experienced growth of 15%, compared to the preceding three months.

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tula.com revenue growth for last six months
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OVERVIEW
tula.com operates in the beauty and cosmetics category, where it generated $105,000 in revenue for online sales in August 2026. This figure significantly exceeds the revenue of a typical beauty and cosmetics store, which is around $46,500 monthly. With a conversion rate of 1.50-2.00%, tula.com falls within the typical beauty and cosmetics store range of 1.08% to 4.58%. Its average order value (AOV) of $25-50 is below the typical range of $52 to $207. Furthermore, tula.com attracted 140,000 sessions, far exceeding the approximately 20,600 sessions seen by a typical beauty and cosmetics store.
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tula.com competitors

In August 2026, tula.com excels with a solid conversion rate of 1.50-2.00%, placing it competitively among its peers. However, it trails in overall revenue with $105,000, ranking fourth among its competitors. babytula.com leads in revenue at $135,000 and boasts a higher conversion rate of 2.50-3.00%. fresh.com significantly outperforms tula.com with $661,000 in revenue, despite a slightly lower conversion rate of 1.00-1.50%. In terms of transactions, tula.com achieves 2,217, positioning it third, behind fresh.com at 3,216 and babytula.com at 2,365. While tula.com records 140,000 sessions, it competes closely with babytula.com’s 91,800 sessions and trails behind fresh.com’s 250,000 sessions. Overall, tula.com holds its ground with strong metrics but faces stiff competition from its rivals in revenue and sessions.

babytula.com screenshot
#1 babytula.com
134.8K
Revenue
91.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
tulabluerope.com screenshot
#2 tulabluerope.com
10.3K
Revenue
3.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tula.house screenshot
#3 tula.house
18.6K
Revenue
6.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
fresh.com screenshot
#4 fresh.com
661.5K
Revenue
250.3K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
origins.com screenshot
#5 origins.com
385K
Revenue
161.1K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
tula.com vs top market performers
tula.com
top retailers
conversion rate vs average order value for tula.com and its competitors
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Revenue share by device at tula.com

In August large majority of sales on tula.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on tula.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tula.com channels

Identify top traffic channels that drive growth for tula.comand discover how performance of traffic channels has changed over time.

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tula.com Google Ads spend

Evaluate tula.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tula.com devices

Review tula.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tula.com top markets

Explore tula.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tula.com country & global rank

Assess the ranking of tula.com among other retailers within its primary country and worldwide.

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