tula.com
Tula.com is a website that offers a wide range of products for sale. They sell various items ranging from skincare products, including cleansers and moisturizers, to fashion accessories such as bags and wallets. Additionally, Tula.com features a selection of clothing items for men and women, including tops, bottoms, and outerwear.
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tula.com Annual Revenue and Growth
tula.com's annual sales on its online store amounted to $3.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
tula.com's monthly revenueOVER TIME
Over the past three months, tula.com revenue has experienced decline of 2.5%, compared to the preceding three months.
tula.com competitors
In November 2025, when comparing tula.com to its competitors in the baby and parenting niche, tula.com falls behind in terms of revenue, transactions, and sessions. tula.com generated $161,193 in revenue from 3,197 transactions and 163,891 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. In contrast, babytula.com outperformed tula.com with $368,376 in revenue from 4,318 transactions and 118,230 sessions, boasting a higher AOV of $75-100 and a conversion rate of 3.50-4.00%. Even tulabluerope.com, a smaller competitor, surpassed tula.com in terms of revenue with $6,274 from 52 transactions and 3,054 sessions, with a higher AOV of $100-125. Overall, tula.com faces stiff competition from its rivals in the baby and parenting sector.
Revenue share by device at tula.com
In November large majority of sales on tula.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tula.com channels
Identify top traffic channels that drive growth for tula.comand discover how performance of traffic channels has changed over time.
tula.com Google Ads spend
Evaluate tula.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tula.com devices
Review tula.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
