tula.com
Tula.com is a website that offers a wide range of products for sale. They sell various items ranging from skincare products, including cleansers and moisturizers, to fashion accessories such as bags and wallets. Additionally, Tula.com features a selection of clothing items for men and women, including tops, bottoms, and outerwear.
GRIPS CUSTOMERS & RESEARCH PARTNERS
tula.com Annual Revenue and Growth
tula.com's annual sales on its online store amounted to $1.6M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
tula.com's monthly revenueOVER TIME
Over the past three months, tula.com revenue has experienced decline of 39%, compared to the preceding three months.
tula.com competitors
In April 2026, tula.com generated $67,948 in revenue from 1,469 transactions over 120,608 sessions, achieving a conversion rate of 1.00-1.50% and an average order value (AOV) of $25-50. In contrast, its competitor babytula.com significantly outperformed tula.com, with $242,516 in revenue from 2,769 transactions and a higher conversion rate of 2.00-2.50%. While tulabluerope.com and tula.house earned $15,002 and $18,842 respectively, they also boasted conversion rates of 2.00-2.50% and higher AOVs of $75-100. The most notable competitor, origins.com, led the market with a staggering revenue of $709,175, 3,132 transactions, and a conversion rate of 2.00-2.50%. Overall, tula.com lags behind its competitors in revenue, transaction volume, and conversion efficiency.
Revenue share by device at tula.com
In April large majority of sales on tula.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
tula.com channels
Identify top traffic channels that drive growth for tula.comand discover how performance of traffic channels has changed over time.
tula.com Google Ads spend
Evaluate tula.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tula.com devices
Review tula.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
