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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for tula.comtula.com

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67K
Revenue
Sep 26
88.9K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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Tula.com is a website that offers a wide range of products for sale. They sell various items ranging from skincare products, including cleansers and moisturizers, to fashion accessories such as bags and wallets. Additionally, Tula.com features a selection of clothing items for men and women, including tops, bottoms, and outerwear.

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tula.com Annual Revenue and Growth

tula.com's annual sales on its online store amounted to $1.6M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tula.com revenue by year

tula.com's monthly revenueOVER TIME
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Over the past three months, tula.com revenue has experienced decline of 3.7%, compared to the preceding three months.

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tula.com revenue decline for last six months
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OVERVIEW
tula.com operates in the beauty and cosmetics category, where it generated $67,000 in online sales for the month of September 2026. This figure exceeds that of a typical beauty and cosmetics store, which generates around $35,500 monthly. With a conversion rate of 1.00-1.50%, tula.com is within the typical range of 1.06% to 4.56%. Its average order value (AOV) of $50-75 aligns with the typical AOV of $50 to $214. The site attracted 88,900 sessions, significantly higher than a typical beauty and cosmetics store's 14,500 sessions, but lower than sephora.com’s 66.1 million.
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tula.com competitors

In September 2026, tula.com stands out with a competitive average order value (AOV) range of $50-75, which positions it favorably for attracting budget-conscious shoppers. However, it trails behind several competitors in key metrics. For instance, babytula.com generates $244,000 in revenue from 116,000 sessions, achieving a conversion rate of 2.00-2.50%. Similarly, origins.com excels with $445,000 in revenue and 176,000 sessions while maintaining the same conversion rate as tula.com at 1.00-1.50%. Furthermore, fresh.com leads the market with $686,000 in revenue, serving 263,000 sessions. While tula.com recorded 1,304 transactions and 88,900 sessions, it ranks 4 of 6 in revenue and transactions, emphasizing the strong competition it faces in the online retail landscape.

babytula.com screenshot
#1 babytula.com
243.7K
Revenue
115.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
tulabluerope.com screenshot
#2 tulabluerope.com
13.4K
Revenue
4.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tula.house screenshot
#3 tula.house
24.9K
Revenue
9.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
fresh.com screenshot
#4 fresh.com
685.8K
Revenue
263.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
origins.com screenshot
#5 origins.com
444.9K
Revenue
175.9K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
tula.com vs top market performers
tula.com
top retailers
conversion rate vs average order value for tula.com and its competitors
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Revenue share by device at tula.com

In September large majority of sales on tula.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on tula.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tula.com channels

Identify top traffic channels that drive growth for tula.comand discover how performance of traffic channels has changed over time.

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tula.com Google Ads spend

Evaluate tula.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tula.com devices

Review tula.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tula.com top markets

Explore tula.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tula.com country & global rank

Assess the ranking of tula.com among other retailers within its primary country and worldwide.

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