Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2025
All countries
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for tula.comtula.com

Start benchmarking for free
Sign in with GoogleSign up with Google
120.6K
Revenue
181.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
Loading...

Tula.com is a website that offers a wide range of products for sale. They sell various items ranging from skincare products, including cleansers and moisturizers, to fashion accessories such as bags and wallets. Additionally, Tula.com features a selection of clothing items for men and women, including tops, bottoms, and outerwear.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

tula.com's revenueOVER TIME
View real-time data

Over the past three months, tula.com revenue has experienced decline of 6.9%, compared to the preceding three months.

View real-time data
tula.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2025, tula.com in the BEAUTY AND COSMETICS industry had online sales revenue of $120,563, with a conversion rate of 1.00-1.50% and an AOV of $50-75. This performance falls within the industry norms, as the median revenue is $48,182, the high conversion rate is 4.31%, and the high AOV is $211. tula.com had 181,503 sessions, exceeding the median of 20,909. Despite not reaching the levels of the largest online store, themancompany.com with $113,233,299 in revenue and sephora.com with 41,064,568 sessions, tula.com is showing strong performance metrics in its competitive industry.
Read more

tula.com competitors

In July 2025, tula.com generated a revenue of $120,563 from 2,242 transactions with 181,503 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50. Comparing this data to its competitors, babytula.com outperformed tula.com with a revenue of $319,205 from 3,045 transactions and 118,186 sessions, with an AOV of $100-125 and a conversion rate of 2.50-3.00. tulabluerope.com and tula.house also surpassed tula.com in terms of revenue, transactions, sessions, AOV, and conversion rate. However, origins.com emerged as the leader among the competitors with a revenue of $491,693 from 2,147 transactions and 220,832 sessions, featuring an impressive AOV of $225-250, despite a lower conversion rate of 0.50-1.00. Overall, tula.com faces tough competition in the market with origins.com setting the benchmark for success in the industry.

babytula.com screenshot
#1 babytula.com
319.2K
Revenue
118.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
tulabluerope.com screenshot
#2 tulabluerope.com
91.6K
Revenue
32.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
tula.house screenshot
#3 tula.house
27.5K
Revenue
12.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
fresh.com screenshot
#4 fresh.com
628K
Revenue
326K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
origins.com screenshot
#5 origins.com
491.7K
Revenue
220.8K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
tula.com vs top market performers
tula.com
top retailers
conversion rate vs average order value for tula.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at tula.com

In July large majority of sales on tula.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on tula.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

tula.com channels

Identify top traffic channels that drive growth for tula.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

tula.com Google Ads spend

Evaluate tula.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

tula.com devices

Review tula.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

tula.com top markets

Explore tula.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

tula.com country & global rank

Assess the ranking of tula.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard