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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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27.5K
Revenue
12.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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Tula.house is an online retail platform that offers a wide range of home accessories and furnishings. Their inventory includes furniture, decor items, lighting fixtures, textiles, and kitchenware. The website provides a user-friendly browsing experience and detailed product information, attracting customers looking for unique items to enhance their living spaces.

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tula.house's revenueOVER TIME
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Over the past three months, tula.house revenue has experienced decline of 3%, compared to the preceding three months.

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tula.house revenue decline for last six months
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OVERVIEW
In July 2025, tula.house, an online home and garden/gardening store, generated $27,489 in revenue with a conversion rate of 2.00-2.50% and an average order value of $100-125. The highest revenue in the category was $3,128,019 from gardenloversclub.com, while the highest AOV was $296 and the highest sessions were 655,608. tula.house had 12,255 sessions, below the median of 22,508 for the industry.
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tula.house competitors

In July 2025, tula.house generated a revenue of $27,489 from 252 transactions and 12,255 sessions, with an Average Order Value (AOV) of $100-$125 and a conversion rate of 2.00-2.50%. Compared to its competitors, thesucculence.com had significantly lower revenue of $2,849 from 35 transactions and 1,969 sessions, with an AOV of $75-$100 and a conversion rate of 1.50-2.00%. On the other hand, mountaincrestgardens.com outperformed tula.house with a revenue of $297,177 from 4,055 transactions and 230,031 sessions, despite having a lower AOV of $50-$75 and a conversion rate of 1.50-2.00%. Lastly, lulasgarden.com achieved a revenue of $87,744 from 677 transactions and 29,998 sessions, with a higher AOV of $125-$150 matching tula.house, and a similar conversion rate of 2.00-2.50%. Overall, tula.house falls within the range of its competitors in terms of revenue, transactions, and AOV, while maintaining a competitive conversion rate.

thesucculence.com screenshot
#1 thesucculence.com
2.8K
Revenue
2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
mountaincrestgardens.com screenshot
#2 mountaincrestgardens.com
297.2K
Revenue
230K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
lulasgarden.com screenshot
#3 lulasgarden.com
87.7K
Revenue
30K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tula.house vs top market performers
tula.house
top retailers
conversion rate vs average order value for tula.house and its competitors
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Revenue share by device at tula.house

In July large majority of sales on tula.house, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

In July large majority of sales on tula.house, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.
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tula.house channels

Identify top traffic channels that drive growth for tula.houseand discover how performance of traffic channels has changed over time.

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tula.house Google Ads spend

Evaluate tula.house's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tula.house devices

Review tula.house's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tula.house top markets

Explore tula.house's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tula.house country & global rank

Assess the ranking of tula.house among other retailers within its primary country and worldwide.

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