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Sep 2025
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Home/Insights/Retailers/tushbaby.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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458.9K
Revenue
Sep 25
186.7K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Tushbaby is the parent-first baby brand. Our stylish, high-quality products are designed to make life easier—and pull double duty. Carry your kid and save your back. Stash your stuff and their diapers. Store their pacifiers and your credit cards. Do more with less. And look good doing it.

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tushbaby.com's monthly revenueOVER TIME
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Over the past three months, tushbaby.com revenue has experienced decline of 2%, compared to the preceding three months.

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tushbaby.com revenue decline for last six months
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OVERVIEW
In September 2025, tushbaby.com generated $458,851 in online sales, significantly surpassing the CHILDCARE median of $41,793, with a conversion rate between 1.50-2.00%, below the category's high of 4.29%. Its average order value (AOV) ranged from $125-150, lower than the CHILDCARE high of $255, while attracting 186,723 sessions, which is above the median of 19,629 but far less than babylist.com’s 12,615,638 sessions, showcasing a strong performance despite operating in a competitive landscape.
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tushbaby.com competitors

In September 2025, tushbaby.com outperformed its competitors in terms of revenue, with $458,851 compared to babytula.com's $243,700, binxybaby.com's $15,523, infantino.com's $47,770, babybjorn.com's $379,129, and kiddies-kingdom.com's $1,566,617. tushbaby.com also had the highest number of transactions at 3,652, followed by kiddies-kingdom.com at 8,960. In terms of sessions, tushbaby.com had 186,723, which was surpassed only by kiddies-kingdom.com with 452,715. The average order value (AOV) for tushbaby.com ranged between $125-150, falling in the mid-range compared to competitors. However, tushbaby.com had a competitive conversion rate of 1.50-2.00%, matching kiddies-kingdom.com and exceeding the rates of other competitors. Overall, tushbaby.com showcased strong performance in revenue and transactions, positioning itself well within the baby product industry.

babytula.com screenshot
#1 babytula.com
243.7K
Revenue
115.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
binxybaby.com screenshot
#2 binxybaby.com
15.5K
Revenue
11.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
infantino.com screenshot
#3 infantino.com
47.8K
Revenue
68.3K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
babybjorn.com screenshot
#4 babybjorn.com
379.1K
Revenue
180.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
kiddies-kingdom.com screenshot
#5 kiddies-kingdom.com
1.6M
Revenue
452.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
tushbaby.com vs top market performers
tushbaby.com
top retailers
conversion rate vs average order value for tushbaby.com and its competitors
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Revenue share by device at tushbaby.com

In September large majority of sales on tushbaby.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In September large majority of sales on tushbaby.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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tushbaby.com channels

Identify top traffic channels that drive growth for tushbaby.comand discover how performance of traffic channels has changed over time.

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tushbaby.com Google Ads spend

Evaluate tushbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tushbaby.com devices

Review tushbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tushbaby.com top markets

Explore tushbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tushbaby.com country & global rank

Assess the ranking of tushbaby.com among other retailers within its primary country and worldwide.

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