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Apr 2026
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Home/Insights/Retailers/tushbaby.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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179.5K
Revenue
Apr 26
120.3K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Tushbaby is the parent-first baby brand. Our stylish, high-quality products are designed to make life easier—and pull double duty. Carry your kid and save your back. Stash your stuff and their diapers. Store their pacifiers and your credit cards. Do more with less. And look good doing it.

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tushbaby.com Annual Revenue and Growth

tushbaby.com's annual sales on its online store amounted to $5.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$5.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tushbaby.com revenue by year

tushbaby.com's monthly revenueOVER TIME
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Over the past three months, tushbaby.com revenue has experienced decline of 79%, compared to the preceding three months.

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tushbaby.com revenue decline for last six months
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OVERVIEW
In April 2026, tushbaby.com generated $179,533 in online sales, significantly outperforming the CHILDCARE median of $38,623, while its conversion rate of 2.00-2.50% remains competitive against the high of 4.44% and low of 1.0% in the industry; the average order value (AOV) ranged between $50-75, below the high of $249 but above the low of $40, with total sessions at 120,251, far surpassing the industry median of 18,157 yet trailing behind babylist.com's impressive 16,933,794 sessions, highlighting Tushbaby's strong market position in the CHILDCARE sector.
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tushbaby.com competitors

As of April 2026, tushbaby.com generated $179,533 in revenue with 2,600 transactions from 120,251 sessions, achieving an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. In comparison, babytula.com outperformed tushbaby with $242,516 in revenue and 2,769 transactions, while maintaining a similar conversion rate of 2.00-2.50%. binxybaby.com reported significantly lower figures, with only $11,042 in revenue from 155 transactions and a conversion rate of 1.00-1.50%. infantino.com also struggled, earning $33,317 from 575 transactions and a conversion rate of 0.50-1.00%. Meanwhile, babybjorn.com excelled with $369,967 in revenue but had a higher AOV of $225-250, resulting in a conversion rate of 1.00-1.50%. The standout was kiddies-kingdom.com, which dominated the market with $1,551,515 in revenue from 9,706 transactions at an AOV of $150-175.

babytula.com screenshot
#1 babytula.com
242.5K
Revenue
117.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
binxybaby.com screenshot
#2 binxybaby.com
11K
Revenue
10.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
infantino.com screenshot
#3 infantino.com
33.3K
Revenue
68.7K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
babybjorn.com screenshot
#4 babybjorn.com
370K
Revenue
158.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
kiddies-kingdom.com screenshot
#5 kiddies-kingdom.com
1.6M
Revenue
469.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
tushbaby.com vs top market performers
tushbaby.com
top retailers
conversion rate vs average order value for tushbaby.com and its competitors
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Revenue share by device at tushbaby.com

In April large majority of sales on tushbaby.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In April large majority of sales on tushbaby.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

Industries tushbaby.com operates in

tushbaby.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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tushbaby.com channels

Identify top traffic channels that drive growth for tushbaby.comand discover how performance of traffic channels has changed over time.

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tushbaby.com Google Ads spend

Evaluate tushbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tushbaby.com devices

Review tushbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tushbaby.com top markets

Explore tushbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tushbaby.com country & global rank

Assess the ranking of tushbaby.com among other retailers within its primary country and worldwide.

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