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Jul 2025
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Home/Insights/Retailers/tushbaby.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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427.2K
Revenue
169.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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Tushbaby is the parent-first baby brand. Our stylish, high-quality products are designed to make life easier—and pull double duty. Carry your kid and save your back. Stash your stuff and their diapers. Store their pacifiers and your credit cards. Do more with less. And look good doing it.

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tushbaby.com's revenueOVER TIME
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Over the past three months, tushbaby.com revenue has experienced decline of 7%, compared to the preceding three months.

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tushbaby.com revenue decline for last six months
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OVERVIEW
In July 2025, tushbaby.com, an online store in the CHILDCARE industry, had a revenue of $427,217, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $125-150. The store generated 169,944 sessions, while the largest store in the category, babylist.com, had 13,711,193 sessions. The median revenue in the industry is $52,606, with a high conversion rate of 4.19% and a high AOV of $275, while a low conversion rate is 0.95% and a low AOV is $57.
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tushbaby.com competitors

In July 2025, tushbaby.com stood out among its competitors in the baby products industry. While tushbaby.com generated a revenue of $427,217 with 3,395 transactions and 169,944 sessions, its average order value (AOV) ranged between $125-150 with a conversion rate of 1.50-2.00%. Comparing this data to its competitors, babytula.com had a revenue of $319,205, 3,045 transactions, and 118,186 sessions, with an AOV of $100-125 and a higher conversion rate of 2.50-3.00%. Other competitors like binxybaby.com, infantino.com, babybjorn.com, and kiddies-kingdom.com had varying revenue, transaction, session, AOV, and conversion rate metrics. tushbaby.com's competitive advantage was its higher revenue and sessions compared to some competitors, although its conversion rate and AOV were not the highest in the market.

babytula.com screenshot
#1 babytula.com
319.2K
Revenue
118.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
binxybaby.com screenshot
#2 binxybaby.com
8.2K
Revenue
6.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
infantino.com screenshot
#3 infantino.com
52.6K
Revenue
94.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
babybjorn.com screenshot
#4 babybjorn.com
348.4K
Revenue
179K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
kiddies-kingdom.com screenshot
#5 kiddies-kingdom.com
1.7M
Revenue
458.9K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
tushbaby.com vs top market performers
tushbaby.com
top retailers
conversion rate vs average order value for tushbaby.com and its competitors
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Revenue share by device at tushbaby.com

In July large majority of sales on tushbaby.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In July large majority of sales on tushbaby.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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tushbaby.com channels

Identify top traffic channels that drive growth for tushbaby.comand discover how performance of traffic channels has changed over time.

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tushbaby.com Google Ads spend

Evaluate tushbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tushbaby.com devices

Review tushbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tushbaby.com top markets

Explore tushbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tushbaby.com country & global rank

Assess the ranking of tushbaby.com among other retailers within its primary country and worldwide.

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