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Jul 2025
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Home/Insights/Retailers/umarexusa.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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275.4K
Revenue
296.4K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
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Umarex USA is one of the leading manufacturers and suppliers of airguns, pistols, rifles, and more. With almost 50 years of experience producing the finest airguns available, we understand the value behind German engineering and quality down to the minutest detail.

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umarexusa.com's revenueOVER TIME
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Over the past three months, umarexusa.com revenue has experienced growth of 5.4%, compared to the preceding three months.

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umarexusa.com revenue growth for last six months
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OVERVIEW
In July 2025, umarexusa.com, in the SPORTS industry, generated $275,406 in online sales, with a median revenue of $101,851. The conversion rate ranged from 0.00-0.50%, with a high of 2.42% and a low of 0.48%. The average order value (AOV) was $200-225, while the highest AOV in the industry was $642 and the lowest was $112. The website had 296,393 sessions, with the highest being 12,741,838 from gunbroker.com and a median of 39,019 sessions in the SPORTS category.
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umarexusa.com competitors

In July 2025, umarexusa.com lags behind its competitors in terms of revenue, with $275,406 compared to the highest earner, pyramydair.com, with $2,011,432. umarexusa.com also falls short in the number of transactions, recording 1,341 compared to pyramydair.com's 5,982. However, umarexusa.com has a comparable average order value (AOV) of $200-225 to its competitors. In terms of sessions, umarexusa.com has 296,393, which is significantly lower than pyramydair.com's 717,728. The conversion rate for umarexusa.com ranges from 0.00-0.50, similar to crosman.com and airsoftstation.com, while pyramydair.com and redwolfairsoft.com boast higher conversion rates ranging from 0.50-1.00. Overall, umarexusa.com has room for improvement in revenue and sessions to compete effectively with its top-performing rivals in the airgun industry.

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931.7K
Revenue
540.6K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
pyramydair.com screenshot
#2 pyramydair.com
2M
Revenue
717.7K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
crosman.com screenshot
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188.8K
Revenue
228.4K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
airsoftstation.com screenshot
#4 airsoftstation.com
34.1K
Revenue
109.8K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
redwolfairsoft.com screenshot
#5 redwolfairsoft.com
1.2M
Revenue
500K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
umarexusa.com vs top market performers
umarexusa.com
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conversion rate vs average order value for umarexusa.com and its competitors
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Revenue share by device at umarexusa.com

In July large majority of sales on umarexusa.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In July large majority of sales on umarexusa.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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umarexusa.com channels

Identify top traffic channels that drive growth for umarexusa.comand discover how performance of traffic channels has changed over time.

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umarexusa.com Google Ads spend

Evaluate umarexusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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umarexusa.com devices

Review umarexusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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umarexusa.com top markets

Explore umarexusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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umarexusa.com country & global rank

Assess the ranking of umarexusa.com among other retailers within its primary country and worldwide.

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