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Dec 2025
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Home/Insights/Retailers/umarexusa.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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339.2K
Revenue
Dec 25
375.3K
Sessions
Dec 25
0.0-0.5%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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Umarex USA is one of the leading manufacturers and suppliers of airguns, pistols, rifles, and more. With almost 50 years of experience producing the finest airguns available, we understand the value behind German engineering and quality down to the minutest detail.

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umarexusa.com's monthly revenueOVER TIME
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Over the past three months, umarexusa.com revenue has experienced growth of 20%, compared to the preceding three months.

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umarexusa.com revenue growth for last six months
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OVERVIEW
In December 2025, umarexusa.com, operating in the SPORTS industry, generated $339,245 in online sales, significantly outperforming the median of $110,843, while its conversion rate ranged from 0.00-0.50%, falling short of the category's high of 2.62%. The average order value (AOV) was between $200-225, notably below the high of $632. With 375,261 sessions, umarexusa.com had a considerable audience, though it paled in comparison to gunbroker.com’s dominant 14,932,027 sessions. Overall, umarexusa.com demonstrates solid revenue but needs to improve conversion rates and AOV to compete effectively in the marketplace.
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umarexusa.com competitors

In December 2025, umarexusa.com reported a revenue of $339,245 from 1,686 transactions with 375,261 sessions. Their average order value (AOV) ranged from $200 to $225, and their conversion rate was between 0.00% and 0.50%. In comparison, airgundepot.com had a higher revenue of $742,369 with 3,158 transactions and 462,506 sessions. Their AOV was $225 to $250, and their conversion rate was between 0.50% and 1.00%. pyramydair.com led in revenue with $2,495,327, 8,050 transactions, and 720,350 sessions. Their AOV was $300 to $325, and their conversion rate ranged from 1.00% to 1.50%. crosman.com reported $256,310 in revenue from 1,256 transactions and 228,985 sessions, with an AOV of $200 to $225 and a conversion rate of 0.50% to 1.00%. Lastly, airsoftstation.com had a revenue of $42,995 from 194 transactions and 108,859 sessions, with an AOV of $200 to $225 and a conversion rate of 0.00% to 0.50%. Overall, umarexusa.com performed well in terms of revenue but had a lower conversion rate compared to some of its competitors.

airgundepot.com screenshot
#1 airgundepot.com
742.4K
Revenue
462.5K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
pyramydair.com screenshot
#2 pyramydair.com
2.5M
Revenue
720.3K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
crosman.com screenshot
#3 crosman.com
256.3K
Revenue
229K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
airsoftstation.com screenshot
#4 airsoftstation.com
43K
Revenue
108.9K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
benjaminairguns.com screenshot
#5 benjaminairguns.com
80.7K
Revenue
37.2K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
umarexusa.com vs top market performers
umarexusa.com
top retailers
conversion rate vs average order value for umarexusa.com and its competitors
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Revenue share by device at umarexusa.com

In December large majority of sales on umarexusa.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In December large majority of sales on umarexusa.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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umarexusa.com channels

Identify top traffic channels that drive growth for umarexusa.comand discover how performance of traffic channels has changed over time.

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umarexusa.com Google Ads spend

Evaluate umarexusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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umarexusa.com devices

Review umarexusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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umarexusa.com top markets

Explore umarexusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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umarexusa.com country & global rank

Assess the ranking of umarexusa.com among other retailers within its primary country and worldwide.

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