Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Oct 2025
All countries
Home/Insights/Retailers/umarexusa.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for umarexusa.comumarexusa.com

Start benchmarking for free
Sign in with GoogleSign up with Google
221.2K
Revenue
Oct 25
259.3K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
Loading...

Umarex USA is one of the leading manufacturers and suppliers of airguns, pistols, rifles, and more. With almost 50 years of experience producing the finest airguns available, we understand the value behind German engineering and quality down to the minutest detail.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

umarexusa.com's monthly revenueOVER TIME
View real-time data

Over the past three months, umarexusa.com revenue has experienced decline of 15%, compared to the preceding three months.

View real-time data
umarexusa.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In October 2025, umarexusa.com generated $221,181 in online sales, significantly surpassing the SPORTS median of $103,393, though still far behind the category leader, gunbroker.com, at $307,190,709. The site's conversion rate ranged from 0.00-0.50%, notably below the high benchmark of 2.58%, while its average order value (AOV) of $175-200 fell short of the industry high of $652. Additionally, umarexusa.com recorded 259,253 sessions, markedly higher than the median of 38,088 yet dwarfed by gunbroker.com's impressive 13,734,560 sessions, highlighting the competitive landscape of the online sports and hunting market.
Read more

umarexusa.com competitors

When comparing umarexusa.com to its competitors in October 2025, it is evident that umarexusa.com lags behind in terms of revenue, transactions, sessions, and average order value (AOV). umarexusa.com generated $221,181 in revenue from 1,140 transactions and 259,253 sessions, with an AOV ranging from $175 to $200 and a conversion rate of 0.00-0.50%. In contrast, competitors like pyramydair.com achieved $2,477,770 in revenue from 7,752 transactions and 707,353 sessions, with a higher AOV of $300-$325 and a conversion rate of 1.00-1.50%. airgundepot.com also outperformed umarexusa.com with $798,741 in revenue, 3,269 transactions, and 458,313 sessions, along with a higher AOV of $225-$250 and a conversion rate of 0.50-1.00%. Overall, umarexusa.com needs to improve its performance across all metrics to compete effectively in the market.

airgundepot.com screenshot
#1 airgundepot.com
798.7K
Revenue
458.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
pyramydair.com screenshot
#2 pyramydair.com
2.5M
Revenue
707.4K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
crosman.com screenshot
#3 crosman.com
212.4K
Revenue
218.7K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
airsoftstation.com screenshot
#4 airsoftstation.com
38.3K
Revenue
84.6K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
redwolfairsoft.com screenshot
#5 redwolfairsoft.com
1.1M
Revenue
488.3K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
umarexusa.com vs top market performers
umarexusa.com
top retailers
conversion rate vs average order value for umarexusa.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at umarexusa.com

In October large majority of sales on umarexusa.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In October large majority of sales on umarexusa.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

umarexusa.com channels

Identify top traffic channels that drive growth for umarexusa.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

umarexusa.com Google Ads spend

Evaluate umarexusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

umarexusa.com devices

Review umarexusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

umarexusa.com top markets

Explore umarexusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

umarexusa.com country & global rank

Assess the ranking of umarexusa.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard