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Apr 2026
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Home/Insights/Retailers/umarexusa.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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249.4K
Revenue
Apr 26
280.6K
Sessions
Apr 26
0.0-0.5%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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Umarex USA is one of the leading manufacturers and suppliers of airguns, pistols, rifles, and more. With almost 50 years of experience producing the finest airguns available, we understand the value behind German engineering and quality down to the minutest detail.

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umarexusa.com Annual Revenue and Growth

umarexusa.com's annual sales on its online store amounted to $2.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
umarexusa.com revenue by year

umarexusa.com's monthly revenueOVER TIME
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Over the past three months, umarexusa.com revenue has experienced decline of 5.8%, compared to the preceding three months.

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umarexusa.com revenue decline for last six months
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OVERVIEW
In April 2026, umarexusa.com generated $249,395 in online sales, significantly outperforming the SPORTS median of $101,130, but falling short of industry leader gunbroker.com's $318,622,412. The site's conversion rate ranged from 0.00-0.50%, well below the high of 2.54% in the sector, while the average order value (AOV) was between $175-200, compared to the high of $604. With 280,561 sessions, umarexusa.com exceeded the median of 39,166 sessions but was dwarfed by gunbroker.com's 13,600,213 sessions, indicating potential for growth in visitor engagement and sales conversion.
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umarexusa.com competitors

In April 2026, umarexusa.com generated a revenue of $249,395 with 1,269 transactions and 280,561 sessions, leading to an average order value (AOV) of $175-200 and a conversion rate of 0.00-0.50%. In comparison, airgundepot.com outperformed umarexusa.com significantly, with $760,801 in revenue, 3,307 transactions, and a higher AOV of $225-250, achieving a conversion rate of 0.50-1.00%. pyramydair.com leads the market with impressive figures of $2,154,791 in revenue and 6,394 transactions, also boasting the highest AOV of $325-350 and a conversion rate of 1.00-1.50%. crosman.com had revenue of $131,794 and similar low conversion rates as umarexusa.com, while redwolfairsoft.com saw $921,941 in revenue. Overall, umarexusa.com lags behind its competitors, particularly in revenue and transaction volume.

airgundepot.com screenshot
#1 airgundepot.com
760.8K
Revenue
381.8K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
pyramydair.com screenshot
#2 pyramydair.com
2.2M
Revenue
621.2K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
crosman.com screenshot
#3 crosman.com
131.8K
Revenue
259.1K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
airsoftstation.com screenshot
#4 airsoftstation.com
38.1K
Revenue
91.9K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
redwolfairsoft.com screenshot
#5 redwolfairsoft.com
921.9K
Revenue
613K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
umarexusa.com vs top market performers
umarexusa.com
top retailers
conversion rate vs average order value for umarexusa.com and its competitors
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Revenue share by device at umarexusa.com

In April large majority of sales on umarexusa.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In April large majority of sales on umarexusa.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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umarexusa.com channels

Identify top traffic channels that drive growth for umarexusa.comand discover how performance of traffic channels has changed over time.

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umarexusa.com Google Ads spend

Evaluate umarexusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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umarexusa.com devices

Review umarexusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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umarexusa.com top markets

Explore umarexusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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umarexusa.com country & global rank

Assess the ranking of umarexusa.com among other retailers within its primary country and worldwide.

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