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Sep 2025
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Home/Insights/Retailers/umarexusa.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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201.6K
Revenue
Sep 25
250K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Umarex USA is one of the leading manufacturers and suppliers of airguns, pistols, rifles, and more. With almost 50 years of experience producing the finest airguns available, we understand the value behind German engineering and quality down to the minutest detail.

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umarexusa.com's monthly revenueOVER TIME
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Over the past three months, umarexusa.com revenue has experienced growth of 2.5%, compared to the preceding three months.

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umarexusa.com revenue growth for last six months
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OVERVIEW
In September 2025, umarexusa.com generated $201,610 in online sales, significantly surpassing the SPORTS median of $97,179, yet far behind the leader, gunbroker.com, at $284,462,394. With a conversion rate between 0.00-0.50%, umarexusa.com is underperforming compared to the category’s high of 2.52% and low of 0.47%. The average order value (AOV) ranged from $175-200, lower than the category's high of $635 and above the low of $104. The site attracted 249,992 sessions, substantially more than the median of 38,020 but vastly overshadowed by gunbroker.com’s 12,770,933 sessions.
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umarexusa.com competitors

In September 2025, umarexusa.com falls behind its competitors in terms of revenue, transactions, sessions, and average order value (AOV). While umarexusa.com generated $201,610 in revenue from 1,041 transactions and 249,992 sessions with an AOV of $175-200, its competitors outperformed in these metrics. For instance, airgundepot.com recorded $749,510 in revenue from 3,157 transactions and 457,116 sessions with an AOV of $225-250, pyramydair.com achieved $2,036,760 in revenue from 6,249 transactions and 639,574 sessions with an AOV of $325-350, and redwolfairsoft.com reached $1,100,207 in revenue from 3,582 transactions and 489,194 sessions with an AOV of $300-325. crosman.com and airsoftstation.com also outperformed umarexusa.com in terms of revenue and AOV, highlighting the need for improvement in umarexusa.com's online performance metrics to stay competitive in the market.

airgundepot.com screenshot
#1 airgundepot.com
749.5K
Revenue
457.1K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
pyramydair.com screenshot
#2 pyramydair.com
2M
Revenue
639.6K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
crosman.com screenshot
#3 crosman.com
168.9K
Revenue
183.8K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
airsoftstation.com screenshot
#4 airsoftstation.com
36.2K
Revenue
88.1K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
redwolfairsoft.com screenshot
#5 redwolfairsoft.com
1.1M
Revenue
489.2K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
umarexusa.com vs top market performers
umarexusa.com
top retailers
conversion rate vs average order value for umarexusa.com and its competitors
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Revenue share by device at umarexusa.com

In September large majority of sales on umarexusa.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In September large majority of sales on umarexusa.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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umarexusa.com channels

Identify top traffic channels that drive growth for umarexusa.comand discover how performance of traffic channels has changed over time.

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umarexusa.com Google Ads spend

Evaluate umarexusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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umarexusa.com devices

Review umarexusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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umarexusa.com top markets

Explore umarexusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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umarexusa.com country & global rank

Assess the ranking of umarexusa.com among other retailers within its primary country and worldwide.

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