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Nov 2025
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Home/Insights/Retailers/umarexusa.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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266K
Revenue
Nov 25
298.8K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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Umarex USA is one of the leading manufacturers and suppliers of airguns, pistols, rifles, and more. With almost 50 years of experience producing the finest airguns available, we understand the value behind German engineering and quality down to the minutest detail.

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umarexusa.com's monthly revenueOVER TIME
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Over the past three months, umarexusa.com revenue has experienced decline of 4.6%, compared to the preceding three months.

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umarexusa.com revenue decline for last six months
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OVERVIEW
In November 2025, umarexusa.com generated $266,036 in online sales, significantly outperforming the SPORTS median of $102,020, although still trailing behind the category leader, gunbroker.com, at $315,148,670. The site's conversion rate ranged from 0.00-0.50%, falling below the sports industry's high of 2.59%. Umarexusa's average order value (AOV) was between $175-200, lower than the sector's high of $634. The site recorded 298,752 sessions, markedly higher than the median of 38,956, yet dwarfed by gunbroker.com’s 14,084,614 sessions, indicating a strong engagement relative to the industry standard.
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umarexusa.com competitors

In November 2025, when comparing umarexusa.com to its competitors, it is evident that umarexusa.com lags behind in terms of revenue and transactions. umarexusa.com generated a revenue of $266,036 from 1,367 transactions with 298,752 sessions. The average order value (AOV) ranges from $175 to $200, and the conversion rate is between 0.00% to 0.50%. In contrast, the top performer among the competitors is pyramydair.com, with a revenue of $2,767,030 from 8,571 transactions and 717,587 sessions. pyramydair.com boasts an AOV ranging from $300 to $325 and a conversion rate of 1.00% to 1.50%. The other competitors, such as airgundepot.com, redwolfairsoft.com, and crosman.com, also outperform umarexusa.com in various metrics, including revenue, transactions, and AOV.

airgundepot.com screenshot
#1 airgundepot.com
750.4K
Revenue
457.2K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
pyramydair.com screenshot
#2 pyramydair.com
2.8M
Revenue
717.6K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
crosman.com screenshot
#3 crosman.com
242K
Revenue
251.1K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
airsoftstation.com screenshot
#4 airsoftstation.com
41.8K
Revenue
88.1K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
redwolfairsoft.com screenshot
#5 redwolfairsoft.com
1.2M
Revenue
501.1K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
umarexusa.com vs top market performers
umarexusa.com
top retailers
conversion rate vs average order value for umarexusa.com and its competitors
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Revenue share by device at umarexusa.com

In November large majority of sales on umarexusa.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In November large majority of sales on umarexusa.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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umarexusa.com channels

Identify top traffic channels that drive growth for umarexusa.comand discover how performance of traffic channels has changed over time.

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umarexusa.com Google Ads spend

Evaluate umarexusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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umarexusa.com devices

Review umarexusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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umarexusa.com top markets

Explore umarexusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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umarexusa.com country & global rank

Assess the ranking of umarexusa.com among other retailers within its primary country and worldwide.

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