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Sep 2026
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Home/Insights/Retailers/umarexusa.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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289.8K
Revenue
Sep 26
299.5K
Sessions
Sep 26
0.0-0.5%
Conv. rate
Sep 26
$225-250
AOV
Sep 26
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Umarex USA is one of the leading manufacturers and suppliers of airguns, pistols, rifles, and more. With almost 50 years of experience producing the finest airguns available, we understand the value behind German engineering and quality down to the minutest detail.

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umarexusa.com Annual Revenue and Growth

umarexusa.com's annual sales on its online store amounted to $2.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
umarexusa.com revenue by year

umarexusa.com's monthly revenueOVER TIME
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Over the past three months, umarexusa.com revenue has experienced growth of 20%, compared to the preceding three months.

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umarexusa.com revenue growth for last six months
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OVERVIEW
umarexusa.com stands out in the hunting and shooting category, generating $290,000 in online sales for September 2026, significantly higher than the typical hunting and shooting retailer's revenue of around $94,600. With 300,000 sessions, umarexusa.com attracts a far greater audience compared to the typical hunting and shooting retailer, which sees about 36,300 sessions monthly. However, its conversion rate remains low at 0.00-0.50%, below the typical hunting and shooting retailer range of 0.45% to 2.59%. The average order value of $225-250 is also within the typical hunting and shooting category range of $109 to $691, indicating a healthy transaction size.
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umarexusa.com competitors

In September 2026, umarexusa.com trails significantly in revenue, generating $290,000 compared to competitors like pyramydair.com, which leads with $2.2 million. Additionally, umarexusa.com has 300,000 sessions and 1,247 transactions, both figures that are notably lower than pyramydair.com’s 637,000 sessions and 5,903 transactions. While umarexusa.com maintains an average order value (AOV) of $225-250, which is comparable to competitors like airgundepot.com at $250-275, it faces stiff competition with airgundepot.com and redwolfairsoft.com achieving AOVs of $250-275 and $300-325, respectively. In terms of conversion rates, umarexusa.com and crosman.com both fall within the 0.00-0.50% range, lagging behind several competitors who achieve conversion rates of 0.50-1.00%. Overall, while umarexusa.com holds its ground in certain metrics, it remains significantly behind leading competitors in key performance areas.

airgundepot.com screenshot
#1 airgundepot.com
1.1M
Revenue
550.8K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
pyramydair.com screenshot
#2 pyramydair.com
2.2M
Revenue
637.3K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
crosman.com screenshot
#3 crosman.com
205.5K
Revenue
238.3K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
airsoftstation.com screenshot
#4 airsoftstation.com
57.7K
Revenue
110.6K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
redwolfairsoft.com screenshot
#5 redwolfairsoft.com
1.5M
Revenue
614.1K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
umarexusa.com vs top market performers
umarexusa.com
top retailers
conversion rate vs average order value for umarexusa.com and its competitors
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Revenue share by device at umarexusa.com

In September large majority of sales on umarexusa.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In September large majority of sales on umarexusa.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

Industries umarexusa.com operates in

umarexusa.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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umarexusa.com channels

Identify top traffic channels that drive growth for umarexusa.comand discover how performance of traffic channels has changed over time.

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umarexusa.com Google Ads spend

Evaluate umarexusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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umarexusa.com devices

Review umarexusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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umarexusa.com top markets

Explore umarexusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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umarexusa.com country & global rank

Assess the ranking of umarexusa.com among other retailers within its primary country and worldwide.

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