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Jul 2026
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Home/Insights/Retailers/umarexusa.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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382.1K
Revenue
Jul 26
334.3K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
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Umarex USA is one of the leading manufacturers and suppliers of airguns, pistols, rifles, and more. With almost 50 years of experience producing the finest airguns available, we understand the value behind German engineering and quality down to the minutest detail.

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umarexusa.com Annual Revenue and Growth

umarexusa.com's annual sales on its online store amounted to $2.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
umarexusa.com revenue by year

umarexusa.com's monthly revenueOVER TIME
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Over the past three months, umarexusa.com revenue has experienced growth of 32%, compared to the preceding three months.

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umarexusa.com revenue growth for last six months
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OVERVIEW
umarexusa.com operates significantly above the typical hunting and shooting retailer in several key performance metrics. In July 2026, it generated $382,000 in online sales, while the typical hunting and shooting retailer sees around $99,500 monthly. Its conversion rate of 0.50-1.00% is within the typical hunting and shooting retailer's range of 0.52% to 2.5%. With an average order value (AOV) of $200-225, it also falls within the typical range of $113 to $663. Additionally, umarexusa.com recorded 334,000 sessions, far exceeding the typical hunting and shooting retailer's 37,900 sessions, demonstrating a robust online presence in the category.
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umarexusa.com competitors

In July 2026, umarexusa.com trails its competitors significantly in revenue, generating $382,000 compared to pyramydair.com’s leading $2.1 million, falling short by $1.7 million. While umarexusa.com ranks 4th among its peers, it also lags behind in transactions, with 1,768 compared to pyramydair.com’s 5,952, a gap of 4,184. Additionally, in terms of sessions, umarexusa.com sees 334,000, whereas pyramydair.com attracts 714,000, trailing by 380,000. The average order value (AOV) for umarexusa.com ranges from $200-225, which is lower than airgundepot.com’s AOV of $250-275 and redwolfairsoft.com’s AOV of $300-325, but on par with crosman.com's AOV of $200-225. Despite umarexusa.com’s conversion rate of 0.50-1.00 being competitive, the significant gaps in revenue, transactions, and sessions indicate a need for strategic improvements to better position itself against leading competitors like pyramydair.com.

airgundepot.com screenshot
#1 airgundepot.com
831.3K
Revenue
460.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
pyramydair.com screenshot
#2 pyramydair.com
2.1M
Revenue
714.1K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
crosman.com screenshot
#3 crosman.com
228.5K
Revenue
233.5K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
airsoftstation.com screenshot
#4 airsoftstation.com
54.2K
Revenue
131.3K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
redwolfairsoft.com screenshot
#5 redwolfairsoft.com
1.5M
Revenue
628K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
umarexusa.com vs top market performers
umarexusa.com
top retailers
conversion rate vs average order value for umarexusa.com and its competitors
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Revenue share by device at umarexusa.com

In July large majority of sales on umarexusa.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In July large majority of sales on umarexusa.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

Industries umarexusa.com operates in

umarexusa.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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umarexusa.com channels

Identify top traffic channels that drive growth for umarexusa.comand discover how performance of traffic channels has changed over time.

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umarexusa.com Google Ads spend

Evaluate umarexusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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umarexusa.com devices

Review umarexusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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umarexusa.com top markets

Explore umarexusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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umarexusa.com country & global rank

Assess the ranking of umarexusa.com among other retailers within its primary country and worldwide.

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