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Sep 2025
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Home/Insights/Retailers/urbandecay.mx
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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4.6K
Revenue
Sep 25
3.9K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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The website urbandecay.mx offers cosmetic products ranging from makeup essentials to skincare. They cater to various beauty needs, delivering a diverse selection of products. The brand focuses on producing high-quality makeup items, collaborating with influencers, and providing customers with an array of trendy and vibrant colors.

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urbandecay.mx Annual Revenue and Growth

urbandecay.mx's annual sales on its online store amounted to $168.6K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$168.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
urbandecay.mx revenue by year

urbandecay.mx's monthly revenueOVER TIME
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Over the past three months, urbandecay.mx revenue has experienced growth of 88%, compared to the preceding three months.

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urbandecay.mx revenue growth for last six months
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OVERVIEW
In September 2025, urbandecay.mx generated $4,579 in online sales with a conversion rate of 2.00-2.50%, below the industry median of $40,540 and the high conversion rate of 4.54% in the BEAUTY AND COSMETICS sector; the average order value (AOV) ranged from $50 to $75, compared to the industry high of $203, and the website attracted 3,857 sessions, significantly lower than the median of 18,928, highlighting challenges in traffic and revenue performance within a competitive market dominated by giants like ulta.com and sephora.com.
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urbandecay.mx competitors

In September 2025, when comparing urbandecay.mx to its competitors like urbandecay.com, it is clear that urbandecay.com has significantly higher revenue, transactions, and sessions. urbandecay.com generated $271,965 in revenue from 4,445 transactions and 299,045 sessions, while urbandecay.mx had $4,579 in revenue from 78 transactions and 3,857 sessions. However, both websites have a similar Average Order Value (AOV) range of 50-75. Despite urbandecay.com having a larger customer base and higher revenue, urbandecay.mx boasts a higher conversion rate of 2.00-2.50% compared to urbandecay.com's 1.00-1.50%. This indicates that urbandecay.mx may be more effective at converting sessions into transactions, despite having lower overall traffic and revenue compared to its competitor.

urbandecay.com screenshot
#1 urbandecay.com
272K
Revenue
299K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
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TOP MARKET PERFORMERSby revenue
urbandecay.mx vs top market performers
urbandecay.mx
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conversion rate vs average order value for urbandecay.mx and its competitors
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Revenue share by device at urbandecay.mx

In September large majority of sales on urbandecay.mx, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In September large majority of sales on urbandecay.mx, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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urbandecay.mx channels

Identify top traffic channels that drive growth for urbandecay.mxand discover how performance of traffic channels has changed over time.

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urbandecay.mx Google Ads spend

Evaluate urbandecay.mx's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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urbandecay.mx devices

Review urbandecay.mx's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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urbandecay.mx top markets

Explore urbandecay.mx's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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urbandecay.mx country & global rank

Assess the ranking of urbandecay.mx among other retailers within its primary country and worldwide.

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