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Home/Insights/Retailers/urbandecay.mx
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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3K
Revenue
Nov 25
1.7K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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The website urbandecay.mx offers cosmetic products ranging from makeup essentials to skincare. They cater to various beauty needs, delivering a diverse selection of products. The brand focuses on producing high-quality makeup items, collaborating with influencers, and providing customers with an array of trendy and vibrant colors.

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urbandecay.mx Annual Revenue and Growth

urbandecay.mx's annual sales on its online store amounted to $168.6K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$168.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
urbandecay.mx revenue by year

urbandecay.mx's monthly revenueOVER TIME
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Over the past three months, urbandecay.mx revenue has experienced growth of 17%, compared to the preceding three months.

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urbandecay.mx revenue growth for last six months
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OVERVIEW
In November 2025, urbandecay.mx generated $2,961 in online sales, significantly below the BEAUTY AND COSMETICS median of $52,547, with a conversion rate of 2.00-2.50%, underperforming the sector's high of 5.32%. The average order value (AOV) ranged from $50-75, while the median AOV in the industry is $204, indicating a competitive pricing challenge. Additionally, the site recorded 1,671 sessions, far fewer than the industry median of 19,748, and significantly lower than leading competitors like sephora.com, which had over 76 million sessions, highlighting the need for increased traffic and sales strategies.
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urbandecay.mx competitors

In November 2025, urbandecay.mx showed significantly lower revenue, transactions, and sessions compared to its competitor urbandecay.com. urbandecay.mx generated $2,961 in revenue from 40 transactions and 1,671 sessions, with an average order value (AOV) ranging from $50 to $75 and a conversion rate of 2.00-2.50%. In contrast, urbandecay.com reported a revenue of $725,464 from 11,520 transactions and 473,633 sessions, with similar AOV and conversion rate metrics. The stark difference in these metrics indicates that urbandecay.mx may have lower brand visibility, market penetration, or customer engagement compared to urbandecay.com, suggesting that there may be areas for improvement in their online presence and marketing strategies to compete more effectively in the beauty industry.

urbandecay.com screenshot
#1 urbandecay.com
725.5K
Revenue
473.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
urbandecay.mx vs top market performers
urbandecay.mx
top retailers
conversion rate vs average order value for urbandecay.mx and its competitors
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Revenue share by device at urbandecay.mx

In November large majority of sales on urbandecay.mx, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In November large majority of sales on urbandecay.mx, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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urbandecay.mx channels

Identify top traffic channels that drive growth for urbandecay.mxand discover how performance of traffic channels has changed over time.

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urbandecay.mx Google Ads spend

Evaluate urbandecay.mx's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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urbandecay.mx devices

Review urbandecay.mx's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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urbandecay.mx top markets

Explore urbandecay.mx's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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urbandecay.mx country & global rank

Assess the ranking of urbandecay.mx among other retailers within its primary country and worldwide.

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