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Dec 2025
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Home/Insights/Retailers/urbandecay.mx
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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3.7K
Revenue
Dec 25
2.5K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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The website urbandecay.mx offers cosmetic products ranging from makeup essentials to skincare. They cater to various beauty needs, delivering a diverse selection of products. The brand focuses on producing high-quality makeup items, collaborating with influencers, and providing customers with an array of trendy and vibrant colors.

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urbandecay.mx Annual Revenue and Growth

urbandecay.mx's annual sales on its online store amounted to $168.6K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$168.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
urbandecay.mx revenue by year

urbandecay.mx's monthly revenueOVER TIME
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Over the past three months, urbandecay.mx revenue has experienced decline of 8.8%, compared to the preceding three months.

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urbandecay.mx revenue decline for last six months
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OVERVIEW
In December 2025, urbandecay.mx, operating in the lifestyle and beauty/cosmetics sector, generated $3,666 in online sales, significantly below the median of $53,444; with a conversion rate of 2.00-2.50%, it falls short of the high benchmark of 4.87%, while its average order value (AOV) ranged from $50-75, compared to the high AOV of $191 in the industry; the site attracted 2,524 sessions, markedly lower than the median of 23,270, illustrating a need for improved traffic and revenue performance relative to larger competitors like ulta.com and sephora.com.
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urbandecay.mx competitors

In December 2025, when comparing urbandecay.mx to its competitors, urbandecay.com emerges as a strong rival with significantly higher revenue of $475,934 compared to urbandecay.mx's revenue of $3,666. In terms of transactions, urbandecay.com also leads with 7,767 transactions, while urbandecay.mx had 56 transactions. Additionally, urbandecay.com had a larger number of sessions at 403,245 compared to urbandecay.mx's 2,524 sessions. However, both websites had a similar average order value (AOV) in the range of $50-$75. When it comes to conversion rates, urbandecay.mx outperformed urbandecay.com with a conversion rate of 2.00-2.50% as opposed to urbandecay.com's conversion rate of 1.50-2.00%. Despite the strong competition, urbandecay.mx showcased potential for growth in conversion rates.

urbandecay.com screenshot
#1 urbandecay.com
475.9K
Revenue
403.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
urbandecay.mx vs top market performers
urbandecay.mx
top retailers
conversion rate vs average order value for urbandecay.mx and its competitors
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Revenue share by device at urbandecay.mx

In December large majority of sales on urbandecay.mx, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In December large majority of sales on urbandecay.mx, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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urbandecay.mx channels

Identify top traffic channels that drive growth for urbandecay.mxand discover how performance of traffic channels has changed over time.

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urbandecay.mx Google Ads spend

Evaluate urbandecay.mx's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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urbandecay.mx devices

Review urbandecay.mx's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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urbandecay.mx top markets

Explore urbandecay.mx's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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urbandecay.mx country & global rank

Assess the ranking of urbandecay.mx among other retailers within its primary country and worldwide.

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