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Oct 2025
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Home/Insights/Retailers/urbandecay.mx
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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3.7K
Revenue
Oct 25
2.6K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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The website urbandecay.mx offers cosmetic products ranging from makeup essentials to skincare. They cater to various beauty needs, delivering a diverse selection of products. The brand focuses on producing high-quality makeup items, collaborating with influencers, and providing customers with an array of trendy and vibrant colors.

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urbandecay.mx Annual Revenue and Growth

urbandecay.mx's annual sales on its online store amounted to $168.6K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$168.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
urbandecay.mx revenue by year

urbandecay.mx's monthly revenueOVER TIME
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Over the past three months, urbandecay.mx revenue has experienced growth of 81%, compared to the preceding three months.

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urbandecay.mx revenue growth for last six months
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OVERVIEW
In October 2025, urbandecay.mx generated $3,669 in online sales, significantly below the BEAUTY AND COSMETICS median of $41,294, with sessions totaling 2,587 compared to the median of 18,156; its conversion rate ranged from 2.00-2.50%, which is just under the category high of 4.65%, while the average order value (AOV) stood between $50-75, lower than the high AOV of $202, indicating challenges in market competition and customer engagement compared to leaders like themancompany.com and sephora.com.
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urbandecay.mx competitors

In October 2025, urbandecay.mx reported revenue of 3,669 with 52 transactions and 2,587 sessions, boasting a conversion rate of 2.00-2.50% and an average order value (AOV) of 50-75. In comparison, its competitor urbandecay.com generated significantly higher revenue at 355,353, with 5,658 transactions and 338,506 sessions. However, urbandecay.com had a slightly lower conversion rate of 1.50-2.00% despite a similar AOV range of 50-75. The data indicates that while urbandecay.mx may have lower overall revenue and traffic compared to urbandecay.com, it has a higher conversion rate, suggesting that it may have a more efficient and effective sales process to capitalize on its existing traffic.

urbandecay.com screenshot
#1 urbandecay.com
355.4K
Revenue
338.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
urbandecay.mx vs top market performers
urbandecay.mx
top retailers
conversion rate vs average order value for urbandecay.mx and its competitors
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Revenue share by device at urbandecay.mx

In October large majority of sales on urbandecay.mx, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In October large majority of sales on urbandecay.mx, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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urbandecay.mx channels

Identify top traffic channels that drive growth for urbandecay.mxand discover how performance of traffic channels has changed over time.

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urbandecay.mx Google Ads spend

Evaluate urbandecay.mx's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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urbandecay.mx devices

Review urbandecay.mx's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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urbandecay.mx top markets

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urbandecay.mx country & global rank

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