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May 2025
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Home/Insights/Retailers/urbandecay.mx
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.4K
Revenue
900.1
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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The website urbandecay.mx offers cosmetic products ranging from makeup essentials to skincare. They cater to various beauty needs, delivering a diverse selection of products. The brand focuses on producing high-quality makeup items, collaborating with influencers, and providing customers with an array of trendy and vibrant colors.

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urbandecay.mx's revenueOVER TIME
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Over the past three months, urbandecay.mx revenue has experienced decline of 71%, compared to the preceding three months.

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urbandecay.mx revenue decline for last six months
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OVERVIEW
For urbandecay.mx in May 2025, the online sales revenue was $1,366, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $75-100. The website had 900 sessions during the month. In comparison, the median revenue in the BEAUTY AND COSMETICS industry is $46,882, the highest revenue is from ulta.com at $96,002,620, the highest conversion rate is 4.51%, the lowest conversion rate is 1.17%, the highest AOV is $213, the lowest AOV is $53, and the store with the most sessions is sephora.com at 38,510,361.
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urbandecay.mx competitors

In May 2025, Urban Decay's Mexican website, urbandecay.mx, generated a revenue of 1,366 with 17 transactions and 900 sessions, boasting an Average Order Value (AOV) of 75-100 and a conversion rate of 1.50-2.00%. In comparison, its competitor urbandecay.com significantly outperformed in terms of revenue, with 322,993, transactions with 5,097, and sessions of 277,321. However, urbandecay.mx had a higher AOV than urbandecay.com, indicating that despite fewer transactions and sessions, the Mexican website managed to drive higher-value purchases. Both websites shared the same conversion rate range, suggesting that they were equally effective in converting sessions into transactions. Overall, while urbandecay.com excelled in terms of revenue and traffic, urbandecay.mx showcased strength in driving higher-value purchases.

urbandecay.com screenshot
#1 urbandecay.com
323K
Revenue
277.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
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TOP MARKET PERFORMERSby revenue
urbandecay.mx vs top market performers
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conversion rate vs average order value for urbandecay.mx and its competitors
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Revenue share by device at urbandecay.mx

In May large majority of sales on urbandecay.mx, 52% was finalized on mobile devices, with 48% of sales coming from desktop devices.

In May large majority of sales on urbandecay.mx, 52% was finalized on mobile devices, with 48% of sales coming from desktop devices.
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urbandecay.mx channels

Identify top traffic channels that drive growth for urbandecay.mxand discover how performance of traffic channels has changed over time.

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urbandecay.mx Google Ads spend

Evaluate urbandecay.mx's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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urbandecay.mx devices

Review urbandecay.mx's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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urbandecay.mx top markets

Explore urbandecay.mx's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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urbandecay.mx country & global rank

Assess the ranking of urbandecay.mx among other retailers within its primary country and worldwide.

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