Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
Home/Insights/Retailers/urbandecay.mx
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for urbandecay.mxurbandecay.mx

Start benchmarking for free
Sign in with GoogleSign up with Google
1.9K
Revenue
May 26
1.2K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$50-75
AOV
May 26
Loading...

The website urbandecay.mx offers cosmetic products ranging from makeup essentials to skincare. They cater to various beauty needs, delivering a diverse selection of products. The brand focuses on producing high-quality makeup items, collaborating with influencers, and providing customers with an array of trendy and vibrant colors.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

urbandecay.mx Annual Revenue and Growth

urbandecay.mx's annual sales on its online store amounted to $58.6K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$58.6K
Annual growth forecast2025/2026
10-20%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
urbandecay.mx revenue by year

urbandecay.mx's monthly revenueOVER TIME
View real-time data

Over the past three months, urbandecay.mx revenue has experienced decline of 75%, compared to the preceding three months.

View real-time data
urbandecay.mx revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, urbandecay.mx generated $1,930 in online sales, significantly below the BEAUTY AND COSMETICS median of $41,533, with a conversion rate of 2.00-2.50%, trailing the industry high of 4.55%. The average order value (AOV) ranged between $50-75, aligning with the sector's lower threshold, while sessions totaled 1,160, far below the median of 16,416. In comparison, industry leader ulta.com reported $131,310,258 in revenue, highlighting the challenges faced by urbandecay.mx within a competitive market.
Read more

urbandecay.mx competitors

In May 2026, urbandecay.com significantly outperformed urbandecay.mx, generating $469,407 in revenue from 7,630 transactions across 363,871 sessions, maintaining an Average Order Value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. In contrast, urbandecay.mx reported revenue of $1,930 with only 26 transactions from 1,160 sessions, highlighting a much smaller scale of operation. Both sites shared the same AOV and conversion rate, but the volume of traffic and transactions at urbandecay.com far eclipsed that of its Mexican counterpart. This suggests that while both brands may target similar audiences, urbandecay.mx has significant growth potential in improving its traffic and sales performance.

urbandecay.com screenshot
#1 urbandecay.com
469.4K
Revenue
363.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
urbandecay.mx vs top market performers
urbandecay.mx
top retailers
conversion rate vs average order value for urbandecay.mx and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at urbandecay.mx

In May large majority of sales on urbandecay.mx, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In May large majority of sales on urbandecay.mx, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

urbandecay.mx channels

Identify top traffic channels that drive growth for urbandecay.mxand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

urbandecay.mx Google Ads spend

Evaluate urbandecay.mx's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

urbandecay.mx devices

Review urbandecay.mx's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

urbandecay.mx top markets

Explore urbandecay.mx's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

urbandecay.mx country & global rank

Assess the ranking of urbandecay.mx among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard