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Home/Insights/Retailers/urbandecay.mx
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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1.7K
Revenue
Mar 26
1.2K
Sessions
Mar 26
2.0-2.5%
Conv. rate
Mar 26
$50-75
AOV
Mar 26
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The website urbandecay.mx offers cosmetic products ranging from makeup essentials to skincare. They cater to various beauty needs, delivering a diverse selection of products. The brand focuses on producing high-quality makeup items, collaborating with influencers, and providing customers with an array of trendy and vibrant colors.

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urbandecay.mx Annual Revenue and Growth

urbandecay.mx's annual sales on its online store amounted to $58.6K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$58.6K
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
urbandecay.mx revenue by year

urbandecay.mx's monthly revenueOVER TIME
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Over the past three months, urbandecay.mx revenue has experienced growth of 211%, compared to the preceding three months.

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urbandecay.mx revenue growth for last six months
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OVERVIEW
In March 2026, urbandecay.mx generated $1,658 in online sales, significantly below the BEAUTY AND COSMETICS median of $47,335, with a conversion rate of 2.00-2.50%, trailing the sector's high of 4.7%. The average order value (AOV) ranged from $50 to $75, lower than the high AOV of $190 in the industry, while sessions totaled 1,175, far less than the median of 20,520 and the leading store, sephora.com, at 60,417,169. These metrics indicate a need for improvement to enhance market performance and align closer to industry benchmarks.
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urbandecay.mx competitors

In March 2026, urbandecay.mx generated a revenue of $1,658 with 26 transactions from 1,175 sessions, resulting in a conversion rate of 2.00-2.50%. Its average order value (AOV) falls within the range of $50-75. In comparison, its competitor urbandecay.com outperformed significantly with a revenue of $302,484, 4,836 transactions from 303,637 sessions, and a conversion rate of 1.50-2.00%. Both websites share a similar AOV range of $50-75. Despite having a higher conversion rate, urbandecay.mx lags behind in revenue and transactions when compared to urbandecay.com. The data suggests that while urbandecay.mx has a decent conversion rate, there may be opportunities for improvement in driving more transactions and revenue to better compete with its counterpart.

urbandecay.com screenshot
#1 urbandecay.com
302.5K
Revenue
303.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
urbandecay.mx vs top market performers
urbandecay.mx
top retailers
conversion rate vs average order value for urbandecay.mx and its competitors
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Revenue share by device at urbandecay.mx

In March large majority of sales on urbandecay.mx, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In March large majority of sales on urbandecay.mx, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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urbandecay.mx channels

Identify top traffic channels that drive growth for urbandecay.mxand discover how performance of traffic channels has changed over time.

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urbandecay.mx Google Ads spend

Evaluate urbandecay.mx's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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urbandecay.mx devices

Review urbandecay.mx's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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urbandecay.mx top markets

Explore urbandecay.mx's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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urbandecay.mx country & global rank

Assess the ranking of urbandecay.mx among other retailers within its primary country and worldwide.

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