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Sep 2024
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Home/Insights/Retailers/urbandecay.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for urbandecay.comurbandecay.com

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594.9K
Revenue
352.1K
Sessions
2.5-3.0%
Conversion rate
$50-75
Average order value
Online only revenue for urbandecay.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

The website urbandecay.com specializes in selling a wide range of beauty products. Their inventory includes makeup items such as eyeshadow palettes, lipsticks, and foundations. Additionally, they offer skincare products, tools, and accessories. Urban Decay aims to cater to customers looking for bold and edgy cosmetics.

urbandecay.com’s revenueOVER TIME
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Over the past three months, urbandecay.com revenue has experienced decline of 2.4%, compared to the preceding three months.

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urbandecay.com revenue decline for last six months
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OVERVIEW
In September 2024, urbandecay.com in the BEAUTY AND COSMETICS industry had a revenue of $594,870, conversion rate of 2.50-3.00%, and an average order value (AOV) of $50-75. The highest online store revenue was ulta.com with $114,902,798, and the highest conversion rate was 4.62%. The highest AOV in the industry was $191, and the highest number of sessions was 41,256,765 from sephora.com, while urbandecay.com had 352,082 sessions. The median revenue, conversion rate, AOV, and sessions in the BEAUTY AND COSMETICS industry were $53,315, 1.45%, $49, and 22,216 respectively.
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urbandecay.com competitors

When comparing urbandecay.com to its competitors, we see that urbandecay.com generated $594,870 in revenue from 10,011 transactions with 352,082 sessions. The average order value (AOV) falls between $50-75, and the conversion rate is 2.50-3.00%. In comparison, Too Faced (toofaced.com) outperformed with $769,612 in revenue from 9,543 transactions and 262,586 sessions, boasting a higher AOV of $75-100 and a conversion rate of 3.50-4.00%. NYX Cosmetics (nyxcosmetics.com) also surpassed urbandecay.com with $984,414 in revenue from 23,225 transactions and 831,207 sessions, although with a lower AOV of $25-50 and a similar conversion rate of 2.50-3.00%. On the other hand, urbandecay.ca and urbandecay.co.uk lag behind in revenue, transactions, and sessions compared to urbandecay.com, showcasing lower performance in terms of sales metrics.

#1 urbandecay.ca
6.6K
Revenue
15.5K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
#2 urbandecay.co.uk
11.8K
Revenue
10.1K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
#3 glambot.com
49.2K
Revenue
43.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#4 nyxcosmetics.com
984.4K
Revenue
831.2K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
#5 toofaced.com
769.6K
Revenue
262.6K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for urbandecay.co.ukurbandecay.co.uk
Favicon for urbandecay.caurbandecay.ca
TOP MARKET PERFORMERSby revenue
1
Favicon for charlottetilbury.comcharlottetilbury.com
$10.1M
2
Favicon for maccosmetics.commaccosmetics.com
3
Favicon for loreal.comloreal.com
4
Favicon for narscosmetics.comnarscosmetics.com
5
Favicon for makeupforever.commakeupforever.com
6
Favicon for nyxcosmetics.comnyxcosmetics.com
7
Favicon for bobbibrowncosmetics.combobbibrowncosmetics.com
8
Favicon for toofaced.comtoofaced.com
9
Favicon for urbandecay.comurbandecay.com
10
Favicon for anastasiabeverlyhills.comanastasiabeverlyhills.com
urbandecay.com vs top market performers
urbandecay.com
top retailers
conversion rate vs average order value for urbandecay.com and its competitors
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urbandecay.com brandsby revenue

1
Logo for urbandecayUrbandecay
Top retailers:urbandecay.caurbandecay.co.uk
2
Logo for veganVegan
Top retailers:thebodyshop.commonki.comsoliver.de

urbandecay.com categoriesby revenue

1
Eye Makeup
Top retailers:thrivecausemetics.comamazon.comulta.com
2
Makeup Finishing Sprays
Top retailers:sephora.comamazon.comamazon.co.uk
3
Lip Makeup
Top retailers:macys.comcolourpop.comamazon.com
4
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Top retailers:next.co.ukmaccosmetics.comulta.com
5
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Top retailers:asos.comeurocarparts.comtemu.com
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brands overtime comparison

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urbandecay.com channels

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urbandecay.com Google Ads spend

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urbandecay.com devices

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urbandecay.com top markets

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urbandecay.com country & global rank

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