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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for vat19.comvat19.com

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617K
Revenue
Sep 25
375.3K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Vat19.com is your source for curiously awesome gifts, unique gifts, and unusual gift ideas.

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vat19.com's monthly revenueOVER TIME
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Over the past three months, vat19.com revenue has experienced decline of 26%, compared to the preceding three months.

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vat19.com revenue decline for last six months
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OVERVIEW
In September 2025, vat19.com generated $616,970 in revenue, significantly surpassing the GAMES median of $64,500, with a conversion rate of 1.00-1.50%, lower than the high of 3.83%. Its average order value (AOV) ranged from $100-125, compared to the category's high of $447. The site recorded 375,306 sessions, well above the median of 28,356, though far from the leader, lego.com, which attracted 48,909,019 sessions. These metrics reflect vat19.com's strong market position within the GAMES sector, despite notable competitors like tcgplayer.com, which leads with a staggering $124,935,425 in revenue.
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vat19.com competitors

In September 2025, vat19.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. vat19.com generated $616,970 in revenue from 5,281 transactions and 375,306 sessions with an AOV of $100-$125 and a conversion rate of 1.00-1.50. In comparison, itsugar.com earned $93,441 in revenue from 843 transactions and 93,819 sessions, knickknacktoyshack.com made $35,757 from 584 transactions and 15,408 sessions, candywarehouse.com brought in $236,250 from 2,455 transactions and 216,677 sessions, and bulkcandystore.com recorded $67,663 from 832 transactions and 49,378 sessions. vat19.com consistently had higher numbers across the board, showcasing its dominance in the online candy and toy market.

itsugar.com screenshot
#1 itsugar.com
93.4K
Revenue
93.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
knickknacktoyshack.com screenshot
#2 knickknacktoyshack.com
35.8K
Revenue
15.4K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
candywarehouse.com screenshot
#3 candywarehouse.com
236.2K
Revenue
216.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
bulkcandystore.com screenshot
#4 bulkcandystore.com
67.7K
Revenue
49.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lolliandpops.com screenshot
#5 lolliandpops.com
169.2K
Revenue
44.3K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
vat19.com vs top market performers
vat19.com
top retailers
conversion rate vs average order value for vat19.com and its competitors
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Revenue share by device at vat19.com

In September large majority of sales on vat19.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on vat19.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vat19.com channels

Identify top traffic channels that drive growth for vat19.comand discover how performance of traffic channels has changed over time.

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vat19.com Google Ads spend

Evaluate vat19.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vat19.com devices

Review vat19.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vat19.com top markets

Explore vat19.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vat19.com country & global rank

Assess the ranking of vat19.com among other retailers within its primary country and worldwide.

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