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Nov 2025
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Home/Insights/Retailers/violetgrey.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.2M
Revenue
Nov 25
146.3K
Sessions
Nov 25
5.5-6.0%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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Violetgrey.com is an online platform that offers a wide selection of beauty products, including skincare, makeup, haircare, and fragrances. The website features curated collections from luxury brands, providing an extensive range of options for customers seeking high-quality beauty items.

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violetgrey.com Annual Revenue and Growth

violetgrey.com's annual sales on its online store amounted to $10M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$10M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
violetgrey.com revenue by year

violetgrey.com's monthly revenueOVER TIME
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Over the past three months, violetgrey.com revenue has experienced growth of 80%, compared to the preceding three months.

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violetgrey.com revenue growth for last six months
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OVERVIEW
In November 2025, violetgrey.com, a player in the lifestyle and beauty cosmetics industry, generated impressive online sales revenue of $2,150,237, significantly outpacing the median of $52,547. With a strong conversion rate of 5.50-6.00%, it surpasses the industry high of 5.32%. The average order value (AOV) ranges from $250-275, well above the industry high of $204. Despite having 146,326 sessions, which is higher than the median of 19,748 but far less than sephora.com's 76,114,809 sessions, violetgrey.com stands out for its robust performance metrics within its category.
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violetgrey.com competitors

In November 2025, violetgrey.com performed well in terms of revenue, with $2,150,237 and a solid number of transactions at 8,118. The site also had a respectable number of sessions at 146,326, resulting in an average order value (AOV) range of $250-275 and a conversion rate of 5.50-6.00. When compared to its competitors, violetgrey.com falls behind victoriabeckhambeauty.com and niche-beauty.com in terms of revenue, transactions, and sessions. However, it outperforms westman-atelier.com and knockoutbeauty.com in these metrics. augustineusbader.com, while having a higher revenue than violetgrey.com, has fewer transactions and sessions. Overall, violetgrey.com holds its own in the beauty industry, with strong AOV and conversion rate numbers compared to its competitors.

victoriabeckhambeauty.com screenshot
#1 victoriabeckhambeauty.com
4.1M
Revenue
1.2M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
niche-beauty.com screenshot
#2 niche-beauty.com
5M
Revenue
574.7K
Sessions
8.0-8.5%
Conv. rate
$100-125
AOV
augustinusbader.com screenshot
#3 augustinusbader.com
3.7M
Revenue
242.7K
Sessions
6.0-6.5%
Conv. rate
$225-250
AOV
westman-atelier.com screenshot
#4 westman-atelier.com
1M
Revenue
344.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
knockoutbeauty.com screenshot
#5 knockoutbeauty.com
27.4K
Revenue
3.9K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
violetgrey.com vs top market performers
violetgrey.com
top retailers
conversion rate vs average order value for violetgrey.com and its competitors
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Revenue share by device at violetgrey.com

In November large majority of sales on violetgrey.com, 94% was finalized on desktop devices, with 6.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on violetgrey.com, 94% was finalized on desktop devices, with 6.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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violetgrey.com channels

Identify top traffic channels that drive growth for violetgrey.comand discover how performance of traffic channels has changed over time.

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violetgrey.com Google Ads spend

Evaluate violetgrey.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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violetgrey.com devices

Review violetgrey.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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violetgrey.com top markets

Explore violetgrey.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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violetgrey.com country & global rank

Assess the ranking of violetgrey.com among other retailers within its primary country and worldwide.

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