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Oct 2025
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Home/Insights/Retailers/violetgrey.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.1M
Revenue
Oct 25
92.9K
Sessions
Oct 25
4.5-5.0%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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Violetgrey.com is an online platform that offers a wide selection of beauty products, including skincare, makeup, haircare, and fragrances. The website features curated collections from luxury brands, providing an extensive range of options for customers seeking high-quality beauty items.

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violetgrey.com Annual Revenue and Growth

violetgrey.com's annual sales on its online store amounted to $10M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$10M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
violetgrey.com revenue by year

violetgrey.com's monthly revenueOVER TIME
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Over the past three months, violetgrey.com revenue has experienced growth of 9.8%, compared to the preceding three months.

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violetgrey.com revenue growth for last six months
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OVERVIEW
In October 2025, violetgrey.com generated impressive online sales revenue of $1,138,585, significantly surpassing the median of $41,294 in the BEAUTY AND COSMETICS sector, with a commendable conversion rate of 4.50-5.00%, well above the sector's high benchmark of 4.65%. The average order value (AOV) ranged from $225 to $250, exceeding the category's high AOV of $202, while attracting 92,879 sessions, a notable figure compared to the median of 18,156 sessions. Overall, violetgrey.com demonstrated exceptional performance in both revenue generation and customer engagement within its industry.
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violetgrey.com competitors

In October 2025, violetgrey.com reported a revenue of $1,138,585 with 4,612 transactions and 92,879 sessions, boasting an average order value (AOV) of $225-250 and a conversion rate of 4.50-5.00%. When compared to its competitors, victoriabeckhambeauty.com leads in revenue with $2,227,615, followed by niche-beauty.com at $3,625,836. augustinusbader.com has a similar revenue to violetgrey.com at $2,380,086, while westman-atelier.com and knockoutbeauty.com lag behind significantly. In terms of AOV, augustinusbader.com surpasses violetgrey.com with a range of $200-225, while violetgrey.com outperforms westman-atelier.com and knockoutbeauty.com. However, violetgrey.com excels in conversion rate when compared to victoriabeckhambeauty.com, niche-beauty.com, and westman-atelier.com. Overall, violetgrey.com holds its ground against competitors in certain metrics but has room for growth in others.

victoriabeckhambeauty.com screenshot
#1 victoriabeckhambeauty.com
2.2M
Revenue
857K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
niche-beauty.com screenshot
#2 niche-beauty.com
3.6M
Revenue
569.9K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
augustinusbader.com screenshot
#3 augustinusbader.com
2.4M
Revenue
260.6K
Sessions
4.5-5.0%
Conv. rate
$200-225
AOV
westman-atelier.com screenshot
#4 westman-atelier.com
691.4K
Revenue
295.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
knockoutbeauty.com screenshot
#5 knockoutbeauty.com
22.7K
Revenue
3.9K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
violetgrey.com vs top market performers
violetgrey.com
top retailers
conversion rate vs average order value for violetgrey.com and its competitors
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Revenue share by device at violetgrey.com

In October large majority of sales on violetgrey.com, 94% was finalized on desktop devices, with 6.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on violetgrey.com, 94% was finalized on desktop devices, with 6.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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violetgrey.com channels

Identify top traffic channels that drive growth for violetgrey.comand discover how performance of traffic channels has changed over time.

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violetgrey.com Google Ads spend

Evaluate violetgrey.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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violetgrey.com devices

Review violetgrey.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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violetgrey.com top markets

Explore violetgrey.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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violetgrey.com country & global rank

Assess the ranking of violetgrey.com among other retailers within its primary country and worldwide.

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