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Jul 2025
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Home/Insights/Retailers/violetgrey.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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771.1K
Revenue
89.2K
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
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Violetgrey.com is an online platform that offers a wide selection of beauty products, including skincare, makeup, haircare, and fragrances. The website features curated collections from luxury brands, providing an extensive range of options for customers seeking high-quality beauty items.

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violetgrey.com's revenueOVER TIME
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Over the past three months, violetgrey.com revenue has experienced growth of 9%, compared to the preceding three months.

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violetgrey.com revenue growth for last six months
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OVERVIEW
In July 2025, violetgrey.com, an online retailer in the BEAUTY AND COSMETICS industry, achieved a revenue of $771,059 with a conversion rate of 3.00-3.50% and an AOV of $275-300. The highest converting store in the industry reached 4.31%, while the lowest was at 1.0%. Additionally, violetgrey.com recorded 89,151 sessions, with the highest session count being 41,064,568 from sephora.com, and a median of 20,909 sessions in the BEAUTY AND COSMETICS category. The online store's performance metrics showcase strong sales performance and customer engagement within the competitive industry.
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violetgrey.com competitors

In July 2025, violetgrey.com, with a revenue of $771,059 from 2,711 transactions and 89,151 sessions, has a relatively high average order value (AOV) of $275-300 and a conversion rate of 3.00-3.50%. Compared to its competitors, violetgrey.com falls behind in revenue when compared to niche-beauty.com ($2,594,415) and augustinusbader.com ($2,239,996). However, violetgrey.com has a higher AOV than victoriabeckhambeauty.com ($75-100) and westman-atelier.com ($150-175), showcasing a focus on higher-priced products. In terms of conversion rate, violetgrey.com is on par with knockoutbeauty.com (3.00-3.50%) but lags behind niche-beauty.com (6.00-6.50%). Despite not leading in revenue or conversion rate, violetgrey.com distinguishes itself through a higher AOV, indicating a customer base willing to invest in premium beauty products.

victoriabeckhambeauty.com screenshot
#1 victoriabeckhambeauty.com
1.3M
Revenue
441.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
niche-beauty.com screenshot
#2 niche-beauty.com
2.6M
Revenue
401.9K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
augustinusbader.com screenshot
#3 augustinusbader.com
2.2M
Revenue
251.6K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
westman-atelier.com screenshot
#4 westman-atelier.com
616.1K
Revenue
316.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
knockoutbeauty.com screenshot
#5 knockoutbeauty.com
35K
Revenue
5.7K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
violetgrey.com vs top market performers
violetgrey.com
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conversion rate vs average order value for violetgrey.com and its competitors
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Revenue share by device at violetgrey.com

In July large majority of sales on violetgrey.com, 92% was finalized on desktop devices, with 8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on violetgrey.com, 92% was finalized on desktop devices, with 8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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violetgrey.com channels

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violetgrey.com Google Ads spend

Evaluate violetgrey.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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violetgrey.com devices

Review violetgrey.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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violetgrey.com top markets

Explore violetgrey.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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violetgrey.com country & global rank

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