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Jul 2026
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Home/Insights/Retailers/violetgrey.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.8M
Revenue
Jul 26
165.3K
Sessions
Jul 26
3.5-4.0%
Conv. rate
Jul 26
$275-300
AOV
Jul 26
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Violetgrey.com is an online platform that offers a wide selection of beauty products, including skincare, makeup, haircare, and fragrances. The website features curated collections from luxury brands, providing an extensive range of options for customers seeking high-quality beauty items.

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violetgrey.com Annual Revenue and Growth

violetgrey.com's annual sales on its online store amounted to $12.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$12.8M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
violetgrey.com revenue by year

violetgrey.com's monthly revenueOVER TIME
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Over the past three months, violetgrey.com revenue has experienced growth of 20%, compared to the preceding three months.

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violetgrey.com revenue growth for last six months
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OVERVIEW
In July 2026, violetgrey.com, categorized under beauty and cosmetics, generated $1.8 million in online sales, significantly exceeding the average store in the beauty and cosmetics category, which makes around $39,200 monthly. The site achieved a conversion rate of 3.50-4.00%, comfortably within the category's typical range of 1.1% to 4.37%. Its average order value (AOV) ranged from $275-300, well above the typical range of $52 to $207. With 165,000 sessions, violetgrey.com outperformed the average store in the beauty and cosmetics category, which sees about 17,100 sessions a month, highlighting its strong online presence and engagement within the market.
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violetgrey.com competitors

In July 2026, victoriabeckhambeauty.com reported $1.9 million in revenue from 29,000 transactions across 697,000 sessions, achieving a conversion rate of 4.00-4.50%. In contrast, violetgrey.com generated $1.8 million with 6,392 transactions and 165,000 sessions, resulting in a conversion rate of 3.50-4.00%. violetgrey.com ranks 4th among its competitors, trailing victoriabeckhambeauty.com by 532,000 sessions. The performance metrics of niche-beauty.com are more pronounced, leading in revenue at $3.8 million and transactions at 34,500, while violetgrey.com falls behind by 28,100 transactions. augustinusbader.com outpaces violetgrey.com in revenue by $2.3 million, although both maintain similar AOV ranges. Meanwhile, westman-atelier.com and knockoutbeauty.com significantly lag, with revenues of $617,000 and $38,600, respectively. Overall, violetgrey.com demonstrates a solid foundation but must enhance its reach and transaction volume to compete more effectively with its rivals.

victoriabeckhambeauty.com screenshot
#1 victoriabeckhambeauty.com
1.9M
Revenue
697.3K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
niche-beauty.com screenshot
#2 niche-beauty.com
3.8M
Revenue
573.8K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
augustinusbader.com screenshot
#3 augustinusbader.com
4.1M
Revenue
320.2K
Sessions
4.5-5.0%
Conv. rate
$250-275
AOV
westman-atelier.com screenshot
#4 westman-atelier.com
616.9K
Revenue
385K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
knockoutbeauty.com screenshot
#5 knockoutbeauty.com
38.6K
Revenue
4.8K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
violetgrey.com vs top market performers
violetgrey.com
top retailers
conversion rate vs average order value for violetgrey.com and its competitors
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Revenue share by device at violetgrey.com

In July large majority of sales on violetgrey.com, 94% was finalized on desktop devices, with 6.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on violetgrey.com, 94% was finalized on desktop devices, with 6.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries violetgrey.com operates in

violetgrey.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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violetgrey.com channels

Identify top traffic channels that drive growth for violetgrey.comand discover how performance of traffic channels has changed over time.

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violetgrey.com Google Ads spend

Evaluate violetgrey.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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violetgrey.com devices

Review violetgrey.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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violetgrey.com top markets

Explore violetgrey.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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violetgrey.com country & global rank

Assess the ranking of violetgrey.com among other retailers within its primary country and worldwide.

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