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May 2025
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Home/Insights/Retailers/violetgrey.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.2M
Revenue
92.9K
Sessions
4.5-5.0%
Conv. rate
$275-300
AOV
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Violetgrey.com is an online platform that offers a wide selection of beauty products, including skincare, makeup, haircare, and fragrances. The website features curated collections from luxury brands, providing an extensive range of options for customers seeking high-quality beauty items.

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violetgrey.com's revenueOVER TIME
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Over the past three months, violetgrey.com revenue has experienced growth of 7.3%, compared to the preceding three months.

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violetgrey.com revenue growth for last six months
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OVERVIEW
In May 2025, violetgrey.com in the BEAUTY AND COSMETICS industry had a revenue of $1,240,452, conversion rate of 4.50-5.00%, AOV of $275-300, and 92,901 sessions. The median revenue in the category was $46,882, while the largest online store was ulta.com with $96,002,620 in revenue. The very high conversion rate in the industry was 4.51%, while the very low was 1.17%. A very high AOV was $213 and a very low was $53. The store with the highest sessions was sephora.com with 38,510,361, while the median was 19,997.
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violetgrey.com competitors

In May 2025, violetgrey.com outperformed its competitors in terms of revenue with $1,240,452, placing it in the mid-range compared to other similar beauty websites. However, in terms of transactions and sessions, violetgrey.com had fewer numbers with 4,335 transactions and 92,901 sessions. The average order value (AOV) for violetgrey.com was the highest ranging between $275-300, indicating that despite fewer transactions, customers were spending more per order. Additionally, the conversion rate for violetgrey.com was also relatively high at 4.50-5.00%. Comparing this data to its competitors, niche-beauty.com stood out with the highest revenue of $2,189,982 and the highest conversion rate of 5.00-5.50%. However, victoriabeckhambeauty.com had the highest number of transactions and sessions with 15,627 transactions and 420,559 sessions, although their AOV was lower at $50-75. Overall, violetgrey.com excelled in AOV and conversion rate, showcasing a strong performance in these areas despite lower transaction and session numbers compared to its competitors.

victoriabeckhambeauty.com screenshot
#1 victoriabeckhambeauty.com
1.2M
Revenue
420.6K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
niche-beauty.com screenshot
#2 niche-beauty.com
2.2M
Revenue
402.1K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
augustinusbader.com screenshot
#3 augustinusbader.com
2.4M
Revenue
173.5K
Sessions
5.0-5.5%
Conv. rate
$250-275
AOV
westman-atelier.com screenshot
#4 westman-atelier.com
943.5K
Revenue
316K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
knockoutbeauty.com screenshot
#5 knockoutbeauty.com
16K
Revenue
3.3K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
violetgrey.com vs top market performers
violetgrey.com
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conversion rate vs average order value for violetgrey.com and its competitors
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Revenue share by device at violetgrey.com

In May large majority of sales on violetgrey.com, 90% was finalized on desktop devices, with 9.6% of sales coming from mobile devices.

In May large majority of sales on violetgrey.com, 90% was finalized on desktop devices, with 9.6% of sales coming from mobile devices.
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violetgrey.com channels

Identify top traffic channels that drive growth for violetgrey.comand discover how performance of traffic channels has changed over time.

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violetgrey.com Google Ads spend

Evaluate violetgrey.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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violetgrey.com devices

Review violetgrey.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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violetgrey.com top markets

Explore violetgrey.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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violetgrey.com country & global rank

Assess the ranking of violetgrey.com among other retailers within its primary country and worldwide.

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