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Mar 2026
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Home/Insights/Retailers/violetgrey.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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1M
Revenue
Mar 26
123.1K
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$250-275
AOV
Mar 26
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Violetgrey.com is an online platform that offers a wide selection of beauty products, including skincare, makeup, haircare, and fragrances. The website features curated collections from luxury brands, providing an extensive range of options for customers seeking high-quality beauty items.

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violetgrey.com Annual Revenue and Growth

violetgrey.com's annual sales on its online store amounted to $12.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$12.8M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
violetgrey.com revenue by year

violetgrey.com's monthly revenueOVER TIME
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Over the past three months, violetgrey.com revenue has experienced decline of 11%, compared to the preceding three months.

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violetgrey.com revenue decline for last six months
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OVERVIEW
In March 2026, violetgrey.com generated $1,022,547 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $47,335, while maintaining a conversion rate of 3.00-3.50%, just shy of the industry high of 4.7%. With an average order value (AOV) between $250-275, violetgrey.com exceeds the sector average of $190. The site recorded 123,147 sessions, markedly higher than the median of 20,520, but far behind sephora.com's leading 60,417,169 sessions, indicating strong customer engagement in a competitive market.
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violetgrey.com competitors

In March 2026, violetgrey.com generated $1,022,547 in revenue from 3,897 transactions and 123,147 sessions with an average order value (AOV) of $250-275 and a conversion rate of 3.00-3.50%. In comparison, victoriabeckhambeauty.com had the highest revenue at $2,155,132 with 33,900 transactions and 696,654 sessions, boasting an AOV of $50-75 and a conversion rate of 4.50-5.00%. niche-beauty.com followed closely with $2,552,352 in revenue from 24,489 transactions and 746,721 sessions, offering an AOV of $100-125 and a conversion rate of 3.00-3.50%. augustinusbader.com had a revenue of $2,837,629 from 13,149 transactions and 224,431 sessions, showcasing an AOV of $200-225 and a conversion rate of 5.50-6.00%. Meanwhile, violetgrey.com outperformed knockoutbeauty.com, which only generated $33,412 in revenue from 197 transactions and 4,652 sessions, with an AOV of $150-175 and a conversion rate of 4.00-4.50%.

victoriabeckhambeauty.com screenshot
#1 victoriabeckhambeauty.com
2.2M
Revenue
696.7K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
niche-beauty.com screenshot
#2 niche-beauty.com
2.6M
Revenue
746.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
augustinusbader.com screenshot
#3 augustinusbader.com
2.8M
Revenue
224.4K
Sessions
5.5-6.0%
Conv. rate
$200-225
AOV
westman-atelier.com screenshot
#4 westman-atelier.com
1.3M
Revenue
347.3K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
knockoutbeauty.com screenshot
#5 knockoutbeauty.com
33.4K
Revenue
4.7K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
violetgrey.com vs top market performers
violetgrey.com
top retailers
conversion rate vs average order value for violetgrey.com and its competitors
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Revenue share by device at violetgrey.com

In March large majority of sales on violetgrey.com, 94% was finalized on desktop devices, with 6.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on violetgrey.com, 94% was finalized on desktop devices, with 6.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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violetgrey.com channels

Identify top traffic channels that drive growth for violetgrey.comand discover how performance of traffic channels has changed over time.

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violetgrey.com Google Ads spend

Evaluate violetgrey.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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violetgrey.com devices

Review violetgrey.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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violetgrey.com top markets

Explore violetgrey.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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violetgrey.com country & global rank

Assess the ranking of violetgrey.com among other retailers within its primary country and worldwide.

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