bluemercury.com
BlueMercury.com is an e-commerce platform offering an extensive range of beauty and skincare products. The website provides a diverse assortment, including makeup, fragrances, haircare, and skincare items. BlueMercury.com enables customers to conveniently purchase popular brands and seek expert advice through their Beauty Experts team.
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bluemercury.com Annual Revenue and Growth
bluemercury.com's annual sales on its online store amounted to $23.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
bluemercury.com's monthly revenueOVER TIME
Over the past three months, bluemercury.com revenue has experienced growth of 60%, compared to the preceding three months.
bluemercury.com competitors
In July 2026, dermstore.com reported impressive metrics with $17.4 million in revenue, 150,000 transactions, and 2.5 million sessions, showcasing a conversion rate of 5.50-6.00%. In comparison, bluemercury.com generated $2.6 million from 10,700 transactions and 810,000 sessions, placing it fifth among its competitors. bluemercury.com trails sephora.com by a staggering $69.6 million in revenue and 915,000 transactions. Although both bluemercury.com and sephora.com share an AOV range of $225-250, their conversion rates are identical at 1.00-1.50%. Other competitors like lovelyskin.com and skinceuticals.com perform significantly better in terms of revenue and transactions, earning $5.8 million and $5.7 million respectively, with transaction counts of 38,400 and 37,700. Overall, bluemercury.com faces challenges in scaling up its operations and attracting a larger customer base compared to its more dominant rivals in the beauty and skincare market.
Revenue share by device at bluemercury.com
In July large majority of sales on bluemercury.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries bluemercury.com operates in
bluemercury.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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bluemercury.com channels
Identify top traffic channels that drive growth for bluemercury.comand discover how performance of traffic channels has changed over time.
bluemercury.com Google Ads spend
Evaluate bluemercury.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluemercury.com devices
Review bluemercury.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
