bluemercury.com
BlueMercury.com is an e-commerce platform offering an extensive range of beauty and skincare products. The website provides a diverse assortment, including makeup, fragrances, haircare, and skincare items. BlueMercury.com enables customers to conveniently purchase popular brands and seek expert advice through their Beauty Experts team.
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bluemercury.com Annual Revenue and Growth
bluemercury.com's annual sales on its online store amounted to $23.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
bluemercury.com's monthly revenueOVER TIME
Over the past three months, bluemercury.com revenue has experienced growth of 12%, compared to the preceding three months.
bluemercury.com competitors
In May 2026, bluemercury.com generated $3,490,927 in revenue with a conversion rate of 1.50-2.00%, outpacing skinstore.com, which had minimal revenue of $62,615 despite a comparable AOV of 150-175. Competitors like dermstore.com led with $11,237,332 in revenue and a higher conversion rate of 2.50-3.00%, while lovelyskin.com reported $3,735,461 and a conversion rate of 3.00-3.50%. skinceuticals.com outperformed bluemercury with $5,891,505 and a conversion rate of 4.00-4.50%, indicating strong engagement. On the higher end, sephora.com dominated the market with staggering revenue of $90,870,719, yet its conversion rate mirrored bluemercury's at 1.50-2.00%. Overall, while bluemercury holds its own, competitors excel in both revenue and conversion metrics, indicating diverse strategies in customer engagement and product offerings.
Revenue share by device at bluemercury.com
In May large majority of sales on bluemercury.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries bluemercury.com operates in
bluemercury.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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bluemercury.com channels
Identify top traffic channels that drive growth for bluemercury.comand discover how performance of traffic channels has changed over time.
bluemercury.com Google Ads spend
Evaluate bluemercury.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluemercury.com devices
Review bluemercury.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
