bluemercury.com
BlueMercury.com is an e-commerce platform offering an extensive range of beauty and skincare products. The website provides a diverse assortment, including makeup, fragrances, haircare, and skincare items. BlueMercury.com enables customers to conveniently purchase popular brands and seek expert advice through their Beauty Experts team.
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bluemercury.com's revenueOVER TIME
Over the past three months, bluemercury.com revenue has experienced decline of 17%, compared to the preceding three months.
bluemercury.com competitors
In May 2025, bluemercury.com generated $1,632,810 in revenue from 7,511 transactions and 465,207 sessions, with an average order value (AOV) ranging from $200 to $225 and a conversion rate between 1.50% to 2.00%. In comparison, sephora.com outperformed Bluemercury with revenue of $49,097,273 from 606,925 transactions and 38,510,361 sessions, despite having a lower AOV of $75 to $100. lovelyskin.com also exceeded Bluemercury with $2,523,624 in revenue from 19,354 transactions and 540,587 sessions, boasting a higher AOV of $125 to $150 and a conversion rate between 3.50% to 4.00%. Other competitors such as skinstore.com, dermstore.com, and skinceuticals.com showed varying performance metrics in terms of revenue, transactions, sessions, AOV, and conversion rates compared to bluemercury.com in the beauty and skincare industry.
Revenue share by device at bluemercury.com
In May large majority of sales on bluemercury.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices.
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bluemercury.com channels
Identify top traffic channels that drive growth for bluemercury.comand discover how performance of traffic channels has changed over time.
bluemercury.com Google Ads spend
Evaluate bluemercury.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluemercury.com devices
Review bluemercury.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
