bluemercury.com
BlueMercury.com is an e-commerce platform offering an extensive range of beauty and skincare products. The website provides a diverse assortment, including makeup, fragrances, haircare, and skincare items. BlueMercury.com enables customers to conveniently purchase popular brands and seek expert advice through their Beauty Experts team.
GRIPS CUSTOMERS & RESEARCH PARTNERS
bluemercury.com Annual Revenue and Growth
bluemercury.com's annual sales on its online store amounted to $29.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
bluemercury.com's monthly revenueOVER TIME
Over the past three months, bluemercury.com revenue has experienced decline of 36%, compared to the preceding three months.
bluemercury.com competitors
In September 2025, bluemercury.com lags behind its competitors in terms of revenue, transactions, and sessions. bluemercury.com generated $1,547,188 in revenue from 8,731 transactions and 718,922 sessions, with an average order value (AOV) ranging from $175-200 and a conversion rate of 1.00-1.50%. In comparison, dermstore.com leads the pack with $15,161,686 in revenue from 145,148 transactions and 2,503,285 sessions, boasting an AOV of $100-125 and a conversion rate of 5.50-6.00%. Other competitors such as sephora.com, lovelyskin.com, skinstore.com, and skinceuticals.com also outperform bluemercury.com in various metrics like revenue, transactions, sessions, AOV, and conversion rates. bluemercury.com may need to implement strategies to improve its performance and compete more effectively in the online beauty and skincare market.
Revenue share by device at bluemercury.com
In September large majority of sales on bluemercury.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
bluemercury.com channels
Identify top traffic channels that drive growth for bluemercury.comand discover how performance of traffic channels has changed over time.
bluemercury.com Google Ads spend
Evaluate bluemercury.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluemercury.com devices
Review bluemercury.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
