bluemercury.com
BlueMercury.com is an e-commerce platform offering an extensive range of beauty and skincare products. The website provides a diverse assortment, including makeup, fragrances, haircare, and skincare items. BlueMercury.com enables customers to conveniently purchase popular brands and seek expert advice through their Beauty Experts team.
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bluemercury.com Annual Revenue and Growth
bluemercury.com's annual sales on its online store amounted to $29.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
bluemercury.com's monthly revenueOVER TIME
Over the past three months, bluemercury.com revenue has experienced decline of 9.3%, compared to the preceding three months.
bluemercury.com competitors
In October 2025, bluemercury.com generated a revenue of $1,698,808 with 9,454 transactions and 718,163 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, dermstore.com stands out with a revenue of $16,289,265, 159,954 transactions, and 2,603,615 sessions, showing a lower AOV of $100-125 but a higher conversion rate of 6.00-6.50%. lovelyskin.com falls in between with $2,752,632 revenue, 22,266 transactions, and 634,541 sessions, AOV of $100-125, and a conversion rate of 3.50-4.00%. sephora.com, on the other hand, leads the pack with a revenue of $60,266,996, 766,724 transactions, and 49,510,502 sessions, despite having a lower AOV of $75-100, but a comparable conversion rate of 1.50-2.00%. Overall, bluemercury.com falls behind in terms of revenue and transaction volume compared to its competitors but holds a strong AOV and competitive conversion rate.
Revenue share by device at bluemercury.com
In October large majority of sales on bluemercury.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bluemercury.com channels
Identify top traffic channels that drive growth for bluemercury.comand discover how performance of traffic channels has changed over time.
bluemercury.com Google Ads spend
Evaluate bluemercury.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluemercury.com devices
Review bluemercury.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
