bluemercury.com
BlueMercury.com is an e-commerce platform offering an extensive range of beauty and skincare products. The website provides a diverse assortment, including makeup, fragrances, haircare, and skincare items. BlueMercury.com enables customers to conveniently purchase popular brands and seek expert advice through their Beauty Experts team.
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bluemercury.com Annual Revenue and Growth
bluemercury.com's annual sales on its online store amounted to $23.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
bluemercury.com's monthly revenueOVER TIME
Over the past three months, bluemercury.com revenue has experienced decline of 22%, compared to the preceding three months.
bluemercury.com competitors
In September 2026, dermstore.com significantly outperformed bluemercury.com with a revenue of $17.6 million, compared to bluemercury.com’s $1.4 million. dermstore.com also had 147,000 transactions, well ahead of bluemercury.com’s 7,948. While bluemercury.com recorded 654,000 sessions, dermstore.com achieved a remarkable 2.6 million sessions. Additionally, dermstore.com boasts a conversion rate of 5.50-6.00%, vastly surpassing bluemercury.com’s conversion rate of 1.00-1.50%. lovelyskin.com follows with a revenue of $2.5 million and a conversion rate of 2.50-3.00%, also outperforming bluemercury.com in both revenue and transactions. skinceuticals.com, with $4.5 million in revenue and a conversion rate of 2.50-3.00%, further illustrates bluemercury.com's relative standing in the market. Meanwhile, sephora.com leads all competitors with an impressive revenue of $76.2 million, reinforcing bluemercury.com’s position at the bottom across all key metrics.
Revenue share by device at bluemercury.com
In September large majority of sales on bluemercury.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries bluemercury.com operates in
bluemercury.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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bluemercury.com channels
Identify top traffic channels that drive growth for bluemercury.comand discover how performance of traffic channels has changed over time.
bluemercury.com Google Ads spend
Evaluate bluemercury.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluemercury.com devices
Review bluemercury.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
