bluemercury.com
BlueMercury.com is an e-commerce platform offering an extensive range of beauty and skincare products. The website provides a diverse assortment, including makeup, fragrances, haircare, and skincare items. BlueMercury.com enables customers to conveniently purchase popular brands and seek expert advice through their Beauty Experts team.
GRIPS CUSTOMERS & RESEARCH PARTNERS
bluemercury.com Annual Revenue and Growth
bluemercury.com's annual sales on its online store amounted to $29.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
bluemercury.com's monthly revenueOVER TIME
Over the past three months, bluemercury.com revenue has experienced growth of 105%, compared to the preceding three months.
bluemercury.com competitors
In December 2025, bluemercury.com reported a revenue of $2,730,421 with 15,559 transactions and 929,611 sessions. Their average order value (AOV) ranged from $175 to $200, and their conversion rate was between 1.50% and 2.00%. When compared to competitors, dermstore.com stood out with a revenue of $13,576,217, 138,373 transactions, and 3,484,772 sessions. Their AOV was between $75 and $100, and their conversion rate was 3.50% to 4.00%. lovelyskin.com also showed strong performance with $4,560,168 in revenue, 38,155 transactions, and 918,320 sessions. skinstore.com lagged behind with a revenue of $27,033, 206 transactions, and 5,209 sessions, despite having a higher AOV. skinceuticals.com and sephora.com reported revenues of $15,092,137 and $88,260,263, respectively, with varying metrics across transactions, sessions, AOV, and conversion rates.
Revenue share by device at bluemercury.com
In December large majority of sales on bluemercury.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
bluemercury.com channels
Identify top traffic channels that drive growth for bluemercury.comand discover how performance of traffic channels has changed over time.
bluemercury.com Google Ads spend
Evaluate bluemercury.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluemercury.com devices
Review bluemercury.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
