bluemercury.com
BlueMercury.com is an e-commerce platform offering an extensive range of beauty and skincare products. The website provides a diverse assortment, including makeup, fragrances, haircare, and skincare items. BlueMercury.com enables customers to conveniently purchase popular brands and seek expert advice through their Beauty Experts team.
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bluemercury.com's revenueOVER TIME
Over the past three months, bluemercury.com revenue has experienced decline of 14%, compared to the preceding three months.
bluemercury.com competitors
In July 2025, bluemercury.com generated a revenue of $1,067,797 with 7,088 transactions and 698,720 sessions, boasting an average order value (AOV) of $150-$175 and a conversion rate of 1.00-1.50%. When compared to its competitors, bluemercury.com falls behind in terms of revenue and transactions but maintains a competitive AOV and conversion rate. dermstore.com leads the pack with a revenue of $14,235,152, 128,337 transactions, and 2,149,906 sessions, with an AOV of $100-$125 and a conversion rate of 5.50-6.00%. lovelyskin.com and skinceuticals.com also outperform bluemercury.com in revenue and transactions, while skinstore.com has a lower revenue but a higher AOV and conversion rate. sephora.com, on the other hand, dominates the market with significantly higher revenue, transactions, and sessions compared to all the mentioned competitors.
Revenue share by device at bluemercury.com
In July large majority of sales on bluemercury.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bluemercury.com channels
Identify top traffic channels that drive growth for bluemercury.comand discover how performance of traffic channels has changed over time.
bluemercury.com Google Ads spend
Evaluate bluemercury.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluemercury.com devices
Review bluemercury.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
