bluemercury.com
BlueMercury.com is an e-commerce platform offering an extensive range of beauty and skincare products. The website provides a diverse assortment, including makeup, fragrances, haircare, and skincare items. BlueMercury.com enables customers to conveniently purchase popular brands and seek expert advice through their Beauty Experts team.
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bluemercury.com Annual Revenue and Growth
bluemercury.com's annual sales on its online store amounted to $23.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
bluemercury.com's monthly revenueOVER TIME
Over the past three months, bluemercury.com revenue has experienced decline of 34%, compared to the preceding three months.
bluemercury.com competitors
In April 2026, bluemercury.com generated $1,731,575 in revenue with 9,809 transactions from 812,245 sessions, achieving a conversion rate of 1.00-1.50%. In comparison, dermstore.com led its competitors with $10,235,486 in revenue, bolstered by 109,706 transactions and a conversion rate of 3.00-3.50%. lovelyskin.com and skinceuticals.com also outperformed bluemercury.com, with revenues of $3,391,100 and $6,503,995 respectively, both achieving higher conversion rates of 3.50-4.00% and 4.50-5.00%. Despite having a higher average order value (AOV) ranging from $175-200, bluemercury.com struggled to match the efficiency and volume of its rivals, such as sephora.com, which boasted staggering revenues of $117,760,640. This stark contrast highlights the competitive landscape and the need for bluemercury.com to enhance its market presence and conversion strategies.
Revenue share by device at bluemercury.com
In April large majority of sales on bluemercury.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bluemercury.com channels
Identify top traffic channels that drive growth for bluemercury.comand discover how performance of traffic channels has changed over time.
bluemercury.com Google Ads spend
Evaluate bluemercury.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluemercury.com devices
Review bluemercury.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
