bluemercury.com
BlueMercury.com is an e-commerce platform offering an extensive range of beauty and skincare products. The website provides a diverse assortment, including makeup, fragrances, haircare, and skincare items. BlueMercury.com enables customers to conveniently purchase popular brands and seek expert advice through their Beauty Experts team.
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bluemercury.com Annual Revenue and Growth
bluemercury.com's annual sales on its online store amounted to $23.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
bluemercury.com's monthly revenueOVER TIME
Over the past three months, bluemercury.com revenue has experienced growth of 88%, compared to the preceding three months.
bluemercury.com competitors
In January 2026, bluemercury.com reported a revenue of $2,257,978 with 12,453 transactions and 786,881 sessions. Their average order value (AOV) ranged from $175 to $200, and their conversion rate was between 1.50% and 2.00%. Comparatively, dermstore.com led in revenue with $11,940,762 and had the highest number of transactions and sessions among the competitors. lovelyskin.com had a revenue of $3,786,083 with a higher AOV of $100 to $125 and a conversion rate of 4.00% to 4.50%. skinstore.com had the lowest revenue at $16,620 but maintained a similar AOV to lovelyskin.com. skinceuticals.com generated $12,392,597 in revenue with a higher AOV range of $125 to $150 and the highest conversion rate of 7.00% to 7.50% among the competitors. Overall, bluemercury.com fell behind in revenue compared to its competitors but had a competitive AOV and conversion rate.
Revenue share by device at bluemercury.com
In January large majority of sales on bluemercury.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bluemercury.com channels
Identify top traffic channels that drive growth for bluemercury.comand discover how performance of traffic channels has changed over time.
bluemercury.com Google Ads spend
Evaluate bluemercury.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluemercury.com devices
Review bluemercury.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
