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Sep 2024
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Home/Insights/Retailers/bluemercury.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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2.6M
Revenue
396.2K
Sessions
2.5-3.0%
Conversion rate
$250-275
Average order value
Online only revenue for bluemercury.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

BlueMercury.com is an e-commerce platform offering an extensive range of beauty and skincare products. The website provides a diverse assortment, including makeup, fragrances, haircare, and skincare items. BlueMercury.com enables customers to conveniently purchase popular brands and seek expert advice through their Beauty Experts team.

bluemercury.com’s revenueOVER TIME
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Over the past three months, bluemercury.com revenue has experienced decline of 6.8%, compared to the preceding three months.

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bluemercury.com revenue decline for last six months
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OVERVIEW
In September 2024, bluemercury.com in the BEAUTY AND COSMETICS industry had online sales revenue of $2,636,465, a conversion rate of 2.50-3.00%, an average order value (AOV) of $250-275, and 396,183 sessions. The highest revenue in the category was $114,902,798 from ulta.com, the highest conversion rate was 4.62%, the highest AOV was $191, and the most sessions were 41,256,765 from sephora.com, while the median revenue was $53,315, the median conversion rate was 1.45%, the median AOV was $49, and the median sessions were 22,216.
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bluemercury.com competitors

bluemercury.com, with a revenue of $2,636,465 from 10,192 transactions and 396,183 sessions, boasts an average order value (AOV) of $250-275 and a conversion rate of 2.50-3.00%. In comparison, sephora.com leads the pack with a revenue of $55,872,764 from 627,681 transactions and 41,256,765 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. lovelyskin.com follows closely behind bluemercury.com with a revenue of $2,706,902, 21,497 transactions, and 451,495 sessions, showcasing an AOV of $125-150 and a high conversion rate of 4.50-5.00%. While bluemercury.com competes favorably in terms of conversion rate with skinstore.com and dermstore.com, skinceuticals.com stands out with a higher revenue, AOV, and conversion rate compared to bluemercury.com and its competitors.

#1 dermstore.com
6.9M
Revenue
1.9M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#2 spacenk.com
4.2M
Revenue
2.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#3 lovelyskin.com
2.7M
Revenue
451.5K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
#4 skinstore.com
737.9K
Revenue
180.8K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#5 skinceuticals.com
6.5M
Revenue
819.4K
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
bluemercury.com vs top market performers
bluemercury.com
top retailers
conversion rate vs average order value for bluemercury.com and its competitors
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bluemercury.com brandsby revenue

bluemercury.com categoriesby revenue

1
Lotion & Moisturizer
2
Sunscreen
3
Perfume & Cologne
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brands overtime comparison

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bluemercury.com channels

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bluemercury.com Google Ads spend

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bluemercury.com devices

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bluemercury.com top markets

Explore bluemercury.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluemercury.com country & global rank

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