bluemercury.com
BlueMercury.com is an e-commerce platform offering an extensive range of beauty and skincare products. The website provides a diverse assortment, including makeup, fragrances, haircare, and skincare items. BlueMercury.com enables customers to conveniently purchase popular brands and seek expert advice through their Beauty Experts team.
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bluemercury.com Annual Revenue and Growth
bluemercury.com's annual sales on its online store amounted to $23.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
bluemercury.com's monthly revenueOVER TIME
Over the past three months, bluemercury.com revenue has experienced growth of 4.6%, compared to the preceding three months.
bluemercury.com competitors
In August 2026, dermstore.com reported a robust revenue of $27 million from 236,000 transactions across 4 million sessions, with a conversion rate between 5.50-6.00%. In comparison, bluemercury.com generated $2.3 million from 9,909 transactions during 626,000 sessions, yielding a conversion rate of 1.50-2.00%. Although bluemercury.com has a higher average order value (AOV) of $225-250, it ranks last among competitors in revenue, transactions, and sessions. lovelyskin.com and skinceuticals.com each achieved revenues of $4.4 million, with transaction numbers of 30,400 and 28,200 respectively. sephora.com leads the competition with a staggering revenue of $73.4 million from 944,000 transactions, boasting 66.6 million sessions and a conversion rate of 1.00-1.50%. Finally, spacenk.com reached $7.1 million in revenue with 94,400 transactions from 3.8 million sessions, showing a conversion rate of 2.00-2.50%. Overall, bluemercury.com trails behind all competitors in key metrics, despite its premium pricing strategy.
Revenue share by device at bluemercury.com
In August large majority of sales on bluemercury.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries bluemercury.com operates in
bluemercury.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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bluemercury.com channels
Identify top traffic channels that drive growth for bluemercury.comand discover how performance of traffic channels has changed over time.
bluemercury.com Google Ads spend
Evaluate bluemercury.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluemercury.com devices
Review bluemercury.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
