bluemercury.com
BlueMercury.com is an e-commerce platform offering an extensive range of beauty and skincare products. The website provides a diverse assortment, including makeup, fragrances, haircare, and skincare items. BlueMercury.com enables customers to conveniently purchase popular brands and seek expert advice through their Beauty Experts team.
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bluemercury.com Annual Revenue and Growth
bluemercury.com's annual sales on its online store amounted to $23.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
bluemercury.com's monthly revenueOVER TIME
Over the past three months, bluemercury.com revenue has experienced decline of 22%, compared to the preceding three months.
bluemercury.com competitors
In March 2026, bluemercury.com generated $2,218,091 in revenue from 12,174 transactions and 795,277 sessions, with an average order value (AOV) ranging from $175 to $200 and a conversion rate of 1.50-2.00%. In comparison, dermstore.com outperformed bluemercury.com in revenue with $13,753,249, 140,116 transactions, and 4,624,514 sessions. However, bluemercury.com had a higher AOV than dermstore.com. lovelyskin.com and skinceuticals.com also had higher revenues than bluemercury.com, while sephora.com had significantly higher revenue of $86,973,349. Despite the competition, bluemercury.com was able to maintain a similar conversion rate to sephora.com and distinguish itself with a higher AOV compared to other competitors like skinstore.com. Overall, bluemercury.com demonstrated a strong performance in revenue and conversion rate, positioning itself competitively within the beauty and skincare market.
Revenue share by device at bluemercury.com
In March large majority of sales on bluemercury.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bluemercury.com channels
Identify top traffic channels that drive growth for bluemercury.comand discover how performance of traffic channels has changed over time.
bluemercury.com Google Ads spend
Evaluate bluemercury.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluemercury.com devices
Review bluemercury.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
