bluemercury.com
BlueMercury.com is an e-commerce platform offering an extensive range of beauty and skincare products. The website provides a diverse assortment, including makeup, fragrances, haircare, and skincare items. BlueMercury.com enables customers to conveniently purchase popular brands and seek expert advice through their Beauty Experts team.
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bluemercury.com Annual Revenue and Growth
bluemercury.com's annual sales on its online store amounted to $29.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
bluemercury.com's monthly revenueOVER TIME
Over the past three months, bluemercury.com revenue has experienced growth of 48%, compared to the preceding three months.
bluemercury.com competitors
In November 2025, bluemercury.com generated $3,415,090 in revenue from 16,324 transactions and 1,101,406 sessions, with an average order value (AOV) ranging from $200 to $225 and a conversion rate of 1.00% to 1.50%. Compared to its competitors, bluemercury.com falls behind in revenue, transactions, and sessions. For example, dermstore.com outperformed bluemercury.com with $28,293,663 in revenue, 264,564 transactions, and 4,878,027 sessions, boasting a higher AOV range of $100 to $125 and a significantly higher conversion rate of 5.00% to 5.50%. Similarly, sephora.com had the highest revenue of $106,687,444, the most transactions at 1,379,342, and the most sessions at 76,114,809, with a lower AOV range of $75 to $100 but a comparable conversion rate of 1.50% to 2.00%. Overall, bluemercury.com faces stiff competition in the beauty and skincare market from larger players like Sephora and Dermstore.
Revenue share by device at bluemercury.com
In November large majority of sales on bluemercury.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bluemercury.com channels
Identify top traffic channels that drive growth for bluemercury.comand discover how performance of traffic channels has changed over time.
bluemercury.com Google Ads spend
Evaluate bluemercury.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluemercury.com devices
Review bluemercury.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
