bluemercury.com
BlueMercury.com is an e-commerce platform offering an extensive range of beauty and skincare products. The website provides a diverse assortment, including makeup, fragrances, haircare, and skincare items. BlueMercury.com enables customers to conveniently purchase popular brands and seek expert advice through their Beauty Experts team.
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bluemercury.com Annual Revenue and Growth
bluemercury.com's annual sales on its online store amounted to $29.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
bluemercury.com's monthly revenueOVER TIME
Over the past three months, bluemercury.com revenue has experienced decline of 20%, compared to the preceding three months.
bluemercury.com competitors
In August 2025, bluemercury.com generated $1,218,201 in revenue from 7,914 transactions and 718,753 sessions with an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. Compared to its competitors, bluemercury.com falls behind in terms of revenue and transactions but maintains a competitive conversion rate. dermstore.com leads the pack with $22,597,009 in revenue from 215,737 transactions and 3,480,801 sessions, boasting a high conversion rate of 6.00-6.50%. lovelyskin.com follows with $2,237,959 in revenue from 18,053 transactions and 654,904 sessions, while skinstore.com lags with $23,773 in revenue from 129 transactions and 2,919 sessions. skinceuticals.com sits in the middle with $5,210,065 in revenue from 32,416 transactions and 819,960 sessions, sharing a similar AOV range with bluemercury.com. sephora.com dominates the field with $46,565,477 in revenue, 595,532 transactions, and 44,212,513 sessions, although their AOV is lower at $75-100.
Revenue share by device at bluemercury.com
In August large majority of sales on bluemercury.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bluemercury.com channels
Identify top traffic channels that drive growth for bluemercury.comand discover how performance of traffic channels has changed over time.
bluemercury.com Google Ads spend
Evaluate bluemercury.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluemercury.com devices
Review bluemercury.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
