bluemercury.com
BlueMercury.com is an e-commerce platform offering an extensive range of beauty and skincare products. The website provides a diverse assortment, including makeup, fragrances, haircare, and skincare items. BlueMercury.com enables customers to conveniently purchase popular brands and seek expert advice through their Beauty Experts team.
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bluemercury.com Annual Revenue and Growth
bluemercury.com's annual sales on its online store amounted to $23.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
bluemercury.com's monthly revenueOVER TIME
Over the past three months, bluemercury.com revenue has experienced growth of 32%, compared to the preceding three months.
bluemercury.com competitors
In June 2026, bluemercury.com generated $2,856,100 in revenue from 11,772 transactions, achieving a conversion rate of 1.00-1.50% across 956,583 sessions, with an average order value (AOV) between $225-250. Comparatively, dermstore.com led the pack with $6,328,181 in revenue, benefiting from a higher conversion rate of 2.50-3.00% across 2,494,344 sessions. Similarly, skinceuticals.com saw substantial success, earning $9,621,099 with a conversion rate of 4.50-5.00%. On the other end, skinstore.com struggled, reporting only $3,997 in revenue despite an AOV that matches bluemercury’s. lovelyskin.com slightly outperformed bluemercury.com with $3,173,642 in revenue, but had a lower transaction count relative to its sessions. While bluemercury competes well on AOV, its overall performance is eclipsed by competitors like sephora.com, which achieved a staggering $63,714,609 in revenue, reflecting the scale of the market.
Revenue share by device at bluemercury.com
In June large majority of sales on bluemercury.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries bluemercury.com operates in
bluemercury.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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bluemercury.com channels
Identify top traffic channels that drive growth for bluemercury.comand discover how performance of traffic channels has changed over time.
bluemercury.com Google Ads spend
Evaluate bluemercury.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluemercury.com devices
Review bluemercury.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
