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Sep 2026
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Home/Insights/Retailers/waterpik.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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536.1K
Revenue
Sep 26
284.1K
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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The #1 brand recommended by dental professionals. Countertop, hand held, and whitening water flossers, Sonic-Fusion® flossing toothbrush, Complete Care.

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waterpik.com Annual Revenue and Growth

waterpik.com's annual sales on its online store amounted to $7.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
waterpik.com revenue by year

waterpik.com's monthly revenueOVER TIME
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Over the past three months, waterpik.com revenue has experienced growth of 4.7%, compared to the preceding three months.

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waterpik.com revenue growth for last six months
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OVERVIEW
waterpik.com generated $536,000 in revenue from online sales in September 2026, significantly higher than a typical store in the health category, which generates around $70,300 monthly. Its conversion rate of 1.50-2.00% is within the category's typical range of 1.25% to 5.13%. With an average order value of $100-125, waterpik.com is also within the typical AOV range of $61 to $378. Furthermore, the site attracted 284,000 sessions, compared to around 19,700 for a typical store in the health category.
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waterpik.com competitors

In the competitive set of waterpik.com, theshowerheadstore.com, burstoralcare.com, oralb.com, getquip.com, and drbrite.com, waterpik.com shows solid performance. As of September 2026, waterpik.com achieved $536,000 in revenue, 4,373 transactions, and 284,000 sessions, ranking third among its peers. oralb.com leads significantly with $1.9 million in revenue, 9,765 transactions, and 729,000 sessions. Meanwhile, getquip.com, with revenue of $1 million, and theshowerheadstore.com, at $453,000, also perform well but trail waterpik.com in sessions. burstoralcare.com outperforms waterpik.com in conversion rate at 2.00-2.50%, while waterpik.com matches theshowerheadstore.com at 1.50-2.00%. Overall, waterpik.com maintains a strong position in this competitive landscape.

theshowerheadstore.com screenshot
#1 theshowerheadstore.com
453K
Revenue
143.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
burstoralcare.com screenshot
#2 burstoralcare.com
195.9K
Revenue
115.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
drbrite.com screenshot
#3 drbrite.com
1.8K
Revenue
1.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
oralb.com screenshot
#4 oralb.com
1.9M
Revenue
728.7K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
getquip.com screenshot
#5 getquip.com
1M
Revenue
337.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
waterpik.com vs top market performers
waterpik.com
top retailers
conversion rate vs average order value for waterpik.com and its competitors
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Revenue share by device at waterpik.com

In September large majority of sales on waterpik.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on waterpik.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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waterpik.com channels

Identify top traffic channels that drive growth for waterpik.comand discover how performance of traffic channels has changed over time.

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waterpik.com Google Ads spend

Evaluate waterpik.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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waterpik.com devices

Review waterpik.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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waterpik.com top markets

Explore waterpik.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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waterpik.com country & global rank

Assess the ranking of waterpik.com among other retailers within its primary country and worldwide.

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