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Nov 2025
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Home/Insights/Retailers/waterpik.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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695.4K
Revenue
Nov 25
324.6K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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The #1 brand recommended by dental professionals. Countertop, hand held, and whitening water flossers, Sonic-Fusion® flossing toothbrush, Complete Care.

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waterpik.com's monthly revenueOVER TIME
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Over the past three months, waterpik.com revenue has experienced decline of 3%, compared to the preceding three months.

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waterpik.com revenue decline for last six months
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OVERVIEW
In November 2025, waterpik.com, operating in the HEALTH industry, achieved online sales revenue of $695,357, significantly surpassing the median of $88,366; its conversion rate ranged from 1.50% to 2.00%, below the industry high of 5.5% but above the low of 1.39%, with an average order value (AOV) between $100-$125, far from the health sector's high of $370 and above the low of $60; the site recorded 324,581 sessions, well above the median of 24,054 but dwarfed by walgreens.com's 57,360,068 sessions, the leading online store in the category.
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waterpik.com competitors

In November 2025, waterpik.com had a revenue of $695,357 with 6,192 transactions and 324,581 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Comparing it to its competitors, theshowerheadstore.com had a revenue of $345,802 with 2,283 transactions and 71,964 sessions, showing a higher AOV of $150-175 and a conversion rate of 3.00-3.50%. On the other hand, burstoralcare.com had a revenue of $354,846 with 5,158 transactions and 184,043 sessions, but a lower AOV of $50-75 and a conversion rate of 2.50-3.00%. While waterpik.com falls in the middle in terms of revenue, it competes closely with oralb.com which had a revenue of $2,884,231 with 16,428 transactions and 830,161 sessions, sharing a similar AOV of $175-200 and conversion rate of 1.50-2.00%. Overall, waterpik.com remains competitive in the market with its solid performance metrics.

theshowerheadstore.com screenshot
#1 theshowerheadstore.com
345.8K
Revenue
72K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
burstoralcare.com screenshot
#2 burstoralcare.com
354.8K
Revenue
184K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
drbrite.com screenshot
#3 drbrite.com
2K
Revenue
2.9K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
oralb.com screenshot
#4 oralb.com
2.9M
Revenue
830.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
getquip.com screenshot
#5 getquip.com
824.8K
Revenue
338.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
waterpik.com vs top market performers
waterpik.com
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conversion rate vs average order value for waterpik.com and its competitors
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Revenue share by device at waterpik.com

In November large majority of sales on waterpik.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on waterpik.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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waterpik.com channels

Identify top traffic channels that drive growth for waterpik.comand discover how performance of traffic channels has changed over time.

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waterpik.com Google Ads spend

Evaluate waterpik.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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waterpik.com devices

Review waterpik.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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waterpik.com top markets

Explore waterpik.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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waterpik.com country & global rank

Assess the ranking of waterpik.com among other retailers within its primary country and worldwide.

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