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Aug 2026
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Home/Insights/Retailers/waterpik.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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485.4K
Revenue
Aug 26
288.2K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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The #1 brand recommended by dental professionals. Countertop, hand held, and whitening water flossers, Sonic-Fusion® flossing toothbrush, Complete Care.

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waterpik.com Annual Revenue and Growth

waterpik.com's annual sales on its online store amounted to $7.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
waterpik.com revenue by year

waterpik.com's monthly revenueOVER TIME
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Over the past three months, waterpik.com revenue has experienced growth of 7.3%, compared to the preceding three months.

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waterpik.com revenue growth for last six months
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OVERVIEW
waterpik.com generated $485,000 in revenue for online sales in August 2026, significantly exceeding the $89,200 generated by a typical store in the health category. The site recorded 288,000 sessions, well above the average of 26,500 for a typical store in the health category. Its conversion rate stood at 1.00-1.50%, which is within the typical range of 1.2% to 5.21%. Additionally, waterpik.com’s average order value (AOV) of $100-125 is also within the typical range of $56 to $359 in the health category.
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waterpik.com competitors

The competitive set includes waterpik.com, theshowerheadstore.com, burstoralcare.com, drbrite.com, oralb.com, and getquip.com. In August 2026, waterpik.com generated $485,000 in revenue with 4,254 transactions across 288,000 sessions, achieving an AOV of $100-125 and a conversion rate of 1.00-1.50%. In comparison, oralb.com leads with $1.9 million in revenue, 10,300 transactions, and 812,000 sessions. Meanwhile, getquip.com follows with $1.1 million, 6,077 transactions, and 337,000 sessions. theshowerheadstore.com, with $300,000 in revenue, 2,072 transactions, and 115,000 sessions, surpasses burstoralcare.com’s $191,000, 2,521 transactions, and 119,000 sessions. drbrite.com trails significantly with $864 in revenue and 7 transactions.

theshowerheadstore.com screenshot
#1 theshowerheadstore.com
300.1K
Revenue
115.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
burstoralcare.com screenshot
#2 burstoralcare.com
191.1K
Revenue
118.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
drbrite.com screenshot
#3 drbrite.com
864.3
Revenue
937.1
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
oralb.com screenshot
#4 oralb.com
1.9M
Revenue
811.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
getquip.com screenshot
#5 getquip.com
1.1M
Revenue
337.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
waterpik.com vs top market performers
waterpik.com
top retailers
conversion rate vs average order value for waterpik.com and its competitors
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Revenue share by device at waterpik.com

In August large majority of sales on waterpik.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on waterpik.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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waterpik.com channels

Identify top traffic channels that drive growth for waterpik.comand discover how performance of traffic channels has changed over time.

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waterpik.com Google Ads spend

Evaluate waterpik.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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waterpik.com devices

Review waterpik.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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waterpik.com top markets

Explore waterpik.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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waterpik.com country & global rank

Assess the ranking of waterpik.com among other retailers within its primary country and worldwide.

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