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Jan 2026
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Home/Insights/Retailers/waterpik.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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611.1K
Revenue
Jan 26
330.3K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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The #1 brand recommended by dental professionals. Countertop, hand held, and whitening water flossers, Sonic-Fusion® flossing toothbrush, Complete Care.

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waterpik.com Annual Revenue and Growth

waterpik.com's annual sales on its online store amounted to $7.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
waterpik.com revenue by year

waterpik.com's monthly revenueOVER TIME
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Over the past three months, waterpik.com revenue has experienced decline of 1.8%, compared to the preceding three months.

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waterpik.com revenue decline for last six months
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OVERVIEW
In January 2026, waterpik.com achieved online sales revenue of $611,114, significantly surpassing the HEALTH median of $95,642, yet far below the $109,095,070 of leading competitor walgreens.com; with a conversion rate of 1.50-2.00%, it falls within the lower spectrum of the industry, where a high rate is 5.32%, while the average order value (AOV) ranged from $100-125, notably lower than the industry high of $375 and above the low of $57; additionally, the site garnered 330,284 sessions, well above the median of 27,449, but dwarfed by walgreens.com's 63,073,346 sessions.
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waterpik.com competitors

In January 2026, waterpik.com generated $611,114 in revenue from 5,721 transactions and 330,284 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 1.50-2.00%. Compared to its competitors, theshowerheadstore.com had a revenue of $466,110 from 3,191 transactions and 128,482 sessions, with an AOV of $125-150 and a conversion rate of 2.00-2.50%. burstoralcare.com generated $270,648 in revenue from 3,768 transactions and 150,846 sessions, with an AOV of $50-75 and a conversion rate of 2.00-2.50%. drbrite.com had a revenue of $12,152 from 107 transactions and 2,623 sessions, with an AOV of $100-125 and a conversion rate of 4.00-4.50%. oralb.com and getquip.com also outperformed waterpik.com in terms of revenue, transactions, sessions, AOV, and conversion rate in January 2026.

theshowerheadstore.com screenshot
#1 theshowerheadstore.com
466.1K
Revenue
128.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
burstoralcare.com screenshot
#2 burstoralcare.com
270.6K
Revenue
150.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
drbrite.com screenshot
#3 drbrite.com
12.2K
Revenue
2.6K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
oralb.com screenshot
#4 oralb.com
2.4M
Revenue
805.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
getquip.com screenshot
#5 getquip.com
1.7M
Revenue
383.8K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
waterpik.com vs top market performers
waterpik.com
top retailers
conversion rate vs average order value for waterpik.com and its competitors
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Revenue share by device at waterpik.com

In January large majority of sales on waterpik.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on waterpik.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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waterpik.com channels

Identify top traffic channels that drive growth for waterpik.comand discover how performance of traffic channels has changed over time.

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waterpik.com Google Ads spend

Evaluate waterpik.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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waterpik.com devices

Review waterpik.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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waterpik.com top markets

Explore waterpik.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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waterpik.com country & global rank

Assess the ranking of waterpik.com among other retailers within its primary country and worldwide.

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