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Nov 2025
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Home/Insights/Retailers/weightwatchers.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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7.2M
Revenue
Nov 25
2.3M
Sessions
Nov 25
5.0-5.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Weightwatchers.com is a website that offers various tools and resources to assist individuals in achieving their weight loss goals. The website provides information on weight management, healthy eating habits, exercise, and access to an online community for support. Furthermore, they offer subscription-based plans for personalized meal plans and tracking systems.

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weightwatchers.com Annual Revenue and Growth

weightwatchers.com's annual sales on its online store amounted to $191.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$191.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
weightwatchers.com revenue by year

weightwatchers.com's monthly revenueOVER TIME
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Over the past three months, weightwatchers.com revenue has experienced growth of 11%, compared to the preceding three months.

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weightwatchers.com revenue growth for last six months
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OVERVIEW
In November 2025, weightwatchers.com generated $7,183,422 in online sales, significantly exceeding the industry median of $56,322, with a conversion rate between 5.00-5.50%, notably higher than the industry average of 4.77%. Its average order value (AOV) ranged from $50-75, below the industry high of $222 but above the low of $60. The site attracted 2,323,362 sessions, well above the HEALTH median of 24,825, showcasing its strong online presence despite roguefitness.com leading with $25,793,883 in revenue and myprotein.com achieving 5,891,386 sessions.
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weightwatchers.com competitors

In November 2025, weightwatchers.com outperformed its competitors in terms of revenue, with $7,183,422 compared to mycrazygoodlife.com's $95,431, chomps.com's $68,795, and blueapron.com's $3,527,269. weightwatchers.com also had the highest number of transactions at 117,439, followed by blueapron.com with 32,956, chomps.com with 1,699, and mycrazygoodlife.com with 1,083. Additionally, weightwatchers.com had the highest number of sessions at 2,323,362, surpassing blueapron.com's 1,209,747, chomps.com's 317,722, and mycrazygoodlife.com's 50,582. Although weightwatchers.com had a lower average order value (AOV) compared to blueapron.com, it had a significantly higher conversion rate ranging from 5.00-5.50%, while blueapron.com ranged from 2.50-3.00%, chomps.com from 0.50-1.00%, and mycrazygoodlife.com from 2.00-2.50%.

mycrazygoodlife.com screenshot
#1 mycrazygoodlife.com
95.4K
Revenue
50.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
chomps.com screenshot
#2 chomps.com
68.8K
Revenue
317.7K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
blueapron.com screenshot
#3 blueapron.com
3.5M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
weightwatchers.com vs top market performers
weightwatchers.com
top retailers
conversion rate vs average order value for weightwatchers.com and its competitors
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Revenue share by device at weightwatchers.com

In November large majority of sales on weightwatchers.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In November large majority of sales on weightwatchers.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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weightwatchers.com channels

Identify top traffic channels that drive growth for weightwatchers.comand discover how performance of traffic channels has changed over time.

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weightwatchers.com Google Ads spend

Evaluate weightwatchers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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weightwatchers.com devices

Review weightwatchers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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weightwatchers.com top markets

Explore weightwatchers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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weightwatchers.com country & global rank

Assess the ranking of weightwatchers.com among other retailers within its primary country and worldwide.

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