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Dec 2025
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Home/Insights/Retailers/weightwatchers.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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9M
Revenue
Dec 25
3.7M
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Weightwatchers.com is a website that offers various tools and resources to assist individuals in achieving their weight loss goals. The website provides information on weight management, healthy eating habits, exercise, and access to an online community for support. Furthermore, they offer subscription-based plans for personalized meal plans and tracking systems.

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weightwatchers.com Annual Revenue and Growth

weightwatchers.com's annual sales on its online store amounted to $191.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$191.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
weightwatchers.com revenue by year

weightwatchers.com's monthly revenueOVER TIME
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Over the past three months, weightwatchers.com revenue has experienced growth of 22%, compared to the preceding three months.

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weightwatchers.com revenue growth for last six months
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OVERVIEW
In December 2025, weightwatchers.com generated $9,003,661 in online sales, significantly exceeding the industry median of $63,260, but trailing behind roguefitness.com's $23,554,774. The site achieved a conversion rate of 3.50-4.00%, below the high of 4.51% for the sector. Its average order value (AOV) ranged from $50-75, close to the low benchmark of $55, while attracting 3,736,155 sessions, which is impressive compared to the median of 29,226, yet still shy of myprotein.com's peak at 4,503,015. Overall, weightwatchers.com performed robustly in the health and nutrition sector during this period.
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weightwatchers.com competitors

In December 2025, weightwatchers.com generated a revenue of $9,003,661 with 145,576 transactions and 3,736,155 sessions. The average order value (AOV) ranged between $50-75, and the conversion rate was between 3.50-4.00%. When comparing weightwatchers.com to its competitors, mycrazygoodlife.com had a revenue of $68,490 with 809 transactions and 38,412 sessions. Their AOV was higher at $75-100, but their conversion rate was lower at 2.00-2.50%. chomps.com generated $59,989 in revenue with 1,440 transactions and 255,661 sessions, with a lower AOV of $25-50 and a conversion rate of 0.50-1.00%. blueapron.com was a significant competitor with a revenue of $8,459,290, 76,645 transactions, and 1,643,007 sessions. Their AOV was the highest at $100-125, and their conversion rate was 4.50-5.00%.

mycrazygoodlife.com screenshot
#1 mycrazygoodlife.com
68.5K
Revenue
38.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
chomps.com screenshot
#2 chomps.com
60K
Revenue
255.7K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
blueapron.com screenshot
#3 blueapron.com
8.5M
Revenue
1.6M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
weightwatchers.com vs top market performers
weightwatchers.com
top retailers
conversion rate vs average order value for weightwatchers.com and its competitors
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Revenue share by device at weightwatchers.com

In December large majority of sales on weightwatchers.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In December large majority of sales on weightwatchers.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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weightwatchers.com channels

Identify top traffic channels that drive growth for weightwatchers.comand discover how performance of traffic channels has changed over time.

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weightwatchers.com Google Ads spend

Evaluate weightwatchers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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weightwatchers.com devices

Review weightwatchers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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weightwatchers.com top markets

Explore weightwatchers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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weightwatchers.com country & global rank

Assess the ranking of weightwatchers.com among other retailers within its primary country and worldwide.

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