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Sep 2025
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Home/Insights/Retailers/wetlubes.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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19.7K
Revenue
Sep 25
10K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Wetlubes.com is an online platform that offers a wide range of lubrication products. Their inventory consists of various types of personal lubricants designed for different preferences, needs, and sensitivities. The website provides comprehensive product information, allowing customers to make informed choices and discreetly purchase the lubricants they require.

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wetlubes.com Annual Revenue and Growth

wetlubes.com's annual sales on its online store amounted to $545.3K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$545.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wetlubes.com revenue by year

wetlubes.com's monthly revenueOVER TIME
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Over the past three months, wetlubes.com revenue has experienced decline of 29%, compared to the preceding three months.

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wetlubes.com revenue decline for last six months
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OVERVIEW
In September 2025, wetlubes.com generated $19,650 in online sales, significantly below the food and drink/beverages industry median of $40,541, with sessions totaling 10,009, slightly above the median of 9,968; the site's conversion rate stood at 3.00-3.50%, just shy of the high of 4.83%, and its average order value ranged between $50-75, close to the low end of $57 but far from the high of $269. Comparatively, totalwine.com dominated the market with an impressive revenue of $65,110,628 and 7,332,666 sessions.
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wetlubes.com competitors

In September 2025, wetlubes.com generated $19,650 in revenue from 333 transactions with 10,009 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. Comparing wetlubes.com to its competitors, target.com leads the pack with a staggering $897,827,939 in revenue from 5,752,755 transactions and 160,201,760 sessions, featuring an AOV of $150-175 and a conversion rate of 3.50-4.00%. ebay.com follows closely with $2,252,894,854 in revenue from 27,281,437 transactions and 618,629,331 sessions, showcasing an AOV of $75-100 and a conversion rate of 4.00-4.50%. cvs.com and amazon.com also exhibit strong performances, with revenue figures of $136,576,684 and $13,518,439,469 respectively, each displaying different AOV and conversion rate metrics. wetlubes.com competes well within its niche but has room for growth to match the performance of larger competitors in terms of revenue and transaction volume.

target.com screenshot
#1 target.com
897.8M
Revenue
160.2M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
ebay.com screenshot
#2 ebay.com
2.3B
Revenue
618.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
cvs.com screenshot
#3 cvs.com
136.6M
Revenue
88.2M
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
amazon.com screenshot
#4 amazon.com
13.5B
Revenue
2.6B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
wetlubes.com vs top market performers
wetlubes.com
top retailers
conversion rate vs average order value for wetlubes.com and its competitors
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Revenue share by device at wetlubes.com

In September large majority of sales on wetlubes.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In September large majority of sales on wetlubes.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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wetlubes.com channels

Identify top traffic channels that drive growth for wetlubes.comand discover how performance of traffic channels has changed over time.

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wetlubes.com Google Ads spend

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wetlubes.com devices

Review wetlubes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wetlubes.com top markets

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wetlubes.com country & global rank

Assess the ranking of wetlubes.com among other retailers within its primary country and worldwide.

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