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Nov 2025
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Home/Insights/Retailers/wetlubes.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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15.6K
Revenue
Nov 25
7.7K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Wetlubes.com is an online platform that offers a wide range of lubrication products. Their inventory consists of various types of personal lubricants designed for different preferences, needs, and sensitivities. The website provides comprehensive product information, allowing customers to make informed choices and discreetly purchase the lubricants they require.

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wetlubes.com Annual Revenue and Growth

wetlubes.com's annual sales on its online store amounted to $545.3K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$545.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wetlubes.com revenue by year

wetlubes.com's monthly revenueOVER TIME
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Over the past three months, wetlubes.com revenue has experienced growth of 18%, compared to the preceding three months.

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wetlubes.com revenue growth for last six months
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OVERVIEW
In November 2025, wetlubes.com generated $15,587 in online sales, significantly below the food and drink industry's median of $41,147, with a conversion rate between 3.00-3.50%, trailing the high of 5.12%. The average order value (AOV) ranged from $50-75, lower than the industry's high of $263 and above the low of $60. wetlubes.com had 7,731 sessions, under the median of 9,805 in the industry, while the leading competitor, totalwine.com, dominated with $112,033,261 in revenue and 12,159,791 sessions, highlighting the competitive landscape in the food and drink/beverages sector.
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wetlubes.com competitors

In November 2025, wetlubes.com generated a revenue of $15,587 with 238 transactions and 7,731 sessions, resulting in an average order value (AOV) between $50-75 and a conversion rate of 3.00-3.50%. In comparison, its competitors show significantly higher performance metrics. target.com, for example, had a revenue of $1,330,065,993 with 8,632,511 transactions and 276,040,390 sessions, boasting an AOV of $150-175 and a similar conversion rate. ebay.com and amazon.com also outperformed wetlubes.com in terms of revenue, transactions, sessions, AOV, and conversion rate. cvs.com, while closer in revenue and sessions, had a higher AOV and conversion rate. Overall, wetlubes.com falls behind its competitors in key performance indicators, indicating potential areas for growth and improvement.

target.com screenshot
#1 target.com
1.3B
Revenue
276M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
ebay.com screenshot
#2 ebay.com
2.3B
Revenue
650.4M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
cvs.com screenshot
#3 cvs.com
143.8M
Revenue
77.6M
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
amazon.com screenshot
#4 amazon.com
16.3B
Revenue
2.9B
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
wetlubes.com vs top market performers
wetlubes.com
top retailers
conversion rate vs average order value for wetlubes.com and its competitors
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Revenue share by device at wetlubes.com

In November large majority of sales on wetlubes.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In November large majority of sales on wetlubes.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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wetlubes.com channels

Identify top traffic channels that drive growth for wetlubes.comand discover how performance of traffic channels has changed over time.

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wetlubes.com Google Ads spend

Evaluate wetlubes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wetlubes.com devices

Review wetlubes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wetlubes.com top markets

Explore wetlubes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wetlubes.com country & global rank

Assess the ranking of wetlubes.com among other retailers within its primary country and worldwide.

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