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Dec 2025
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Home/Insights/Retailers/wetlubes.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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26.4K
Revenue
Dec 25
12.4K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Wetlubes.com is an online platform that offers a wide range of lubrication products. Their inventory consists of various types of personal lubricants designed for different preferences, needs, and sensitivities. The website provides comprehensive product information, allowing customers to make informed choices and discreetly purchase the lubricants they require.

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wetlubes.com Annual Revenue and Growth

wetlubes.com's annual sales on its online store amounted to $545.3K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$545.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wetlubes.com revenue by year

wetlubes.com's monthly revenueOVER TIME
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Over the past three months, wetlubes.com revenue has experienced growth of 41%, compared to the preceding three months.

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wetlubes.com revenue growth for last six months
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OVERVIEW
In December 2025, wetlubes.com generated $26,439 in online sales with a conversion rate of 3.00-3.50%, below the industry median of $43,769 and a high of 4.84%. The average order value (AOV) ranged between $50-75, compared to a high of $265 and a low of $56 in the food and drink category. With 12,434 sessions, wetlubes.com exceeded the median of 11,175 but fell short of the highest, 16,159,312 sessions recorded by totalwine.com, indicating room for improvement in both revenue and conversion efficiency within a competitive landscape.
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wetlubes.com competitors

In December 2025, wetlubes.com reported a revenue of $26,439 with 418 transactions and 12,434 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. Compared to its competitors, wetlubes.com falls significantly behind in terms of revenue. For example, target.com reported a revenue of $1,462,615,740 with 9,569,817 transactions and 313,744,301 sessions, ebay.com reported $3,810,216,779 in revenue with 41,657,012 transactions and 710,140,251 sessions, and amazon.com reported $14,705,791,070 in revenue with 229,823,070 transactions and 3,099,241,882 sessions. While wetlubes.com has a similar AOV and conversion rate to amazon.com, it still has room for improvement in increasing revenue and gaining more transactions and sessions to compete with the top players in the market.

target.com screenshot
#1 target.com
1.5B
Revenue
313.7M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
ebay.com screenshot
#2 ebay.com
3.8B
Revenue
710.1M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
cvs.com screenshot
#3 cvs.com
154.9M
Revenue
90.5M
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
amazon.com screenshot
#4 amazon.com
14.7B
Revenue
3.1B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
wetlubes.com vs top market performers
wetlubes.com
top retailers
conversion rate vs average order value for wetlubes.com and its competitors
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Revenue share by device at wetlubes.com

In December large majority of sales on wetlubes.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In December large majority of sales on wetlubes.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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wetlubes.com channels

Identify top traffic channels that drive growth for wetlubes.comand discover how performance of traffic channels has changed over time.

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wetlubes.com Google Ads spend

Evaluate wetlubes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wetlubes.com devices

Review wetlubes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wetlubes.com top markets

Explore wetlubes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wetlubes.com country & global rank

Assess the ranking of wetlubes.com among other retailers within its primary country and worldwide.

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