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May 2025
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Home/Insights/Retailers/whirlpool.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for whirlpool.comwhirlpool.com

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19.6M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Whirlpool.com is a popular online platform that provides consumers access to an extensive range of appliances. The website offers a wide selection of products such as refrigerators, washing machines, dishwashers, ovens, and more, manufactured by the reputable brand Whirlpool. It serves as a convenient shopping destination for household appliances.

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whirlpool.com's revenueOVER TIME
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Over the past three months, whirlpool.com revenue has experienced decline of 18%, compared to the preceding three months.

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whirlpool.com revenue decline for last six months
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OVERVIEW
whirlpool.com, an e-commerce_and_shopping site, had a revenue of $19,586,594 in May 2025, with a conversion rate of 1.50-2.00% and an AOV of $425-450. This site recorded 2,971,288 sessions during the month. The highest revenue in the category was from qvc.com at $120,848,035, while the highest conversion rate was 3.75% and the highest AOV was $349. In contrast, the lowest conversion rate was 0.79% and the lowest AOV was $57. boots.com had the highest number of sessions at 27,739,926, with a median of 37,355 in the e-commerce_and_shopping industry.
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whirlpool.com competitors

In May 2025, whirlpool.com reported a revenue of $19,586,594 from 45,706 transactions and 2,971,288 sessions, with an average order value (AOV) ranging from $425 to $450 and a conversion rate of 1.50% to 2.00%. Comparing whirlpool.com to its competitors, ajmadison.com had a revenue of $10,500,622 with 22,118 transactions and 1,380,054 sessions, offering a slightly higher AOV of $450 to $475 but a similar conversion rate. appliancesconnection.com had a significantly lower revenue of $210,027 with 360 transactions and 10,809 sessions, but a much higher AOV of $575 to $600 and a conversion rate of 3.00% to 3.50%. GE Appliances stood out with a revenue of $32,212,183 from 49,967 transactions and 3,470,333 sessions, boasting an AOV of $625 to $650 and a conversion rate of 1.00% to 1.50%. repairclinic.com and maytag.com also presented different metrics in revenue, transactions, sessions, AOV, and conversion rates compared to whirlpool.com and its competitors.

maytag.com screenshot
#1 maytag.com
2.2M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
geappliances.com screenshot
#2 geappliances.com
32.2M
Revenue
3.5M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
appliancesconnection.com screenshot
#3 appliancesconnection.com
210K
Revenue
10.8K
Sessions
3.0-3.5%
Conv. rate
$500-600
AOV
ajmadison.com screenshot
#4 ajmadison.com
10.5M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
repairclinic.com screenshot
#5 repairclinic.com
5M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
whirlpool.com vs top market performers
whirlpool.com
top retailers
conversion rate vs average order value for whirlpool.com and its competitors
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Revenue share by device at whirlpool.com

In May large majority of sales on whirlpool.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

In May large majority of sales on whirlpool.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.
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brands overtime comparison

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whirlpool.com channels

Identify top traffic channels that drive growth for whirlpool.comand discover how performance of traffic channels has changed over time.

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whirlpool.com Google Ads spend

Evaluate whirlpool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whirlpool.com devices

Review whirlpool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whirlpool.com top markets

Explore whirlpool.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whirlpool.com country & global rank

Assess the ranking of whirlpool.com among other retailers within its primary country and worldwide.

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