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Apr 2026
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Home/Insights/Retailers/whirlpool.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for whirlpool.comwhirlpool.com

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17.1M
Revenue
Apr 26
2.1M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$600-700
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Whirlpool.com is a popular online platform that provides consumers access to an extensive range of appliances. The website offers a wide selection of products such as refrigerators, washing machines, dishwashers, ovens, and more, manufactured by the reputable brand Whirlpool. It serves as a convenient shopping destination for household appliances.

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whirlpool.com Annual Revenue and Growth

whirlpool.com's annual sales on its online store amounted to $242M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$242M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
whirlpool.com revenue by year

whirlpool.com's monthly revenueOVER TIME
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Over the past three months, whirlpool.com revenue has experienced decline of 39%, compared to the preceding three months.

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whirlpool.com revenue decline for last six months
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OVERVIEW
In April 2026, whirlpool.com generated $17,063,152 in online sales, significantly below the e-commerce median of $80,332, with a conversion rate of 1.00-1.50%, underperforming the high benchmark of 3.67%. The average order value (AOV) ranged between $625-650, surpassing the e-commerce low of $56 but below the high of $321. With 2,057,734 sessions, whirlpool.com fell short of the e-commerce median of 37,000 sessions and far from the top performer, boots.com, which garnered 28,182,023 sessions. Overall, these metrics suggest potential areas for growth and improvement in whirlpool.com's online performance.
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whirlpool.com competitors

In April 2026, whirlpool.com generated $17,063,152 in revenue from 27,288 transactions over 2,057,734 sessions, with an average order value (AOV) of $625-650 and a conversion rate of 1.00-1.50%. In comparison, maytag.com reported $2,233,232 in revenue with 4,577 transactions from 733,628 sessions, achieving a lower AOV of $475-500 and a conversion rate of 0.50-1.00%. geappliances.com led the competition with $21,076,899 in revenue and 31,659 transactions, alongside an AOV of $650-675, maintaining a conversion rate of 1.00-1.50%. Meanwhile, ajmadison.com, with $11,292,654 in revenue, reported 24,998 transactions and a conversion rate of 2.00-2.50%. Despite a higher transaction count, repairclinic.com's revenue of $6,621,453 came from lower-value purchases. Overall, whirlpool.com remains competitive but lags behind geappliances.com in revenue and transaction volume.

maytag.com screenshot
#1 maytag.com
2.2M
Revenue
733.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
geappliances.com screenshot
#2 geappliances.com
21.1M
Revenue
2.5M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
appliancesconnection.com screenshot
#3 appliancesconnection.com
45.4K
Revenue
2.5K
Sessions
2.5-3.0%
Conv. rate
$600-700
AOV
ajmadison.com screenshot
#4 ajmadison.com
11.3M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
repairclinic.com screenshot
#5 repairclinic.com
6.6M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
whirlpool.com vs top market performers
whirlpool.com
top retailers
conversion rate vs average order value for whirlpool.com and its competitors
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whirlpool.com channels

Identify top traffic channels that drive growth for whirlpool.comand discover how performance of traffic channels has changed over time.

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whirlpool.com Google Ads spend

Evaluate whirlpool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whirlpool.com devices

Review whirlpool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whirlpool.com top markets

Explore whirlpool.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whirlpool.com country & global rank

Assess the ranking of whirlpool.com among other retailers within its primary country and worldwide.

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