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Jul 2026
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Home/Insights/Retailers/whirlpool.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for whirlpool.comwhirlpool.com

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10.6M
Revenue
Jul 26
2.2M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$300-325
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Whirlpool.com is a popular online platform that provides consumers access to an extensive range of appliances. The website offers a wide selection of products such as refrigerators, washing machines, dishwashers, ovens, and more, manufactured by the reputable brand Whirlpool. It serves as a convenient shopping destination for household appliances.

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whirlpool.com Annual Revenue and Growth

whirlpool.com's annual sales on its online store amounted to $260.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$260.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
whirlpool.com revenue by year

whirlpool.com's monthly revenueOVER TIME
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Over the past three months, whirlpool.com revenue has experienced decline of 32%, compared to the preceding three months.

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whirlpool.com revenue decline for last six months
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OVERVIEW
In July 2026, whirlpool.com generated $10.6 million in revenue from online sales, while the average store in the e-commerce and shopping category earns around $80,800 monthly. Its conversion rate stands at 1.50-2.00%, which is within the typical range of 0.75% to 3.8%. The average order value (AOV) is $300-325, comfortably within the category's range of $59 to $332. With 2.2 million sessions, whirlpool.com significantly exceeds the average store in the e-commerce and shopping category's 35,800 sessions, though it trails behind the most-visited site, qvc.com, which sees 34.3 million sessions.
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whirlpool.com competitors

In the competitive set of maytag.com, geappliances.com, appliancesconnection.com, ajmadison.com, and repairclinic.com, whirlpool.com stands out in several key metrics as of July 2026. While whirlpool.com generated $10.6 million in revenue, it ranks third among competitors, trailing geappliances.com by $24 million. In terms of transactions, whirlpool.com processed 33,700, again placing it third, falling short of geappliances.com by 18,000. It ranks second in sessions, with 2.2 million, but lags behind geappliances.com by 1.2 million sessions. The average order value for whirlpool.com is in the range of $300-325, significantly lower than geappliances.com's $650-675. Despite these challenges, whirlpool.com matches ajmadison.com with a conversion rate of 1.50-2.00%, while outperforming maytag.com, which has a lower conversion rate of 0.50-1.00%.

maytag.com screenshot
#1 maytag.com
2.2M
Revenue
901.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
geappliances.com screenshot
#2 geappliances.com
34.6M
Revenue
3.4M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
appliancesconnection.com screenshot
#3 appliancesconnection.com
103.1K
Revenue
6K
Sessions
2.5-3.0%
Conv. rate
$500-600
AOV
ajmadison.com screenshot
#4 ajmadison.com
11.5M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
repairclinic.com screenshot
#5 repairclinic.com
6.5M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
whirlpool.com vs top market performers
whirlpool.com
top retailers
conversion rate vs average order value for whirlpool.com and its competitors
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Industries whirlpool.com operates in

whirlpool.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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whirlpool.com channels

Identify top traffic channels that drive growth for whirlpool.comand discover how performance of traffic channels has changed over time.

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whirlpool.com Google Ads spend

Evaluate whirlpool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whirlpool.com devices

Review whirlpool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whirlpool.com top markets

Explore whirlpool.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whirlpool.com country & global rank

Assess the ranking of whirlpool.com among other retailers within its primary country and worldwide.

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