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Sep 2025
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Home/Insights/Retailers/kitchenaid.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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9M
Revenue
Sep 25
2.5M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$275-300
AOV
Sep 25
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KitchenAid.com provides a wide range of kitchen appliances and tools. Their inventory includes items such as mixers, blenders, cooktops, dishwashers, refrigerators, and oven ranges. Additionally, they offer accessories and replacements for their products, allowing customers to effortlessly enhance their cooking experience with high-quality and reliable appliances.

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kitchenaid.com Annual Revenue and Growth

kitchenaid.com's annual sales on its online store amounted to $149.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$149.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
kitchenaid.com revenue by year

kitchenaid.com's monthly revenueOVER TIME
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Over the past three months, kitchenaid.com revenue has experienced growth of 14%, compared to the preceding three months.

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kitchenaid.com revenue growth for last six months
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OVERVIEW
In September 2025, kitchenaid.com achieved online sales revenue of $9,040,636, significantly outperforming the home_and_garden industry median of $113,901, although it trails behind industry leader homedepot.com. The site's conversion rate of 1.00-1.50% remains below the high benchmark of 3.36%, while its average order value (AOV) of $275-300 also falls short of the sector's peak AOV of $677. With 2,455,773 sessions, kitchenaid.com vastly exceeds the median of 32,433 sessions, but remains a fraction of homedepot.com’s staggering 148,597,767 sessions, highlighting both strengths and areas for growth within the competitive landscape.
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kitchenaid.com competitors

When comparing kitchenaid.com to its competitors in September 2025, it is evident that KitchenAid falls behind in terms of revenue, transactions, and sessions. KitchenAid's revenue of $9,040,636 is significantly lower than that of Whirlpool at $19,254,328 and even abt.com at $11,016,301. Additionally, KitchenAid's transaction count of 30,929 and sessions of 2,455,773 are surpassed by Whirlpool with 47,286 transactions and 2,667,898 sessions. While KitchenAid's Average Order Value (AOV) falls within a competitive range of $275-300, its conversion rate of 1.00-1.50 is similar to its competitors. However, KitchenAid's performance metrics pale in comparison to industry leaders like Whirlpool, indicating a need for strategic improvements to increase its market share and online presence.

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#1 everythingkitchens.com
327.3K
Revenue
181.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
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#2 us-appliance.com
825.6K
Revenue
146.6K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
whirlpool.com screenshot
#3 whirlpool.com
19.3M
Revenue
2.7M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
maytag.com screenshot
#4 maytag.com
1.9M
Revenue
807.7K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
abt.com screenshot
#5 abt.com
11M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
kitchenaid.com vs top market performers
kitchenaid.com
top retailers
conversion rate vs average order value for kitchenaid.com and its competitors
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Revenue share by device at kitchenaid.com

In September large majority of sales on kitchenaid.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on kitchenaid.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kitchenaid.com channels

Identify top traffic channels that drive growth for kitchenaid.comand discover how performance of traffic channels has changed over time.

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kitchenaid.com Google Ads spend

Evaluate kitchenaid.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kitchenaid.com devices

Review kitchenaid.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kitchenaid.com top markets

Explore kitchenaid.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kitchenaid.com country & global rank

Assess the ranking of kitchenaid.com among other retailers within its primary country and worldwide.

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