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Nov 2025
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Home/Insights/Retailers/kitchenaid.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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17.1M
Revenue
Nov 25
4.6M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$225-250
AOV
Nov 25
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KitchenAid.com provides a wide range of kitchen appliances and tools. Their inventory includes items such as mixers, blenders, cooktops, dishwashers, refrigerators, and oven ranges. Additionally, they offer accessories and replacements for their products, allowing customers to effortlessly enhance their cooking experience with high-quality and reliable appliances.

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kitchenaid.com Annual Revenue and Growth

kitchenaid.com's annual sales on its online store amounted to $149.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$149.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
kitchenaid.com revenue by year

kitchenaid.com's monthly revenueOVER TIME
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Over the past three months, kitchenaid.com revenue has experienced growth of 67%, compared to the preceding three months.

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kitchenaid.com revenue growth for last six months
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OVERVIEW
In November 2025, kitchenaid.com generated $17,115,744 in online sales with a conversion rate of 1.50-2.00%, slightly below the industry high of 3.53%. The site's average order value (AOV) ranged between $225-250, significantly lower than the high of $672 in the home_and_garden sector. With 4,578,763 sessions, kitchenaid.com exceeded the median of 32,500 sessions, but remains distant from the market leader homedepot.com, which boasts $1,609,249,476 in revenue and 171,906,089 sessions, highlighting both opportunities and competitive challenges within the home and garden category.
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kitchenaid.com competitors

In November 2025, kitchenaid.com generated a revenue of $17,115,744 with 72,304 transactions and 4,578,763 sessions, boasting an average order value (AOV) of $225-250 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, everythingkitchens.com had a revenue of $579,715 with 3,705 transactions and 299,038 sessions, an AOV of $150-175, and a conversion rate of 1.00-1.50%. On the other hand, us-appliance.com recorded a revenue of $745,234 with 667 transactions and 132,497 sessions, showing an AOV of $1100-1125 and a conversion rate of 0.00-0.50%. In contrast, whirlpool.com surpassed kitchenaid.com with a revenue of $30,415,219, 67,189 transactions, and 3,109,480 sessions, showcasing an AOV of $450-475 and a conversion rate of 2.00-2.50%. Despite these differences, kitchenaid.com fared well compared to maytag.com and abt.com in terms of revenue, transactions, sessions, AOV, and conversion rate.

everythingkitchens.com screenshot
#1 everythingkitchens.com
579.7K
Revenue
299K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
us-appliance.com screenshot
#2 us-appliance.com
745.2K
Revenue
132.5K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
whirlpool.com screenshot
#3 whirlpool.com
30.4M
Revenue
3.1M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
maytag.com screenshot
#4 maytag.com
3.4M
Revenue
901.8K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
abt.com screenshot
#5 abt.com
27.7M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$1000-1100
AOV
kitchenaid.com vs top market performers
kitchenaid.com
top retailers
conversion rate vs average order value for kitchenaid.com and its competitors
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Revenue share by device at kitchenaid.com

In November large majority of sales on kitchenaid.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on kitchenaid.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kitchenaid.com channels

Identify top traffic channels that drive growth for kitchenaid.comand discover how performance of traffic channels has changed over time.

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kitchenaid.com Google Ads spend

Evaluate kitchenaid.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kitchenaid.com devices

Review kitchenaid.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kitchenaid.com top markets

Explore kitchenaid.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kitchenaid.com country & global rank

Assess the ranking of kitchenaid.com among other retailers within its primary country and worldwide.

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