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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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5.5M
Revenue
Sep 25
2.2M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Wilson.com is a website that offers a wide range of products for sports enthusiasts. They specialize in selling sporting goods and equipment, catering to various sports such as tennis, basketball, baseball, golf, football, and more. The site provides an extensive selection of high-quality gear, clothing, accessories, and training aids to accommodate different sporting needs.

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wilson.com Annual Revenue and Growth

wilson.com's annual sales on its online store amounted to $83.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$83.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wilson.com revenue by year

wilson.com's monthly revenueOVER TIME
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Over the past three months, wilson.com revenue has experienced decline of 5.9%, compared to the preceding three months.

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wilson.com revenue decline for last six months
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OVERVIEW
In September 2025, wilson.com, operating in the sports industry, generated $5,487,417 in online sales, significantly above the sports sector median of $77,565 but far behind the leading competitor, garmin.com, which earned $183,476,907. The site's conversion rate ranged from 1.50-2.00%, below the sector's high of 3.05%. With an average order value (AOV) of $125-150, wilson.com falls short of the high AOV of $539 while remaining above the low of $73. The site recorded 2,208,484 sessions, substantially exceeding the median of 30,275 but still far behind garmin.com's 47,231,640 sessions.
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wilson.com competitors

In September 2025, wilson.com generated a revenue of $5,487,417 from 40,444 transactions with 2,208,484 sessions, boasting an average order value (AOV) of $125-$150 and a conversion rate of 1.50-2.00%. In comparison, tennis-warehouse.com outperformed wilson.com with a revenue of $13,430,351 from 64,404 transactions and 3,110,826 sessions, showcasing a higher AOV of $200-$225 and a slightly better conversion rate of 2.00-2.50%. While tennisexpress.com lagged behind with $2,590,872 in revenue from 16,056 transactions and 981,631 sessions, maintaining a similar AOV of $150-$175 and conversion rate of 1.50-2.00%. tennis-point.com displayed strong performance with $3,465,519 in revenue from 13,721 transactions and 254,571 sessions, achieving a higher AOV of $250-$275 and an impressive conversion rate of 5.00-5.50%. In contrast, anthem-sports.com and baseballbargains.com had lower revenue, transactions, sessions, AOVs, and conversion rates compared to wilson.com and its direct competitors.

tennis-warehouse.com screenshot
#1 tennis-warehouse.com
13.4M
Revenue
3.1M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
tennisexpress.com screenshot
#2 tennisexpress.com
2.6M
Revenue
981.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
tennis-point.com screenshot
#3 tennis-point.com
3.5M
Revenue
254.6K
Sessions
5.0-5.5%
Conv. rate
$250-275
AOV
anthem-sports.com screenshot
#4 anthem-sports.com
388.3K
Revenue
113.3K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
baseballbargains.com screenshot
#5 baseballbargains.com
28.7K
Revenue
16.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
wilson.com vs top market performers
wilson.com
top retailers
conversion rate vs average order value for wilson.com and its competitors
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Revenue share by device at wilson.com

In September large majority of sales on wilson.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on wilson.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wilson.com channels

Identify top traffic channels that drive growth for wilson.comand discover how performance of traffic channels has changed over time.

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wilson.com Google Ads spend

Evaluate wilson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wilson.com devices

Review wilson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wilson.com top markets

Explore wilson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wilson.com country & global rank

Assess the ranking of wilson.com among other retailers within its primary country and worldwide.

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