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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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7.4M
Revenue
Apr 26
3.1M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
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Wilson.com is a website that offers a wide range of products for sports enthusiasts. They specialize in selling sporting goods and equipment, catering to various sports such as tennis, basketball, baseball, golf, football, and more. The site provides an extensive selection of high-quality gear, clothing, accessories, and training aids to accommodate different sporting needs.

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wilson.com Annual Revenue and Growth

wilson.com's annual sales on its online store amounted to $68.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$68.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
wilson.com revenue by year

wilson.com's monthly revenueOVER TIME
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Over the past three months, wilson.com revenue has experienced decline of 9.7%, compared to the preceding three months.

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wilson.com revenue decline for last six months
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OVERVIEW
In April 2026, wilson.com generated $7,371,235 in online sales, significantly exceeding the sports industry median of $80,719, yet far below the leading competitor, garmin.com, at $129,791,853; the site's conversion rate ranged from 1.50-2.00%, compared to the industry high of 2.97%, while its average order value (AOV) was between $125-150, notably lower than the high of $542, with 3,104,551 sessions, markedly higher than the median of 33,547, yet trailing the leading site, dickssportinggoods.com, which attracted 47,861,942 sessions.
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wilson.com competitors

In April 2026, wilson.com generated $7,371,235 in revenue from 51,774 transactions across 3,104,551 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. In comparison, tennis-warehouse.com outperformed with $11,884,425 in revenue, 63,156 transactions, and 3,601,661 sessions, achieving a higher AOV of $175-200 while maintaining the same conversion rate range. tennisexpress.com lagged behind with $2,322,906 in revenue and 14,294 transactions, but had an AOV of $150-175. tennis-point.com had a remarkable conversion rate of 4.00-4.50%, though its total revenue was only $1,425,122. anthem-sports.com, despite a high AOV of $325-350, recorded $580,212 in revenue, indicating lower traffic. Lastly, baseballbargains.com barely impacted the competition with $27,189 in revenue, reflecting a niche focus. Overall, wilson.com ranks solidly but has opportunities to enhance both revenue and traffic metrics.

tennis-warehouse.com screenshot
#1 tennis-warehouse.com
11.9M
Revenue
3.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
tennisexpress.com screenshot
#2 tennisexpress.com
2.3M
Revenue
859.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
tennis-point.com screenshot
#3 tennis-point.com
1.4M
Revenue
174.9K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
anthem-sports.com screenshot
#4 anthem-sports.com
580.2K
Revenue
124.5K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
baseballbargains.com screenshot
#5 baseballbargains.com
27.2K
Revenue
21.3K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
wilson.com vs top market performers
wilson.com
top retailers
conversion rate vs average order value for wilson.com and its competitors
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Revenue share by device at wilson.com

In April large majority of sales on wilson.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on wilson.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wilson.com channels

Identify top traffic channels that drive growth for wilson.comand discover how performance of traffic channels has changed over time.

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wilson.com Google Ads spend

Evaluate wilson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wilson.com devices

Review wilson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wilson.com top markets

Explore wilson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wilson.com country & global rank

Assess the ranking of wilson.com among other retailers within its primary country and worldwide.

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