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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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7.4M
Revenue
Dec 25
1.9M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Wilson.com is a website that offers a wide range of products for sports enthusiasts. They specialize in selling sporting goods and equipment, catering to various sports such as tennis, basketball, baseball, golf, football, and more. The site provides an extensive selection of high-quality gear, clothing, accessories, and training aids to accommodate different sporting needs.

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wilson.com Annual Revenue and Growth

wilson.com's annual sales on its online store amounted to $83.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$83.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wilson.com revenue by year

wilson.com's monthly revenueOVER TIME
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Over the past three months, wilson.com revenue has experienced growth of 34%, compared to the preceding three months.

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wilson.com revenue growth for last six months
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OVERVIEW
In December 2025, wilson.com generated $7,380,549 in online sales with a conversion rate of 2.50-3.00%, slightly below the high of 3.13% in the sports industry. Its average order value (AOV) ranged from $125-150, far below the high of $535. The site attracted 1,868,800 sessions, considerably less than the 64,737,034 sessions seen by the leading competitor, dickssportinggoods.com, yet well above the industry median of 34,350. Overall, wilson.com performed competitively, though there remains room for growth against larger industry players.
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wilson.com competitors

In December 2025, wilson.com reported a revenue of $7,380,549 from 54,494 transactions and 1,868,800 sessions, with an Average Order Value (AOV) ranging from $125 to $150 and a conversion rate between 2.50% and 3.00%. Comparing these metrics to its competitors, tennis-warehouse.com stands out with a revenue of $10,841,943 from 54,206 transactions and 2,621,552 sessions, offering a higher AOV of $200 to $225, albeit with a slightly lower conversion rate of 2.00% to 2.50%. On the lower end, baseballbargains.com lags behind with a revenue of $13,023 from only 72 transactions and 9,675 sessions, showcasing a lower AOV of $175 to $200 and a conversion rate between 0.50% and 1.00%. wilson.com falls in the middle ground in terms of revenue, transactions, sessions, AOV, and conversion rate compared to its competitors in the sporting goods industry.

tennis-warehouse.com screenshot
#1 tennis-warehouse.com
10.8M
Revenue
2.6M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
tennisexpress.com screenshot
#2 tennisexpress.com
2.4M
Revenue
803K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tennis-point.com screenshot
#3 tennis-point.com
937.4K
Revenue
195K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
anthem-sports.com screenshot
#4 anthem-sports.com
473.6K
Revenue
107.2K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
baseballbargains.com screenshot
#5 baseballbargains.com
13K
Revenue
9.7K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
wilson.com vs top market performers
wilson.com
top retailers
conversion rate vs average order value for wilson.com and its competitors
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Revenue share by device at wilson.com

In December large majority of sales on wilson.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on wilson.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wilson.com channels

Identify top traffic channels that drive growth for wilson.comand discover how performance of traffic channels has changed over time.

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wilson.com Google Ads spend

Evaluate wilson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wilson.com devices

Review wilson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wilson.com top markets

Explore wilson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wilson.com country & global rank

Assess the ranking of wilson.com among other retailers within its primary country and worldwide.

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