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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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6.3M
Revenue
Mar 26
2.3M
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$125-150
AOV
Mar 26
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Wilson.com is a website that offers a wide range of products for sports enthusiasts. They specialize in selling sporting goods and equipment, catering to various sports such as tennis, basketball, baseball, golf, football, and more. The site provides an extensive selection of high-quality gear, clothing, accessories, and training aids to accommodate different sporting needs.

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wilson.com Annual Revenue and Growth

wilson.com's annual sales on its online store amounted to $68.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$68.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
wilson.com revenue by year

wilson.com's monthly revenueOVER TIME
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Over the past three months, wilson.com revenue has experienced decline of 9.1%, compared to the preceding three months.

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wilson.com revenue decline for last six months
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OVERVIEW
In March 2026, wilson.com generated online sales revenue of $6,320,824, significantly surpassing the median of $85,085 in the sports industry, though far from the leading competitor garmin.com at $126,145,550; with a conversion rate of 1.50-2.00%, it's below the high benchmark of 3.09% and above the low of 0.66%, while the average order value (AOV) ranged between $125-150, also below the industry high of $538; wilson.com attracted 2,330,035 sessions, notably less than dickssportinggoods.com’s 42,240,065, but still exceeding the median of 31,259.
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wilson.com competitors

In March 2026, wilson.com reported a revenue of $6,320,824 from 44,921 transactions with a conversion rate of 1.50-2.00% from 2,330,035 sessions, and an Average Order Value (AOV) of $125-150. Comparing this data to its competitors, tennis-warehouse.com stands out with a revenue of $14,933,065 from 77,438 transactions and a conversion rate of 2.00-2.50% from 3,690,915 sessions, and an AOV of $175-200. Other competitors like tennisexpress.com and tennis-point.com fall behind wilson.com in terms of revenue and transactions, but tennis-point.com leads in AOV with $250-275 and a high conversion rate of 4.50-5.00%. While wilson.com is not the top performer in every domain, it holds its ground against its competitors with steady metrics across the board.

tennis-warehouse.com screenshot
#1 tennis-warehouse.com
14.9M
Revenue
3.7M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
tennisexpress.com screenshot
#2 tennisexpress.com
2.7M
Revenue
976.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
tennis-point.com screenshot
#3 tennis-point.com
2.8M
Revenue
226.7K
Sessions
4.5-5.0%
Conv. rate
$250-275
AOV
anthem-sports.com screenshot
#4 anthem-sports.com
677.2K
Revenue
149.6K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
baseballbargains.com screenshot
#5 baseballbargains.com
23K
Revenue
15.7K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
wilson.com vs top market performers
wilson.com
top retailers
conversion rate vs average order value for wilson.com and its competitors
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Revenue share by device at wilson.com

In March large majority of sales on wilson.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on wilson.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wilson.com channels

Identify top traffic channels that drive growth for wilson.comand discover how performance of traffic channels has changed over time.

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wilson.com Google Ads spend

Evaluate wilson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wilson.com devices

Review wilson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wilson.com top markets

Explore wilson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wilson.com country & global rank

Assess the ranking of wilson.com among other retailers within its primary country and worldwide.

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