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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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8.2M
Revenue
Nov 25
2.2M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Wilson.com is a website that offers a wide range of products for sports enthusiasts. They specialize in selling sporting goods and equipment, catering to various sports such as tennis, basketball, baseball, golf, football, and more. The site provides an extensive selection of high-quality gear, clothing, accessories, and training aids to accommodate different sporting needs.

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wilson.com Annual Revenue and Growth

wilson.com's annual sales on its online store amounted to $83.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$83.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wilson.com revenue by year

wilson.com's monthly revenueOVER TIME
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Over the past three months, wilson.com revenue has experienced growth of 21%, compared to the preceding three months.

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wilson.com revenue growth for last six months
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OVERVIEW
In November 2025, wilson.com generated $8,203,270 in online sales, significantly above the sports industry's median of $89,556, yet far below the leading competitor, garmin.com at $203,335,992. The site's conversion rate ranged from 2.50% to 3.00%, trailing the high benchmark of 3.31%. Wilson's average order value (AOV) fell between $125 and $150, while the industry high is $552, with a low at $76. With 2,210,892 sessions, wilson.com far exceeded the median of 31,405, but remained dwarfed by dickssportinggoods.com's impressive 57,640,222 sessions, highlighting the competitive landscape in online sports retail.
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wilson.com competitors

In November 2025, wilson.com reported a revenue of $8,203,270 with 60,032 transactions and 2,210,892 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. When compared to its competitors, wilson.com falls behind tennis-warehouse.com, which generated $12,690,832 in revenue from 60,792 transactions and 2,737,038 sessions, with an AOV of $200-225 and a conversion rate of 2.00-2.50%. tennis-point.com also outperformed wilson.com with a revenue of $1,034,853 from 4,536 transactions and 236,973 sessions, offering an AOV of $225-250 and a conversion rate of 1.50-2.00%. While wilson.com holds its own against tennisexpress.com and anthem-sports.com in terms of revenue and transactions, it may want to explore strategies to improve its AOV and conversion rate to compete more effectively in the market.

tennis-warehouse.com screenshot
#1 tennis-warehouse.com
12.7M
Revenue
2.7M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
tennisexpress.com screenshot
#2 tennisexpress.com
2.6M
Revenue
851.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
tennis-point.com screenshot
#3 tennis-point.com
1M
Revenue
237K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
anthem-sports.com screenshot
#4 anthem-sports.com
485.8K
Revenue
107.2K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
baseballbargains.com screenshot
#5 baseballbargains.com
22.3K
Revenue
12.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
wilson.com vs top market performers
wilson.com
top retailers
conversion rate vs average order value for wilson.com and its competitors
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Revenue share by device at wilson.com

In November large majority of sales on wilson.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on wilson.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wilson.com channels

Identify top traffic channels that drive growth for wilson.comand discover how performance of traffic channels has changed over time.

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wilson.com Google Ads spend

Evaluate wilson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wilson.com devices

Review wilson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wilson.com top markets

Explore wilson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wilson.com country & global rank

Assess the ranking of wilson.com among other retailers within its primary country and worldwide.

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