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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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5.8M
Revenue
Oct 25
1.9M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Wilson.com is a website that offers a wide range of products for sports enthusiasts. They specialize in selling sporting goods and equipment, catering to various sports such as tennis, basketball, baseball, golf, football, and more. The site provides an extensive selection of high-quality gear, clothing, accessories, and training aids to accommodate different sporting needs.

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wilson.com Annual Revenue and Growth

wilson.com's annual sales on its online store amounted to $83.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$83.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wilson.com revenue by year

wilson.com's monthly revenueOVER TIME
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Over the past three months, wilson.com revenue has experienced decline of 1.5%, compared to the preceding three months.

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wilson.com revenue decline for last six months
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OVERVIEW
In October 2025, wilson.com generated $5,810,779 in online sales, significantly higher than the sports industry median of $84,340, with a conversion rate between 2.00-2.50%, below the industry high of 3.14%. The average order value (AOV) ranged from $125-150, while the industry's highest AOV stands at $550. With 1,861,810 sessions, wilson.com attracted a modest audience compared to the leading site, Dick's Sporting Goods, which boasted 38,669,098 sessions, although this is notably higher than the sports industry median of 29,455 sessions, reflecting a strong but competitive presence in the online sports retail market.
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wilson.com competitors

In October 2025, wilson.com generated $5,810,779 in revenue from 41,099 transactions and 1,861,810 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. In comparison, tennis-warehouse.com outperformed Wilson with $10,903,930 in revenue, 52,569 transactions, and 2,474,679 sessions, boasting an AOV of $200-225 and the same conversion rate. tennisexpress.com trailed behind Wilson with $2,224,525 in revenue, 13,841 transactions, and 757,547 sessions, with an AOV of $150-175 and a conversion rate of 1.50-2.00%. anthem-sports.com and baseballbargains.com had significantly lower performance metrics than Wilson, with anthem-sports.com generating $446,470 in revenue, 1,411 transactions, and 107,226 sessions, while baseballbargains.com only had $21,799 in revenue, 127 transactions, and 11,790 sessions.

tennis-warehouse.com screenshot
#1 tennis-warehouse.com
10.9M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
tennisexpress.com screenshot
#2 tennisexpress.com
2.2M
Revenue
757.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
anthem-sports.com screenshot
#3 anthem-sports.com
446.5K
Revenue
107.2K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
baseballbargains.com screenshot
#4 baseballbargains.com
21.8K
Revenue
11.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
baseballsavings.com screenshot
#5 baseballsavings.com
1.4M
Revenue
252.7K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
wilson.com vs top market performers
wilson.com
top retailers
conversion rate vs average order value for wilson.com and its competitors
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Revenue share by device at wilson.com

In October large majority of sales on wilson.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on wilson.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wilson.com channels

Identify top traffic channels that drive growth for wilson.comand discover how performance of traffic channels has changed over time.

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wilson.com Google Ads spend

Evaluate wilson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wilson.com devices

Review wilson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wilson.com top markets

Explore wilson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wilson.com country & global rank

Assess the ranking of wilson.com among other retailers within its primary country and worldwide.

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