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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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6.7M
Revenue
Jan 26
1.8M
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Wilson.com is a website that offers a wide range of products for sports enthusiasts. They specialize in selling sporting goods and equipment, catering to various sports such as tennis, basketball, baseball, golf, football, and more. The site provides an extensive selection of high-quality gear, clothing, accessories, and training aids to accommodate different sporting needs.

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wilson.com Annual Revenue and Growth

wilson.com's annual sales on its online store amounted to $68.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$68.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
wilson.com revenue by year

wilson.com's monthly revenueOVER TIME
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Over the past three months, wilson.com revenue has experienced growth of 35%, compared to the preceding three months.

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wilson.com revenue growth for last six months
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OVERVIEW
In January 2026, wilson.com generated online sales revenue of $6,702,954, significantly surpassing the median of $84,141 in the sports industry, yet trailing behind the top competitor garmin.com, which earned $201,780,487. The website achieved a conversion rate of 2.50-3.00%, approaching the high benchmark of 3.0%, while its average order value (AOV) ranged between $125-150, below the high of $556. wilson.com attracted 1,848,623 sessions, notably less than the leading store, Dick's Sporting Goods, with 40,123,045 sessions, but above the industry's median of 31,579.
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wilson.com competitors

In January 2026, wilson.com had a revenue of $6,702,954 with 47,471 transactions and 1,848,623 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. In comparison, tennis-warehouse.com generated $12,232,114 in revenue from 65,259 transactions and 3,242,064 sessions, with an AOV of $175-200 and a conversion rate of 2.00-2.50%. tennisexpress.com had a revenue of $2,435,903 from 16,054 transactions and 764,476 sessions, with an AOV of $150-175 and a conversion rate of 2.00-2.50%. wilson.com's competitors such as tennis-point.com and anthem-sports.com had lower revenues, transactions, and sessions, with higher AOVs and lower conversion rates. baseballbargains.com, another competitor, had the lowest revenue and conversion rate among the group. Overall, wilson.com falls within the range of its competitors in terms of revenue, transactions, and sessions, with competitive AOV and conversion rates.

tennis-warehouse.com screenshot
#1 tennis-warehouse.com
12.2M
Revenue
3.2M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
tennisexpress.com screenshot
#2 tennisexpress.com
2.4M
Revenue
764.5K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
tennis-point.com screenshot
#3 tennis-point.com
953.2K
Revenue
226.7K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
anthem-sports.com screenshot
#4 anthem-sports.com
505.5K
Revenue
93.1K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
baseballbargains.com screenshot
#5 baseballbargains.com
11.8K
Revenue
8.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
wilson.com vs top market performers
wilson.com
top retailers
conversion rate vs average order value for wilson.com and its competitors
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Revenue share by device at wilson.com

In January large majority of sales on wilson.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on wilson.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wilson.com channels

Identify top traffic channels that drive growth for wilson.comand discover how performance of traffic channels has changed over time.

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wilson.com Google Ads spend

Evaluate wilson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wilson.com devices

Review wilson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wilson.com top markets

Explore wilson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wilson.com country & global rank

Assess the ranking of wilson.com among other retailers within its primary country and worldwide.

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