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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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5.9M
Revenue
2.1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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Wilson.com is a website that offers a wide range of products for sports enthusiasts. They specialize in selling sporting goods and equipment, catering to various sports such as tennis, basketball, baseball, golf, football, and more. The site provides an extensive selection of high-quality gear, clothing, accessories, and training aids to accommodate different sporting needs.

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wilson.com's revenueOVER TIME
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Over the past three months, wilson.com revenue has experienced growth of 18%, compared to the preceding three months.

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wilson.com revenue growth for last six months
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OVERVIEW
wilson.com's performance metrics for May 2025 include revenue of $5,936,238, conversion rate of 1.50-2.00%, AOV of $125-150, and sessions of 2,145,330. The industry median revenue in SPORTS is $84,330, while the highest revenue comes from garmin.com at $189,203,870. A high conversion rate in the industry is 3.0% and a low rate is 0.65%. The highest AOV in SPORTS is $565 and the lowest is $79. The store with the most sessions is garmin.com with 47,255,232, while the median sessions in the industry is 29,719.
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wilson.com competitors

In May 2025, wilson.com reported a revenue of $5,936,238 with 39,913 transactions and 2,145,330 sessions. Their average order value (AOV) ranges between $125-150, and their conversion rate falls between 1.50-2.00%. Comparing this to its competitors, baseballbargains.com had a revenue of $14,024 with 76 transactions and 7,734 sessions, a higher AOV of $175-200, but a lower conversion rate of 0.50-1.00%. anthem-sports.com outperformed wilson.com with a revenue of $433,511, 1,333 transactions, and 125,327 sessions, along with a higher AOV of $325-350 and a similar conversion rate of 1.00-1.50%. tennis-warehouse.com excelled in revenue at $14,303,325, 65,962 transactions, and 3,152,492 sessions, with an AOV of $200-225 and a conversion rate of 2.00-2.50%. wilson.com's other competitors, tennisexpress.com and tennis-point.com, also showed strong performance in different metrics, showcasing a competitive landscape in the industry.

tennis-warehouse.com screenshot
#1 tennis-warehouse.com
14.3M
Revenue
3.2M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
tennisexpress.com screenshot
#2 tennisexpress.com
2.9M
Revenue
854.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
tennis-point.com screenshot
#3 tennis-point.com
3.9M
Revenue
237.2K
Sessions
6.0-6.5%
Conv. rate
$250-275
AOV
anthem-sports.com screenshot
#4 anthem-sports.com
433.5K
Revenue
125.3K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
baseballbargains.com screenshot
#5 baseballbargains.com
14K
Revenue
7.7K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
wilson.com vs top market performers
wilson.com
top retailers
conversion rate vs average order value for wilson.com and its competitors
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Revenue share by device at wilson.com

In May large majority of sales on wilson.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.

In May large majority of sales on wilson.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.
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wilson.com channels

Identify top traffic channels that drive growth for wilson.comand discover how performance of traffic channels has changed over time.

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wilson.com Google Ads spend

Evaluate wilson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wilson.com devices

Review wilson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wilson.com top markets

Explore wilson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wilson.com country & global rank

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