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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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7.3M
Revenue
May 26
2.6M
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$125-150
AOV
May 26
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Wilson.com is a website that offers a wide range of products for sports enthusiasts. They specialize in selling sporting goods and equipment, catering to various sports such as tennis, basketball, baseball, golf, football, and more. The site provides an extensive selection of high-quality gear, clothing, accessories, and training aids to accommodate different sporting needs.

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wilson.com Annual Revenue and Growth

wilson.com's annual sales on its online store amounted to $68.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$68.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
wilson.com revenue by year

wilson.com's monthly revenueOVER TIME
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Over the past three months, wilson.com revenue has experienced growth of 2.3%, compared to the preceding three months.

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wilson.com revenue growth for last six months
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OVERVIEW
In May 2026, wilson.com generated $7,293,746 in online sales, significantly outperforming the SPORTS median of $78,603 but trailing behind industry leader rei.com, which had $178,835,132. With a conversion rate of 1.50-2.00%, it remains below the high benchmark of 3.11%. The average order value (AOV) ranged from $125-150, compared to the industry's high of $567. wilson.com attracted 2,609,305 sessions, markedly higher than the median of 29,369 but still a fraction of rei.com’s impressive 54,842,465 sessions, indicating potential for growth in engagement and sales efficiency within the competitive sports retail landscape.
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wilson.com competitors

In May 2026, wilson.com generated $7,293,746 in revenue from 51,505 transactions across 2,609,305 sessions, with an average order value (AOV) between $125 and $150 and a conversion rate of 1.50-2.00%. Competitor tennis-warehouse.com outperformed wilson.com with $14,990,999 in revenue, 80,227 transactions, and a higher conversion rate of 2.00-2.50%. tennisexpress.com also fared better with $4,112,970 in revenue, achieving 25,869 transactions and a similar conversion rate to wilson.com at 2.00-2.50%. In contrast, tennis-point.com boasted a strikingly high conversion rate of 6.50-7.00% despite lower revenue of $4,172,847. Other competitors, such as anthem-sports.com and baseballbargains.com, lagged significantly with revenues of $573,002 and $28,382, respectively, showcasing the competitive landscape that wilson.com must navigate.

tennis-warehouse.com screenshot
#1 tennis-warehouse.com
15M
Revenue
3.6M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
tennisexpress.com screenshot
#2 tennisexpress.com
4.1M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
tennis-point.com screenshot
#3 tennis-point.com
4.2M
Revenue
244.6K
Sessions
6.5-7.0%
Conv. rate
$250-275
AOV
anthem-sports.com screenshot
#4 anthem-sports.com
573K
Revenue
130.8K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
baseballbargains.com screenshot
#5 baseballbargains.com
28.4K
Revenue
16.7K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
wilson.com vs top market performers
wilson.com
top retailers
conversion rate vs average order value for wilson.com and its competitors
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Revenue share by device at wilson.com

In May large majority of sales on wilson.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on wilson.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries wilson.com operates in

wilson.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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wilson.com channels

Identify top traffic channels that drive growth for wilson.comand discover how performance of traffic channels has changed over time.

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wilson.com Google Ads spend

Evaluate wilson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wilson.com devices

Review wilson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wilson.com top markets

Explore wilson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wilson.com country & global rank

Assess the ranking of wilson.com among other retailers within its primary country and worldwide.

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