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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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6.6M
Revenue
Aug 26
2.6M
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Wilson.com is a website that offers a wide range of products for sports enthusiasts. They specialize in selling sporting goods and equipment, catering to various sports such as tennis, basketball, baseball, golf, football, and more. The site provides an extensive selection of high-quality gear, clothing, accessories, and training aids to accommodate different sporting needs.

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wilson.com Annual Revenue and Growth

wilson.com's annual sales on its online store amounted to $68.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$68.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
wilson.com revenue by year

wilson.com's monthly revenueOVER TIME
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Over the past three months, wilson.com revenue has experienced decline of 2.3%, compared to the preceding three months.

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wilson.com revenue decline for last six months
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OVERVIEW
wilson.com experienced 2.6 million sessions in August 2026, significantly exceeding a typical sports store's 33,500 sessions. The site's revenue for online sales reached $6.6 million, well above the typical sports store's monthly revenue of around $85,100. Its conversion rate ranged from 1.50-2.00%, aligning with a typical sports store's conversion rates of 0.63% to 3.09%. Additionally, the average order value (AOV) was $125-150, comfortably within a typical sports store's AOV range of $76 to $556.
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wilson.com competitors

In August 2026, tennis-warehouse.com reported an impressive revenue of $13.2 million from 73,400 transactions across 3.6 million sessions, showcasing its strong market presence. In comparison, wilson.com generated $6.6 million in revenue with 49,500 transactions and 2.6 million sessions, ranking second among its competitors. While wilson.com’s average order value (AOV) of $125-150 aligns with tennisexpress.com, which has an AOV of $125-150 but lower revenue of $3.1 million, tennis-warehouse.com remains well ahead in both revenue and transaction numbers. Furthermore, wilson.com’s conversion rate of 1.50-2.00% is notably lower than the 2.00-2.50% achieved by tennis-warehouse.com, highlighting opportunities for improvement.

tennis-warehouse.com screenshot
#1 tennis-warehouse.com
13.2M
Revenue
3.6M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
tennisexpress.com screenshot
#2 tennisexpress.com
3.1M
Revenue
978.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tennis-point.com screenshot
#3 tennis-point.com
2.7M
Revenue
218.5K
Sessions
4.5-5.0%
Conv. rate
$250-275
AOV
anthem-sports.com screenshot
#4 anthem-sports.com
497.7K
Revenue
139.4K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
baseballbargains.com screenshot
#5 baseballbargains.com
32.8K
Revenue
22.2K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
wilson.com vs top market performers
wilson.com
top retailers
conversion rate vs average order value for wilson.com and its competitors
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Revenue share by device at wilson.com

In August large majority of sales on wilson.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on wilson.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries wilson.com operates in

wilson.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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wilson.com channels

Identify top traffic channels that drive growth for wilson.comand discover how performance of traffic channels has changed over time.

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wilson.com Google Ads spend

Evaluate wilson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wilson.com devices

Review wilson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wilson.com top markets

Explore wilson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wilson.com country & global rank

Assess the ranking of wilson.com among other retailers within its primary country and worldwide.

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