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Jul 2025
All countries
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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5.3M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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Wilson.com is a website that offers a wide range of products for sports enthusiasts. They specialize in selling sporting goods and equipment, catering to various sports such as tennis, basketball, baseball, golf, football, and more. The site provides an extensive selection of high-quality gear, clothing, accessories, and training aids to accommodate different sporting needs.

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wilson.com's revenueOVER TIME
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Over the past three months, wilson.com revenue has experienced growth of 14%, compared to the preceding three months.

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wilson.com revenue growth for last six months
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OVERVIEW
In July 2025, wilson.com in the SPORTS industry had a revenue of $5,263,093, conversion rate of 1.50-2.00%, AOV of $125-150, and 2,208,087 sessions. Compared to garmin.com, the largest online store in the category, wilson.com's revenue was significantly lower. The conversion rate and AOV were within the normal range for the industry. However, wilson.com had fewer sessions compared to garmin.com, which had the highest number of sessions in the industry. Overall, wilson.com's performance metrics for July 2025 showed room for growth in terms of revenue and sessions.
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wilson.com competitors

In July 2025, wilson.com reported a revenue of $5,263,093 with 36,776 transactions and 2,208,087 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Compared to its competitors, tennis-warehouse.com leads in revenue with $17,028,257, 82,448 transactions, and 4,023,622 sessions, offering a higher AOV of $200-225 and a similar conversion rate of 2.00-2.50%. tennisexpress.com follows Wilson with $2,934,930 in revenue, 19,711 transactions, and 1,075,004 sessions, maintaining a comparable AOV of $125-150 and conversion rate of 1.50-2.00%. However, tennis-point.com surpasses Wilson in AOV with $250-275, a conversion rate of 4.50-5.00%, but lower revenue at $4,126,436, 15,885 transactions, and 348,525 sessions. wilson.com's performance falls behind in revenue and sessions compared to its top competitors in the sporting goods industry.

tennis-warehouse.com screenshot
#1 tennis-warehouse.com
17M
Revenue
4M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
tennisexpress.com screenshot
#2 tennisexpress.com
2.9M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
tennis-point.com screenshot
#3 tennis-point.com
4.1M
Revenue
348.5K
Sessions
4.5-5.0%
Conv. rate
$250-275
AOV
anthem-sports.com screenshot
#4 anthem-sports.com
379.8K
Revenue
100.8K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
baseballbargains.com screenshot
#5 baseballbargains.com
20.3K
Revenue
11.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
wilson.com vs top market performers
wilson.com
top retailers
conversion rate vs average order value for wilson.com and its competitors
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Revenue share by device at wilson.com

In July large majority of sales on wilson.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on wilson.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wilson.com channels

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wilson.com Google Ads spend

Evaluate wilson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wilson.com devices

Review wilson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wilson.com top markets

Explore wilson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wilson.com country & global rank

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