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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for wmf.comwmf.com

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1.6M
Revenue
798.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE
  • D2C

WMF.com is a website that offers comprehensive information about WMF, a brand known for producing high-quality kitchenware and household products. Users can browse through a variety of items including cookware, cutlery, kitchen gadgets, and appliances. The site provides detailed product descriptions, images, and customer reviews, aiming to assist prospective buyers in making informed decisions.

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wmf.com's revenueOVER TIME
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Over the past three months, wmf.com revenue has experienced decline of 18%, compared to the preceding three months.

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wmf.com revenue decline for last six months
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OVERVIEW
In July 2025, wmf.com, an e-commerce marketplace, generated $1,576,700 in online sales with a conversion rate of 1.00-1.50% and an Average Order Value (AOV) of $150-175. The highest conversion rate in the industry was 3.98%, while the lowest was 0.86%. The highest AOV recorded was $301, while the lowest was $52. wmf.com attracted 798,304 sessions during the month, with the top-performing online store, amazon.com, reaching 2,860,529,374 sessions. The median sessions for e-commerce marketplaces were at 131,554.
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wmf.com competitors

In July 2025, wmf.com stands out among its competitors in the online retail industry. With a revenue of $1,576,700 from 10,395 transactions and 798,304 sessions, wmf.com boasts a solid performance. Its average order value (AOV) falls within the range of $150-175, with a conversion rate of 1.00-1.50%. Comparing wmf.com to its competitors, kochform.de has significantly lower revenue at $83,864 from 546 transactions and 144,931 sessions, with a similar AOV but a lower conversion rate. On the other hand, zurbrueggen.de leads in revenue with $1,562,889 from 3,636 transactions and 454,937 sessions, featuring a higher AOV and a comparable conversion rate. Overall, wmf.com's balanced performance in terms of revenue, transactions, sessions, AOV, and conversion rate positions it competitively within the market.

kochform.de screenshot
#1 kochform.de
83.9K
Revenue
144.9K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
1a-neuware.de screenshot
#2 1a-neuware.de
87K
Revenue
37.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
schaffrath.com screenshot
#3 schaffrath.com
144.1K
Revenue
51.4K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
zurbrueggen.de screenshot
#4 zurbrueggen.de
1.6M
Revenue
454.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
tischwelt.de screenshot
#5 tischwelt.de
557.4K
Revenue
194.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
wmf.com vs top market performers
wmf.com
top retailers
conversion rate vs average order value for wmf.com and its competitors
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Revenue share by device at wmf.com

In July large majority of sales on wmf.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on wmf.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wmf.com channels

Identify top traffic channels that drive growth for wmf.comand discover how performance of traffic channels has changed over time.

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wmf.com Google Ads spend

Evaluate wmf.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wmf.com devices

Review wmf.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wmf.com top markets

Explore wmf.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wmf.com country & global rank

Assess the ranking of wmf.com among other retailers within its primary country and worldwide.

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