Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for wmf.comwmf.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.6M
Revenue
May 26
869.1K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$125-150
AOV
May 26
Loading...
  • Main country of store: GERMANY
  • Website category: MARKETPLACE
  • D2C

WMF.com is a website that offers comprehensive information about WMF, a brand known for producing high-quality kitchenware and household products. Users can browse through a variety of items including cookware, cutlery, kitchen gadgets, and appliances. The site provides detailed product descriptions, images, and customer reviews, aiming to assist prospective buyers in making informed decisions.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

wmf.com Annual Revenue and Growth

wmf.com's annual sales on its online store amounted to $25.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$25.5M
Annual growth forecast2025/2026
0-5%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
wmf.com revenue by year

wmf.com's monthly revenueOVER TIME
View real-time data

Over the past three months, wmf.com revenue has experienced decline of 32%, compared to the preceding three months.

View real-time data
wmf.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, wmf.com generated online sales revenue of $1,649,540, significantly exceeding the e-commerce and shopping marketplace median of $272,090. With a conversion rate between 1.00-1.50%, it remains below the industry's high of 4.41%, while its average order value (AOV) ranges from $125-150, lower than the peak AOV of $289. The site recorded 869,096 sessions, far surpassing the median of 122,379 but dwarfed by the impressive 2,668,424,650 sessions of industry leader amazon.com. Overall, wmf.com demonstrates solid performance metrics, highlighting its competitive positioning in the online marketplace landscape.
Read more

wmf.com competitors

In May 2026, wmf.com outperformed its competitors significantly, generating a revenue of $1,649,540 from 11,606 transactions and 869,096 sessions, with a conversion rate of 1.00-1.50%. In comparison, tischwelt.de, while having a lower revenue of $425,164 from 4,365 transactions, boasted a higher conversion rate of 3.00-3.50%. kochform.de earned $190,844 with 1,300 transactions and a conversion rate of 0.50-1.00%, indicating challenges in customer acquisition. schaffrath.com, despite a higher average order value (AOV) of $300-325, reported a lower revenue of $248,220 from only 815 transactions, also maintaining a conversion rate of 0.50-1.00%. Lastly, 1a-neuware.de recorded the lowest revenue of $79,043 with a striking conversion rate of 2.00-2.50%. Overall, wmf.com leads in revenue and transactions, highlighting its robust market position amidst competition.

kochform.de screenshot
#1 kochform.de
190.8K
Revenue
257K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
1a-neuware.de screenshot
#2 1a-neuware.de
79K
Revenue
27.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
schaffrath.com screenshot
#3 schaffrath.com
248.2K
Revenue
98K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
tischwelt.de screenshot
#4 tischwelt.de
425.2K
Revenue
125.9K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
knivesandtools.de screenshot
#5 knivesandtools.de
1.9M
Revenue
438.1K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
wmf.com vs top market performers
wmf.com
top retailers
conversion rate vs average order value for wmf.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at wmf.com

In May large majority of sales on wmf.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on wmf.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

wmf.com channels

Identify top traffic channels that drive growth for wmf.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

wmf.com Google Ads spend

Evaluate wmf.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

wmf.com devices

Review wmf.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

wmf.com top markets

Explore wmf.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

wmf.com country & global rank

Assess the ranking of wmf.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard