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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for wmf.comwmf.com

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1.6M
Revenue
740.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE
  • D2C

WMF.com is a website that offers comprehensive information about WMF, a brand known for producing high-quality kitchenware and household products. Users can browse through a variety of items including cookware, cutlery, kitchen gadgets, and appliances. The site provides detailed product descriptions, images, and customer reviews, aiming to assist prospective buyers in making informed decisions.

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wmf.com's revenueOVER TIME
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Over the past three months, wmf.com revenue has experienced decline of 31%, compared to the preceding three months.

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wmf.com revenue decline for last six months
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OVERVIEW
wmf.com, an MARKETPLACE site, had a revenue of $1,648,622 with a median of $326,539, while amazon.com led with $12,259,837,505. Their conversion rate ranged from 1.00-1.50%, with a high of 4.13% and a low of 0.88%. The AOV for wmf.com was $150-175, with a high of $299 and a low of $52. They had 740,447 sessions, compared to Amazon's 2,589,786,292, and a median of 140,161 in the MARKETPLACE category for May 2025.
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wmf.com competitors

In May 2025, wmf.com stands out among its competitors with a revenue of $1,648,622 from 10,841 transactions and 740,447 sessions. Their Average Order Value (AOV) falls within the range of $150-175, and their conversion rate is between 1.00-1.50%. In comparison, kochform.de generated $80,478 in revenue from 492 transactions and 136,946 sessions with a similar AOV but lower conversion rate. tischwelt.de had a revenue of $601,057 from 5,630 transactions and 193,674 sessions, with a lower AOV but a higher conversion rate of 2.50-3.00%. schaffrath.com, 1a-neuware.de, and zurbrueggen.de also have varying revenue, transaction, session, AOV, and conversion rate metrics compared to wmf.com. Overall, wmf.com demonstrates strong performance in terms of revenue, transactions, and conversion rate when compared to its competitors in the industry.

kochform.de screenshot
#1 kochform.de
80.5K
Revenue
136.9K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
1a-neuware.de screenshot
#2 1a-neuware.de
61.8K
Revenue
27.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
schaffrath.com screenshot
#3 schaffrath.com
138.2K
Revenue
48.8K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
zurbrueggen.de screenshot
#4 zurbrueggen.de
1.9M
Revenue
646.8K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
tischwelt.de screenshot
#5 tischwelt.de
601.1K
Revenue
193.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
wmf.com vs top market performers
wmf.com
top retailers
conversion rate vs average order value for wmf.com and its competitors
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Revenue share by device at wmf.com

In May large majority of sales on wmf.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.

In May large majority of sales on wmf.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.
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wmf.com channels

Identify top traffic channels that drive growth for wmf.comand discover how performance of traffic channels has changed over time.

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wmf.com Google Ads spend

Evaluate wmf.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wmf.com devices

Review wmf.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wmf.com top markets

Explore wmf.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wmf.com country & global rank

Assess the ranking of wmf.com among other retailers within its primary country and worldwide.

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