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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for wmf.comwmf.com

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1.8M
Revenue
Sep 25
697.5K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE
  • D2C

WMF.com is a website that offers comprehensive information about WMF, a brand known for producing high-quality kitchenware and household products. Users can browse through a variety of items including cookware, cutlery, kitchen gadgets, and appliances. The site provides detailed product descriptions, images, and customer reviews, aiming to assist prospective buyers in making informed decisions.

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wmf.com Annual Revenue and Growth

wmf.com's annual sales on its online store amounted to $32.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$32.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wmf.com revenue by year

wmf.com's monthly revenueOVER TIME
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Over the past three months, wmf.com revenue has experienced growth of 5.8%, compared to the preceding three months.

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wmf.com revenue growth for last six months
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OVERVIEW
In September 2025, wmf.com, an e-commerce marketplace, generated $1,791,722 in online sales, significantly outperforming the industry median of $292,070. With a conversion rate of 1.50-2.00%, wmf.com falls short of the sector's high benchmark of 4.09%. Its average order value (AOV) ranges from $125 to $150, below the category's high of $309. The site attracted 697,506 sessions, substantially exceeding the median of 136,251, but still dwarfed by the staggering 2,561,667,744 sessions recorded by the largest competitor, amazon.com. Overall, wmf.com showcases promising revenue and traffic but has opportunities to enhance conversion and AOV.
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wmf.com competitors

In September 2025, wmf.com reported a revenue of $1,791,722 with 12,138 transactions and 697,506 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Compared to its competitors, wmf.com stands out in terms of revenue and sessions. For example, zurbrueggen.de generated a higher revenue of $1,348,323 but with fewer sessions (427,406) and transactions (3,038). In terms of AOV, schaffrath.com leads the pack with a range of $300-325, while tischwelt.de boasts the highest conversion rate of 3.50-4.00%. Overall, wmf.com demonstrates strong performance in revenue and sessions, showcasing its competitive edge in the market.

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#1 kochform.de
76.9K
Revenue
134.8K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
1a-neuware.de screenshot
#2 1a-neuware.de
112.5K
Revenue
51.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
schaffrath.com screenshot
#3 schaffrath.com
135K
Revenue
48.7K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
zurbrueggen.de screenshot
#4 zurbrueggen.de
1.3M
Revenue
427.4K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
tischwelt.de screenshot
#5 tischwelt.de
891.6K
Revenue
242.1K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
wmf.com vs top market performers
wmf.com
top retailers
conversion rate vs average order value for wmf.com and its competitors
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Revenue share by device at wmf.com

In September large majority of sales on wmf.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on wmf.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wmf.com channels

Identify top traffic channels that drive growth for wmf.comand discover how performance of traffic channels has changed over time.

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wmf.com Google Ads spend

Evaluate wmf.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wmf.com devices

Review wmf.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wmf.com top markets

Explore wmf.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wmf.com country & global rank

Assess the ranking of wmf.com among other retailers within its primary country and worldwide.

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