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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for zalando.itzalando.it

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23.2M
Revenue
Mar 26
13M
Sessions
Mar 26
2.0-2.5%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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Zalando.it is an online retail platform that offers a wide range of clothing, footwear, and accessories for both men and women. Their inventory includes products from various brands and caters to different styles and preferences. The website allows customers to browse and purchase fashion items conveniently from the comfort of their homes.

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zalando.it Annual Revenue and Growth

zalando.it's annual sales on its online store amounted to $296.6M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$296.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
zalando.it revenue by year

zalando.it's monthly revenueOVER TIME
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Over the past three months, zalando.it revenue has experienced decline of 25%, compared to the preceding three months.

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zalando.it revenue decline for last six months
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OVERVIEW
In March 2026, zalando.it generated $23,246,373 in online sales, significantly below the FASHION AND APPAREL median of $83,040, with a conversion rate of 2.00-2.50%, lower than the industry's high of 3.14%. Their average order value (AOV) ranged from $75 to $100, compared to the high of $377. The site attracted 12,977,086 sessions, starkly overshadowed by shein.com's 298,145,068 sessions and far above the industry median of 36,457. Overall, zalando.it continues to face stiff competition in a dynamic marketplace, highlighting areas for potential growth and improvement.
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zalando.it competitors

In March 2026, zalando.it reported a revenue of $23,246,373 from 296,889 transactions and 12,977,086 sessions, with an average order value (AOV) ranging between $75-100 and a conversion rate of 2.00-2.50%. In comparison, yoox.com generated $29,824,732 in revenue from 106,881 transactions and 7,492,606 sessions, with an AOV of $275-300 and a conversion rate of 1.00-1.50%. Meanwhile, asos.com outperformed zalando.it with a revenue of $93,847,389 from 675,374 transactions and 60,007,262 sessions, offering an AOV of $125-150 and a conversion rate of 1.00-1.50%. Similarly, farfetch.com and hm.com also exceeded zalando.it in terms of revenue, while nike.com surpassed in both revenue and sessions. However, zalando.it maintained a competitive conversion rate range, putting it in a strong position among its competitors.

yoox.com screenshot
#1 yoox.com
29.8M
Revenue
7.5M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
asos.com screenshot
#2 asos.com
93.8M
Revenue
60M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
farfetch.com screenshot
#3 farfetch.com
108.8M
Revenue
27.6M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
hm.com screenshot
#4 hm.com
124.3M
Revenue
97.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
nike.com screenshot
#5 nike.com
266.3M
Revenue
107.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
zalando.it vs top market performers
zalando.it
top retailers
conversion rate vs average order value for zalando.it and its competitors
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Revenue share by device at zalando.it

In March large majority of sales on zalando.it, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on zalando.it, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.it channels

Identify top traffic channels that drive growth for zalando.itand discover how performance of traffic channels has changed over time.

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zalando.it Google Ads spend

Evaluate zalando.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.it devices

Review zalando.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.it top markets

Explore zalando.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.it country & global rank

Assess the ranking of zalando.it among other retailers within its primary country and worldwide.

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