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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for zalando.itzalando.it

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21.9M
Revenue
11.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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Zalando.it is an online retail platform that offers a wide range of clothing, footwear, and accessories for both men and women. Their inventory includes products from various brands and caters to different styles and preferences. The website allows customers to browse and purchase fashion items conveniently from the comfort of their homes.

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zalando.it's revenueOVER TIME
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Over the past three months, zalando.it revenue has experienced decline of 6.3%, compared to the preceding three months.

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zalando.it revenue decline for last six months
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OVERVIEW
zalando.it's performance metrics for May 2025: online sales revenue of $21,907,815, conversion rate of 2.00-2.50%, AOV of $75-100, and 11,453,990 sessions. Compared to industry benchmarks, the revenue is below the median of $81,783, conversion rate is lower than the high of 3.09% and higher than the low of 0.67%, AOV falls within the industry range of $82-$415, and sessions are higher than the median of 33,223. Despite not leading in all metrics, zalando.it demonstrates a competitive presence in the FASHION AND APPAREL industry.
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zalando.it competitors

In May 2025, zalando.it, with a revenue of €21,907,815 from 270,932 transactions and 11,453,990 sessions, shows a strong performance in terms of conversion rate at 2.00-2.50 and an average order value (AOV) of €75-100. When compared to its competitors, asos.com stands out with a revenue of €99,695,645 from 674,560 transactions and 60,493,121 sessions, but with a lower conversion rate of 1.00-1.50 and a higher AOV of €125-150. nike.com leads the pack with a revenue of €326,586,210 from 2,523,168 transactions and 116,622,635 sessions, matching zalando.it's conversion rate of 2.00-2.50 and AOV of €125-150. farfetch.com boasts a high AOV of €350-375 but lags behind in revenue and sessions compared to zalando.it. H&m.com excels in conversion rate at 2.50-3.00 but has similar revenue and AOV metrics. yoox.com has a high AOV of €300-325 but falls short in revenue and sessions, similar to farfetch.com.

yoox.com screenshot
#1 yoox.com
31.8M
Revenue
7M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
asos.com screenshot
#2 asos.com
99.7M
Revenue
60.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
farfetch.com screenshot
#3 farfetch.com
88.3M
Revenue
20.5M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
hm.com screenshot
#4 hm.com
201M
Revenue
96.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#5 nike.com
326.6M
Revenue
116.6M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
zalando.it vs top market performers
zalando.it
top retailers
conversion rate vs average order value for zalando.it and its competitors
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Revenue share by device at zalando.it

In May large majority of sales on zalando.it, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices.

In May large majority of sales on zalando.it, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices.
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brands overtime comparison

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zalando.it channels

Identify top traffic channels that drive growth for zalando.itand discover how performance of traffic channels has changed over time.

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zalando.it Google Ads spend

Evaluate zalando.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.it devices

Review zalando.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.it top markets

Explore zalando.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.it country & global rank

Assess the ranking of zalando.it among other retailers within its primary country and worldwide.

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