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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for zalando.itzalando.it

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40.9M
Revenue
Nov 25
22.4M
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Zalando.it is an online retail platform that offers a wide range of clothing, footwear, and accessories for both men and women. Their inventory includes products from various brands and caters to different styles and preferences. The website allows customers to browse and purchase fashion items conveniently from the comfort of their homes.

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zalando.it Annual Revenue and Growth

zalando.it's annual sales on its online store amounted to $287.9M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$287.9M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
zalando.it revenue by year

zalando.it's monthly revenueOVER TIME
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Over the past three months, zalando.it revenue has experienced growth of 37%, compared to the preceding three months.

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zalando.it revenue growth for last six months
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OVERVIEW
In November 2025, zalando.it generated online sales revenue of $40,917,987, significantly below the FASHION AND APPAREL median of $93,064, while its conversion rate ranged between 2.00-2.50%, trailing the high of 3.37% in the industry. With an average order value (AOV) between $75-100, zalando.it fell short of the $375 high, and it recorded 22,371,036 sessions, starkly contrasting with shein.com’s 342,497,064 sessions, though exceeding the median of 36,492. Overall, zalando.it's metrics reflect a competitive but challenging position within the FASHION AND APPAREL sector.
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zalando.it competitors

In November 2025, zalando.it generated a revenue of €40,917,987 from 518,016 transactions and 22,371,036 sessions, with an average order value (AOV) of €75-100 and a conversion rate of 2.00-2.50%. Compared to its competitors, zalando.it falls behind in revenue when compared to nike.com (€400,013,304) and H&m.com (€356,999,826), but outperforms yoox.com (€39,078,492), asos.com (€159,325,130), and farfetch.com (€139,075,706). In terms of transactions and sessions, zalando.it lags behind nike.com and H&m.com but surpasses yoox.com, asos.com, and farfetch.com. The AOV of zalando.it falls within the mid-range compared to its competitors, with nike.com and H&m.com at the same level. zalando.it's conversion rate is on par with nike.com but slightly higher than the rates of yoox.com, asos.com, and farfetch.com.

yoox.com screenshot
#1 yoox.com
39.1M
Revenue
9.1M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
asos.com screenshot
#2 asos.com
159.3M
Revenue
63.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
farfetch.com screenshot
#3 farfetch.com
139.1M
Revenue
26.1M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
hm.com screenshot
#4 hm.com
357M
Revenue
129.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#5 nike.com
400M
Revenue
147.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zalando.it vs top market performers
zalando.it
top retailers
conversion rate vs average order value for zalando.it and its competitors
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Revenue share by device at zalando.it

In November large majority of sales on zalando.it, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on zalando.it, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.it channels

Identify top traffic channels that drive growth for zalando.itand discover how performance of traffic channels has changed over time.

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zalando.it Google Ads spend

Evaluate zalando.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.it devices

Review zalando.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.it top markets

Explore zalando.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.it country & global rank

Assess the ranking of zalando.it among other retailers within its primary country and worldwide.

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