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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

zalando.ch

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52.4M

Revenue

4.8M

Sessions

5.5-6.0%

Conv. rate

$175-200

AOV

Main country of store: SWITZERLAND
Website category: FASHION AND APPAREL

Zalando.ch is an e-commerce website that offers a wide range of products, including clothing, footwear, and accessories for men, women, and children. They provide a diverse selection from various brands, allowing customers to shop for trendy fashion items conveniently from the comfort of their homes.

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zalando.ch's revenueOVER TIME
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Over the past three months, zalando.ch revenue has experienced growth of 17%, compared to the preceding three months.

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zalando.ch revenue growth for last six months

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OVERVIEW

In July 2025, zalando.ch in the FASHION AND APPAREL industry had a revenue of $52,393,463, conversion rate of 5.50-6.00%, AOV of $175-200, and 4,817,285 sessions. The median revenue in the category is $82,875, with the highest from shein.com at $817,680,251. The high conversion rate is 2.96%, low is 0.62%, high AOV is $402, low is $82, and median sessions is 36,317.

zalando.ch competitors

In July 2025, zalando.ch outperformed its competitors in terms of revenue with CHF 52,393,463. However, when it comes to the number of transactions, otto.de leads the pack with 1,499,920 transactions compared to zalando.ch's 273,583 transactions. In terms of website traffic, H&m.com had the highest number of sessions at 95,303,973, followed by otto.de with 48,023,617 sessions, while zalando.ch had 4,817,285 sessions. zalando.ch and breuninger.com had similar Average Order Values (AOV) ranging between CHF 175-200, while farfetch.com had the highest AOV at CHF 325-350. Conversion rates were highest for zalando.ch at 5.50-6.00%, followed by otto.de at 3.00-3.50%, while breuninger.com had the lowest conversion rate at 1.50-2.00%.

#1 breuninger.com

25.1M

Revenue

7.8M

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#2 otto.de

214.4M

Revenue

48M

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

#3 hm.com

175.8M

Revenue

95.3M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#4 ochsnersport.ch

4.1M

Revenue

1.5M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#5 farfetch.com

75.1M

Revenue

21.2M

Sessions

1.0-1.5%

Conv. rate

$325-350

AOV

CLOSEST COMPETITORSby revenue

ochsnersport.ch

adidas.ch

TOP MARKET PERFORMERSby revenue

zalando.ch vs top market performers

zalando.ch

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Revenue share by device at zalando.ch

In July large majority of sales on zalando.ch, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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zalando.ch channels

Identify top traffic channels that drive growth for zalando.chand discover how performance of traffic channels has changed over time.

zalando.ch Google Ads spend

Evaluate zalando.ch's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

zalando.ch devices

Review zalando.ch's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

zalando.ch top markets

Explore zalando.ch's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.