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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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62.2M
Revenue
Nov 25
5.7M
Sessions
Nov 25
5.5-6.0%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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Zalando.ch is an e-commerce website that offers a wide range of products, including clothing, footwear, and accessories for men, women, and children. They provide a diverse selection from various brands, allowing customers to shop for trendy fashion items conveniently from the comfort of their homes.

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zalando.ch Annual Revenue and Growth

zalando.ch's annual sales on its online store amounted to $501.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$501.7M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
zalando.ch revenue by year

zalando.ch's monthly revenueOVER TIME
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Over the past three months, zalando.ch revenue has experienced growth of 6.1%, compared to the preceding three months.

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zalando.ch revenue growth for last six months
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OVERVIEW
In November 2025, zalando.ch generated $62,169,265 in online sales within the FASHION AND APPAREL industry, significantly below the median of $93,064, with a conversion rate between 5.50-6.00%, outperforming the industry average of 3.37%. The Average Order Value (AOV) ranged from $175-200, compared to a high of $375 in the sector. zalando.ch attracted 5,718,053 sessions, far surpassing the median of 36,492, but lagging behind shein.com, the largest player with 342,497,064 sessions. Overall, these metrics indicate a solid but competitive position within the vibrant fashion and apparel landscape.
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zalando.ch competitors

In November 2025, zalando.ch reported a revenue of 62,169,265 CHF with 331,888 transactions and 5,718,053 sessions, resulting in an average order value (AOV) of 175-200 CHF and a conversion rate of 5.50-6.00%. Compared to its competitors, zalando.ch outperformed breuninger.com, which had a revenue of 37,126,016 CHF with 198,904 transactions and 8,971,302 sessions, and a lower conversion rate of 2.00-2.50%. However, zalando.ch lagged behind giants like otto.de with a revenue of 343,314,767 CHF, H&m.com with 356,999,826 CHF, and farfetch.com with 139,075,706 CHF. While zalando.ch had a higher conversion rate than most of its competitors, it had a lower number of transactions and sessions compared to otto.de and H&m.com, indicating room for potential growth in market share and revenue.

breuninger.com screenshot
#1 breuninger.com
37.1M
Revenue
9M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
otto.de screenshot
#2 otto.de
343.3M
Revenue
63.9M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#3 hm.com
357M
Revenue
129.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
ochsnersport.ch screenshot
#4 ochsnersport.ch
5.5M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
farfetch.com screenshot
#5 farfetch.com
139.1M
Revenue
26.1M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
zalando.ch vs top market performers
zalando.ch
top retailers
conversion rate vs average order value for zalando.ch and its competitors
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Revenue share by device at zalando.ch

In November large majority of sales on zalando.ch, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on zalando.ch, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.ch channels

Identify top traffic channels that drive growth for zalando.chand discover how performance of traffic channels has changed over time.

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zalando.ch Google Ads spend

Evaluate zalando.ch's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.ch devices

Review zalando.ch's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.ch top markets

Explore zalando.ch's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.ch country & global rank

Assess the ranking of zalando.ch among other retailers within its primary country and worldwide.

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