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Jun 2025

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TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

zalando.pl

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41.9M

Revenue

16.2M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

Main country of store: POLAND
Website category: FASHION AND APPAREL

Zalando.pl is an e-commerce platform based in Poland. It offers a wide range of products including clothing, footwear, accessories, and beauty products for men, women, and children. The website aims to provide an extensive selection of fashion items and trendy styles to its customers, creating an enjoyable online shopping experience.

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zalando.pl's revenueOVER TIME
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Over the past three months, zalando.pl revenue has experienced growth of 37%, compared to the preceding three months.

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zalando.pl revenue growth for last six months

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OVERVIEW

In June 2025, zalando.pl in the FASHION AND APPAREL industry generated a revenue of $41,852,485, with a median revenue of $77,815. The conversion rate ranged from 2.50% to 3.00%, while a high conversion rate in the industry was 3.04% and a low was 0.65%. The average order value (AOV) for zalando.pl was $75-$100, compared to a high AOV of $405 and a low of $80 in the industry. With 16,193,498 sessions, zalando.pl's performance was lower than the industry's highest of 269,380,116 sessions on shein.com, with a median of 31,714 sessions.

zalando.pl competitors

In June 2025, zalando.pl reported a revenue of 41,852,485 with 456,515 transactions and 16,193,498 sessions, boasting an average order value (AOV) of 75-100 and a conversion rate of 2.50-3.00. When compared to its competitors, zalando.pl falls behind in terms of revenue, transactions, and sessions. For instance, asos.com generated 94,401,589 in revenue with 634,939 transactions and 58,473,863 sessions, featuring a higher AOV of 125-150 but a lower conversion rate of 1.00-1.50. Meanwhile, nike.com, hm.com, and zara.com all outperformed zalando.pl in revenue and sessions, with similar AOV and conversion rates. renee.pl, on the other hand, lagged significantly behind with much lower revenue, transactions, and sessions compared to zalando.pl and its other competitors.

#1 asos.com

94.4M

Revenue

58.5M

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#2 hm.com

184.3M

Revenue

98M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#3 nike.com

280.6M

Revenue

101.1M

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#4 zara.com

197.3M

Revenue

98.1M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#5 renee.pl

4.3M

Revenue

3.6M

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

zalando.pl vs top market performers

zalando.pl

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Revenue share by device at zalando.pl

In June large majority of sales on zalando.pl, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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zalando.pl channels

Identify top traffic channels that drive growth for zalando.pland discover how performance of traffic channels has changed over time.

zalando.pl Google Ads spend

Evaluate zalando.pl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

zalando.pl devices

Review zalando.pl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

zalando.pl top markets

Explore zalando.pl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.