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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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46.6M
Revenue
Nov 25
19.7M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Zalando.pl is an e-commerce platform based in Poland. It offers a wide range of products including clothing, footwear, accessories, and beauty products for men, women, and children. The website aims to provide an extensive selection of fashion items and trendy styles to its customers, creating an enjoyable online shopping experience.

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zalando.pl Annual Revenue and Growth

zalando.pl's annual sales on its online store amounted to $461M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$461M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
zalando.pl revenue by year

zalando.pl's monthly revenueOVER TIME
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Over the past three months, zalando.pl revenue has experienced growth of 6%, compared to the preceding three months.

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zalando.pl revenue growth for last six months
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OVERVIEW
In November 2025, zalando.pl generated $46,615,343 in online sales, significantly below the FASHION AND APPAREL median of $93,064, with a conversion rate of 2.50-3.00%, lower than the high benchmark of 3.37%. The average order value (AOV) ranged from $75-100, closely aligning with the category's low of $76, while it significantly trails behind the high AOV of $375. With 19,738,476 sessions, zalando.pl's traffic remains far from shein.com, which boasts 342,497,064 sessions, highlighting substantial competitive gaps within the industry.
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zalando.pl competitors

In November 2025, zalando.pl generated a revenue of 46,615,343 with 538,401 transactions and 19,738,476 sessions, boasting an AOV of 75-100 and a conversion rate of 2.50-3.00. When compared to its competitors, asos.com leads the pack with a revenue of 159,325,130, 1,112,833 transactions, and 63,562,508 sessions, along with an AOV of 125-150 and a conversion rate of 1.50-2.00. H&M follows closely behind with a revenue of 356,999,826, 4,621,697 transactions, and 129,233,654 sessions, showcasing an AOV of 75-100 and a conversion rate of 3.50-4.00. zara.com and nike.com also present stiff competition with significant revenue, transactions, and sessions, although their AOV and conversion rates vary slightly. renee.pl lags behind the other competitors with lower revenue, transactions, sessions, and a lower AOV and conversion rate.

asos.com screenshot
#1 asos.com
159.3M
Revenue
63.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
357M
Revenue
129.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#3 nike.com
400M
Revenue
147.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zara.com screenshot
#4 zara.com
221.8M
Revenue
116.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
renee.pl screenshot
#5 renee.pl
3.5M
Revenue
3.2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
zalando.pl vs top market performers
zalando.pl
top retailers
conversion rate vs average order value for zalando.pl and its competitors
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Revenue share by device at zalando.pl

In November large majority of sales on zalando.pl, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on zalando.pl, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.pl channels

Identify top traffic channels that drive growth for zalando.pland discover how performance of traffic channels has changed over time.

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zalando.pl Google Ads spend

Evaluate zalando.pl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.pl devices

Review zalando.pl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.pl top markets

Explore zalando.pl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.pl country & global rank

Assess the ranking of zalando.pl among other retailers within its primary country and worldwide.

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