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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for zalando.plzalando.pl

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41.9M
Revenue
Oct 25
16.8M
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Zalando.pl is an e-commerce platform based in Poland. It offers a wide range of products including clothing, footwear, accessories, and beauty products for men, women, and children. The website aims to provide an extensive selection of fashion items and trendy styles to its customers, creating an enjoyable online shopping experience.

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zalando.pl Annual Revenue and Growth

zalando.pl's annual sales on its online store amounted to $461M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$461M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
zalando.pl revenue by year

zalando.pl's monthly revenueOVER TIME
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Over the past three months, zalando.pl revenue has experienced decline of 7%, compared to the preceding three months.

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zalando.pl revenue decline for last six months
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OVERVIEW
In October 2025, zalando.pl generated $41,922,633 in online sales, significantly below the FASHION AND APPAREL median of $80,524, while its conversion rate of 2.50-3.00% remains competitive but short of the sector's high of 3.36%. The average order value (AOV) ranges from $75 to $100, which is considerably lower than the industry peak of $378. With 16,781,984 sessions, zalando.pl outpaces the median of 33,163 sessions in the category but lags far behind the leading competitor shein.com, which boasts 321,650,758 sessions, highlighting the challenges faced in capturing market share.
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zalando.pl competitors

When comparing zalando.pl to its competitors in October 2025, some key metrics stand out. zalando.pl generated a revenue of 41,922,633 with 492,784 transactions and 16,781,984 sessions. Their Average Order Value (AOV) ranged between 75-100 with a conversion rate of 2.50-3.00. In contrast, asos.com outperformed zalando.pl in terms of revenue with 127,814,446, 903,675 transactions, and 54,747,830 sessions. However, H&m.com had the highest revenue at 252,353,350 and the highest number of transactions at 3,458,982. nike.com and zara.com both had higher revenue than zalando.pl, with similar AOV and conversion rates. In contrast, renee.pl lagged behind with significantly lower revenue and fewer transactions and sessions. Overall, zalando.pl remains competitive in the market but faces strong competition from brands like ASOS, H&M, Nike, and Zara.

asos.com screenshot
#1 asos.com
127.8M
Revenue
54.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
252.4M
Revenue
106.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
nike.com screenshot
#3 nike.com
269.2M
Revenue
105.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zara.com screenshot
#4 zara.com
176.2M
Revenue
93.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
renee.pl screenshot
#5 renee.pl
4.2M
Revenue
3.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
zalando.pl vs top market performers
zalando.pl
top retailers
conversion rate vs average order value for zalando.pl and its competitors
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Revenue share by device at zalando.pl

In October large majority of sales on zalando.pl, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on zalando.pl, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.pl channels

Identify top traffic channels that drive growth for zalando.pland discover how performance of traffic channels has changed over time.

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zalando.pl Google Ads spend

Evaluate zalando.pl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.pl devices

Review zalando.pl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.pl top markets

Explore zalando.pl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.pl country & global rank

Assess the ranking of zalando.pl among other retailers within its primary country and worldwide.

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