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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for zalando.plzalando.pl

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43M
Revenue
Mar 26
18.1M
Sessions
Mar 26
2.5-3.0%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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Zalando.pl is an e-commerce platform based in Poland. It offers a wide range of products including clothing, footwear, accessories, and beauty products for men, women, and children. The website aims to provide an extensive selection of fashion items and trendy styles to its customers, creating an enjoyable online shopping experience.

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zalando.pl Annual Revenue and Growth

zalando.pl's annual sales on its online store amounted to $495.1M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$495.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
zalando.pl revenue by year

zalando.pl's monthly revenueOVER TIME
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Over the past three months, zalando.pl revenue has experienced decline of 14%, compared to the preceding three months.

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zalando.pl revenue decline for last six months
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OVERVIEW
In March 2026, zalando.pl generated $43,049,789 in online sales, significantly lower than the FASHION AND APPAREL median of $83,040, while its conversion rate ranged from 2.50-3.00%, just below the high of 3.14% in the industry. The average order value (AOV) was $75-100, relatively competitive against the very high AOV of $377. With 18,056,415 sessions, zalando.pl lags behind industry leader shein.com, which recorded 298,145,068 sessions, far surpassing the FASHION AND APPAREL median of 36,457 sessions, indicating room for growth in customer engagement and revenue generation.
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zalando.pl competitors

In March 2026, zalando.pl reported a revenue of $43,049,789 from 508,268 transactions and 18,056,415 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Compared to its competitors, zalando.pl lags behind in revenue when compared to giants like nike.com with $266,274,312 and zara.com with $173,647,150. However, it outperforms renee.pl with only $2,900,463 in revenue. In terms of transactions, zalando.pl falls behind hm.com with 2,020,301 transactions. However, zalando.pl boasts a higher conversion rate compared to competitors like asos.com and nike.com, showing potential for growth in converting sessions to transactions. Overall, zalando.pl stands out in certain metrics like conversion rate but faces tough competition from larger players in the industry.

asos.com screenshot
#1 asos.com
93.8M
Revenue
60M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
124.3M
Revenue
97.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
nike.com screenshot
#3 nike.com
266.3M
Revenue
107.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
zara.com screenshot
#4 zara.com
173.6M
Revenue
93.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
renee.pl screenshot
#5 renee.pl
2.9M
Revenue
2.6M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
zalando.pl vs top market performers
zalando.pl
top retailers
conversion rate vs average order value for zalando.pl and its competitors
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Revenue share by device at zalando.pl

In March large majority of sales on zalando.pl, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on zalando.pl, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.pl channels

Identify top traffic channels that drive growth for zalando.pland discover how performance of traffic channels has changed over time.

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zalando.pl Google Ads spend

Evaluate zalando.pl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.pl devices

Review zalando.pl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.pl top markets

Explore zalando.pl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.pl country & global rank

Assess the ranking of zalando.pl among other retailers within its primary country and worldwide.

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