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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for zalando.plzalando.pl

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45.5M
Revenue
Dec 25
18.2M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Zalando.pl is an e-commerce platform based in Poland. It offers a wide range of products including clothing, footwear, accessories, and beauty products for men, women, and children. The website aims to provide an extensive selection of fashion items and trendy styles to its customers, creating an enjoyable online shopping experience.

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zalando.pl Annual Revenue and Growth

zalando.pl's annual sales on its online store amounted to $461M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$461M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
zalando.pl revenue by year

zalando.pl's monthly revenueOVER TIME
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Over the past three months, zalando.pl revenue has experienced growth of 12%, compared to the preceding three months.

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zalando.pl revenue growth for last six months
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OVERVIEW
In December 2025, zalando.pl generated $45,510,399 in online sales within the FASHION AND APPAREL sector, significantly below the median of $92,600, with a conversion rate of 2.50-3.00%, slightly under the high of 3.17% in the industry. The site's average order value (AOV) ranged from $75-100, aligning with the low end of the market, while it attracted 18,245,139 sessions, markedly lower than the leading site, shein.com, which achieved 304,519,814 sessions, indicating potential growth opportunities for zalando.pl amidst strong competition in the fashion space.
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zalando.pl competitors

In December 2025, zalando.pl had a revenue of $45,510,399 from 531,953 transactions and 18,245,139 sessions, with an Average Order Value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Compared to its competitors, zalando.pl falls behind in terms of revenue. For example, asos.com had a revenue of $142,254,322 with 995,558 transactions and 60,338,504 sessions, while H&m.com had $161,811,569 revenue from 2,637,481 transactions and 115,623,082 sessions. nike.com had the highest revenue at $393,134,843, with 3,147,533 transactions and 128,084,815 sessions. Despite falling behind in revenue, zalando.pl does have a higher conversion rate compared to some competitors like zara.com and renee.pl, indicating that it may have a more loyal customer base.

asos.com screenshot
#1 asos.com
142.3M
Revenue
60.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
161.8M
Revenue
115.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
nike.com screenshot
#3 nike.com
393.1M
Revenue
128.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zara.com screenshot
#4 zara.com
208.5M
Revenue
119.8M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
renee.pl screenshot
#5 renee.pl
3.2M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
zalando.pl vs top market performers
zalando.pl
top retailers
conversion rate vs average order value for zalando.pl and its competitors
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Revenue share by device at zalando.pl

In December large majority of sales on zalando.pl, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on zalando.pl, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.pl channels

Identify top traffic channels that drive growth for zalando.pland discover how performance of traffic channels has changed over time.

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zalando.pl Google Ads spend

Evaluate zalando.pl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.pl devices

Review zalando.pl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.pl top markets

Explore zalando.pl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.pl country & global rank

Assess the ranking of zalando.pl among other retailers within its primary country and worldwide.

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