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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for zalando.plzalando.pl

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40.3M
Revenue
Sep 25
15.8M
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Zalando.pl is an e-commerce platform based in Poland. It offers a wide range of products including clothing, footwear, accessories, and beauty products for men, women, and children. The website aims to provide an extensive selection of fashion items and trendy styles to its customers, creating an enjoyable online shopping experience.

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zalando.pl Annual Revenue and Growth

zalando.pl's annual sales on its online store amounted to $461M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$461M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
zalando.pl revenue by year

zalando.pl's monthly revenueOVER TIME
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Over the past three months, zalando.pl revenue has experienced decline of 14%, compared to the preceding three months.

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zalando.pl revenue decline for last six months
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OVERVIEW
In September 2025, zalando.pl generated $40,326,126 in online sales within the FASHION AND APPAREL industry, significantly below the median of $74,931 and far from shein.com's leading revenue of $819,580,923. The site achieved a conversion rate of 3.00-3.50%, slightly exceeding the high benchmark of 3.2%, while its average order value (AOV) ranged between $75-100, aligning closely with the lower industry threshold of $73. zalando.pl attracted 15,764,531 sessions, starkly contrasted by shein.com’s impressive 297,137,690, indicating the competitive landscape and the need for enhanced customer engagement strategies.
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zalando.pl competitors

In September 2025, zalando.pl reported a revenue of 40,326,126 PLN from 476,023 transactions with 15,764,531 sessions, resulting in an average order value (AOV) of 75-100 PLN and a conversion rate of 3.00-3.50%. Compared to its competitors, zalando.pl falls behind in terms of revenue when compared to H&m.com, nike.com, zara.com, and even asos.com, all of which generated higher revenue numbers. However, zalando.pl outperforms renee.pl in terms of revenue, transactions, sessions, AOV, and conversion rate. While zalando.pl's conversion rate is within the middle range, its AOV is on par with zara.com, indicating a similar customer spending behavior. Overall, zalando.pl's performance metrics place it as a strong competitor in the online fashion retail market, especially when compared to similar domains like renee.pl.

asos.com screenshot
#1 asos.com
106.1M
Revenue
49.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
200.6M
Revenue
93.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
nike.com screenshot
#3 nike.com
236.1M
Revenue
100M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
zara.com screenshot
#4 zara.com
155.7M
Revenue
83M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
renee.pl screenshot
#5 renee.pl
3.4M
Revenue
2.8M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
zalando.pl vs top market performers
zalando.pl
top retailers
conversion rate vs average order value for zalando.pl and its competitors
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Revenue share by device at zalando.pl

In September large majority of sales on zalando.pl, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on zalando.pl, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.pl channels

Identify top traffic channels that drive growth for zalando.pland discover how performance of traffic channels has changed over time.

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zalando.pl Google Ads spend

Evaluate zalando.pl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.pl devices

Review zalando.pl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.pl top markets

Explore zalando.pl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.pl country & global rank

Assess the ranking of zalando.pl among other retailers within its primary country and worldwide.

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