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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

zalando.pl

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48.3M

Revenue

17.2M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

Main country of store: POLAND
Website category: FASHION AND APPAREL

Zalando.pl is an e-commerce platform based in Poland. It offers a wide range of products including clothing, footwear, accessories, and beauty products for men, women, and children. The website aims to provide an extensive selection of fashion items and trendy styles to its customers, creating an enjoyable online shopping experience.

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zalando.pl's revenueOVER TIME
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Over the past three months, zalando.pl revenue has experienced growth of 50%, compared to the preceding three months.

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zalando.pl revenue growth for last six months

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OVERVIEW

In May 2025, zalando.pl in the FASHION AND APPAREL industry had a revenue of $48,289,312, with a median revenue of $81,783. The conversion rate ranged from 2.50% to 3.00%, with a high of 3.09% and a low of 0.67%. The average order value (AOV) was between $75 and $100, with a high of $415 and a low of $82. The website had 17,222,864 sessions, while the highest was 224,142,058 for shein.com, with a median of 33,223 sessions in the FASHION AND APPAREL category.

zalando.pl competitors

In May 2025, zalando.pl reported a revenue of $48,289,312 with 498,649 transactions and 17,222,864 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Comparing zalando.pl to its competitors, asos.com leads the pack with $99,695,645 in revenue, 674,560 transactions, and 60,493,121 sessions, offering an AOV of $125-150 and a conversion rate of 1.00-1.50%. nike.com follows with $326,586,210 in revenue, 2,523,168 transactions, and 116,622,635 sessions, alongside an AOV of $125-150 and a conversion rate of 2.00-2.50%. H&m.com and zara.com have similar performance metrics to zalando.pl, with revenue in the range of $200 million and comparable conversion rates. On the other hand, renee.pl lags behind with $4,492,210 in revenue, 63,057 transactions, and 3,635,823 sessions, indicating a lower AOV and conversion rate compared to the other players in the market.

#1 asos.com

99.7M

Revenue

60.5M

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#2 hm.com

201M

Revenue

96.6M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#3 nike.com

326.6M

Revenue

116.6M

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#4 zara.com

210M

Revenue

93.7M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#5 renee.pl

4.5M

Revenue

3.6M

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

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TOP MARKET PERFORMERSby revenue

zalando.pl vs top market performers

zalando.pl

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Revenue share by device at zalando.pl

In May large majority of sales on zalando.pl, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices.

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zalando.pl channels

Identify top traffic channels that drive growth for zalando.pland discover how performance of traffic channels has changed over time.

zalando.pl Google Ads spend

Evaluate zalando.pl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

zalando.pl devices

Review zalando.pl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

zalando.pl top markets

Explore zalando.pl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.