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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for zalando.plzalando.pl

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40.3M
Revenue
Jan 26
17.4M
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Zalando.pl is an e-commerce platform based in Poland. It offers a wide range of products including clothing, footwear, accessories, and beauty products for men, women, and children. The website aims to provide an extensive selection of fashion items and trendy styles to its customers, creating an enjoyable online shopping experience.

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zalando.pl Annual Revenue and Growth

zalando.pl's annual sales on its online store amounted to $495.1M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$495.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
zalando.pl revenue by year

zalando.pl's monthly revenueOVER TIME
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Over the past three months, zalando.pl revenue has experienced growth of 9%, compared to the preceding three months.

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zalando.pl revenue growth for last six months
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OVERVIEW
In January 2026, zalando.pl generated $40,315,994 in online sales, significantly outperforming the FASHION AND APPAREL median of $91,806, but falling short of industry leader shein.com's $809,875,018. With a conversion rate of 2.50-3.00%, zalando.pl is near the higher end of the market, just shy of the top rate of 3.1%. Its average order value (AOV) ranges from $75-100, aligning closely with the low end of the market spectrum. The platform attracted 17,373,441 sessions, well below shein.com's 279,580,739, yet considerably higher than the industry median of 38,909 sessions.
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zalando.pl competitors

In January 2026, zalando.pl reported a revenue of $40,315,994 with 485,125 transactions and 17,373,441 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 2.50-3.00%. Compared to its competitors, Zalando falls behind in terms of revenue when compared to giants like nike.com with $275,759,784, H&M with $133,995,744, and zara.com with $167,667,007. However, Zalando outperforms renee.pl in revenue. In terms of transactions and sessions, Zalando also lags behind asos.com and nike.com but surpasses renee.pl. When it comes to AOV and conversion rate, Zalando is competitive with asos.com, H&M, and zara.com. Overall, while zalando.pl may not be the top performer in all metrics, it remains a strong player in the competitive online fashion retail market in January 2026.

asos.com screenshot
#1 asos.com
121.4M
Revenue
58.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
134M
Revenue
103.9M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
nike.com screenshot
#3 nike.com
275.8M
Revenue
114M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
zara.com screenshot
#4 zara.com
167.7M
Revenue
112M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
renee.pl screenshot
#5 renee.pl
3.2M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
zalando.pl vs top market performers
zalando.pl
top retailers
conversion rate vs average order value for zalando.pl and its competitors
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Revenue share by device at zalando.pl

In January large majority of sales on zalando.pl, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on zalando.pl, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.pl channels

Identify top traffic channels that drive growth for zalando.pland discover how performance of traffic channels has changed over time.

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zalando.pl Google Ads spend

Evaluate zalando.pl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.pl devices

Review zalando.pl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.pl top markets

Explore zalando.pl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.pl country & global rank

Assess the ranking of zalando.pl among other retailers within its primary country and worldwide.

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