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Jan 2026
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Home/Insights/Retailers/deichmann.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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9.7M
Revenue
Jan 26
7.4M
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$25-50
AOV
Jan 26
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Deichmann.com is an online retail platform offering a wide range of footwear for men, women, and children. The website features various categories such as sneakers, boots, sandals, and sports shoes, catering to diverse styles and preferences. It provides customers with a convenient way to browse and purchase shoes from the comfort of their homes.

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deichmann.com Annual Revenue and Growth

deichmann.com's annual sales on its online store amounted to $99.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$99.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
deichmann.com revenue by year

deichmann.com's monthly revenueOVER TIME
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Over the past three months, deichmann.com revenue has experienced growth of 31%, compared to the preceding three months.

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deichmann.com revenue growth for last six months
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OVERVIEW
In January 2026, deichmann.com generated $9,653,844 in online sales within the FASHION AND APPAREL sector, significantly exceeding the median revenue of $91,806, although still dwarfed by industry leader shein.com at $809,875,018. The site's conversion rate ranged between 2.50-3.00%, slightly below the high benchmark of 3.1% but well above the low of 0.69%. With an average order value (AOV) between $25-50, deichmann.com is notably below the high AOV of $390, while sessions totaled 7,364,043, starkly contrasting with shein.com's 279,580,739 and surpassing the median of 38,909 sessions in the industry.
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deichmann.com competitors

In January 2026, deichmann.com reported a revenue of $9,653,844 with 205,573 transactions and 7,364,043 sessions, boasting an average order value (AOV) between $25-50 and a conversion rate of 2.50-3.00%. In comparison, its competitors show varying performances. goertz.de had a revenue of $58,253 with 407 transactions and 13,046 sessions, featuring a higher AOV of $125-150 and a conversion rate of 3.00-3.50%. schuhe.de reported $1,113,973 in revenue with 7,728 transactions and 659,769 sessions, sharing the same AOV as goertz.de but a lower conversion rate of 1.00-1.50%. schuhe24.de showed revenue of $105,805 with 720 transactions and 65,937 sessions, aligning with goertz.de and schuhe.de in AOV and conversion rate. Lastly, aboutyou.de stood out with a revenue of $25,120,511 from 154,858 transactions and 8,499,335 sessions, boasting the highest AOV range of $150-175 but a conversion rate of 1.50-2.00%.

goertz.de screenshot
#1 goertz.de
58.3K
Revenue
13K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
schuhe.de screenshot
#2 schuhe.de
1.1M
Revenue
659.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
schuhe24.de screenshot
#3 schuhe24.de
105.8K
Revenue
65.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
aboutyou.de screenshot
#4 aboutyou.de
25.1M
Revenue
8.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
zalando.de screenshot
#5 zalando.de
114.3M
Revenue
29.8M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
deichmann.com vs top market performers
deichmann.com
top retailers
conversion rate vs average order value for deichmann.com and its competitors
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Revenue share by device at deichmann.com

In January large majority of sales on deichmann.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In January large majority of sales on deichmann.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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deichmann.com channels

Identify top traffic channels that drive growth for deichmann.comand discover how performance of traffic channels has changed over time.

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deichmann.com Google Ads spend

Evaluate deichmann.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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deichmann.com devices

Review deichmann.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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deichmann.com top markets

Explore deichmann.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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deichmann.com country & global rank

Assess the ranking of deichmann.com among other retailers within its primary country and worldwide.

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