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Apr 2026
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Home/Insights/Retailers/deichmann.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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8.8M
Revenue
Apr 26
7.5M
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$25-50
AOV
Apr 26
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Deichmann.com is an online retail platform offering a wide range of footwear for men, women, and children. The website features various categories such as sneakers, boots, sandals, and sports shoes, catering to diverse styles and preferences. It provides customers with a convenient way to browse and purchase shoes from the comfort of their homes.

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deichmann.com Annual Revenue and Growth

deichmann.com's annual sales on its online store amounted to $99.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$99.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
deichmann.com revenue by year

deichmann.com's monthly revenueOVER TIME
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Over the past three months, deichmann.com revenue has experienced decline of 22%, compared to the preceding three months.

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deichmann.com revenue decline for last six months
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OVERVIEW
In April 2026, deichmann.com generated $8,767,618 in online sales within the FASHION AND APPAREL sector, significantly exceeding the median revenue of $78,791, while its conversion rate ranged between 2.50-3.00%, slightly below the sector's high of 3.05%. The average order value (AOV) fell between $25-50, notably lower than the high of $389, with a total of 7,489,449 sessions, substantially surpassing the median of 35,276 but far behind shein.com’s 281,585,790 sessions, illustrating both strong traffic and sales performance in a competitive market.
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deichmann.com competitors

In April 2026, deichmann.com achieved impressive metrics with a revenue of $8,767,618 from 204,498 transactions and 7,489,449 sessions, yielding an average order value (AOV) between $25 and $50 and a conversion rate of 2.50-3.00%. Comparatively, aboutyou.de dominated with a revenue of $24,047,827 from 152,830 transactions over 11,529,736 sessions, boasting a higher AOV of $150-175, yet a lower conversion rate of 1.00-1.50%. In contrast, schuhe.de generated $727,414 from 5,027 transactions across 341,789 sessions, with similar AOV and conversion rates to aboutyou.de. goertz.de and schuhe24.de lagged significantly behind, earning $61,910 and $96,290 respectively, with AOVs of $125-150, but they shared the same conversion rate of 2.50-3.00% as deichmann.com. Overall, deichmann.com’s balanced metrics indicate strong performance relative to its competitors in a competitive landscape.

goertz.de screenshot
#1 goertz.de
61.9K
Revenue
16K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
schuhe.de screenshot
#2 schuhe.de
727.4K
Revenue
341.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
schuhe24.de screenshot
#3 schuhe24.de
96.3K
Revenue
56.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
aboutyou.de screenshot
#4 aboutyou.de
24M
Revenue
11.5M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
imwalking.de screenshot
#5 imwalking.de
734.7
Revenue
137
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
deichmann.com vs top market performers
deichmann.com
top retailers
conversion rate vs average order value for deichmann.com and its competitors
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Revenue share by device at deichmann.com

In April large majority of sales on deichmann.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In April large majority of sales on deichmann.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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deichmann.com channels

Identify top traffic channels that drive growth for deichmann.comand discover how performance of traffic channels has changed over time.

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deichmann.com Google Ads spend

Evaluate deichmann.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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deichmann.com devices

Review deichmann.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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deichmann.com top markets

Explore deichmann.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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deichmann.com country & global rank

Assess the ranking of deichmann.com among other retailers within its primary country and worldwide.

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