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Sep 2025
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Home/Insights/Retailers/deichmann.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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7.9M
Revenue
Sep 25
7.5M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Deichmann.com is an online retail platform offering a wide range of footwear for men, women, and children. The website features various categories such as sneakers, boots, sandals, and sports shoes, catering to diverse styles and preferences. It provides customers with a convenient way to browse and purchase shoes from the comfort of their homes.

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deichmann.com Annual Revenue and Growth

deichmann.com's annual sales on its online store amounted to $136.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$136.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
deichmann.com revenue by year

deichmann.com's monthly revenueOVER TIME
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Over the past three months, deichmann.com revenue has experienced growth of 0.49%, compared to the preceding three months.

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deichmann.com revenue growth for last six months
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OVERVIEW
In September 2025, deichmann.com, operating in the FASHION AND APPAREL sector, generated online sales revenue of $7,870,910, significantly higher than the median of $74,931. With a conversion rate between 2.50-3.00%, it remains competitive, although just shy of the industry's high of 3.2%. The average order value (AOV) ranged from $25 to $50, far below the high AOV of $382. Deichmann attracted 7,540,476 sessions, markedly exceeding the median of 34,221 but far behind the industry leader, shein.com, which boasted 297,137,690 sessions, illustrating the brand's solid performance yet potential for growth.
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deichmann.com competitors

When comparing deichmann.com to its competitors as of September 2025, it is clear that deichmann.com is performing well in terms of revenue, with $7,870,910, compared to schuhe.de with $981,894 and schuhe24.de with $117,114. In terms of transactions, deichmann.com also outperforms its competitors with 195,284 transactions, compared to schuhe.de with 6,943 and schuhe24.de with 823. However, when looking at sessions, deichmann.com falls slightly behind aboutyou.de, with 7,540,476 sessions compared to aboutyou.de's 8,928,113. The average order value (AOV) for deichmann.com falls within the range of $25-$50, while aboutyou.de has a higher AOV range of $150-$175. Overall, deichmann.com demonstrates strong performance in revenue and transactions compared to its competitors, but there is room for improvement in increasing the number of sessions and AOV.

schuhe.de screenshot
#1 schuhe.de
981.9K
Revenue
470.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
schuhe24.de screenshot
#2 schuhe24.de
117.1K
Revenue
71.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
aboutyou.de screenshot
#3 aboutyou.de
39.7M
Revenue
8.9M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
zalando.de screenshot
#4 zalando.de
105.2M
Revenue
30.8M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
imwalking.de screenshot
#5 imwalking.de
4.5K
Revenue
1.1K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
deichmann.com vs top market performers
deichmann.com
top retailers
conversion rate vs average order value for deichmann.com and its competitors
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Revenue share by device at deichmann.com

In September large majority of sales on deichmann.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In September large majority of sales on deichmann.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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deichmann.com channels

Identify top traffic channels that drive growth for deichmann.comand discover how performance of traffic channels has changed over time.

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deichmann.com Google Ads spend

Evaluate deichmann.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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deichmann.com devices

Review deichmann.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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deichmann.com top markets

Explore deichmann.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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deichmann.com country & global rank

Assess the ranking of deichmann.com among other retailers within its primary country and worldwide.

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