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Nov 2025
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Home/Insights/Retailers/deichmann.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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13.8M
Revenue
Nov 25
10.1M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Deichmann.com is an online retail platform offering a wide range of footwear for men, women, and children. The website features various categories such as sneakers, boots, sandals, and sports shoes, catering to diverse styles and preferences. It provides customers with a convenient way to browse and purchase shoes from the comfort of their homes.

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deichmann.com Annual Revenue and Growth

deichmann.com's annual sales on its online store amounted to $136.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$136.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
deichmann.com revenue by year

deichmann.com's monthly revenueOVER TIME
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Over the past three months, deichmann.com revenue has experienced growth of 32%, compared to the preceding three months.

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deichmann.com revenue growth for last six months
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OVERVIEW
In November 2025, deichmann.com, operating in the lifestyle/fashion and apparel industry, achieved online sales revenue of $13,786,470, significantly above the median of $93,064; with a conversion rate of 2.50-3.00%, it remains competitive, yet below the high benchmark of 3.37%. The site's average order value (AOV) ranged from $50 to $75, far from the sector's high of $375, while attracting 10,061,986 sessions, starkly contrasting with shein.com's lead at 342,497,064 sessions, and far exceeding the median of 36,492 sessions in its category, reflecting strong engagement in the marketplace.
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deichmann.com competitors

In November 2025, when comparing deichmann.com to its competitors, we see that deichmann.com generated a revenue of 13,786,470 with 273,577 transactions and 10,061,986 sessions. Their average order value (AOV) falls in the range of 50-75, with a conversion rate of 2.50-3.00. In contrast, mirapodo.de had a much lower revenue of 2,393 with 13 transactions and 415 sessions, but a higher AOV of 175-200 and a similar conversion rate of 3.00-3.50. goertz.de outperformed deichmann.com in revenue with 51,377, transactions with 362, and sessions with 10,238, but had a lower AOV of 125-150 and a higher conversion rate of 3.50-4.00. aboutyou.de was the top performer with a revenue of 50,090,922, 307,386 transactions, and 11,642,439 sessions, a higher AOV of 150-175, but a similar conversion rate of 2.50-3.00 to deichmann.com.

mirapodo.de screenshot
#1 mirapodo.de
2.4K
Revenue
415
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
goertz.de screenshot
#2 goertz.de
51.4K
Revenue
10.2K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
schuhe.de screenshot
#3 schuhe.de
1.5M
Revenue
735.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
schuhe24.de screenshot
#4 schuhe24.de
118.4K
Revenue
71.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
aboutyou.de screenshot
#5 aboutyou.de
50.1M
Revenue
11.6M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
deichmann.com vs top market performers
deichmann.com
top retailers
conversion rate vs average order value for deichmann.com and its competitors
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Revenue share by device at deichmann.com

In November large majority of sales on deichmann.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In November large majority of sales on deichmann.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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deichmann.com channels

Identify top traffic channels that drive growth for deichmann.comand discover how performance of traffic channels has changed over time.

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deichmann.com Google Ads spend

Evaluate deichmann.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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deichmann.com devices

Review deichmann.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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deichmann.com top markets

Explore deichmann.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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deichmann.com country & global rank

Assess the ranking of deichmann.com among other retailers within its primary country and worldwide.

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