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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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25.9M
Revenue
Oct 25
3.2M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$400-500
AOV
Oct 25
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Zales.com is an online retail platform that offers a wide range of jewelry products, including rings, necklaces, bracelets, earrings, and watches for men and women. It also provides customization options, as well as various collections featuring diamonds, gemstones, and precious metals. Zales.com additionally offers expedited shipping and financing alternatives.

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zales.com Annual Revenue and Growth

zales.com's annual sales on its online store amounted to $451.5M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$451.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zales.com revenue by year

zales.com's monthly revenueOVER TIME
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Over the past three months, zales.com revenue has experienced growth of 24%, compared to the preceding three months.

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zales.com revenue growth for last six months
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OVERVIEW
In October 2025, zales.com generated $25,883,309 in online sales with a conversion rate of 1.50-2.00%, below the high of 2.82% in the LUXURY sector. The site's average order value (AOV) ranged from $475-500, significantly lower than the sector's high AOV of $984. zales.com attracted 3,249,949 sessions, well below the leading site pandora.net with 13,541,880 sessions, and the median sessions in the industry were 26,996, highlighting areas for growth despite strong revenue compared to the sector median of $87,805.
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zales.com competitors

In October 2025, zales.com reported a revenue of $25,883,309 with 54,375 transactions and 3,249,949 sessions. The average order value (AOV) was between $475-500, and the conversion rate ranged from 1.50-2.00%. Compared to its competitors, zales.com falls behind in revenue when compared to brilliantearth.com, which reported a significantly higher revenue of $77,587,430. However, zales.com outperformed zalesoutlet.com in all metrics, including revenue, transactions, sessions, AOV, and conversion rate. When compared to other competitors such as kay.com and jared.com, zales.com had a lower revenue but a comparable number of transactions and sessions. helzberg.com and zales.com had similar revenue and conversion rates, but zales.com had more transactions and sessions. Overall, zales.com shows competitive performance within the jewelry industry in October 2025.

zalesoutlet.com screenshot
#1 zalesoutlet.com
6M
Revenue
790.1K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
kay.com screenshot
#2 kay.com
45.8M
Revenue
6.3M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
jared.com screenshot
#3 jared.com
24.3M
Revenue
2.9M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
bluenile.com screenshot
#4 bluenile.com
21.6M
Revenue
1.9M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
helzberg.com screenshot
#5 helzberg.com
6.2M
Revenue
878.4K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
zales.com vs top market performers
zales.com
top retailers
conversion rate vs average order value for zales.com and its competitors
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zales.com channels

Identify top traffic channels that drive growth for zales.comand discover how performance of traffic channels has changed over time.

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zales.com Google Ads spend

Evaluate zales.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zales.com devices

Review zales.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zales.com top markets

Explore zales.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zales.com country & global rank

Assess the ranking of zales.com among other retailers within its primary country and worldwide.

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