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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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80.6M
Revenue
Dec 25
7.8M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$700-800
AOV
Dec 25
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Zales.com is an online retail platform that offers a wide range of jewelry products, including rings, necklaces, bracelets, earrings, and watches for men and women. It also provides customization options, as well as various collections featuring diamonds, gemstones, and precious metals. Zales.com additionally offers expedited shipping and financing alternatives.

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zales.com Annual Revenue and Growth

zales.com's annual sales on its online store amounted to $451.5M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$451.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zales.com revenue by year

zales.com's monthly revenueOVER TIME
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Over the past three months, zales.com revenue has experienced growth of 122%, compared to the preceding three months.

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zales.com revenue growth for last six months
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OVERVIEW
In December 2025, zales.com, a player in the LUXURY sector, reported online sales revenue of $80,573,552, below the industry median of $96,622, and significantly trailing behind market leader brilliantearth.com's $94,034,501. The site's conversion rate ranged from 1.00-1.50%, falling short of the sector's high of 2.83% and above the low of 0.43%. With an average order value (AOV) between $750-775, zales.com also lagged behind the high AOV of $973. Despite attracting 7,815,569 sessions, this figure is notably lower than the sector's median of 30,565 sessions, showcasing challenges in traffic and revenue generation.
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zales.com competitors

In December 2025, zales.com had a revenue of $80,573,552 with 106,100 transactions and 7,815,569 sessions. Their average order value (AOV) ranged from $750-$775 with a conversion rate of 1.00-1.50%. In comparison to its competitors, zales.com performed well in terms of revenue and sessions. However, kay.com outperformed them with a revenue of $93,983,824, 173,676 transactions, and 16,008,431 sessions. kay.com had a slightly lower AOV of $525-$550 but a comparable conversion rate of 1.00-1.50%. brilliantearth.com had the highest revenue among the competitors at $94,034,501, with 120,005 transactions and 4,856,036 sessions. Their AOV was higher at $775-$800, and they had an impressive conversion rate of 2.00-2.50%. Overall, zales.com holds its own in the competitive jewelry market, especially in terms of revenue and transactions.

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1.7M
Sessions
0.5-1.0%
Conv. rate
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AOV
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#2 kay.com
94M
Revenue
16M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
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43.3M
Revenue
7.9M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
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#4 bluenile.com
38.3M
Revenue
3.3M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
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#5 helzberg.com
15.6M
Revenue
2M
Sessions
0.5-1.0%
Conv. rate
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AOV
zales.com vs top market performers
zales.com
top retailers
conversion rate vs average order value for zales.com and its competitors
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zales.com channels

Identify top traffic channels that drive growth for zales.comand discover how performance of traffic channels has changed over time.

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zales.com Google Ads spend

Evaluate zales.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zales.com devices

Review zales.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zales.com top markets

Explore zales.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zales.com country & global rank

Assess the ranking of zales.com among other retailers within its primary country and worldwide.

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