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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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69.1M
Revenue
Nov 25
7.8M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$700-800
AOV
Nov 25
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Zales.com is an online retail platform that offers a wide range of jewelry products, including rings, necklaces, bracelets, earrings, and watches for men and women. It also provides customization options, as well as various collections featuring diamonds, gemstones, and precious metals. Zales.com additionally offers expedited shipping and financing alternatives.

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zales.com Annual Revenue and Growth

zales.com's annual sales on its online store amounted to $451.5M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$451.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zales.com revenue by year

zales.com's monthly revenueOVER TIME
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Over the past three months, zales.com revenue has experienced growth of 43%, compared to the preceding three months.

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zales.com revenue growth for last six months
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OVERVIEW
In November 2025, zales.com reported online sales revenue of $69,136,000, falling short of the LUXURY median of $89,238, while the leading competitor, brilliantearth.com, achieved $98,845,396. The site’s conversion rate ranged from 1.00-1.50%, below the category's high of 2.95%, with an average order value (AOV) between $775-800, also lower than the sector’s peak AOV of $975. zales.com attracted 7,752,968 sessions, significantly less than the highest performer, pandora.net, at 26,095,375, and well below the median sessions of 27,171 in the industry.
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zales.com competitors

In November 2025, zales.com had a revenue of $69,136,000 with 86,588 transactions and 7,752,968 sessions, boasting an average order value (AOV) of $775-$800 and a conversion rate of 1.00-1.50. When compared to its competitors, zales.com falls behind kay.com in terms of revenue, with kay.com generating $79,365,117 in revenue with 140,724 transactions and 14,515,314 sessions. However, zales.com outperforms zalesoutlet.com, jared.com, and helzberg.com in revenue, transactions, and sessions. brilliantearth.com stands out as a top competitor with significantly higher revenue of $98,845,396, 128,430 transactions, and 5,726,309 sessions, along with a higher AOV of $750-$775 and a superior conversion rate of 2.00-2.50. Overall, zales.com holds its own in the competitive jewelry market, offering a solid combination of revenue, transactions, sessions, AOV, and conversion rate compared to its rivals.

zalesoutlet.com screenshot
#1 zalesoutlet.com
9.8M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
kay.com screenshot
#2 kay.com
79.4M
Revenue
14.5M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
jared.com screenshot
#3 jared.com
36.9M
Revenue
5.3M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
bluenile.com screenshot
#4 bluenile.com
48.7M
Revenue
4.5M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
helzberg.com screenshot
#5 helzberg.com
11M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
zales.com vs top market performers
zales.com
top retailers
conversion rate vs average order value for zales.com and its competitors
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zales.com channels

Identify top traffic channels that drive growth for zales.comand discover how performance of traffic channels has changed over time.

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zales.com Google Ads spend

Evaluate zales.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zales.com devices

Review zales.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zales.com top markets

Explore zales.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zales.com country & global rank

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