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Apr 2025
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TRANSACTION INTELLIGENCE - APR 2025 GLOBALLY

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31.3M
Revenue
4.4M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
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Zales.com is an online retail platform that offers a wide range of jewelry products, including rings, necklaces, bracelets, earrings, and watches for men and women. It also provides customization options, as well as various collections featuring diamonds, gemstones, and precious metals. Zales.com additionally offers expedited shipping and financing alternatives.

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zales.com's revenueOVER TIME
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Over the past three months, zales.com revenue has experienced decline of 43%, compared to the preceding three months.

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zales.com revenue decline for last six months
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OVERVIEW
zales.com in the LUXURY industry had online sales revenue of $31,341,641 with a median revenue of $72,869, a conversion rate of 0.50-1.00%, an AOV of $850-875, and 4,392,942 sessions in April 2025. The highest revenue in the category was from chrono24.com at $71,553,732, the highest conversion rate was 2.85%, the highest AOV was $1,011, the lowest conversion rate was 0.39%, the lowest AOV was $89, and the highest sessions were from pandora.net at 14,863,223, with a median of 26,269 sessions.
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zales.com competitors

In April 2025, zales.com generated $31,341,641 in revenue from 36,148 transactions with 4,392,942 sessions, boasting an average order value (AOV) of $850-$875 and a conversion rate of 0.50-1.00%. In comparison, kay.com outperformed Zales with $36,700,178 in revenue from 59,831 transactions and 6,029,894 sessions, offering a lower AOV of $600-$625 but a similar conversion rate. brilliantearth.com excelled with $52,016,678 in revenue from 67,491 transactions and 5,335,378 sessions, showcasing a higher AOV of $750-$775 and a conversion rate of 1.00-1.50%. helzberg.com trailed with $6,867,691 in revenue from 6,133 transactions and 891,247 sessions, featuring a higher AOV of $1100-$1125 but a comparable conversion rate. jared.com closely competed with Zales, generating $21,032,606 in revenue from 24,017 transactions and 2,578,044 sessions, with a slightly higher AOV of $875-$900 and a matching conversion rate. zalesoutlet.com lagged behind with $4,346,473 in revenue from 4,324 transactions and 469,933 sessions, offering the highest AOV of $1000-$1025 but a similar conversion rate.

zalesoutlet.com screenshot
#1 zalesoutlet.com
4.3M
Revenue
469.9K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
kay.com screenshot
#2 kay.com
36.7M
Revenue
6M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
jared.com screenshot
#3 jared.com
21M
Revenue
2.6M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
bluenile.com screenshot
#4 bluenile.com
23.1M
Revenue
1.9M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
helzberg.com screenshot
#5 helzberg.com
6.9M
Revenue
891.2K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
zales.com vs top market performers
zales.com
top retailers
conversion rate vs average order value for zales.com and its competitors
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Revenue share by device at zales.com

In April large majority of sales on zales.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.

In April large majority of sales on zales.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.
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zales.com channels

Identify top traffic channels that drive growth for zales.comand discover how performance of traffic channels has changed over time.

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zales.com Google Ads spend

Evaluate zales.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zales.com devices

Review zales.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zales.com top markets

Explore zales.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zales.com country & global rank

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